Weekly-ish notes on navigating big change

podcast

Your questions answered: email list growth, self-publishing and what I’d do differently

Get YOUR questions answered: self-publishing a book, growing your email list, and advice on building your crafty biz!

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Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). In fact, I received so many questions, I split them into two podcasts!  You can find the first Q&A post here.   Today we'll cover:

  • Email List Growth
  • Self-Publishing
  • What I'd do differently

 

How to grow your email list and publish a book: @TaraSwiger answers!

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Resources:

Check out these awesome handmade businesses:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

What People Get Wrong about Marketing

Are you marketing your business the wrong way or the right way? Follow these marketing steps to take to grow your creative business!

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There is one thing that so many people get wrong about marketing, and it drives me crazy.

Today we're going to talk about what people get wrong and how YOU can get it right, to ensure everything you're doing in your marketing and on social  is effective.

Marketing isn't about the TOOLS (IG, Twitter, etc), it's about the PEOPLE.

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Resources Mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Why aren’t people buying? Here’s how to find the reason and crush it.

overcomeobjections

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Why aren't your followers buying your product? How do you figure out what's stopping them and destroy the impediment?

In this episode we're going to cover all the steps to overcoming your customers' objections. I'm so looking forward to tackling one of the most confusing questions: WHY aren't people buying your thing!?

We'll cover: 

  • What is an objection?
  • How do you find the objections to your products?
  • How do you crush objections?

 

Links Mentioned:

 

How to listen

Find all the podcast episodes here.

Crush YOUR customers' objections with my free e-course to help you beef up your marketing game! Sign up below to get it.

The Secret of Reaching Goals (and how I forgot it)

powerofaccountability

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Do you have a goal you wanted to do this year that you just haven't gotten to yet?

ME TOO!

In this episode

  • tell you about my own goal and what I've totally failed to do,
  • how I turned it around
  • 4 steps to applying the secret to your own goals

The Starship comes built IN with the keys to reaching your goals and it's NOW open! Read more and join in here.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!)

Find all the podcast episodes here.

5 Steps to Grow Your Business

5stepstogrowyourbusiness

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Last week we talked about the challenges that come along with growth, but you might be wondering “How do I actually grow?”

This week, I'll answer that question. Whatever it is for you, whatever growth means for you, here's the steps to making it happen. These steps are going to repeat again and again through growth, so realize that you won't just do this once, you'll do this at every new level. Listen in to learn the steps!

Links mentioned: 

Please note: Pay Yourself is being retired (it's getting a face lift!), so this is your last chance to get it at its lowest price. You'll also get the updated version when it's released to the world!

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!)

Find all the podcast episodes here.

 

Blair Stocker is quilting enthusiastically (an interview)

BlairStockerisEnthusiasticallyQuilting

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I am so delighted to have Blair Stocker on this week! I had the opportunity to chat with her at Craftcation and after about 15 minutes I said: I want to record every word you say! My listeners need to hear this! So we scuttled off to the podcast lounge and the fantastic Mike recorded (and engineered! so fancy!) our conversation.

Blair was one of the first craft bloggers I became addicted to, way back in 2005 when I discovered the crafty internet, and over the last 10 years I've loved following her quilts (and kids).

In this episode we discuss: 

 

How to listen

Find all the podcast episodes here.

 

What I’ve learned from 52 weeks of podcasting

52weeksofpodcasting600

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Yay! This is the 52nd episode of my weekly podcast … Explore Your Enthusiasm is one year old! (Tomorrow's exactly one year from the first episode.)

In this episode I share:

  • 3 lessons that I've learned from podcasting, that you can apply to your own creative business
  • What podcasting has done for my business
  • What's coming up next (including big news!)

Top 10 episodes (by downloads) in the first year:

  1. Episode 1: the beginning!
  2. How to Get Stuff Done, Part 1
  3. How to use Facebook, Instagram, and Pinterest in your Creative Business
  4. Marketing for Introverts
  5. Navigating an art career, with Claudine Hellmuth
  6. Turn Readers into Buyers: Craft a Customer Path
  7. Reviewing 2014
  8. How to launch anything
  9. How to get stuff done, part 2
  10. What your customers care about

Want to watch the bonus Ask Tara  episodes? Subscribe via YouTube here. 

How to listen

Find all the podcast episodes here.

 

 

The simplest marketing tool: Listening

simplest marketing tool listening

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The key to making your marketing effective: Talking directly to your people, about what they care about. But how do you know what they value and what will speak to them? It's super simple: Listen in. 

In this episode you'll learn:

  • How I listened to create my best-selling product
  • How you can listen in (without being a creep)
  • What to listen for

Listening to you, my dear listeners (!), led me to create the Starship, which is now open, just until this Friday. Beam up here.

How to listen to the podcast:

 

 

Why you’re not making more sales

Why you're not making more sales

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Everyone wants to know: Why aren't I making more sales? 

The answer is that you're making a mistake that most small businesses make, and it's exhausting you, without being effective.
Whether the problem is that you're not selling anything, or that you're not selling more, or that your newest project just bombed, the underlying problem is usually the same. Today we're going to talk about what the underlying problem is, and how to fix it.

We'll discuss:

  • Why you're not making any sales
  • The easy change you can make
  • The foundations you need in place

 

Lift Off opens today! Join right here.

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • ON ANY device, you can listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Holiday Survival for Introverts

How to survive the holidays as an introvert

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Tomorrow is Thanksgiving here in the States, so it's the perfect time to talk about how to survive the family-filled, party-going holiday season, as an introvert.

In this episode:

  • How to use your introversion as a superpower for enjoying the holidays.
  • Overcome any introversion guilt or shame.
  • Feel good and refreshed even if you spend more time than usual with other people.

Links mentioned

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

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