How customers find you, fall in love, and choose to buy = your Customer Path.
In today's podcast episode, we talk about what it is, what you already have and how to start improving it.
A “Customer Path” is a framework to think about your marketing. Once you think through your message and your goals from your own point of view (like we do in the book), you need to shift and think about how this all fits together for your ideal customer. What do they come in contact with first? Where do they go next?
This is how you turn a casual reader (or random googler) into a customer, and then a raving fan.
This framework will help you know:
- What to do with your marketing
- What to say in your content (blog, emails, social media)
- Make more sales
The good news: you already have a Customer Path! Your job, your responsibility is to make it as easy and effective as possible, both to boost your own sales AND to provide service to your customers (they want to know how to find out more!)
In the podcast I share some questions to get you started in your own Customer Path building and a list of 5 things to remember as you map out your own Customer Path.
If you'd like to build your Customer Path, increase it's effectiveness, and get clear on how you make sales, join the brand new class: From Hi to Buy: Craft a Customer Path.
Links I mention:
- Paradox of Choice
- My weekly email notes (where I go deeper than I do on the blog)
- Social Media Primer
- The Customer Path Class
How to listen
- You can listen to it using the player above or download it.
- You can subscribe to it on iTunes or via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).
What does your Customer Path look like right now? Are there gaps? Cliffs? Too many options?
What are you going to do this week to make it clearer (and thus, more efficient)?
If you don't know the answer to that question, sign up for my FREE marketing e-course: