TaraSwiger teaching at CreativeLIVE
Hi! I am currently on maternity leave (as a foster mom, I went from 0 to 4 kids in a month! I'll be back to the usual in early 2021.)


I'm Tara Swiger and I'm a podcaster, author and Starship Captain.

I lead makers (like you!) + artists to explore your best business, define success for yourself, and still take care of your well-being.

We find your best business by following your enthusiasm and experimenting with what works for you and your people and the world you're creating. I help you explore that world with the free mini-course, the #BizConfidenceChallenge, and my podcast, Explore Your Enthusiasm.

There are no templates, schemes or YOU MUST lists. There are questions, laser beams of clarity, and dance parties.

I am an anti-racist.

This means I am committed to the ongoing work of identifying and changing racism and racist policies where I can and inviting others to do the same.

I am committed to working together to change things, especially in the areas where I have some power – the foster care system in my state, my local government, the conferences where I teach and in the spaces I inhabit online.
This includes creating an inclusive and welcoming space in my communities including my doTERRA team, my free online groups, in my comments section on other platforms (your racist or intolerant comment WILL be deleted) and within my own business (which is currently just me!).

I’ll be doing this through reading, listening and learning from Black women and women of color. This isn’t just reading about racism, this is about diversifying the voices I pay attention and learn from. This is reading novels by authors of color (check out this GoodReads shelf), listening to podcast with diverse hosts and guests (here’s some suggestions), and buying courses and coaching from women of color.

If you don't like this, you should click away. my podcast, my books and my mentorship are not for you.

Join me and make the anti-racist pledge here.

How did I get here? It all started with yarn.

In 2006, I started creating and selling handmade, eco-friendly yarn.

3 years later, I quit my day job to make yarn full-time.

And then the questions started. 

The more I shared my journey of crafty business, the more questions I got: HOW did I grow the company? HOW was it thriving after the economic meltdown? HOW could they find more buyers?

I discovered I loved learning, reading and talking to creative businesses about how they could share their thing (ie, marketing), reach their biggest fans, and craft a business life they loved. I started getting emails from interesting people doing amazing work. Could I help? Of course!

Through conversations and experiments and consulting gigs, I've learned what works.

I've worked as a Community Manager in a retail-focused tech start-up, and a Content Strategist for consultants, designers, and coaches. I've Idea Partnered with copywriters and hiring managers and tiny media companies. Together we've launched programs, sent press releases, and created content strategies that built a community from scratch.

For the maker community, I've taught with CreativeLIVE, Midwest Craft Con Craftcation, SchoolHouseCraft, TNNA (The National NeedleArts Association), and dozens of workshops for the non-profit Handmade in America. I've been awarded a Lifetime Achievement award for my contribution to the craft community by Midwest Craft Con.

I turned my earliest classes into a book for makers, published by Cooperative Press:

book cover market yourself 001

You can order it here.



For 9 years, I captained a Starship.

The Starship was a business education and mentorship program, with a community full of explorers. Together we hold each other accountable with map-making, weekly chats, and regular classes.

I'm a big nerd, but you don't have to be.

I love Doctor Who, Star Trek (all of 'em, but especially DS9), and Battlestar Galactica. I also knit, quilt, crochet, and spend way too much time reading.

Despite all this, you don't have to be much of a geek to fit in, but it helps if you dig metaphors, adventures and explorations (both real and imagined).
The thing is – those geeky shows are about more than space and aliens – they're about being an Explorer. About approaching the world as if you don't know everything yet. And this is exactly how we approach your creative business. Because your business is an entire world, your world, with your own culture, people and rules. No one else's systems or rules will apply. You learn through exploration and experimentation.

The question we answer here is: if you can't use a system or a template, how do you create an amazing business, one that's all yours?


Want the whole story?

Here's the How I Quit My Day Job series:

1. It All Starts At Home
2. Learning to Knit
3. Debbie Stollar Changed My Life
4. Into Cubicle Land
5. Out of the Cubicle Forest

How every job prepared me for entrepreneurship:

Here’s  how I came up with my yarn company name (warning: adorable story ahead!)


What about you?

When you can expect to hear from me

If you are a customer, who has bought something and has a question or concern, you can expect to hear back from me within 1 business day.

If you are asking something general or just want to connect (yay! thanks!) I answer those emails on Mondays and Thursdays.  If I'm terribly behind, it may take me as much as two weeks to answer your email.

It's been over 2 weeks and you still haven't heard back? Let my VA (Vulcan Assistant) know at vulcanATtaraswiger.com. It probably got lost in the internets!

Although I love chatting with you, most biz questions don't have a simple answer and a single email won't be enough. If you really want my focused time and attention on your biz, join the Starship.

Where to find me in the rest of the world

Facebook – join the community of adventurers
Instagram – daily-ish photos of my adventures + vegan food.
Ravelry – my knitting projects
Goodreads – where I track all my reading and want-to-be-reading
YouTube – book reviews, podcast episodes and vlogs