Want to work on your profitability? You've come to the right place! Click any link to be taken directly to that resource.
Blog posts + Podcast episodes:
- Creating a path of connection to customers
- What your customers care about
- How I learned from my customers to create something new
- The secret to turning readers into buyers
- What I've learned in 52 weeks of podcasting (a major element in my own customer path!)
- Social media for introverts
- Know what to say in your marketing
- 3 lessons for a website redesign
- Social media for makers: a primer
- When getting great press disappoints you
- You don't need social media
- Connection + your right people
- Abby Glassenberg on email marketing for crafters
- 9 emails you can send for your handmade business tomorrow
- Insanely specific marketing advice
- The difference between being salesy and being effective
- Mission, strategy, tactics
- 4 steps to sound like a human, connect with your customers, and sell more stuff
- Stop creating marketing distractions
- How to stop feeling weird talking about your work
- Your questions answered: email list growth, self-publishing, and what I'd do differently
- How to launch your next product or service
- Your questions answered: newsletter software
- 5 steps to effective copywriting
- The secret to turning readers into buyers
- The business tools I use
- How to increase customer interaction
- The social media tools I use + why
- Social Media for introverts
- How to make social media easier
- Instagram stories, choosing the right idea, and more of your questions answered
- Apps + tools for the international business lady
- How to be authentic (and not a hot mess)
Online classes, books, and guides:
- Elevate Your Business: Explore who your customer is, how to talk to her and how to use the most effective tools (instagram and email). Available only inside the Starship Program.
- Market Yourself: Learn how to talk about your creative work (without feeling weird), pick the marketing tools that work for you, and craft a marketing plan that works. Buy it here!
CreativeLIVE
I partnered with the folks at CreativeLIVE to produce four online classes. Click the title of each one to learn more or sign up!
- How to Talk About Your Work – You are the expert on your products and your story. Learn how to turn that story into a marketing message that communicates the value of your handcrafted products in a compelling and memorable way.
- Build Your Customer Path – As a crafter you have plenty of admirers, yet persuading someone who is interested in your work to become a paying customer is no small feat. Learn how you can create a customer path that gets the people who love your products to pay for them again and again.
- Create the Right Plan – The world is awash in good marketing ideas. The key to success is having a concrete marketing plan that aligns with your goals. In this class, I will help you structure a plan that is just right for the way you want to do business.
- Marketing for Crafters Bundle – Get all 3 of the above-listed classes in one discounted bundle!
- How to Get More Done – Stop fretting over the limited number of hours in a day and get to work – the smart way! In this class I lay out a simple action plan that will help you manage your time, your business, and your family life more efficiently.
