podcast Archives - Page 14 of 16

Blair Stocker is quilting enthusiastically (an interview)

I am so delighted to have Blair Stocker on this week! I had the opportunity to chat with her at Craftcation and after about 15 minutes I said: I want to record every word you say! My listeners need to hear this! So we scuttled off to the podcast lounge and the fantastic Mike recorded (and engineered! so fancy!) our conversation.

Blair was one of the first craft bloggers I became addicted to, way back in 2005 when I discovered the crafty internet, and over the last 10 years I've loved following her quilts (and kids).

In this episode we discuss:

WiseCraft, her gorgeous crafting book
WiseCraft, the blog
Her quilt patterns
What she's enthusiastic about right now

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

What I’ve learned from 52 weeks of podcasting

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Yay! This is the 52nd episode of my weekly podcast … Explore Your Enthusiasm is one year old! (Tomorrow's exactly one year from the first episode.)

In this episode I share:

3 lessons that I've learned from podcasting, that you can apply to your own creative business
What podcasting has done for my business
What's coming up next (including big news!)

Top 10 episodes (by downloads) in the first year:

Want to watch the bonus Ask Tara episodes? Subscribe via YouTube here.

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

The simplest marketing tool: Listening

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The key to making your marketing effective: Talking directly to your people, about what they care about. But how do you know what they value and what will speak to them? It's super simple: Listen in.

In this episode you'll learn:

How I listened to create my best-selling product
How you can listen in (without being a creep)
What to listen for

Listening to you, my dear listeners (!), led me to create the Starship, which is now open, just until this Friday. Beam up here.

How to listen to the podcast:

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).
Find all the podcast episodes here.

Why you’re not making more sales

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Everyone wants to know: Why aren't I making more sales?

The answer is that you're making a mistake that most small businesses make, and it's exhausting you, without being effective.
Whether the problem is that you're not selling anything, or that you're not selling more, or that your newest project just bombed, the underlying problem is usually the same. Today we're going to talk about what the underlying problem is, and how to fix it.

We'll discuss:

Why you're not making any sales
The easy change you can make
The foundations you need in place

Lift Off opens today! Join right here.

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
ON ANY device, you can listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Holiday Survival for Introverts

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Tomorrow is Thanksgiving here in the States, so it's the perfect time to talk about how to survive the family-filled, party-going holiday season, as an introvert.

In this episode:

How to use your introversion as a superpower for enjoying the holidays.
Overcome any introversion guilt or shame.
Feel good and refreshed even if you spend more time than usual with other people.

Links mentioned

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

How to Launch Anything

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A few weeks ago a Starship captain asked for ideas and resources for launching a new product line and I wrote a long and thorough answer, and wanted to share that with you today. This can apply to how you launch a new business (if you already have an audience), how you launch a new product or how you launch a book.

We'll cover:

How to come up with launch content
How to fit it in your calendar
How to continuously improve

Links mentioned

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Launch YOUR next product more easily – make a plan and stick to it! Sign up below to learn more.

Social Media for Introverts {PODCAST}

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Social media might seem like the perfect way for an introvert to connect (you can do it alone! in your pjs!), but I've found it's easily a distraction from your real work. In today's episode we'll talk about:

The distraction of social media
Three steps to combat the distraction and stay focused
What overwhelms people and how to avoid it.

Links mentioned

Customer Path podcast episode
Define (and fix) your Customer Path in Marketing for Crafters
Follow me on Twitter
And Instagram

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

How to use Facebook, Instagram and Pinterest in your creative business

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I get asked about this all the time, so it's time I answer your questions about how to use Facebook, Instagram and Pinterest in your creative business. You'll learn about the pros and cons of each and how each one can help you reach your specific business goal.

In this episode:

The three things you need to before you start using a tool.
The strengths and weaknesses of the platforms I get asked about most,
The most effective ways to use these tools

Couldn't scribble notes fast enough? Get a transcript of this podcast episode when you sign up here.

Links mentioned:

Social Media Primer
Delight your customers
Get clear on your people and your message with Market Yourself
Create an entire marketing plan based on your message with Marketing for Crafters

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Craft Shows for Introverts {Podcast}

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Last week we talked about marketing for introverts and this week, since I just did a show last weekend, I want to talk more about how you can best prepare for a craft show, as an introvert. If you find it hard to speak extemporaneously or you feel depleted after you spend time with a lot of a people, I'll help you feel your best at your next in-person event.

In this episode

3 practices to be as ready and refreshed as possible for your show
How to prepare, so you know just what to say
Introvert Recovery (what I do + what my students do)

Links

Craft Shows Changed my Life

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Marketing for Introverts {Podcast}

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Talking about your work is hard for any artist or maker, but when you're also an introvert, the idea of “sharing your work” can feel totally overwhelming. In today's episode I'm going to share my tips on marketing for introverts.

In this episode:

What it means to be an introvert (it's different than feeling shy)!
How to get comfortable with the idea of connecting with your Right People, when you prefer to be alone.
How to build a marketing plan that respects your needs.

Links:

My CreativeLive class is rebroadcasting this week. Catch Session 3 on 10/10, starting at 9 am and playing all day. (Or buy it and get access any time!)
Market Yourself
My interview with Introvertology
Traveling for Introverts episode
Quiet, by Susan Cain, is my favorite book on the subject of introversion (and it's only $2.99 on the Kindle!)

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

If you'd like some help crafting a marketing plan that is custom-suited to your introvert preferences, sign up for Craft Your Marketing and we'll work through it together!