Now that you've identified your buyer's needs, you can use this information to make ALL of your business decisions easier!  In today's episode, we talk about knowing the needs of your buyers and how to use this knowledge to make your business better and your marketing more effective

Once you identify the needs of your buyer, you can:

  1. Identify who, exactly, has this need.
  2. Create marketing material that is as useful and valuable as your product.
  3. Adapt your product to better fills those needs.


How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.



2 Comments on Delight your people, fulfill their needs {PODCAST}

  1. Beth
    August 15, 2014 at 6:26 am (10 years ago)

    This is great! So insightful. I start putting this into practice tomorrow at my market table! Any thoughts on targeting 2 different – almost opposite – customers? A big product of mine is richly colored crocheted jewelry. It appeals to stylish women who love the uniqueness, color, & light-weight. But… It is also regularly purchased by arthritic women and women who have other physical issues that make heavier jewelry uncomfortable. The advice in this podcast is great because I see how I can reach out to the 2 distinct populations with different selling points in the other places where they are but I am also wondering if there is a way to address the needs of each buyer type live at my table without associating my product with a trait that is undesirable to the other type. Has anyone else had this dilemma? Any great catch phrases or approaches to suggest?

  2. Tara Swiger
    August 15, 2014 at 10:46 am (10 years ago)

    I’d say something like: It’s lightweight, so you don’t have to worry about it weighing you down. A stylish woman won’t be put off by that (or think anything of it), but for someone who struggles, it’ll jump out as being REALLY important!