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299: Why Instagram Stories

Are you using Instagram Stories in your business? They can be incredibly effective, but they can also be overwhelming and intimidating. Learn more about using Instagram Stories effectively at TaraSwiger.com/podcast299

Are you using Instagram Stories? Is it connecting with your customers and helping you reach your goals? Or are you confused about what to do to make it effective? Today I’m going to answer your questions about WHY you should be using Instagram Stories and HOW to make them work for you!

Today we’re diving into the tool Instagram Stories and how you can use them to connect with your right customers, build trust and make sales.

If you’re reading this podcast, thank you! You may wanna hop up above to the video of this episode as well because the video has a few extra minutes of showing you what exactly I’m talking about! You’ll find it at the top of the post.

What is Instagram Stories?

Instagram Stories is an extra feature on Instagram, where you can post images or 15 second videos from your day. They expire after 24 hours.

You can shoot them “live” from inside the app, or you can use the photos in your photo library on your phone. You can also share your regular Instagram posts (if viewers click on them they’ll be taken to your post where they can like and comment) and you can share other people’s Instagram posts, which means you can share your customers photos of your work!

Why do Stories?

What is the best way to build trust with potential customers? It’s in-person events. Customers get to talk to you, touch the product, then buy directly from you. The second-best option is live video, it is the most similar to being in-person. The potential customer gets to see how you really talk, see what you’re working on.

This builds relationships and it builds trust. And more trust = more sales.

Stories allow you to show way more than you can in your Instagram grid. Are you packing orders, getting supplies, making products everyday? In Stories, you can show that!

What do you have in common with your customers? You can share that in Stories. For example: reading, relationships, personality type, preferences, etc.

Remember: You get to decide what to share.

How do you use Stories effectively?

What kind of Stories build relationships?

  • Personal
  • Unedited

Use Engagement tools

  • Polls,
  • Questions,
  • Sliders

Use DMs

Use Stories to tell your Marketing Message, and then save it to “Highlights”

You may be thinking – uh, what is my marketing message? What do I talk about? I outline what goes into your effective marketing message in my free workshop “4 Foundations” and we can work together on your Marketing Message inside the Starship Program. To watch the free workshop and learn more about how we can work together go to TaraSwiger.com/foundations

I’d love to hear how you are using Instagram Stories in your business! Come tell me on Instagram. I’m @taraswiger.

I’m going to give you homework right now to put this into practice:
Take a screenshot of your podcast app as you’re listening, then open Instagram Stories, share this photo and tag me @taraswiger and add the hashtag #exploreyourenthusiasm. This is such a low-stress way to get started, you don’t have to talk to the camera or anything.

While you’re on IG, send a DM and tell me what you learned from this episode!

Thank you so much for listening and I’m wishing you an enthusiastic week!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

298: How Instagram creates sales

It can be easy to waste time on social media, especially Instagram. Learn how to use Instagram to make sales in your creative business at TaraSwiger.com/podcast298

Is Instagram worth it? How do you make sales with Instagram? I know! This is one of the ongoing questions my students have about any tool, and Instagram in particular. Today I’m going to explain EXACTLY how you can increase your sales by using Instagram.

Before we dive into Instagram, we are coming right up on episode 300, and I am including YOU in this episode! To participate, head over to my free FB group: fb.com/groups/taraswiger and the info on how to be involved is right there, pinned to the top!

Today’s question comes directly from the FB group: Does Instagram actually make sales for anyone? It seems to be just a waste of time, a bunch of content going into the void.

First of all: yeah, it can DEFINITELY feel like a waste of your time!

The good news is: YOU are in charge of whether it's a waste of time or not. It’s true! You don’t have to wait for Instagram to send you people, or for your right buyer to just stumble upon you.

Instead, make Instagram effective for your business by creating a plan and using it to find, connect with, and build trust with your ideal buyers. You will make sales with Instagram when you talk to, connect with and build trust with your Ideal Buyers.

So how do you connect and build trust on Instagram? 

  1. Identify your Right People.
  2. Talk to your Right People on YOUR profile
  3. Find and connect with your Right People on their profile.

Now let’s get into it deeper.

Identify Your Right People

Who buys your item? Who wants what you sell? These are your Right People. This is who ALL your marketing should be for. This will impact what photos you use, what captions you write, what hashtags you utilize, everything about all of your marketing.

This is a deeper process than just answering a few questions and it is what I do with Captains inside the Starship. So if you want to know more about your people, check out the free workshop at TaraSwiger.com/Foundations and we can work together to identify your Right People.

On Your Profile

If you’re taking the time to post photos on your Instagram, then take the extra time to make it effective at making a connection with your Right Buyer.

How? Captions.

A photo might grab someone’s attention, but captions are how your customers get to know YOU, get to know your brand and what you stand for, and feel connected to you.

Yes, you could just write three words and be done, but if you’re taking the time to post, shouldn’t you take the time to make it worthwhile? Writing a longer post (over 65 words, which is the average), it will take longer, but it will also be more valuable.

The data shows that posts with longer captions generally have higher engagement than those with a shorter caption. Engagement is when your followers interact with your post (comment, like, save or share it). And more engagement leads to more people seeing your post.

Ok, so what do you write? This is where you come back to your RIght Buyer – what is she interested in? What does she need to know about your product or your company? We answer all these questions in the Starship, so you create effective posts.

On Her Profile

How does your customer find you?
Well, she may be searching, she may click on hashtags, but the most direct way for your customer to find you is… you find her.

Stop waiting for your Right Buyer to find your photos, or to find your shop – find her!

How? 

This goes back to the work you did to identify your RIght Buyer – once you have a very clear idea of who she is, you can look at who she follows, what sites she reads, what she’s into. One of the easiest ways is to look at your Actual Customers. See what they’re posting, who they’re following, what hashtags they use.
And… connect with her! Follow your customer on Instagram, comment on her posts, when she asks for a recommendation, give it! You’re not going to be SELLING to her, but you will be CONNECTING with her.

Look at who else they follow and who follows them. If that person seems like your Right Buyer, follow them! And connect.

Does this work? Doesn’t it take a lot of time?

Oh, I know, I hear you moaning now – but Tara! Doesn’t this take a lot of time? Does this work? 

And the answer is yes and yes. It does take time. But you are already scrolling on Instagram. Right? You are already spending time on social media that is not building your business. I’m not asking you to spend MORE time, I’m asking you to spend your time EFFECTIVELY. As in, doing stuff that will make a change.

As for it working, listen. I don’t recommend you do only this. This is one strategy in what should be a full plan for marketing, that includes clear messaging, email marketing, in-person marketing, along with Instagram.

This is not linear. You don’t get a 1:1 result. Or even a 10:1 result. Some posts will connect with people and get 5 new followers. Some will have a strong call to action and hit someone at just the right time and generate 2 or 10 sales. And some will just build a relationship and build trust, so that when you post your newest product, your followers are ready to click over and buy.

How does this actually work?

Well, here’s the thing: I’ve actually said all of this backwards to how your customer will experience it. How it’s going to work is that you are going to go out and connect with your Ideal Buyers on her profile. Leave comments, make recommendations, answer questions. Then, she will move from her profile to yours. You will be building a profile (full of photos and captions) that connect with her so she’ll stick around, maybe click through to your products, maybe follow you. Keep posting, with calls to action that lead her to click, and she’ll click through to your website and buy when she’s ready.

As I was sharing this in the Facebook group, I had someone ask “What about commenting on a post that already has tons of comments? Won’t I just get lost?”

Yes, yes you will. For marketing purposes, don’t bother with accounts that are super big, with dozens of comments. Your comment will mean so much more to someone who doesn’t get very many.

What I’ve noticed is that people have so much resistance to this idea. They don't want to do it because they don’t see immediate results. They don’t want to comment on other people’s posts, but they want people to comment on theirs.

Why? You show people how to interact with you. If you are never in comments, no one else will be. If you never follow anyone or interact, you can’t expect anyone to interact with you.

Yes, you will do work – captions, comments, stories, that won’t get a response.

So what? You’re learning, you’re creating a library of content. You are trial-and-error-ing it. You are getting better at your marketing messaging.

And guess what?

This podcast is built on the very principles you’ll apply to your Instagram. I create content that will delight you. It takes me a LOT of time and energy to create each episode I give it to you for free. I connect with you on social media, you may listen for a month or two years, all the while feeling more trust and connection with me, until you feel ready to join the Starship and work with me.

Are all those episodes I create where you didn’t buy a waste of time and energy?
No, they were building a relationship.

But don’t forget – your posts aren’t building that relationship with ONE person, they are building it with many people who are seeing today, and people who will scroll back and read it a year from now.

If you’ve been listening for a while, and you are curious about learning more to work together, check out how we can work together in my free masterclass – 4 Foundations to a Thriving Handmade Business. You can find it at taraswiger.com/foundations

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

293: What’s next? Continuous sales after launch

If launches create spikes and windfalls of income in your business, creating continues sales is how to keep a steady income stream. Learn more about creating sales between launches at TaraSwiger.com/podcast293

How do you keep sales going? When you don’t have anything new? When you’re not launching? What can you do to stay consistent?

Today we are diving in to making more consistent sales!

Recently Starship Captain Brenda asked: “I just launched a pattern last week and had a good amount of sales, but now what?”

I’m going to share with you what I told her.

This is the second episode in a series about reaching your 2020 goal of increased sales. You can listen to the first, which was about launching and find the Massive Launch Resource Kit at taraswiger.com/launch

Ok, let’s get into it: what do you do to keep sales going?

The answer is simple: Send another email.

Yes, if you send 3-5 emails during your launch and now it’s over, get right back into it! Send an email! Post on Instagram! Use the momentum to establish a consistency you might not have had before.

I know you're worried your people won’t want to hear from you too much – YOU ARE WRONG.

They want to hear from you even when you’re not launching. If they stuck with you through the launch, they are VERY interested. In fact, they are closer to buying now than they ever were before.

(If not, they would have unsubscribed or stop opening… in which case they won’t see your messages anyhow!)

Always always remember: you are talking to people who WANT to hear from you. 

So what should you send?

Well, if you’ve just held a launch that made more sales than usual, then your products are landing in the hands of your customers – which is what you should feature!

If you’re a knitwear designer or yarn maker, you can see your customer projects on Ravelry. If not (or if no one is sharing them yet), you can ASK them to share, better yet, INCENTIVIZE them to.

Yep, offer them something for sharing. Maybe it’s free shipping code for the next 5 people who post a photo with your hashtag or you host a giveaway and everyone who posts a photo and tags it gets entered to win. Now, it’s not ethical to give anything in exchange for a REVIEW. I’m not saying to incentivize reviews, rather incentivize word-of-mouth – people sharing their product on their own social media, while tagging you and using your hashtag.

Then comment on every single one of those posts and ask the share-er if they give you permission to share it on your account!

Then you’ll have customer images and stories to post!

Be sure you also collecting customer feedback when it’s sent directly to you – via DM or email. Have a template that you send in response to nice emails. Mine says something like “Thank you so much, this made my day! Would you mind if I shared this on my social media or website? I will tag you or link to you when I quote you!” (Now, the testimonials for MY business might be private (eg, if someone shares their sales numbers, they may not want to do that publicly), so I also offer to post it anonymously, but most of you sell something people are happy to talk about publicly.

Almost every time I’ve shared this strategy with a Starship Captain, the maker or designer has been SO nervous to start asking their customers if they can quote them. They are certain their customers will not agree or be upset, but you know what? In every single case their customers have been THRILLED and really flattered. People LOVE to talk about what they love!

This has held true for product makers and service providers – tech editors, yarn shops, jewelry designers, glass artists, knitwear designers, home decor brands, life coaches, knitwear designers – your customers WANT to see you succeed and share their great experience with you!

So that is going to provide a new category of content. Every time you share a customer photo or quote, be sure you link to how to get the thing.

Another strategy that it’s easy to forget is to focus attention on your older, great products. If you followed the directions for a great launch, then you know that it takes some time and effort to really highlight what’s great and valuable about a product. Of course you should do this when you have a new product, but you should ALSO give this attention and love to your older products!

Answer the questions about both benefits and value that I posed in the Launch Plan, and then focus on communicating that for a week or two for your older stuff.

A few years ago I helped a knitwear designer increase her sales when she took a break from publishing new designs with this strategy. She was working on a book, so she couldn’t also be designing and selling individual patterns. She went through her back catalog, chose some customer projects to highlight, wrote up what customers loved about it and her inspiration and highlighted one older pattern in each email and scheduled them to go out once every two weeks for six months. She was surprised that very few of her email subscribers even knew that she had these older patterns (she kept getting comments like “I love the new design!”) and she was even more surprised that her overall sales increased, while she wasn’t actually working in her business at all.

That increase in sales happened for a few reasons: 

  • She was being more consistent, her readers started to look forward to her emails
  • Every time she sent an email about a “new” pattern, it reminded people to go on and buy the pattern they were considering last month.
  • The consistency and large back-catalog communicated trust and reliability, which built her brand’s perceived value (a.k.a. people are willing to spend more money when they trust you)

Nowadays I would also add in schedule Instagram posts highlighting the same patterns she was featuring in her emails.

Even though you may not be a designer, please think through how you can apply this to your own business! You could feature older products, or the craft shows that you’ve done, or the retail shops you’re in, or your bestsellers.

Note what worked – do more of it.

This may sound really obvious, but take a minute to think – do you really keep track of what’s working, really working (not just how you feel about it) and then purposefully re-use it?

You can use the same strategies.
The same photos.
The same captions.
The same sales emails.
The same schedule.

Will people notice? 

Not really. I used to use the same exact emails to launch the Starship every 3 months, with only a few updates…and they worked as well the 2nd year as they did the first year. Why? Because new people were seeing them every time. New people are coming to you, they don’t know what they used to do.

And if it’s the same people, they haven’t opened and read and looked at and MEMORIZED every single thing you’ve done. So try it!

You can also do more of what worked by looking at WHY it worked. Do pictures of your face do better? Take more! Are captions that are long or short do better? Do that!

You can see all of this on whatever platform you’re using – your email stats, your Instagram “insights” (you have to have a “Business” account to see them, and you should definitely upgrade in order to have access to that!).

Use those stats to shape what you’ll do next.

Keep Going

Above all, the way to keep sales going is to keep TRYING new things (and old things!), to not give up when you have a dry month. To not get discouraged when you need to step back or take a break or something goes wrong.

At the heart of this philosophy is to take responsibility – to realize YOU have a job to do to increase sales. Etsy isn’t going to do it, Instagram isn’t going to do it – YOU have to figure it out by learning and trying and iterating.

It is very easy to say, well, sales are down because of… the election, or Brexit, or Ravelry made a change. But there are businesses who thrive in every condition, in every change. Giving up and blaming outside circumstances is not the way to grow. Taking responsibility for what you can control (and letting go of what you can’t) is the way to reach your goal.

If you implement any of these strategies, let me know, I’m @TaraSwiger on IG. Be sure you come join our Facebook Group – facebook.com/groups/taraswiger so you can chat about it with other makers and artists committed to their business in 2020.

Thank you for listening and have an enthusiastic week.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

The Adventures

Here’s a round-up of what I saw, did, and read this month! Follow my Instagram Stories for in-the-moment photos + videos. You can find years of Adventures here.

The News:

The View:

A post shared by Tara Swiger (@taraswiger) on

A post shared by Tara Swiger (@taraswiger) on

A post shared by Tara Swiger (@taraswiger) on

A post shared by Tara Swiger (@taraswiger) on

A post shared by Tara Swiger (@taraswiger) on

The Finds:

I’m reading:

I'm watching:

I'm eating:

 

What did you read, listen to and eat last month? Come tell me on Facebook!

Your questions answered: email list growth, self-publishing and what I’d do differently

Get YOUR questions answered: self-publishing a book, growing your email list, and advice on building your crafty biz!

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). In fact, I received so many questions, I split them into two podcasts!  You can find the first Q&A post here.   Today we'll cover:

  • Email List Growth
  • Self-Publishing
  • What I'd do differently

 

Resources:

Check out these awesome handmade businesses:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Social Media for Introverts {PODCAST}

Social Media for Introverts

Social media might seem like the perfect way for an introvert to connect (you can do it alone! in your pjs!), but I've found it's easily a distraction from your real work. In today's episode we'll talk about:

  • The distraction of social media
  • Three steps to combat the distraction and stay focused
  • What overwhelms people and how to avoid it.

Links mentioned

How to listen

Find all the podcast episodes here.

 

How to make Social Media easier (aka, how I schedule things)

Many clients find it hard to be consistent with their social media messages while also being consistent in making, listing, shipping, and writing content. The solution? Systems. At TaraSwiger.com

(Psst… Make sure you read all the way to the bottom – I've got a FREE gift for you that's going to take the stress out of scheduling social media posts!)

One of the basic tenets of any marketing strategy is consistency. You need to show up wherever you connect with potential customers with consistency, both in time and in content. But many (MANY!) clients find it hard to be consistent with their social media messages while also being consistent in making, listing, shipping, and writing content. The solution? Systems. The more systematic you make things (ie, you don't have to think about them each time you do them), the easier it is to be consistent. I'm still learning this lesson in a lot of ways, but when I shared by current system with the Starship, they really loved it. So I wanted to share it with you, if it'll help.

Remember what I said last week – you need to keep your goals front and center. My goals for social media are to be helpful and spread love and silliness to my people. That's it. I want them to like clicking my links, so they trust me to provide good stuff. That's it. (In other words, I don't worry about time, reweets and I kinda hate favorites (they don't do anything to spread the post at all!)). Because my goal is to be helpful and loving, I don't measure my success by outward signs (followers, retweets), but by the conversations it sparks and the number of new people who join my world because of it.

With that in mind, let's look at the specifics:

I do three kinds of sharing on social media:

  1. My own content published elsewhere (my blog and podcasts, and interviews, guest posts, etc)
  2. Useful links + ideas (from other people) that I know my readers will love
  3. Snippets of my own life (a kind of “behind the scenes”)

This balance changes all the time, but my #1 goal is to Be Me, no matter where I am or what I'm sharing.

Here's how that works:

1. Sharing my Content

I installed CoSchedule recently and now, after a post is all finished and scheduled, we scroll down a bit and set up social messages.

Here's my checklist for each blog post:*

  • Schedule tweet for when it goes live (The title, edited to sound like a real sentence or question)
  • Schedule tweet (with picture) for 7-8 hours later (For podcast say: New on the podcast: {title})
  • and again for 2 -5 days later
  • again 2 months later – give or take – (on a Monday morning)
    (Make sure each tweet is different every time – I don't want to “say” the same thing over and over!)
  • Schedule post to Facebook page as a “text post” (without the link). Quote the entire blog post (or the best part!) for the day it goes live
  • Schedule another post to Facebook as “image post” with link back to post, for 9 days later (so Tues posts would be scheduled for Thurs, and Wed for Friday (ie, days I don't have fresh content))

*And that's another system: Checklists! I have checklists for: blog posts, emails, launching a new class, Starship Boarding, Starship Welcoming…just about anything that happens more than once, so that every piece of content gets the same love and every student gets the same experience. (I try to keep an eye on what can be automated, like the Starship Orientation, and automate it after I experiment with what is working). This helps tremendously when I'm sick, or doing a big project like the CreativeLive class – it makes sure I do everything something needs, and I do the bare minimum (because the checklist just has to be marked off, not thought of anew, each time!).

2. Scheduling Useful and Interesting Stuff

Lately I've been so busy with students and projects (1:1s, writing, recording, etc) that I haven't been taking the time to find good things to share on social media (Twitter + Facebook mostly). This is a huge reason why people follow me (at least, it's what they say!), and I don't want to post just my own stuff (see above!)…and I've found when I just “look for stuff to post,” I just click around reading what I want to read, and don't share anything.
So now, I have a system for it! 

  1. On Mondays, I set a timer for 25 minutes.
  2. Open up my 10 fave sites for small businesses (rotating list)
  3. Scan 'em
  4. If I see something that I think would interest YOU (everything I ever write/post is with YOU, my readers and students, in mind), I read the whole thing and if I still like it, I use the Hootsuite* bookmark to grab it. I write a recommendation (or pull a quote), schedule it, and then post it. I keep my CoSchedule calendar open, so I'm sure not to overlap (I aim to have at least one thing in between my morning and afternoon self-tweets each day).
    I schedule at least one thing per weekday (or stop when I get to 25 min). If I find other things throughout the week (which always happens!), I schedule it for the afternoon (after my last self-tweet).*Several students use and love Buffer.

I have noticed that scheduled posts (both my own and shared links) get far less engagement (on both Twitter + FB) than when I just say random stuff, spur of the moment. That said, I need to spend most of my time NOT being spur of the moment (keeping my head in the game of producing good work), so I'm OK with that.

3. Snippets of life

These are unscheduled and spur of the moment – usually pictures on Instagram that also go to Twitter and Facebook.There's no schedule or plan here, although I try to take a photo a day, just because I want photos of my everyday life! (I scrapbook, remember.)

Just because these are unplanned doesn't mean they are entirely unthoughtful – I often rewrite a tweet or Instagram caption in my head several times, to get the wording and tone just right. No matter what I'm sharing, my goal is to be either helpful or encouraging, so you won't find many angry, disappointed, or snarky social media messages from me. It's not that I don't feel these things (and rewrite them over and over and in my head), it's that posting them doesn't serve my goals for these tools. (Trust me, I have plenty of tools for dealing with the un-fun, not-nice side of life.)
And that's it!

You'll note as you read that there are really multiple systems at work here:

  • Blogging
  • Podcast recording system
  • Finding links and sharing them

If you're just beginning to share your work, do NOT let all these systems overwhelm you – they develop naturally over time as you become more and more effective at doing what you do. The goal isn't perfection (My system changes every few months!), it's improvement. Just start with one system and continue to improve it as you learn more about what works for you.

This is the system that works for me, but it is in no way “optimized” to be the perfect, most traffic-generating thing ever. Keep your eye on your own goal, and find a system that works best for you! 

socmedchecklist

To help you do that, I've created a FREE checklist you can use to schedule your own social media! This easy format will remind you of all the steps, until pretty soon it'll be an automated process for you and it won't take much of your time at all to make sure you get the word out about your new posts + products. Enter your e-mail below and you'll get it right away!

How to use Facebook, Instagram and Pinterest in your creative business

How to use Facebook Instagram and Pinterest in your Creative Biz

 

 

I get asked about this all the time, so it's time I answer your questions about how to use Facebook, Instagram and Pinterest in your creative business. You'll learn about the pros and cons of each and how each one can help you reach your specific business goal.

In this episode:

  • The three things you need to before  you start using a tool.
  • The strengths and weaknesses of the platforms I get asked about most,
  • The most effective ways to use these tools

Couldn't scribble notes fast enough? Get a transcript of this podcast episode when you sign up here

Links mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

 

Social Media for Makers: a Primer

Social Media for Makers: a primer


I resist writing about using social media, because I find that many (most?) new business crafters get totally distracted trying to get it “right”. So before I go any further, let me totally clear: It is MUCH more important for you to make your product and make it available for sale, with clear compelling descriptions and photographs. 

Get really good at doing that, consistently, before you worry about other tools. Seriously.

That said, I get asked about Instagram, Pinterest or (to a lesser degree) Twitter in every Flight Plan Session, by established business owners. Over the last year, I've written up answers to the most-asked questions, so today I'm going to collect it all in one place.

 

1. Know why.

If you're going to use social media for “business” purposes (and  not just chatting with your internet friends), make sure it aligns with your overall goals and your you-filled brand. I go into detail on how to do this in my book, along with how to experiment with different tools to find one that works for you.

 

2. Make it a part of your Customer Path.

“This pathway of connection includes absolutely every way you interact with people who may or may not be your right people – your blog, email newsletter, social media, guest posts, sales pages, and (once they cross over into Right People territory and pay for something), your connection pathway continues through your products, classes, clubs, retreats.”

Read about creating this path here.

 

3. Instagram for Winning Friends and Influencing Buyers.

The magic of Instagram is that it feels personal. It allows you a peek into my world, through my eyes. Instead of approximating the beauty (or quirkiness) of what I’m looking at with words, I can quickly show you.”

Today I've got a post on how to use Instagram in your business, over at Sarah Von Bargen's site.
You can read the whole thing here.

 

4. Do something with all your Pinterest followers.

In reply to a question I received, I put together four ideas (via video!) on using your Pinterest account. You can watch it here.

 

Remember: You might not need social media.

“Social media is not the solution to your business problem.

It is not going to quickly improve anything (in fact, it’s going to take time to build an audience, time that might be better spent on building a community of buyers.)”

You can read the rest of this post here. 

 

Got a social media question? Ask it in the comments and I'll answer!