What do I do with all these Pinterest Followers

Last week during the #omhg chat* Marisa asked a great question:

“What do I do with my nearly 1 million Pinterest followers?”

Yes! I jumped all over it and Marisa and I got to emailing with ideas and suggestions for what she could do with all that possible-traffic. I've come across this question (and some great answers) so often that I know you're probably wondering the same. So here's my 4 tips for doing something great with your Pinterest account:

I forgot to mention it in the video, but I recently read and enjoyed Pinfluence. If you want more ideas and some technical how-tos it's a great book! {Buy it from your local bookseller!}


Do you use Pinterest for your business? How's it working out for you?

I get quite a bit of traffic thanks to Pinterest, but I'm just starting to use the kind of pin-able images on my blog posts (like this, for example). How about you?




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*Next week I'm co-hosting the chat! Come hang out, Thursday 1p-2p!

7 Comments on What to do with all those Pinterest followers?

  1. Kelly
    February 17, 2013 at 9:37 am (11 years ago)

    Thank you. This was really useful. I have Pinfluence, but haven’t read it yet. Now I am inspired. I am really looking for ways to boost my sales up this spring and every but of advice helps! Your newsletters are great and sooo helpful. 

  2. Tara Swiger
    February 18, 2013 at 4:35 pm (11 years ago)

    Thanks so much for your note, Kelly! I’m delighted to hear you’re finding it helpful!

  3. claudinehellmuth
    March 13, 2014 at 1:04 pm (10 years ago)

    so helpful! I’d better get to pinning! it’s like a full time job just keeping up with social media! feeling a little overwhelmed with pinterest!

  4. Tara Swiger
    March 13, 2014 at 1:18 pm (10 years ago)

    Glad you found it helpful!
    But in general, I usually advise clients (who, like you, are plenty busy running a business!) to forget about pinning or building a following and instead focus any Pinterest-energy on creating pin-able images. This includes having an image at the top of each post that has text identifying the subject of the post (so when it’s pinned, people will understand why they should click through to read the post), and to have great photos in general. And of course to make sure that you’ve got the plug-in that makes each post pinnable.
    If you just did that, and never built your own audience on Pinterest, you’d still get traffic from Pinterest, because you’ve empowered your current readers to share it with their own audiences.

    Make sense?

    But if you really looove pinning and you already have an audience…you can use the above tips. 🙂


  5. claudinehellmuth
    March 13, 2014 at 4:48 pm (10 years ago)

    that is really such great advice Tara! I will work on making more pinnable images 🙂

  6. Tara Swiger
    March 13, 2014 at 5:22 pm (10 years ago)

    Yay! So glad!