Weekly-ish notes on navigating big change

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50 Things I loved in 2015

50things2015

Last year I shared a list of everything I loved in 2014 and it was so much fun that I decided to do it again, as part of my yearly review. It's so much fun to think back through the tools I discovered or the experiences I had that are particular to this year. What are your favorite parts of the last year?

(This is no particular order, I just started listing as things came to me.)

  1. By far the most favorite part of my year, of every year, is getting to work with amazing, inspiring, clever, curious makers and artists. I am honored to be part of their journey. All of the stuff on this list can't compare to the joy my job brings me.
  2. Periscope. If you asked me to name one tool that changed my business the most in 2015, I'd have to say Periscope. Through it, I connected deeper to my current students and (quite a surprise to me!) I found and connected with many brand-new-to-me people who became Starship Captains this year. (You can watch all recent episodes here.)
  3. Jess. She makes my entire life better with her feedback, editing, and smarts.
  4. Working with Jay (my husband) as a team member in my company. Sure, we had a lot of adjusting to do, but it's not only improved our all-the-time communication, it also built our confidence for our next business undertaking. Plus, getting his insight and skillz into my projects makes everything better! (If you like the blog images, or the visual prompts of the Biz Confidence Challenge, or the fact that I now put podcast recordings on YouTube – that's all him!)
  5. Asana! This project-management tool has streamlined all of the many pieces of my biz, and cuts down on back-and-forth that comes from having three hands in just about every project.
  6. Finally finding a planner-system that works for me, that isn't just a notebook. I've been using Filofax + Get to Workbook.
    Tara Swiger's planner
  7. Grants Pass + visiting my parents. For the first time in my LIFE I was able to visit my dad + second-mom three times in the same year. This is by far the best perk of my job, and the highlight of my personal life.
  8. The Biz Confidence Challenge! The idea came to me and I sketched it out in 10 minutes and it started the very next Monday. The reactions + results have been fantastic. The #bizconfidencechallenge hashtag is an inspiration.
  9. Pad Thai. Still my most-favorite dinner.
  10. The entire CreativeLIVE experience. I loved working with their team, and getting the chance to grab a bite with both Abby and Megan.
  11. My galaxy sneakers. There is nothing like having a pair of shoes that you just adore.
    Tara's galaxy sneakers
  12. Craftcation! This was such a fun experience, it totally cured my fear of conferences. And of course having days to talk about life with Kim Werker is always a good thing. Plus Abby! And Blair!
  13. My neon green maxi skirt. And my giant neon pink paper-thin scarf. The perfect traveling clothes!
  14. Raylan! He came into our life in January and almost left us in December (scary!). He was a hot mess of excitement and energy, but through patience and playdates, he's become a snuggly, sweet (still super-curious) member of the family.
    Raylan and Beau on TaraSwiger.com
  15. Charleston! I took a quick 2 day trip there at the last minute, with my mom and her friends, and it was lovely!
  16. Daiya Mac + Cheese and brussel sprouts! I ate this meal about 500 times this year.
  17. TNNA + teaching in Columbus. I got to see so many Starship Captains
  18. School House Craft. The entire conference was fun, but the highlight was getting to know Isaac and Caitlin and Sharon better (and more Kim and Marlo!). In other words, as always, the best part of anything is the people, and I'm thrilled to get to work alongside such lovely people.
    Isaac Watson, Kim Werker and TaraSwiger
  19. Honore Bakery is within walking distance of my friend's house in Seattle. YUM.
  20. Finishing the first draft of my book proposal. And then sending to an agent. It took way longer than I planned, it was super scary, I have no idea what's going to happen… and yet I'm so glad I did it.
  21. Discovering the perfect writing spot! There's a bookstore inside a coffe shop! I ONLY work on the book here, so it's easy for me to snap into focus when I sit down.
    word in the willows
  22. Being on other podcasts. I shared my secret inner warrior (She-Ra, Princess of Power!) with Jeffrey Shaw and talked about launching and confidence with Tiffany Han.
  23. Writing for Yarn Market News.
  24. Red hair! I thought about it for over 3 months and finally pulled the trigger at the very end of the year. It's an ongoing symbol of following my gut instead of focusing on what other people will think.
    Tara Swiger

  25. Inside Out. By far one of the best movies I've watched in years. It's sparked conversations with everyone I've talked to about it.
  26. Comics! Especially Jem, Unbeatable Squirrel Girl (her roommate is a knitter!), B*tch Planet, and Ms. Marvel. If you don't read comics, I highly recommend getting any of these in paperback at your library and diving in.
  27. Knitting! I finished more knitting this year than I have in years. Mom's sweater, my Blue Sand, Boxy, mittens, Jay's hat, Mom's Pendulum.
    yarn on TaraSwiger.com
  28. Knitting along to the Gilmore Girls. I re-watched it all this year.
  29. Going to afternoon matinees on Friday. The local movie theater does an extra-cheap movie between 4 and 5 pm. We took advantage of it at least once a month, which feels like sneaking out of work early. There were a lot of great movies this year!
  30. Some Starship Captains got buttons made, so they can find each other at events! I was so flabbergasted that they love the community enough to do this on their own!
    TaraSwiger buttons
  31. Les Mis!! For our anniversary Jay took me to see the local community theater production. I cried throughout (and I met a podcast listener, which was amazing).
  32. My new morning routine: Water, quiet time, reading (a book, not my phone), and working out. It's made my mornings so much calmer and more fun. I look forward to getting up!
  33. Taking a full week off at the end of December. I stressed about this a lot, but I knew I needed to recover from the awesomeness (and hard work) of the Lift Off launch. It didn't turn out how I imagined, but I'm glad I did it.
    knitting and coffee
  34. Reading about fitness with the goal of loving yourself and becoming stronger, from Neghar, Jill, and Jen. I cannot recommend their programs and blogs strongly enough.
  35. My library. It's beautiful, has a great view, and is staffed by people I'm becoming friends with!
  36. The CSA – this is the first time in years that we subscribed and it was fantastic.
  37. Writing and recording Explore Your Enthusiasm podcast each week is still my favorite work. And connecting with the listeners via  #exploreyourenthusiasm is a delight.
  38. Reading! I read some of my favorite books ever this year: Big Magic, Man's Search for Meaning, The Confidence Code and dozens more.
    Books on Tara Swiger
  39. My mastermind group. It is full of women I respect and our deepening friendships (and ongoing idea-generation) has been a huge blessing this year.
  40. Finally figuring out Pinterest. Caitlin said about 3 sentences at School House Craft that just shifted the whole thing for me.
  41. Tailwind, for scheduling my blog posts on Pinterest!
  42. CoSchedule for scheduling social media directly from WordPress.
  43. Buffer for scheduling social media from anywhere.
  44. Hiking! We went on a great hike through a new-to-us local mountain with friends, and then went on an amazing hike with my dad in Oregon. After every hike I remember how much I want to spend more time outdoors!
    hiking
  45. The new Starship site is AMAZING. I LOVE IT.
  46. Hiring Wendy was the best decision I made. The project would never have come together without her. (Plus, she's hilarious.)
  47. This is the first year since I started my biz that my focus wasn't on making new stuff. Instead, I focused on going deeper for my current students and on improving everything. I became more consistent, created a new platform for the Starship, improved and refreshed every single piece of every class, and really nailed the launch of Lift Off.
  48. This was the best year of sales in my business ever. I can't believe I almost completely forgot that. It's just one sign of how much my biz is growing into something I love.
  49. Making plans for 2016! I'll be teaching nearly every month: in San Diego, Columbus, Cleveland, Atlanta, Maryland, and Western Mass. (Want to get updates when I nail down the dates and places? Sign up here!)

What were your favorite parts of 2015?

Why you should follow your next crazy idea: my story

yourcrazyidea

One year ago, I had a crazy idea.

I'm going to share the story with you today, in hopes that it will inspire you to follow your own crazy ideas.

*cue flashback music*

I had spent the day working with clients, answering questions in the Starship, and replying to listeners questions via email. I told my husband, “I feel like everyone has the same questions, and they are all about the same 3-4 things. If they worked through just those things, and found the answers for their own business, they'd be able to answer 90% of their own conundrums. Then they could use something like the Starship or a business mentor to figure out the super-personalized stuff.

It's just so ineffective to talk about this foundational stuff in a personal session. Stuff like, your profit math, finding your right person, how you're using your time. It's vital stuff, but not personalized. I mean, I can ask you 5 questions and YOU come up with the answers, based on your biz.

If people could get a handle on these few things, that would make them feel a zillion times better about their business and prepare them to deal with nearly everything they're ever going to need to do in their business.”

And he said, “Ok, so…you should teach that.”

Well, I kinda already do. I have Pay Yourself, Map Making, Market Yourself….the problem is people jump into, say, marketing, before they know if they're profitable. And it's pretty detrimental to start selling MORE work if you don't even know it'll make more money. And if you do any of it before you know where you wanna go, you're going to go in circles.

And he said, “So put it together, in order. You could do that, right? You've got the technology?”

….I guess…I could figure it out… (This is the start of any business idea. You just decide to see if you could figure it out.)

So I did.

Last December I launched Lift Off, which is 6 months of weekly business lessons, delivered to your inbox.

The lessons walk you through the foundations of your business, in an order that makes sense. You get clear on your Vision and Mission, set goals, get profitable, start sharing your work, and create your own best time management system. It's not (just) facts, it's built on (your) action. You find YOUR goals, YOUR profit margins, YOUR Right People, YOUR most effective workday.

Over the last year, I have been DELIGHTED by the impact Lift Off has had in creative businesses:

I have been following the Lift Off emails and have been doing the homeworks. I wanted to let you know, I have been learning and practicing what you have been teaching, at my pace and it's helping me a lot!  It's great to have this guidance, it helps to confirm some things I already knew, but wasn't sure if they were right or wrong for my business. It feels like walking the path and seeing the sun coming up on the horizon….because I am already having good results!
-Rossana Aponte

“I was completely scattered. I was being pulled into 50 million (or so it seemed) directions because everyone out there had a thing “I should be doing.” Lift Off made me realize, through consistent well thought out weekly lessons, that it’s OK to do what I want to be doing, and to start to form a plan to get my business to be what I want it to be and to do only the things that work for me. And it is working!”
-Karen Whooley

Spending some time this morning on TSLiftOff. It just started and it's already making me feel better about my business!”
-Jen Lucas, on Twitter

Took me a few hours to realize I already have the tools to de-stress, regroup & reorganize around my work thanks to #TSLiftOff!”
-Jennifer Lindroos, on Twitter

(Check out other tweets from the course here and Instagram photos here)

 

Lift Off is open again, right here: http://tarasiwger.com/lift
It closes tomorrow at 7pm EST.

 

If you would like to make 2016 the year of your business, the year when you are profitable (and know it!), the year when you not only decide on your direction and goals, but go boldly towards them, then be sure to join Lift Off, before it closes.

 

Teaching

TaraSwiger teaching at CreativeLIVE

Wanna know where I'll be next? Check out my Live Events page!

Hi! I'm Tara.

I guide makers, artists and passionate people towards becoming their own best business expert. Instead of telling you what you “should” do, my workshops and keynotes lead you to finding the solution that will work for you, your life, and your business. Click here to read more about me.

Tara Swiger has this special thing about her which her right people recognize immediately: she’s got the ability to stand shoulder-to-shoulder with those she’s teaching, while at the same time, standing out as a leader and a go-to voice in the craft-your-own-business niche.
She’s kind, funny, smart, empathetic, resourceful, and masterful.
She knows her stuff and is invested in making sure you know yours, too.
She wants you to succeed on your own terms, not hers or anyone else’s.
– Abby Kerr

If you'd like a preview of my teaching styles, watch these videos:

If you like what you see, let's talk about having me come to your event! To inquire about booking a spot on my teaching calendar, click here to contact me.

 “The experience was a rewarding mixture of Tara’s own social media experience + a willingness to develop completely new ideas that were suited for our unique culture and community. She expanded the scope of what we had considered and opened my eyes to new possibilities.  What really surprised me was her solid business experience. Unlike a lot of “creatives” in the social media advice-giving space, she could chat Return on Investment and budgets and realistic expectations.”
 Garnet, Director of Finance & Strategy, Karina’s Dresses

In-Person Workshops + Classes

My workshops are practical, applicable, and action-orientated. During each workshop, students will receive a workbook that they fill out during the class, so that they can apply what they learn to their own business.

For every workshop …

  • length can be adapted to 2, 4, or 6-hour sessions
  • the maximum number of students for any class is 50
  • each student will receive a workbook which they will fill out during class + take home at the end of the session
  • workshop materials + information are intended for an audience of business owners at any stage
  • room requirements: each student needs a desk or table and a pen or pencil

Click here for a full list of the classes I currently offer.

If you'd like me to come give a talk or presentation, click here for my list of available speaking topics.

“I woke up on fire after yesterday's workshop. I am super critical of teachers and often leery of workshops, but I want to say – YOU ROCK AT TEACHING.”
– Linda Lackey, Cleveland, OH

Ready to do this?

Contact me for all the details and to book a spot on my calendar: click here.

Learn Online

I have several workshops available online, if you can’t make it in person!
Marketing for Crafters (a 3 part video course – 18 hours on CreativeLive)
Get More Done
Craft Your Marketing (a 5 week e-course)

Make Your Marketing Plan with a signed copy of my book, Market Yourself.

For More Information

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Classes + Workshops

camelid conference 2

I love to work with students in a live setting. It's a great opportunity for me to make connections with creative business owners of every type, + to work with them to take their business where they want it to go.

If you'd like me to come to your event or organization to teach a workshop, I'd love to know more! Click here to contact me.

Wanna know where I'll be next? Click here for a list of my upcoming teaching gigs!

In the meantime, here's some information for you on the classes + workshops that I offer.

For every workshop …

  • length can be adapted to 2, 4, or 6-hour sessions
  • the maximum number of students for any class is 20
  • each student will receive a workbook which they will fill out during class + take home at the end of the session
  • workshop materials + information are intended for an audience of business owners at any stage
  • room requirements: each student needs a desk or table and a pen or pencil

In-Person Workshops + Classes Available

From Hi to Buy: Craft Your Customer Path
How do your customers find you, fall in love, and buy? We'll cover each step of the process
– how people find you (online and in-person), how you build loyalty and make them comfortable buying, and how to keep them coming back. The workshop includes a workbook that you’ll fill out during class – so you leave with your own plan of improving your Customer Path, no matter what your business is.

Get More Done in your Business
Do you get distracted in your workday? Waste your time on stuff that doesn’t matter? This workshop is a step-by-step process that will help you create that system –
You will:

  • Learn when you work best.
  • Discover what you should be spending your time on.
  • Create a way to track all the many, many things you want to do in your business.
  • Develop a workday (no matter how small or big) that works for your real life.

Create a Marketing Plan
Not sure what to do first? Let's craft a plan that's do-able and effective. From blogging, to emailing, to social media, we'll craft a plan that makes it clear what you should focus on each day.

Social Media for Beginners
Twitter, Instagram, Pinterest … knowing what to spend your time on can be overwhelming. Defeat overwhelm by identifying the best tools for your goals and  develop an action plan based on your customers and your time. Learn how to make the best use of social media – no matter WHAT tool you use. We’ll also cover best practices for the most popular tools, like Instagram and Facebook pages. While this class doesn't cover the technical details of logging in, you will leave with a plan of action you can put in place as soon as you walk out of class.

Emailing for Fun + Profit
Learn how to use the BEST tool for connecting with your customers – an email newsletter. In this workshop, you’ll make a plan for exactly what you’ll send and when you’ll send it. You’ll learn how to make your emails effective at driving sales and building relationships with your best customers.

Fill  Your Classes (for  shop owners)
Want to connect with your customers and provide a service they can't get online? Tired of cancelling classes because no one registers? Teaching classes at your shop builds lasting relationships with loyal customers, but many owners struggle to bring in enough students to make it worthwhile.  In this workshop, we'll cover the entire process, from class creation (how to make sure you are offering classes your customers really want) to filling the class with eager students, and bringing them back class after class. Throughout the class you'll apply what you've learned to your own business, and you'll leave with a plan to share your very next class!

Market your Class: For Designers
Expand your skills, sell more patterns, and build a loyal fan base – by teaching classes! In this workshop, we'll cover the entire process, from class creation (how to make sure you are offering classes you can fill) to pitching it to a shop or space, to bringing in eager students. Throughout the class you'll apply what you've learned to your own business, and you'll leave with a plan to implement your very next class!

From Hi to Buy: Connecting with your customers (for brick + mortar shops)
How do customers find you? How do they decide to visit and then to buy? And how do you keep them coming back? These questions are all answered via your Customer Path – the path people walk as they discover you, fall in love, and buy from you. In this class you’ll identify your current customer path and then find the areas that need improvement. You’ll leave with a plan for working on  your path – whether you need to find more people or improve loyalty in your current customers.

What do my students have to say?

I was blown away– and kept very busy– by the amount of detail in the course, the nitty-gritty and the how, mixed in with the why (and the why we resist this stuff).  So not only do we feel great, but we've been able to improve and build upon our 15 years' experience to immediately reap the benefits of what we're learning.
-Erica (after Craft Your Marketing)

 

I feel as if in one fell swoop you changed the way I do business and solved many problems that had been plaguing my productivity for many, many years. I am so excited at the prospect of starting to rearrange the way I do things, to make it all not only more productive, but more fun.
– Nina Machlin Dayton

 

Just finished Pricing 101 and am currently riding the high you feel when you learn something new and apply it to your life. : ) I have diligently sat down and written my goals for the week/day and what time of day I need to focus on them. Going to bed at night knowing what I need to get done for the next day has helped me get better rest. I know now what I can fit into my schedule and what I can't.  – CaseyGirl

If you'd like me to come and teach a workshop for your event or organization, click here to contact me.

Click for a printable page of workshops + my bio!

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Why I Love Conferences

loveconferences

 

I'll let you in on a little secret.

I love the internet. I LOVE that I can help makers + artists in China, Europe and North America, all from my coffee shop in the mountains of East Tennessee.

As an introvert, I love that I can be talking to and serving thousands with my weekly emails, without worrying about what my hair looks like.

But, as much as I love talking to you each week, there is nothing comparable to live, person to person, interaction.

(This is why I built a live weekly chat into the Starship, even though all of my biz-friends think it's unsustainable and unscalable and frankly, a little nuts. (I remind them that I've been showing up to 50 chats/year for over 4 years, so it IS sustainable!) The LIVE interaction, even if we can't be face to face, provides a kind of encouragement and accountability that time-shifted communication (like this blog post) can't.

But even a live chat, or Periscope, lacks the connection that comes from looking in someone's eyes and knowing they see you, too.

This is why I love doing in-person events, like last weekend's conference. Even if I had learned nothing from the classes themselves, I learn so much from every conversation with another maker and small business owner. I learn what works for them, what their goals are, what hasn't worked. That informs my own work, and inspires me to be bolder and braver.

The science on confidence demonstrates that we are more likely to believe something is likely for ourselves (and thus, pursue it) when we see real-life examples (ie, “models”). There is nothing as encouraging as actually meeting other women who are doing it – who are building sustainable, profitable craft businesses. This isn't just “fun” – it's vital for your own confidence, which is vital for your own accomplishment.

I promise: Meet a creative business owner in person – it will build confidence and inspire you!

Yes, going to things in person takes time. It costs money. It takes extra time to figure out how to keep your house running while you're gone.

But you don't have to go across the country. You don't have to go to a weekend-long conference. You could take a 2 hour workshop, or go to a meet-up. You could meet another small business owner for coffee. You could invite me to teach in your town, and we'll bring 5-10 local makers together for a class!

(One of the unexpected bonuses of the Starship – meet-ups around the world with other members! This month alone 2 captains met in Germany, I had dinner with 3 Captains in Seattle, and another 2 had coffee in Michigan.)

So how about you? Do you ever meet up with other craft business owners?

If not, how can you start?

Who have you been thinking about reaching out to, but hesitating?

If you're not sure how to say hello,
share this post on Facebook and tag them
 and say “Hi! I'd like to have coffee with you!” I promise you, they want to meet other makers, too!

 

Grace Dobush on making the most of craft conferences

GraceDobush

My guest today is freelance journalist and organizer of the Crafty Supermarket and Midwest Craft Con, a conference for crafty businesses, Grace Dobush.

We talk about: 
Grace's favorite part of organizing a craft show
How to talk to strangers at conferences (without feeling weird)
What she's enthusiastic about right now (and the similarity between geeky sub-cultures)

Links:

 

How to listen

Find all the podcast episodes here.

Join me for a live event in Seattle!

SHC-Promo-Card-2

Super exciting news guys: over the last month, I have confirmed FOUR in-person events for the next 6 months. You can see the full list here, but today I want to tell you about the closest one. (Want reminders about all upcoming events, both online and off? Sign up here!)

On October 16-17, I'll be at the School House Craft Conference in  Seattle, WA! You can grab your tickets here.

 

I'll be teaching:

Pay Yourself – find the profit and sustainability in your business

Craft your Customer Path – how strangers find you, fall in love with you, and become raving fans

Get More Done – how to get what matters done, no matter how much time you have.

 

I am SUPER excited! Not only to teach on my favorite topics, in one of my favorite cities, but to get to hang out with the fabulous people who will be there! Y'all know I love Kim Werker and Marlo Miyashiro (Marlo hired me to teach my first-ever live class, for EtsyRAIN, 3 years ago. I was, uh, in need of improvement), and I'm delighted to have the opportunity to get to know the other teachers better.

And more than THAT, I'm THRILLED at the chance to see YOU! So if you're in the Seattle area, I'd love it if we can meet and hang out at the conference!

Join us here.

If you're going, be sure to say hello and tell me you're a reader!

Are you afraid of being “big”?

afraidofgettingbig

The past couple weeks on the podcast I've been talking about issues that come up when you've been in business for a while and you've started to grow: boundaries and scaling challenges. This is stuff that my students are dealing with, as they grow beyond the “how to get any sales” questions. But I hesitate to talk about these  “advanced” business issues, because I don't want to scare you off, if you're not there yet.

I hear from younger businesses all the time, who get tangled up  trying to solve these issues before they need to. They're worried about boundaries and how many people they'll have to deal with when they “get big.” They worry about scaling up their production, before they sell one thing. They're worried about getting help before they need it.

Do you do this?

Are you afraid of what will happen when you get bigger? Do you stop yourself from taking opportunities or pursuing possibilities because you're not sure how it'll all work? Do you hesitate to dive deeper into marketing, because you worry it'll work TOO well?

If so, I've got one thing to say to you:

Stop it.

Really. Stop it. *

Don't borrow problems you don't have.

Don't worry about what will happen if you “someday” get big.

It's not preparing you. It's not making you ready.

It's getting in your way.

When you start to worry about all that could go wrong if your business grew, you're going to hesitate to put in the hard work on growth activities. You're going to step back from challenging yourself with new goals.

And then you're going to wonder why it never worked out, why you never grew.

I get it.

I really really really do. I worried a lot (I still do!) about what would happen when my business grew. I worried that I was going to owe way too much in taxes. I worried that my thing could grow so big that people would have weird expectations of who I am and what I do.  I worried that I would get mean comments or emails. I worried that I would have to set boundaries and tell people no. I worried that I would make bad decisions, let people down, or totally ruin my life.

But guess what?

This can happen at ANY level of business! It can happen even if you don't have a business! (I have some traditionally-employed friends that could certainly use some stronger boundaries.)

And sure enough, I have experienced all of the above (except the ruined life bit. Haven’t done that). And I survived. In fact, it wasn’t nearly as bad once I got there.

But why bother?

Because you really really want a business, more than you want to live in fear.

You want to create something from your passion + smarts + hard work. You want to build something that is your own. You want freedom, creativity, or fun.

Whatever your reasons are, they are driving you to do this (sometimes scary) thing.

And this is what's cool:

Your business makes you stronger.

In order to keep building and growing, you'll have to face your fears. You'll have to grow past them. You'll have to dig deep and learn that you are more powerful than you thought.

All this growth and fear-wrangling, it makes you stronger everywhere – in business, in life, in relationships. You'll learn skills (like time management and boundary-setting) that you can apply to anything you do.

So don't worry about the challenges your business is going to bring. You don't have to solve all future possibilities right now.

Just solve the problem in front of you. Deal with the issues your business is having right now. (Too few sales? Fix your marketing! Never get enough done? Fix your time management!)

Don't be afraid of growing. Don't hold yourself back.

*If you can't seem to stop worrying about future challenges, look at what you're afraid of and acknowledge it. Don't run from the fears, look at them and work through them.

I'm not a therapist, but here's how I work with fears in my life:

List them.

Look at each one and ask: where did it come from?

Forgive this situation and send it (or the past you that experienced it) lots of love.

Look for ways to make yourself feel safe (without crushing your ambition).

This is an ongoing process, but the more you make it part of the work of growing your business, the less the fears will be able to sneakily sideline you.

 

How to learn from your own business

learnfromyourbusiness

Last week we took a look back at the year so far and I shared my Quarterly Review worksheet.

Now it's time to look forward: What do you want to do in the third quarter of the year? What do you want with the last half of 2015?

In the Starship and Lift Off, we're Map Making this week – picking a destination, mapping out the steps, and distilling it all down to the actual actions we need to take.

I don't just lead others in Quarterly Reviewing and Map Making, I do it myself!

In fact, today I added something new to my quarterly review after reading this: I wrote a Quarterly Report and shared it with my team!*

It took me just about an hour, in a day full of other things. So why'd I spend the time? Because you can't learn from your business unless you pay attention to it. And you can't keep going, without stopping to celebrate what you've got done and the goals you met (more about the importance of celebration in my conversations with Claudine + Sasha).

Learning from your business.

There are a million decisions you have to (get to!) make in your business every day. From how you'll spend your time, to what social network you'll use, to how you'll reply to the customer making an unreasonable request.

And then there are thousands examples of what others have done. There are hundreds of classes and books (I even sell a few!). There are dozens of people who are willing to tell you EXACTLY what you SHOULD do.

But none of it works. Not unless it fits you, your business, your goals, and your personality. Not unless it helps you make a business you're going to love.

So how do you know what to do? How do you make those decisions?

You experiment. You try things.
And then you pay attention to what works. What worked for YOU.
You learn from your own business.

You do something. And then you review: Did that work? Is that getting me closer to my business? or not?

(This is why my classes and book are question-heavy – I'm all about helping you find your own answers)

Your mission, should you choose to accept it, is to build exactly the business you want AND to become an expert in you and your business.

Because, sure, you can learn a lot about what worked for other people, but you won't be able to answer your own questions and lead a life you love, until you become an expert in what works for you, your customers, and your products.

So that’s why I took an hour to write up a report on what went well, what I learned, and what I’m aiming to do in the next quarter. Why don’t you try it?

 

*In case you don't know, my team = Jess, my Number One + Jay, my husband and producer. Jess edited this email so it's free of typos and Tara-isms (where I write/say one word, but mean an entirely different word). She's the one you get when you fill out the Contact form (however, if you hit reply to this email, you talk directly to me!). Jay makes the podcast transcripts all pretty  (and is re-designing every worksheet for every class) and edits every audio and video lesson and interview, so it's not as rambly as I actually am.

Also on my team: Beauregard, Head of Security (that bark!) and Raylan, Vice President of Snackage.

Oh, and me, CCEO – Chief Creatrix + Exploring Obsessive.

Adventures in Business with Indie Dyer and Designer Karen Robinson

Today I'm happy to share the adventures of Starship Captain  Karen Robinson. Karen is a knitting designer (KarenDawn Designs) and yarn dyer (Round Table Yarns) with an advanced degree in medieval literature, so her pattern and yarn names are based on medieval texts. You can also find Karen's designs on Ravelry and her shop on Etsy.

People have this fantasy of what it's like to be a full-time maker. But what's a normal day for you really like?

I try to get up before my 3-year-old son so I can have time alone in the morning to drink coffee and check my email and Ravelry. The rest of the day depends a lot on whether or not we have any activities planned and if I have any editing projects. My “day job” is a freelance copy editor—I work with indie fiction authors and I’m also the copy editor for PLY Magazine —so the amount of work I have each day can vary quite a bit.

If it’s a stay home day, I get some yarn ready to dye by soaking it in a bucket. I dye very small dyelots (just a skein or two at a time), so I dye a little bit each day if I can. I make a list of what I need to do that day and get breakfast ready. Once we’ve eaten (it takes the 3 year old a long time to eat), the yarn has soaked enough, so I prepare the first round of dyeing and put the yarn in the dyepot. Then if I have an editing project, I may try to work a little on that or take care of some other tasks on the computer. But mostly this time in the morning revolves around my son, so I don’t do anything that takes too much concentration. Every hour or so, I swap out the yarn in the dyepot for another batch.

Then lunch and after that my son goes down for a nap. He’ll be four in August, and I know that he’s bound to give up nap time in the not-too-distant future (although we’ll change it to quiet time when he does), but that’s really when I get the bulk of my work done. As soon as I close his bedroom door, I’m on my computer, editing if I have that work or working on a pattern or making changes to my website or adding new yarn to my shop. He naps anywhere from 1-3 hours (I love those 3-hour nap days!), so I know I have a limited amount of time to work which is a great motivator for getting stuff done (although I do still occasionally get sucked into spending way too long on Ravelry).

Once my son is awake, it’s not too long before my husband gets home. Depending on how much I got done during nap time, I might have to work a little more after that or I might get to be mostly done with work on the computer that day. After my son goes to bed, my husband and I usually watch TV together and this is when I get the bulk of my knitting time.

Karen's Blanchefleur Shawl (www.ravelry.com/patterns/library/blanchefleur-shawl)
Karen's Blanchefleur Shawl (www.ravelry.com/patterns/library/blanchefleur-shawl)

There are so many ways to make a living as a maker – how are you doing it? What have you combined and how has that changed through the years?

The way I’ve been involved in the business side of the fiber world has changed over the years, but it’s finally evolved into something that I’m happy with. For a while, I wanted knitting to be completely a hobby and not something I would ever do for money or as a business. My mother-in-law is a quilter and when someone asks her how much she charges for a quilt, her response is “a million dollars.” Her explanation is that quilting is something she does for fun and that she doesn’t want to feel pressured by it, which is how she would feel if she were working on a commission. So she’s happy to make quilts as gifts for people she finds deserving, but she does it in her own time on her own schedule.

I had that attitude for a while, but then I had my son and I left academia and felt strange about not bringing in any money to the household. I was tired all the time (newborn!) and still wanted to knit, but I couldn’t concentrate on the types of projects I enjoyed doing (intricate cables or lace), so I started making super simple things like stockinette baby hats. But even though I had a baby, he didn’t need that many hats so I got the idea to try selling them. I did a couple of local craft fairs and also rented a space at an artisan shop to sell my knitting. Or attempt to sell my knitting (I also got a sewing machine during this time and sewed some things to sell as well—those things did a little better). I learned that many people didn’t understand how much work it was and I liked using “good” yarn, so the price points I had my items at seemed to be too high for what people were willing to pay but I didn’t want to give them away either, so I actually sold very little.

That whole situation (lasting about a year) was kind of a dark time in my knitting life. I look back at my Ravelry project page for that year and see how little I actually did. And everything I did do was super simple and unchallenging. That’s not the kind of knitter I had been before—if I saw a project I liked, I made it. If it used a technique I hadn’t tried before, I learned it. I didn’t shy away from something because it seemed difficult. So, quite frankly, after that year of selling knitted items, I was completely bored.

I realized I’m a process knitter. I greatly enjoy the actual act of knitting. And I do like using the items I make, but mostly I have stacks of shawls and hats even after giving away a lot of gifts. I had thought the answer to that was to sell those items, but I knew that wasn’t working. So what could I do instead? And how could I get my knitting mojo back and start really enjoying and exploring again?

I had taken a class a few years back at my then LYS about designing a scarf, and I liked that process quite a bit. I finished the scarf, got some test knitters on Ravelry, and posted the pattern for free (my Criseyde Scarf). Over the years since that experience, I had thought about doing more designing, but it was always something that was just in the back of my mind. Then I was trying to find a cowl pattern that matched the image in my head of what I wanted but was having trouble finding it. That’s when things clicked and I decided to try designing my own. I learned a lot by going through that process with the cowl (I have an entire finished cowl that I am completely unhappy with—I’ve kept it rather than frogging it as a reminder that if I’m knitting something and not liking how it’s turning out, I should stop and figure out what I don’t like rather than just thinking “I’m sure it’ll look fine once I finish it.”), which became my Lady Bertilak Cowl.

The act of figuring out how to construct something based on ideas in my head and then putting those into actual knitting is “the thing” that is making me feel completely happy and fulfilled in my knitting life. I have challenge, a lot of process, and a good reason for keeping the finished objects (samples!).

Around the beginning of this year, a friend had decided not to expand her fiber dyeing business into yarn dyeing so she gave me a bag of undyed yarn—with the idea that I could use it for swatches. (I do so many more swatches now as a designer than I ever did before!) But that undyed yarn was calling out for color, so on a whim, I got some acid dyes and started experimenting. And fell completely in love with the process of adding color to yarn. Thus Round Table Yarns was born, and I selected yarn bases that matched up to the patterns I’ve designed. And although I never want to be completely insular—so much beautiful yarn out there!—I am designing more in mind with making the connection between my patterns and yarn (and dyeing colors based upon what might work well with my patterns).

A basket full of Round Table Yarns in the Camelot base, which is a fingering weight MCN.
A basket full of Round Table Yarns in the Camelot base, which is a fingering weight MCN.

 

What new thing are you exploring now?

Different shapes for shawls—I love the triangular shawls but I don’t want to get locked into that construction all the time so I’m trying out some new ideas. Different yarn colors and dyeing techniques. Making self-striping sock yarn (so much work but the results are so much fun!). Knitting with breed-specific wools to see how their characteristics affect the results of the knitted item.

 

What's your definition of success in your business?

It took me a while to figure this out (and I figured it out thanks to a worksheet in one of Tara’s classes), but I realized that it’s pretty simple: I love seeing what other people make with my “stuff”—either one of my patterns or out of some of my yarn (or both!). So I feel successful when I check Ravelry and see someone has posted a picture of a project using my pattern. Although it feels good to sell a pattern, it feels amazing to have someone actually use that pattern. My dream is to be at a fiber festival (either as a vendor or attendee) and see someone wearing one of my designs (or something with my yarn). That experience would make me feel like I’m truly a success.

 

What's the next destination you're working towards?

I’ve been working on a pattern collection with five crescent-shaped shawls. The goal is to have it finished and ready for STITCHES Texas in September (where I’ll have a booth), and I’m on schedule (dare I say even a little ahead of schedule) for it. I’m working with the ladies of Stitch Definition for photography, tech editing, and layout/design, so I’m really looking forward to seeing how it all comes together. Along with that, I’m gearing up for several fiber festivals/events coming up in the fall.

Want to join Karen and other Starship Captains? The Starship is open now (it closes tomorrow!)

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