Weekly-ish notes on navigating big change

Podcast

4 steps to sound like a human, connect with your customers (and sell more stuff)

Do you feel nervous about sharing your work on social media or your blog? Do you worry about sounding too sales-y and end up sounding too much like a robot? You're not alone. Welcome to Explore Your Enthusiasm episode 94, with me Tara Swiger In today's episode you'll learn: Why it's important to sound like a human online The two mistakes people usually make with social media 3 steps to sound like a human and connect with your customers (without getting too uncomfortably personal). Listen in at TaraSwiger.com/podcast94/

Podcast: Play in new window | Download

Do you feel nervous about sharing your work on social media or your blog? Do you worry about sounding too sales-y and end up sounding too much like a robot? You're not alone. Welcome to Explore Your Enthusiasm episode 94, with me – Tara Swiger.

In today's episode you'll learn:

  • Why it's important to sound like a human online
  • The two mistakes people usually make with social media
  • 3 steps to sound like a human and connect with your customers (without getting too uncomfortably personal)

 

How to listen

Find all the podcast episodes here.

The Difference between Arrogance and Confidence

There's a difference between arrogance and confidence, and your confusion about the two might be hurting your business. Today, inspired by the participants of the Biz Confidence Challenge, we're going to talk about the difference between being arrogant and being confident in your business and your product and why it's important for you to be proud of your work. Listen in at TaraSwiger.com/podcast93/

Podcast: Play in new window | Download

There's a difference between arrogance and confidence, and your confusion about the two might be hurting your business. Today, inspired by the participants of the Biz Confidence Challenge, we're going to talk about the difference between being arrogant and being confident in your business and your product and why it's important for you to be proud of your work.

You can join the totally free 6 week Biz Confidence Challenge at TaraSwiger.com/bizconfidence + you can participate in the community by using the hashtag #bizconfidencechallenge.

 

How to listen

Find all the podcast episodes here.

Inspiration isn’t enough.

Inspiration isn't enough. In fact, on its own, it can be dangerous. Today we're talking about the power, magic, and challenge of Inspiration. Listen in at https://taraswiger.com/podcast92/

Podcast: Play in new window | Download

Inspiration isn't enough. In fact, on its own, it can be dangerous.
Today we're talking about the power, magic, and challenge of Inspiration.

Inspiration is wonderful. It feel GREAT while you're feeling it, right?

But then: What?

What comes after Inspiration?

To join the (free) Biz Confidence Challenge, head here. 

How to listen

Why you’re afraid of setting a goal

Choosing is hard. But to move your business foward, you need to set goals and work towards them. But what if you don't have a goal? What if you can't seem to narrow it down and pick one? Last week Lynn asked me, on Periscope, "What if you're afraid of setting a goal?" I know Lynn's not alone, because last week I worked through the Map-Making Guide with The Starship. The first step (spoiler alert!) is setting an endpoint for the map – the specific, measurable goal you want to reach in the next 3-6 months. It was this step, the most obvious starting place, that caused the most distress. In this episode, we'll discuss why it's hard to choose a goal, and how to do it anyhow. More at TaraSwiger.com

Podcast: Play in new window | Download

Choosing is hard. But to move your business forward, you need to set goals and work towards them. 

But what if you don't have a goal? What if you can't seem to narrow it down and pick one?

Last week Lynn asked me, on Periscope, “What if you're afraid of setting a goal?”

I know Lynn's not alone, because last week I worked through the Map-Making Guide with The Starship. The first step (spoiler alert!) is setting an endpoint for the map – the specific, measurable goal you want to reach in the next 3-6 months.

It was this step, the most obvious starting place, that caused the most distress. In this episode, we'll discuss why it's hard to choose a goal, and how to do it anyhow.

 

How to listen

Find all the podcast episodes here.

 

The 8 Best Books for your Creative Business

There are so many great books for creative business owners out there, but everyone needs to read something different, depending on where they are in their business journey. Today on the podcast I'm sharing the 8 best books I can think of for every stage of business. Listen in at TaraSwiger.com/podcast90/

Podcast: Play in new window | Download

What are the best books for your creative business?

Today I decided to share the best books for your specific situation. Listen in to find out what I suggest for where you are in your business journey!

 This topic was suggested by Ana on Periscope. I broadcast these podcast recordings a whole week early, on Periscope. If you’d like to get early access, follow me at Periscope.tv/TaraSwiger. I also publish a video version of this podcast on YouTube along with a new lesson every week!

 

Resources:

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Mission, Strategy, Tactics

What do you want from this year? How are you going to get it? Let's get clear by using the framework Mission, then strategy, then tactics. More at TaraSwiger.com/podcast89/

Podcast: Play in new window | Download

What do you want from this year? How are you going to get it? Let's get clear by  using the framework Mission, then strategy, then tactics. 

Back in September I wrote a post about this, about the necessity of stepping back and looking at the big picture. That post prompted so much discussion and questions and has come up again and again in conversation, so I wanted to dive even deeper into it now, as we're all thinking about what we want from the new year. I want to fully explain this framework, so you can use it not only as you plan your year, but also as you work on ANY project or have to make any decision in your business.

If you've been feeling frustrated in your business, about its growth, or how you're spending your time – this might be the problem. If you feel like you scramble back and forth between things, without seeing traction in any of them, this might be the problem.

The solution is simple: You're going about it in the wrong order. In this episode you'll learn the right order to plan your actions, and be more effective. 

 

Resources

How to listen

Find all the podcast episodes here.

Marketing Burnout: How to avoid it and deal with it.

Launching stuff, talking about your product for a sustained period of time, is hard. It can be draining to talk about your work, especially when it feels like you're talking about yourself all the time. The result is Marketing Burnout. You're sick of talking about your work. You feel like you're repeating yourself. You worry you're annoying people. In this episode I share three ways to avoid Marketing Burnout and one way to handle it when you experience it.

Podcast: Play in new window | Download

Launching stuff, talking about your product for a sustained period of time, is hard. It can be draining to talk about your work, especially when it feels like you're talking about yourself all the time.

The result is Marketing Burnout. You're sick of talking about your work. You feel like you're repeating yourself. You worry you're annoying people.

In this episode I share three ways to avoid Marketing Burnout and one way to handle it when you experience it. 

Resources

 

 

How to listen

Find all the podcast episodes here.

Step up YOUR marketing game with a free e-course! Sign up below!

 

7 principles to have your best year ever

If you want to go beyond overwhelm, and actually feel GREAT in your New Year, and actually create a business you’ll love, let's talk about the 7 principles of a great business, that you'll love. Apply these 7 principles to your business and you'll have an amazing 2016. More on TaraSwiger.com

Podcast: Play in new window | Download

Lift Off closes TODAY! Click here to read more and join!

How are you doing? How do you feel about the last year in your business?
Do you feel energized and enthusiastic? Do you feel clear-eyed and action-oriented?
Or are you frustrated? Stuck? Overwhelmed by all the things you *should* be doing in your business?

 

If you're not feeling awesome about where your business is, I want to help.We talked about the three kinds of Overwhelm in Episode 85, and I shared some tips for dealing with the different kinds of overwhelm.

But if you want to go beyond overwhelm, and actually feel GREAT in your New Year, and actually create a business you’ll love, let's talk about the 7 principles of a great business, that you'll love. Apply these 7 principles to your business and you'll have an amazing 2016.

Resources:

How to listen

Find all the podcast episodes here.

3 creative biz lessons I learned in 2015

One of the best ways to build a business is to pay attention to learning the lessons of your own business. If you're in one of my programs or you follow me on Periscope, you know that I'm an evangelist for reviewing your month, and your year, to see what you've learned, and how you can apply that your next adventure or goal. This is how you ensure that you are regularly moving forward and getting better and better at doing your particular kind of awesome In this episode, I share what I've learned this year in my business and in to the businesses I've worked with.

Podcast: Play in new window | Download

One of the best ways to build a business is to pay attention to learning the lessons of your own business. If you're in one of my programs or you follow me on Periscope, you know that I'm an evangelist for  reviewing your month, and your year, to see what you've learned, and how you can apply that your next adventure or goal. This is how you ensure that you are regularly moving forward and getting better and better at doing your particular kind of awesome

In this episode, I share what I've learned this year in my business and in to the businesses I've worked with. But before I get to that, I want to let you know about something time-sensitive: My two biggest programs, Lift Off and the Starship are now open and they'll close December 23rd.

Links:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

The biggest challenge your creative business faces

Overwhelm. In this episode we discuss: The 3 kinds of overwhelm (which are you suffering from?), Solutions for each kind of Overwhelm, Learn to Defeat Overwhelm in this week's free Webinar. Listen to the episode at TaraSwiger.com/podcast85/

Podcast: Play in new window | Download

Overwhelm.

In this episode we discuss:

  • The 3 kinds of overwhelm (which are you suffering from?)
  • Solutions for each kind of Overwhelm
  • Learn to Defeat Overwhelm in this week's free Webinar. (No longer available!)
  • Get More Done
  • Map Making Guide
  • Evernote

How to listen

Find all the podcast episodes here.

1 … 17 18 19 20 21 … 28