Why you’re afraid of setting a goal

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Choosing is hard. But to move your business forward, you need to set goals and work towards them. 

But what if you don't have a goal? What if you can't seem to narrow it down and pick one?

Last week Lynn asked me, on Periscope, “What if you're afraid of setting a goal?”

I know Lynn's not alone, because last week I worked through the Map-Making Guide with The Starship. The first step (spoiler alert!) is setting an endpoint for the map – the specific, measurable goal you want to reach in the next 3-6 months.

It was this step, the most obvious starting place, that caused the most distress. In this episode, we'll discuss why it's hard to choose a goal, and how to do it anyhow.

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