Podcast Archives - Page 18 of 28

How to make time for marketing

You're busy making products, photographing, listing, and (hopefully) shipping orders – how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing.

We cover:

How you know if you're doing “enough” marketing
How a plan saves time
Batching your tasks
Using what you already have

Links mentioned:

Who has time for marketing? Making a plan will save you tons of time.

Click To Tweet

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Sign up below to get a FREE e-course on making your marketing more effective! No matter how much time you have for marketing, it's important to focus on improving its effectiveness.

How to stop feeling weird talking about your work

Podcast: Play in new window | Download

How do I describe what it is I do? How do I talk about my work?

This is the question we nearly all have. (If you've figured this out and feel 100% confident talking about your work, email me immediately and tell me your secret sauce).

Even though I've been doing this for 6 years (and have been running my own business for over 10 years!), I struggle with how to talk about my work every day. In every sales page I write, in every conversation I have, and in every byline I submit to a magazine or book.

I don't know that this question ever goes away, but you certainly can get better at talking about your work. In this episode we'll cover what you need to do to talk about your work effectively AND the key to feeling more comfortable.

Learn to talk about your work sans awkwardness w/ a FREE worksheet from @TaraSwiger:

Click To Tweet

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

To apply this to your own business, fill out this worksheet and stop feeling weird talking about your work today!

Stop Creating (Marketing) Distractions – a free worksheet to help you focus your marketing

Podcast: Play in new window | Download

You can make your marketing more effective with making one easy switch: Chose one thing, and plan all your marketing around it, for 2-4 weeks.

It sounds easy, but it's also easy to get distracted! So how do you pick your focus and avoid distractions? And how does this make your marketing more effective?

Listen in to learn more, and click here for your free worksheet: How To Avoid Marketing Distraction (You'll also get the podcast transcript!)

Getting distracted on social media? @TaraSwiger has a free worksheet to help you focus your efforts:

Click To Tweet

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Why your goal failed (and a free worksheet for setting better goals!)

Podcast: Play in new window | Download

What do you do when you don't reach your goal? How do you identify what went wrong (if anything) and set a better goal next time?

This week we'll cover the 6 reasons your goal might have failed, and how to set a better goal next time.

I created a free worksheet so that you can set reachable, do-able goals every time!

Just scroll down, put in your email address and you'll get it in your inbox (along with the full transcript of this episode!).

Links mentioned:

Goal didn't work? It's time to set a better one! Get a free worksheet to do it here:

Click To Tweet

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

YAY! It’s episode 100! It’s a call-in show!

Podcast: Play in new window | Download

YOU GUYS! It's episode 100!

I can't believe that we have been hanging out for 100 episodes (I can't believe I stuck with it! I can't believe YOU stuck with me!). To celebrate, I did something all new – a call-in show! I invited you, in episode 98, to call me with your questions. And you did – yay!

And boy, your questions were awesome! The first question got me so fired up that I created a totally new worksheet for you, to help you figure out your own best email opt-in! Click here to get it in your inbox!

In this episode, I answer questions about:

What to send email subscribers
How to use your opt-in to get MORE email sign-ups
Where to start creating a new blog (I mention this workbook)
How to decide where to spend your time
Getting started making videos (you can see all of my videos here)

Not sure what to send new email subscribers? Get a free worksheet + create an opt-in that WORKS.

Click To Tweet

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Retreat organizer and knitwear designer Varian Brandon

Podcast: Play in new window | Download

Today I'm delighted to be talking to retreat organizer and knitwear designer Varian Brandon. She shares how she got started designing, what a normal workday is like, and how she deals with the Comparison Trap. Varian's a member of the Starship (which is open now!) and we discuss how it's shaped how she thinks about her business. If you loved this episode, hang out with Varian on Periscope!

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

There's no transcript for this episode since it's an interview, but you can sign up below to get transcripts of all the other podcasts!

Be the Captain of your ship

Podcast: Play in new window | Download

The Starship is now boarding!

The Starship is called the Starship because it a space full of people who are interested in being the Captain of their own ship. But what does that mean?

To be the Captain of your business and life:

Take ownership
Set a course
Choose the tools
Sail your own ship

We discuss exactly how to do that in this episode!

Got a question you want to ask me about my business, podcast, life, or do you want to get my answers to your business questions? Call and ask me! Your question may make it into episode 100! Just call (567) 393-8272 THIS week!

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Singer, designer, intentional living guide Lynn Hershberger

Podcast: Play in new window | Download

Today I'm thrilled to be talking to singer, Intentional Living Guide for creatives and Starship Captain Lynn Hershberger. Please note that the Starship isn't open now..but it will be in just a few days! Sign up here to learn more!

We discuss:

How she combines multiple creative income streams
How she manages to work on all the different areas of her business
Makers have a LOT of supplies – how to deal with the clutter

Links:

4 Tendencies: are you an obliger (like Lynn) or a questioner (like me?)
The Starship (which includes the Accountability Partner Program Lynn loves)
Toss It Team (Lynn‘s community for creative clutterers)
ColorJoy, Lynn‘s yarny business
The Fabulous Heftones – Lynn‘s band!

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

There's no transcript for this episode since it's an interview, but you can sign up below to get the transcripts for all the other podcasts!

Yarn shop owner and Craft Wars survivor, Esther Hall

Podcast: Play in new window | Download

At Midwest Craft Con, I was delighted to meet Esther Hall, owner of Yarn It and Dash in Columbus. After about 5 minutes of talking to her, I blurted, “Oh my goodness, my listeners would loooove to meet you! Can I interview you for my podcast?”

After teaching all day, we snuck into the “trade show” space, set up my phone, turned on Periscope, and started recording.

We discussed:

What it was like to be on TLC's Craft Wars (with Tori Spelling! Ahh!)
How she researched and put together a business plan for her yarn shop (there is so much to learn here!)
How she chooses indie vendors to work with

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Interview podcasts don't come with transcripts, but you can sign up below to get the transcripts for all the regular podcasts!

Fit all of your marketing pieces together

$Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn: What most people are doing wrong with their marketing How to make your marketing both easier and more effective An example, from a real student, of fitting it together.$

Podcast: Play in new window | Download

Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn:

What most people are doing wrong with their marketing
How to make your marketing both easier and more effective
An example, from a real student, of fitting it together.

Remember – we're going to be diving deep into this TODAY in the webinar. Register here.

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).