Weekly-ish notes on navigating big change

Podcast

How to get traction in your creative business

How do you get traction in your creative business? How do you start making consistent sales? And what if you haven't yet and feel dejected? In this episode, I'll share 4 keys for gaining traction, connecting with customers, and making regular sales. On TaraSwiger.com

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How do you get traction in your creative business? How do you start making consistent sales? And what if you haven't yet and feel dejected? 

In this episode, I'll share 4 keys for gaining traction, connecting with customers, and making regular sales.

 Links mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Enjoy the end of the year in your creative business

How to enjoy the end of the year in your business. You CAN have the kind of holiday season you want, from life + biz. It just takes a little planning! On TaraSwiger.com.

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How can you enjoy the end of the year and the holidays, while maintaining your business and your sanity?

This question was asked a few weeks ago on Periscope, and I wanted to dive into a more thorough answer and share it with you here. You can follow me on Periscope to get the podcast episodes a full week before they come out; I'm TaraSwiger on Periscope or you can catch broadcasts at Katch.me/TaraSwiger.

It's the week of American Thanksgiving, which kicks off the holiday season here in the States, with Thanksgiving, Hanukkah, Christmas, Solstice and the New Year. If you celebrate even one of those holidays, and you're running a business, this can become a hectic time of year and soon it's already the new year, with all its new projects and excitement.

But I want you to have a sane and happy holiday season. I want you to both have the kind of time with your family or friends that you want AND see the kind of business growth you want. I don't want you to stumble into 2016 feeling fried from the last month of 2015. So here's how we do that.

  1. Decide what you want.
  2. Determine what it will require.
  3. Commit to it.
  4. Do what it takes.
  5. Review and readjust weekly.

Listen in to learn exactly how to enjoy this time and end the year strong and profitable in your business!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Fear + Success: Not Mutually Exclusive

We think that we need to wait to feel fearless + confident before we can pursue our goals + be successful - but that just isn't true. At TaraSwiger.com.

 

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Inspired by your replies to the #BizConfidenceChallenge, today we're exploring the intersection of Fear and Success. We think they're mutually exclusive. We think that we need to wait until we have confidence before we take action. We think that if we feel fear, we definitely won't be successful.

 

How to listen

Find all the podcast episodes here.

How to be “authentic” without being a hot mess

In today's episode, we'll talk about how to be authentic in your marketing without coming across like a hot mess. On TaraSwiger.com

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How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I'm going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!). 

How to listen

Find all the podcast episodes here.

Bring more authenticity into YOUR marketing messages with my free e-course! Sign up below to get it!

Laureen Marchand, artist: an interview

Today I'm interviewing Laureen Marchand, full-time artist and Starship Captain. She shares her biz journey with us at TaraSwiger.com.

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Today I'm delighted to be talking to Laureen Marchand, a painter and a Starship Captain. She shares a great resource for Canadian artists (Carfac), how she keeps the faith when she feels disappointed and how she built a gallery on her back porch. You can her beautiful art on her website.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Defeat Self Doubt

defeatselfdoubt

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Are you NOT working on your business because of self doubt? Do you lack the confidence to take the steps you know you need to take? If so, you are not alone.

“Every time I go to do something, I am stopped by self-doubt.”

“I’m not sure I’m good enough.”

“I’m not big enough for that yet.”

“Oh, they probably won’t accept me, or buy from me, or want my thing.”

I hear this all the time from the makers I work with. This is self-doubt.
And this is a HUGE problem for your business.

In today's episode, I share 6 ways to defeat self-doubt in your business and your life.

Resources

 

How to listen

Find all the podcast episodes here.

Grace Dobush on making the most of craft conferences

GraceDobush

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My guest today is freelance journalist and organizer of the Crafty Supermarket and Midwest Craft Con, a conference for crafty businesses, Grace Dobush.

We talk about: 
Grace's favorite part of organizing a craft show
How to talk to strangers at conferences (without feeling weird)
What she's enthusiastic about right now (and the similarity between geeky sub-cultures)

Links:

 

How to listen

Find all the podcast episodes here.

The Introvert’s Survival Guide for Conferences

conferencesforintroverts

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I'm about to fly across the country and teach at School House Craft, a two-day business conference for makers. I'm so excited, but this hasn't always been the case.

I used to get SO NERVOUS before something like this. I would worry that my introversion was going to sideline me. I was worried that I was going to have to sit out a huge part of the fun, or I'd miss out on all the good stuff, because I would need my alone time.

I'm not any less introverted than I was a couple of months ago, but I'm hardly worried about introversion this time, because I've learned how to handle conferences, and I've learned that I CAN handle conferences, without getting totally fried from over-stimulation. In today's episode, I'm going to share what I've learned about surviving and enjoying conferences as an introvert. 

How to listen

Find all the podcast episodes here.

 

Interview with Jill Wolcott, designer and teacher

JillWolcott

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Jill Wolcott is a knitter designer at Jill Wolcott Knits, a knitting instructor (she recently taught on Craftsy) and a teacher at the Fashion Institute of Design and Merchandising in San Francisco, CA.

We discuss:

  • A love of math
  • How her work as a designer affects her knitting design
  • Doing what you want vs. what people will buy
  • The lessons learned in a “failed” project

Jill mentions that she's a member of the Starship. You can sign up (for free!) to learn more here.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Why aren’t people buying? Here’s how to find the reason and crush it.

overcomeobjections

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Why aren't your followers buying your product? How do you figure out what's stopping them and destroy the impediment?

In this episode we're going to cover all the steps to overcoming your customers' objections. I'm so looking forward to tackling one of the most confusing questions: WHY aren't people buying your thing!?

We'll cover: 

  • What is an objection?
  • How do you find the objections to your products?
  • How do you crush objections?

 

Links Mentioned:

 

How to listen

Find all the podcast episodes here.

Crush YOUR customers' objections with my free e-course to help you beef up your marketing game! Sign up below to get it.

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