Weekly-ish notes on navigating big change

Press + Productivity with Mei Pak of Tiny Hands {PODCAST}

Mei Pak of Tiny Hands on TaraSwiger.com

 

Today I'm happy to be talking to Mei, of Tiny Hands jewelry about how to get great press and be productive. Her work has been featured on Park's + Recreation, in the Huffington Post, Daily Candy, Everyday with Rachel Ray…and lots more!

 

 

 

 

We talk about:

  • How exactly she got her work worn by the lead character of Parks + Rec
  • Good press builds
  • Mei's Golden Rule of approaching the press: Know The Editor
  • Connect and pitch the press (exactly how she got on Cool Mom Picks)
  • Her explorations into rocking Facebook
  • What she's enthusiastic about = Craftivity

BONUS: You'll get free shipping when you use this link to her shop!

 Links to what we talk about:

If you're wondering what great press will really DO for you, I've written about that here. 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

What I’m reading: June 2014

follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list in the comments and find all the posts here.

Here's what I'm reading  this month! (Details on the blog.)   What are you reading?

What I read

The Power of Habit, by Charles Duhigg – This was so great! I find myself applying this to my own life and my work with clients already! I highly recommend it!

Hyperbole and a Half, by Allie Brosh – This is hilarious (dogs!) and poignant (a great description of depression).

The Eventual Millionaire: How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup, by Jamie Tardy – Despite the title, this book is less about being a millionaire and more about starting a business and growing, based on how millionaires have done it. I tend to avoid “get rich” books, and this book is far from it. Jamie has a great podcast with interesting interviews, and she's taken all she's learned and turned it into a great getting-started guide.

Sitcom: A History in 24 Episodes from I Love Lucy to Community – As a kid, I feel completely in love with I Love Lucy and Lucille Ball. We got all of the shows from the library, and then I read all of her biographies. Friends was our Thursday Night standing Roomate Date. So when I spotted this book at the library, I had to grab it. With it's look at sitcoms from I Love Lucy through Friends all the way to Community (which I love) was a fun (if somewhat nerdily academic read.)

 

What I'm reading

How about you? What are you reading? 

 Disclaimer-y Disclaimer!  Or course I’m biased when my friends write a book, but I don’t mention things I don’t like. Read the usual disclaimer here.

What you “should” have done. {PODCAST}

How to get perspective when you're frustrated by slow growth...or just not being where you "should" be. Podcast on TaraSwiger.com | Explore Your Enthusiasm

Inspired by your response to last week's email, let's talk about how to deal with the frustration of what you “should” have done already – the business you should have, the progress you should have made, where you should be. The best way to deal with this frustration: Perspective. In today's episode, I'll share a few ways to get perspective:

  • The truth about how long it takes for other people.
  • A birthday-inspired list of what you've done.
  • Review your own goals.
  • Dedicate yourself to taking action. (Make a map, if you don't know what to do.)

 

Links mentioned

How to listen

Your Turn!

What have you accomplished this year? How has this shifted your perspective? 

 

On my 32nd birthday

Rocking the bangs & the pink sweaters & the flyaway hair way back in...86? I think I'm 4ish. #tbt

It's my birthday! Yay!

It's become a kind of tradition that I reflect back on the last year + share what I've learned (and accomplished) each year on my birthday.
Finally cold enough for tights, sweater, shawl. #yayfall
Of course, I always do this on my own, for myself (I talk about that more in tomorrow's episode)…but I also share it here for two reasons:

  1. It takes time.
    I think that, when you're looking at anyone's life and business from the outside, it's easy to miss just how long it took them. (More on that here). By sharing the last year (and a quick brief on the years before), I hope that it helps you see that everyone's growth goes slowly, piece by piece.
  2. Celebration is important.
    It's more socially acceptable (and comfortable!) to be modest, humble and self-effacing…to the point where we skip over acknowledging our accomplishments and move on to the next thing. (Claudine and I chatted about just this!) But celebration is important – it keeps you going, it reminds you of your awesomeness, and it builds your confidence so you try the next thing. Since I build my work around encouraging others to celebrate, I have to do it myself in order to have integrity. It's my hope that, as uncomfortable as this may make me, it serves as a model for your OWN celebration.

Auditioning all-over pink for Boston trip. Will it last the whole week? (This after 3 washes). #hmm

A look back…

Last year, I reflected that you never know where a tiny step is going to take you

Two years ago, I shared my secret of success. Then I started leading in-person workshops, finished two quilts, and explored my enthusiasm. I trained for (and ran!) a 5k
Three years ago, I explained why I was giving it all away and opened the Starship. The following year I got a book deal, wrote my book, and gave my first live speech. It was a sparkly year, full of firsts + traveling + feeling like a rock star.
Four years ago, I welcomed you to this site. The following year I moved from individual classes to building a community for makers, and got my first “big” client. My house was broken into (multiple times) and we moved suddenly into a 10×10 room, with all our stuff in storage, for 3 months. It was a rough year, but by my birthday I was feeling brave.
Five years ago, I was at the beach, about to quit my dayjob. That year I became self-employed, and opened a yarn shop (and quickly closed it, when I recognized that I wasn't having fun). It was a year of boldly following my enthusiasm through fear.
Six years ago, I was working full-time in an office, making yarn at nights and weekends, growing my business.
Seven years ago, I was teaching and dyeing custom colors for a local yarn store.
Eight years ago, I was managing a paint-your-own-pottery studio, beginning to dye yarn, but hadn't even dreamed of starting a yarn company.

After missing the first day and a half of the beach thanks to the flu, I'm that much more thankful to finally be in the sea air. #windy

This year, I feel like I fully let my enthusiasm become by business advisor and I doubled the Starship membership, opened the Solo Mission, and created 4 new digital workshops.
Later, Boston. See you tonight. xoxo, your new girlfriend.
I also got brave + bold with my in-person teaching: I taught at the national trade show for the knitting industry (!) in San Diego (and learned an important lesson), two workshops in Boston, at community colleges and arts councils around North Carolina, and signed a contract to teach with CreativeLIVE. I dedicated myself to helping you explore your Enthusiasm, by hosting the Exploration Party in July and by starting a podcast (Explore Your Enthusiasm) last month. Oh, and I totally redesigned by whole website.

Moms new Christmas quilt, on top of last year's Christmas quilt. #nofilter #pennypatchqal

I found a good balance between work and play- I finished 2 quilts (and started 2 more), I started painting and I picked knitting back up.

Emerald Isle quilt

But I definitely made less this year than others, because I spent a lot more time outdoors: I ran my first 10k, in the Redwoods (and of course, trained for it most of the winter).

Hiked 4 miles to swim at the falls (& then 4 miles back. Oof).

I went to the Outer Banks with my extended family, took a roadtrip with a college roommate, watched the sun set on my brother's boat, visited my dad twice, celebrated a friend's wedding, and met a whole host of students, friends and fellow biz explorers during my travels. Jay and I spent endless evenings snuggled in with great food and our favorite TV shows.

More from my goodbye to the Oceanside Pier yesterday, because pretty. (& running though CLT requires pretty).
There were, of course, less-than-awesome moments. Beau had a weird growth on his mouth, that required several hundreds of dollars in vet visits (and one surgery)…to discover it's just an bacterial overgrowth of skin and nothing to be worried about. There were misunderstandings, hurt feelings, and one friend-break-up (Jay's). There was hope and possibility, disappointment and impatience.
The rain is busy pelting the petals off the trees, so I wanna remember this moment in last week's run. #yayspring #foundwhilerunning

But really, when I look back, I can't remember much about the bad, sad, or exhausting. I remember the beautiful spring runs, the seabreeze, the hugs, conversation, smiles, and gigglefits. I remember the moments when I felt loved or understood. I remember that this was a year full of love and opportunities.

And that's all I can hope for the coming year.

The Adventures

Every day is an adventure. I share the view, the gratitude and the news  on Fridays – you’re invited to join in. You can find all my adventures here, or follow along via email here.

 

The view

I stopped to smell the roses (literally) and found a tiny nest in the rose bush! #foundwhilerunning

I was awoken by this face burrowing into my armpit. #taralovesmornings
Today is a two-cups of coffee, two-screens day. Holding a (surprise! bonus!) Q&A for Customer Path students...and the classroom software is totally down.
These 2 are unconcerned with the swinging weight above their heads. #totaltrust #fitstagram

Beau knows there's *something* here...(see the bunny at the far top, center?)

I am so grateful for…

  • Jessica! My Number One makes the endless amount of worksheets + class material I create possible + pretty + error-free.
  • Your sweet replies to this week's lesson! So many Thank Yous, made my whole week.
  • A great conversation with Mei, which you'll hear on the podcast in 2 weeks.
  • Patience when my classroom stopped working for an entire day. I very nearly lost my head. And then I didn't. So I'm grateful for that tiny bit of progress accepting Things I Can't Control.

The Finds:

I'm reading

I'm eating

What adventures did you have this week?

Navigating an art career, with Claudine Hellmuth {PODCAST}

Claudine Hellmuth Interview on Tara Swiger's podcast

 

Yay! Today I'm thrilled to have my very first podcast guest: Claudine Hellmuth!

Claudine's an author, illustrator and designer, who's been featured in The New York Times, The Martha Stewart Show, HSN, HGTV and more! I first picked up her first book waaay back, 10 years ago! I was delighted to talk to (and learn from!) someone who's navigated many opportunities and options(licensing, publishing, etsy shop)  in her art career and how she gets it all done.

 

We talk about: 

  • The path to her first book deal
  • The truth of licensing deals
  • The importance of celebration in your art career
  • The difference between making for committee and making what you love
  • “People buy your joy”
  • How Claudine spends her days (and the productivity “rule” she breaks)
  • Being the World's Best Boss
  • What we're enthusiastic about! (It may surprise you!)

Links we discussed: 

 

You can find more about Claudine, her work, and her blog at CollageArtist.com.

(Don't forget – if you love the show, leave a review on iTunes and Instagram or tweet what you do while you listen and tag it with #exploreyourenthusiasm)

Listening to an interview with Claudine Hellmuth at TaraSwiger.com

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review! This helps it spread!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

The Adventures

Every day is an adventure. I share the view, the gratitude and the news  on Fridays – you’re invited to join in. You can find all my adventures here, or follow along via email here.

The view

These peonies slay me. #nofilter #foundwhilerunningGrowth. #foundwhilerunning
The Watauga Arts Council in Boone, NC is lovely, with smart & clever artists!  Had a great workshop!
Celebratory solo dinner, at the first place I ever had Thai. #yum
Second strawberry-based meal of the day. #nofilter #strawberrycrazy #whatveganseat #taralovesmornings

I am so grateful for…

  • Strawberries! I could eat them (and I maybe have eaten them) every day, in every meal.
  • A lovely workshop at a great Arts Council.
  • I'm happiest when I'm creating usefulness + this week I've received piles of confirmation that I'm truly helping. So grateful to feel like I'm doing my best work!

The Finds:

I’m reading:

I’m eating: 

In case you missed it: 

My newest class, with includes a super-rare live Q+A call closes TODAY. Join us!

 

What adventures have you had?

Fear + Marketing {PODCAST}

Fear + Marketing - A podcast episode on TaraSwiger.com

What's keeping you from sharing your work with the people who will love it?

Fear that:

  • It takes too much time?
  • It might not work?
  • You'll look bad?
  • Everyone will hate it (you?!)?

In this week's episode of Explore Your Enthusiasm, I share my own fear around marketing (it ain't pretty) and share three tools for getting past the fear and communicating with the people who will love your work.

Links I mention:

 

How to listen

Find all the podcast episodes here.

What have you been avoiding? What wonderful things could it bring into your life?

 

 

 

Know what to say

Know what say in your marketing, on TaraSwiger.com
Last week we talked about the struggle to know what to DO with your marketing, so today let's handle it's twin: what to SAY when marketing your business.

Do you remember when you first joined Twitter, Facebook or Instagram and you wondered: What do I write? What do I put on here? If you're using the tools for your personal life, it's simple – you share what you want to share, with the people you want to share it with.

But if you're using social media as a tool for your business, the issue requires a bit more thought and planning. You'll still say what you want…but what DO you want to say? What do you want these specific people (your followers) to know about your work or about you? What do they need to know? 

Everything you share online builds a relationship with the reader and it establishes who you are, as a business and a human (in the same way that everything you say in real life to someone builds a relationship and communicates who you are.)
It's easy to get stuck in a swirl over this (what should I saaaaay?) or to avoid the question all together and just default to the easiest thing (tweeting your Etsy listings with no personality). It bums me out when I see creatives with amazing work doing either, because it's not too hard find the solution.

Start with these two questions:

  • What is my message and how do I communicate that here?
  • Where is this reader on my Customer Path and what would she need to know to move forward (closer to buying or connecting)?

What is my message?

You'll learn exactly how to craft your message (and convert it to all possible situations)  in my book, but you can start by asking yourself:

  • What do I stand for?
  • What do I provide to my customer? (ie, it's more than art or jewlery – it's beauty, belonging, joy, etc)

Now, how can you communicate that on this particular tool? What would you share to bring more of that quality into your reader's lives?

Where is the reader on my Customer Path?

You see, what you say depends on who you're saying it to. Is she following you on Twitter because she wants to remember to buy in the future? Does she love your writing and want to keep up to date? Or is she just discovering you via someone else's retweet?
This might seem overwhelming, but it helps to put it in a framework: everyone who is reading, following, “liking” you on your blog, newsletter, social media is connecting with you – and over time, they're coming closer and closer. In other words, they're on a Customer Path.
What you say moves them down the path, and the more you understand their needs at each point at the path, the easier time you'll have figuring out what to say.

If you want to know what to say, and feel confident it's effective in connecting with potential customers, join me to Craft Your Customer Path. Registration closes Friday!

What are you saying? What are you communicating in your marketing?

 

The Adventures

Every day is an adventure. I share the view, the gratitude and the news  on Fridays – you’re invited to join in. You can find all my adventures here, or follow along via email here.

The view

Mother's Day Brunch. #yum
The beginnings of brussels fried rice. (Via @isachandra) #sogood #vegan
My darling is fine! Waiting on biopsy results, but happy & clueless.
It's the MOST wonderful time! Of the yearrrr! Strawberry season! #yayspring #whatveganseat

I am so grateful for…

  • A safe procedure for Beau. (And being able to pay for it, because whoa.)
  • A lovely Mother's Day weekend!
  • My mother-in-law – today's her birthday! Happy birthday, Rhonda!
  • STRAWBERRIES
  • The smooth launch of the new class (even better – people are joining! yay!)
  • Massive inspiration – I wrote more than 3000 words in just a few hours!
 

The Finds:

I’m loving:

I’m eating: 

In case you missed it: 

What adventures have you had?

 

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