The Starship has taken longer to come together than anything I've ever done.

I did it intentionally (got the idea in April, but waited to make it public until June) because I wanted to give it space to grow and see what it would become.

(take the name for example…it was originally a Bounce House. Which is fun, but a Starship is SO MUCH better!)

The side effect of all this extra time is that I got all kinds of feedback on it. Slowly, from people I trusted.

Most everybody said something like

This is a splendid offer, Tara. Starship! And I love the way you express the goodness on this page. Yummy-yum, my friend.


OMG. I love the idea of a Starship.

Insanely fabulous.

And well, that was pretty awesome.

But a few people (even my students!) said something like

Whoa! That's a lot of stuff! Are you sure you want to give access to EVERYTHING you're going to create this year?


I never for a minute wavered (the Starship just felt SO GOOD)..but I did wonder: why am I doing this?

I've spent the last few weeks writing and thinking and talking about it: why in the world did I built a Starship?

Intense, yet fleeting

A live class is deliciously intense, focused burst of attention on your business. It's a moment of alignment between intention and action.
Everything comes together. BAM!

And I love being a part of that.

But I am not a one night stand.

I'm in it, here with you, for the long haul.

I needed our interaction, our relationship to take place in a way that reflected that.

Your passion for your craft isn't a one night stand either.

Those moments of clarity are sublime.
But your business is more than a few moments.

It's every day.
It's choosing to align your intention with your actions every day.
It's choosing movement.
It's choosing life.
It's choosing to go on an adventure…a continuing mission…a trek.

That trek, that commitment, needs the appropriate space and an every once-in-a-while class isn't the right space.

A starship is just the right size for a trek.

You have time to move in, space to stretch your legs, a holodeck to relax in (yes, we do have a holodeck), continuing missions and new flight logs to keep you focused and on track.

So that's it, that's the reason: I've putting everything I've made in the last year, every thing I WILL make in Starship because I want you to fall in love with your craftybiz and spend the rest of your life with it.
I want some of your last thoughts about your biz to be, “I have been and always will be, your friend”


(Ok, I just threw that last sentence in there because I am ALWAYS looking for an excuse to say that. Best movie line ever! I cry every time! )

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