One of the comments I get most often from makers, when we chat about marketing, is that they just don't know what to DO.
Should I bother with a Facebook page?
How important is it to have an email list?
Am I blogging right?
This leads to scattershot marketing. They don't know what to do after they list a new product. They don't know what to tweet. They don't know if any of it is worth it. Each day is filled with frustrating not-knowing and doubt.
Knowing what to do is (or being able to figure it out) is a business-transforming skill.
It saves you time, energy and stress. It keeps you enthusiastic and moving along joyfully.
Getting stuck in a swirl of “What should I do?” is the ultimate momentum killer!
But there's no easy answer to what you should do.
When you work with me, I don't tell you. (And you should probably avoid any one-size-fits-all advice that purports to know exactly what everyone should do.)
Instead, it's a process of discovery.
Instead, we look not at this ONE thing (email list, social media, blog) but at the overall picture of your Customer Path.
I'm always asking clients: How does this fit on your Customer Path?
And it's that simple. Once you know your Customer Path, you know just what to do. Whether you're listing an item on Etsy, preparing for a craft show, or building your email list, your Customer Path will inform what you do.
What would change in your biz if you knew what to do in your marketing?
You can read this and this to get you started. Then, check out the new class that will help you order your marketing into a cohesive Customer Path!