Weekly-ish notes on navigating big change

tara

You’re invited to love your business: the #monthofbizlove challenge

How do you feel about your business? Do you LOVE it? Do you love all parts of it? Or are you feeling exhausted, grumpy, and stuck doing stuff you don't wanna do in your handmade business? It's time we turned all this around. It's time you looooooved your business. Big heart-eyes-emoji love. If you want to fall in love with your handmade business and explore the foundations of a biz you adore (whether your biz is brand new, or you've been doing it for a decade!), join me on the #MonthofBizLove! This free #monthofbizlove challenge includes: Daily Instagram Challenges to get you loving your business Daily video lessons exploring the Daily Challenge in depth! (Broadcast live on Periscope and uploaded to YouTube) A 30 day workbook to walk you through each challenge! Sign up at TaraSwiger.com/podcast108

How do you feel about your business?

Do you LOVE it?
Do you love all parts of it?

Or are you feeling exhausted, grumpy, and stuck doing stuff you don't wanna do in your handmade business?

It's time we turned all this around. It's time you looooooved your business. Big heart-eyes-emoji love.

If you want to fall in love with your handmade business and explore the foundations of a biz you adore (whether your biz is brand new, or you've been doing it for a decade!), join me in the #MonthofBizLove!


 

This free #monthofbizlove challenge includes:

  • Daily Instagram Challenges to get you loving your business
  • Daily video lessons exploring the Daily Challenge in depth! (broadcast live on Periscope and uploaded to YouTube)
  • A 30 day workbook to walk you through each challenge!

To join in:

  1. Get your free workbook by signing up here.
  2. Follow me on Instagram to get the daily challenge (you may want to hit “subscribe to updates”, so you don't miss a challenge)
  3. Watch the daily videos (follow me on Periscope or subscribe to my YouTube channel)

 

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

3 Lessons from The Introvert Entrepreneur (and giveaway!)

An introvert gets their energy from being alone, while an extrovert gets energy by being with other people. Many of my listeners are introverts (me too!), so I love to find resources for thriving in business as an introvert. I recently found a great book. In this episode, we'll discuss the three big lessons I took from The Introvert Entrepreneur, by Beth Beulow. And I'm giving away a copy. Enter to win!

An introvert gets their energy from being alone, while an extrovert gets energy by being with other people. Many of my listeners are introverts (me too!), so I love to find resources for thriving in business as an introvert.  I recently found a great book. In this episode, we'll discuss the three big lessons I took from The Introvert Entrepreneur, by Beth Beulow. And I'm giving away a copy. (Scroll down to enter!) 

Resources mentioned

Enter the book giveaway here!

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

Interview with video podcaster, designer and retreat organizer, C.C. Almon

I am totally delighted to be talking to Starship Captain, video podcaster, designer and co-organizer of the Geeky Puffin Knitpalooza, C.C. Almon. We had a geeky, enthusiastic conversation (I'm more than a little excited that C.C. invited me to teach in the UK!). We discuss: What a knitting video podcast is. (Here's CC's) How her online community helped her deal with chronic illness What made the difference in her business and led to her biggest month ever. Her book, Coffee with C. C. What The Starship has contributed to her business The upcoming retreat in England (where I'll be teaching!) and the corresponding knitalong (which I am SO excited about!). Register for the retreat by June 1, so you can join us in the knitalong! Listen in at TaraSwiger.com/podcast106/

I am totally delighted to be talking to Starship Captain, video podcaster, designer and co-organizer of the Geeky Puffin Knitpalooza, C.C. Almon. We had a geeky, enthusiastic conversation (I'm more than a little excited that C.C. invited me to teach in the UK!).

We discuss:

Register for the retreat by June 1, so you can join us in the knitalong!

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

How to set (realistic) marketing expectations

If you spend all the time and energy to properly launch your next product: What can you expect to happen? How can you set realistic and yet inspiring sales goals? Today we're going to cover how exactly to set your expectations for any of your marketing activities. Listen in at TaraSwiger.com/podcast105

If you spend all the time and energy to properly launch your next product: What can you expect to happen? How can you set realistic and yet inspiring sales goals?

Today we're going to cover how exactly to set your expectations for any of your marketing activities.

Links mentioned:

 

How to listen

  • You can listen to it using the player above or download it.
  • You can subscribe to it on iTunes (If you do, leave a review!)
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Get a FREE worksheet to help you improve your marketing when you sign up below!

What I’m Reading: May 2016

follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list in the comments and find all the posts here.

What I'm reading this month: business books, memoirs, novels. Find out more at TaraSwiger.com

What I read

  • The Introvert Entrepreneur, by Beth Buelow. I SO enjoyed this book! It is so inline with the many “For Introverts” podcast episodes I've made, and the author gave voice to why I do a lot of my business practices and systems. I loved it so much, I'm going to give away a copy next week! Be sure you're signed up here to get the chance to win it!
  • Wake up Happy, by Michael Strahan. It's so weird that I read two books kinda related to sports this month. This one was happy, upbeat, and encouraging. I didn't know anything about Michael and I like him quite a lot after reading it. If you need a pick-me-up, read it!
  • Lock in, by John Scalzi. Oh man. This novel was SO good. If you like sci-fi set in an almost real-world, read it. I have loved every Scalzi book I've ever read. I'll be reading more!
  • Relentless: From Good to Great to Unstoppable, by Tim Grover. I have mixed feelings about this book, written by a superstar basketball trainer (he worked with Michael Jordan!). I want my teenage brothers to read it, for its message of “work harder than anyone else, in order to be great”… but making excuses for why “great” men cheat on their families is pretty disgusting. Related: He only talks about great men. Not once does he mention women, or how they can be relentless and great. Ugh.
  • Drawing Blood, by Molly Crabapple. I had no idea who the author was, or how the book even landed on my “to read” list, but it came in at the library so I got it. And it was very engaging. Fascinating to read about a world that's unfolded parallel to my own (we're close in age) but so totally different (being raised in rural Ohio, going to school in East TN then living in Appalachia is nothing like NYC!)

What I’m reading

What I read last May.
And in May 2014.

What are you reading?

I could use some recommendations! What are you reading and loving right now?

 

 

The Adventures: April 2016

Every day is an adventure. I share the view, the gratitude and the news at the end of each month – you’re invited to join in. You can find all my adventures here.

The Adventures of my creative business: TaraSwiger.com
It's been a while since I did an Adventures post! I've decided to change it up and do them every month and wrap up what happened, what I've learned and the best stuff I read online, heard, and ate.

The News:

The BIG news this month is that Craft Your Marketing is open! And there are all kinds of new bonuses. If you join by April 29th, you'll get a free signed copy of my book, mailed right to you. And if you join by May 5th, you'll get access to an exclusive Q+A, where you can ask me your marketing questions.

I also worked on a lot of live teaching events this month! I taught in Atlanta (at the Yarn Market News Conference) and in a few days I'll be teaching in Maryland (details here). And some of my teaching gigs in the UK are now open for registration! You'll find all the live teaching gigs here.

The view

My business in April 2016, on TaraSwiger.com My business in April 2016, on TaraSwiger.com My business in April 2016, on TaraSwiger.com My business in April 2016, on TaraSwiger.com My business in April 2016, on TaraSwiger.com My business in April 2016, on TaraSwiger.com
My business in April 2016, on TaraSwiger.com

My business in April 2016, on TaraSwiger.com My business in April 2016, on TaraSwiger.com
My business in April 2016, on TaraSwiger.com

I am so grateful for…

  • Spring flowers
  • Lovely yarn
  • Fantastic students

The Finds:

I’m reading:

In case you missed it: 

What adventures have you had?

How to make time for marketing

You're busy making products, photographing, listing, and (hopefully) shipping orders - how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing. We cover: How you know if you're doing "enough" marketing How a plan saves time Batching your tasks Using what you already have

You're busy making products, photographing, listing, and (hopefully) shipping orders – how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing.

We cover:

  • How you know if you're doing “enough” marketing
  • How a plan saves time
  • Batching your tasks
  • Using what you already have

Links mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Sign up below to get a FREE e-course on making your marketing more effective! No matter how much time you have for marketing, it's important to focus on improving its effectiveness.

 

How to stop feeling weird talking about your work

How do I describe what it is I do? How do I talk about my work? This is the question we nearly all have. Here's what you need to do to talk about your work effectively AND the key to feeling more comfortable. Click through for your free worksheet!

How do I describe what it is I do? How do I talk about my work?

This is the question we nearly all have. (If you've figured this out and feel 100% confident talking about your work, email me immediately and tell me your secret sauce).

Even though I've been doing this for 6 years (and have been running my own business for over 10 years!), I struggle with how to talk about my work every day. In every sales page I write, in every conversation I have, and in every byline I submit to a magazine or book.

I don't know that this question ever goes away, but you certainly can get better at talking about your work. In this episode we'll cover what you need to do to talk about your work effectively AND the key to feeling more comfortable. 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

To apply this to your own business, fill out this worksheet and stop feeling weird talking about your work today!

Stop Creating (Marketing) Distractions – a free worksheet to help you focus your marketing

You can make your marketing more effective with making one easy switch: Chose one thing, and plan all your marketing around it, for 2-4 weeks. It sounds easy, but it's also easy to get distracted! So how do you pick your focus and avoid distractions? And how does this make your marketing more effective? Listen in to learn more, and get the FREE worksheet, at TaraSwiger.com/podcast102/.

You can make your marketing more effective with making one easy switch: Chose one thing, and plan all your marketing around it, for 2-4 weeks.

It sounds easy, but it's also easy to get distracted! So how do you pick your focus and avoid distractions? And how does this make your marketing more effective?

Listen in to learn more, and click here for your free worksheet: How To Avoid Marketing Distraction (You'll also get the podcast transcript!)

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Interview with Starship Captain + Graphic Designer Linda Tieu

Today I'm chatting with full time graphic designer Linda Tieu about how she balances her work with two small kiddos, on TaraSwiger.com.

Today I'm happy to be sharing an interview with Starship Captain and graphic designer Linda Tieu. Linda is the creator of HappyPrintClub.com – a library of digital printables for paper lovers, snail mailers and crafters. You can follow her creative adventures on tortagialla.com where she shares printable downloads and fun crafty tutorials.

People have this fantasy of what it's like to be a full-time maker. But what's a normal day for you really like?

A normal day starts with getting my kids up and ready for the morning and getting my toddler to nursery school while my younger baby stays with me. The work day is a lot of back and forth, juggling time between mom duties, household duties and work duties. If you compare to a regular 9-5 job, it's like having a whole of meetings throughout the day, cutting your time into little chunks. I have to prioritize my tasks and try to utilize every small chunk of time I get. Often, I do catch up at the end of the day, late at night. It's not really glamorous at all – it's just real life!

LTieu-3

There are so many ways to make a living as a maker – how are you doing it? What have you combined and how has that changed through the years?

I used to work in tech startup environments so it was very fast paced with long hours. Now that I'm on my own, it's still hard work but it's on my own terms for my own ventures. I've taken my experience in business, project management and design and turned it all into a freelance lifestyle that matches up with the season of my life, being a mom of young kids right now. I used to work more hours before I had responsibility of kids. Now, I've had to cut back on my hours and build passive streams of income to make ends meet. Ultimately, it's about creating a lifestyle that I want and having the freedom and control to change with the times.

What new thing are you exploring now?

I'm working on building up HappyPrintClub.com which is a library of digital printables for paper lovers. Members sign up to get access to the entire library of printables that I continually post to every week. Instead of selling each item separately, I'm putting it all together and letting it grow to offer my members the best value. This is one of my projects that brings me income while doing something I love – which is creating printable designs. In my mind, it's a win-win because I get to create continually and members get a HUGE deal. There's nothing more satisfying than seeing my work out there in the world, giving people enjoyment and satisfaction.

HappyPrintClub01

What's your definition of success in your business?

I used to think success meant an income number or certain recognition, but over the years I've realized that success is actually how I feel at the end of the day. What's most important to me is feeling fulfilled, productive and good about what I do. If I feel good about what I've done when heading off to bed, it means I'm doing it right and all the other pieces are fitting together properly. Sure, we might all have off days, but the core feeling is what I'm getting at. When you are happy, it means success!

LTieu-4

What's the next destination you're working towards?

I'm hoping to build up the membership on HappyPrintClub.com even more and will continue to add more projects to my design portfolio because ultimately, I love creating and sharing my work with others. I have a huge list of ideas, so it's just a matter of taking one step at a time. The next project on deck has to do with sheep – for all my fiber lovers out there!

Want to hear from more Starship Captains like Linda and learn how they balance life + work as creative entrepreneurs? Sign up below to get the inside track on their stories!

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