Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). In fact, I received so many questions, I split them into two podcasts! You can find the first Q&A post here. Today we'll cover:
I follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list with me on Facebook and find all the posts here.
Let's be honest: Sometimes, everything is awful. (On the other hand, sometimes everything is awesome and you find yourself singing this song.) When things are awful, it helps if you have a list ready to go, to help you get through it (without giving up). In this episode I'll share the list of things I do when everything is awful and the tricks that work best for my clients.
Not everything requires a complex solution. Sometimes, you need to make a decision but you feel stuck. You're not sure what you should do and your head is all swirly. It's time to pull out my favorite business tool: a conversation.
There are so many ways to communicate with your people – how do you choose the one that works best for you, your business, and your people? It's easy to just use what you see other people using, which means you're competing in the exact same spaces. Instead, take the time to thoughtfully choose the right communication method and set it up so you can stay consistent and effective.
In this episode you'll learn:
The many options for connecting with customers
How to choose the right tool for you (with examples!)
The tools that work best for my clients
The tools you absolutely MUST have
Want to find which tools your customers are using? We'll cover that in my class, Craft Your Marketing. It's getting ready to re-open: sign up if you want to be notified when it does (and get some help with your marketing tools right now!):
Everyone wants to know: Why aren't I making more sales?
The answer is that you're making a mistake that most small businesses make, and it's exhausting you, without being effective.
Whether the problem is that you're not selling anything, or that you're not selling more, or that your newest project just bombed, the underlying problem is usually the same. Today we're going to talk about what the underlying problem is, and how to fix it.
Every day is an adventure. I share the view, the gratitude and the news on Fridays – you’re invited to join in. You can find all my adventures here, or follow along via email here.
I am so grateful for…
A warm home on cold nights
A fantastically warm welcome to my newest thing
Saying yes to something new and big and exciting
I’m thinking about:
Since reading this post (and a zillion other studies) on the importance of standing up every 20 minutes, I downloaded Timer+ and set up a timer to go off every 20 minutes until 8 or 9 at night. I'm walking more steps and feel less achy at the end of the day.
I announced my newest thing (an awesome new class series, built to give you your best biz in 2015) to my email list and the reaction was delightful. If you aren't on the list, and you're curious, sign up here.
I've had a few questions this week about how to listen to the podcast, so I wanted to answer them here, in case you were wondering:
If you don't usually listen to podcasts (and don't use an app on your phone), you can simply listen via the player in each post (it's a little arrow button under each picture. If you click it, it will play!)
Or you can download each episode! In the “How to Listen” section of each podcast post, there is a link (embedded in the words “download it”) to the MP3. If you click it, the MP3 will start playing right away . If you right click, you can save it to your computer.
If you have an iPhone, iPad or iPod, you can use the “Podcast” app to listen – just click “add podcast”, search for “explore your enthusiasm” and select “subscribe”. This will ensure that each new episode will go write to your phone!
No matter what device you're on, you can listen to the podcast via Stitcher here.
Social media might seem like the perfect way for an introvert to connect (you can do it alone! in your pjs!), but I've found it's easily a distraction from your real work. In today's episode we'll talk about:
The distraction of social media
Three steps to combat the distraction and stay focused
I get asked about this all the time, so it's time I answer your questions about how to use Facebook, Instagram and Pinterest in your creative business. You'll learn about the pros and cons of each and how each one can help you reach your specific business goal.
In this episode:
The three things you need to before you start using a tool.
The strengths and weaknesses of the platforms I get asked about most,
The most effective ways to use these tools
Couldn't scribble notes fast enough? Get a transcript of this podcast episode when you sign up here.