Weekly-ish notes on navigating big change

Podcast

Mission, Strategy, Tactics

What do you want from this year? How are you going to get it? Let's get clear by using the framework Mission, then strategy, then tactics. More at TaraSwiger.com/podcast89/

What do you want from this year? How are you going to get it? Let's get clear by  using the framework Mission, then strategy, then tactics. 

Back in September I wrote a post about this, about the necessity of stepping back and looking at the big picture. That post prompted so much discussion and questions and has come up again and again in conversation, so I wanted to dive even deeper into it now, as we're all thinking about what we want from the new year. I want to fully explain this framework, so you can use it not only as you plan your year, but also as you work on ANY project or have to make any decision in your business.

If you've been feeling frustrated in your business, about its growth, or how you're spending your time – this might be the problem. If you feel like you scramble back and forth between things, without seeing traction in any of them, this might be the problem.

The solution is simple: You're going about it in the wrong order. In this episode you'll learn the right order to plan your actions, and be more effective. 

 

Resources

How to listen

Find all the podcast episodes here.

Marketing Burnout: How to avoid it and deal with it.

Launching stuff, talking about your product for a sustained period of time, is hard. It can be draining to talk about your work, especially when it feels like you're talking about yourself all the time. The result is Marketing Burnout. You're sick of talking about your work. You feel like you're repeating yourself. You worry you're annoying people. In this episode I share three ways to avoid Marketing Burnout and one way to handle it when you experience it.

Launching stuff, talking about your product for a sustained period of time, is hard. It can be draining to talk about your work, especially when it feels like you're talking about yourself all the time.

The result is Marketing Burnout. You're sick of talking about your work. You feel like you're repeating yourself. You worry you're annoying people.

In this episode I share three ways to avoid Marketing Burnout and one way to handle it when you experience it. 

Resources

 

 

How to listen

Find all the podcast episodes here.

Step up YOUR marketing game with a free e-course! Sign up below!

 

7 principles to have your best year ever

If you want to go beyond overwhelm, and actually feel GREAT in your New Year, and actually create a business you’ll love, let's talk about the 7 principles of a great business, that you'll love. Apply these 7 principles to your business and you'll have an amazing 2016. More on TaraSwiger.com

Lift Off closes TODAY! Click here to read more and join!

How are you doing? How do you feel about the last year in your business?
Do you feel energized and enthusiastic? Do you feel clear-eyed and action-oriented?
Or are you frustrated? Stuck? Overwhelmed by all the things you *should* be doing in your business?

 

If you're not feeling awesome about where your business is, I want to help.We talked about the three kinds of Overwhelm in Episode 85, and I shared some tips for dealing with the different kinds of overwhelm.

But if you want to go beyond overwhelm, and actually feel GREAT in your New Year, and actually create a business you’ll love, let's talk about the 7 principles of a great business, that you'll love. Apply these 7 principles to your business and you'll have an amazing 2016.

Resources:

How to listen

Find all the podcast episodes here.

3 creative biz lessons I learned in 2015

One of the best ways to build a business is to pay attention to learning the lessons of your own business. If you're in one of my programs or you follow me on Periscope, you know that I'm an evangelist for reviewing your month, and your year, to see what you've learned, and how you can apply that your next adventure or goal. This is how you ensure that you are regularly moving forward and getting better and better at doing your particular kind of awesome In this episode, I share what I've learned this year in my business and in to the businesses I've worked with.

One of the best ways to build a business is to pay attention to learning the lessons of your own business. If you're in one of my programs or you follow me on Periscope, you know that I'm an evangelist for  reviewing your month, and your year, to see what you've learned, and how you can apply that your next adventure or goal. This is how you ensure that you are regularly moving forward and getting better and better at doing your particular kind of awesome

In this episode, I share what I've learned this year in my business and in to the businesses I've worked with. But before I get to that, I want to let you know about something time-sensitive: My two biggest programs, Lift Off and the Starship are now open and they'll close December 23rd.

Links:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

The biggest challenge your creative business faces

Overwhelm. In this episode we discuss: The 3 kinds of overwhelm (which are you suffering from?), Solutions for each kind of Overwhelm, Learn to Defeat Overwhelm in this week's free Webinar. Listen to the episode at TaraSwiger.com/podcast85/

Overwhelm.

In this episode we discuss:

  • The 3 kinds of overwhelm (which are you suffering from?)
  • Solutions for each kind of Overwhelm
  • Learn to Defeat Overwhelm in this week's free Webinar. (No longer available!)
  • Get More Done
  • Map Making Guide
  • Evernote

How to listen

Find all the podcast episodes here.

How to get traction in your creative business

How do you get traction in your creative business? How do you start making consistent sales? And what if you haven't yet and feel dejected? In this episode, I'll share 4 keys for gaining traction, connecting with customers, and making regular sales. On TaraSwiger.com

How do you get traction in your creative business? How do you start making consistent sales? And what if you haven't yet and feel dejected? 

In this episode, I'll share 4 keys for gaining traction, connecting with customers, and making regular sales.

 Links mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Enjoy the end of the year in your creative business

How to enjoy the end of the year in your business. You CAN have the kind of holiday season you want, from life + biz. It just takes a little planning! On TaraSwiger.com.

How can you enjoy the end of the year and the holidays, while maintaining your business and your sanity?

This question was asked a few weeks ago on Periscope, and I wanted to dive into a more thorough answer and share it with you here. You can follow me on Periscope to get the podcast episodes a full week before they come out; I'm TaraSwiger on Periscope or you can catch broadcasts at Katch.me/TaraSwiger.

It's the week of American Thanksgiving, which kicks off the holiday season here in the States, with Thanksgiving, Hanukkah, Christmas, Solstice and the New Year. If you celebrate even one of those holidays, and you're running a business, this can become a hectic time of year and soon it's already the new year, with all its new projects and excitement.

But I want you to have a sane and happy holiday season. I want you to both have the kind of time with your family or friends that you want AND see the kind of business growth you want. I don't want you to stumble into 2016 feeling fried from the last month of 2015. So here's how we do that.

  1. Decide what you want.
  2. Determine what it will require.
  3. Commit to it.
  4. Do what it takes.
  5. Review and readjust weekly.

Listen in to learn exactly how to enjoy this time and end the year strong and profitable in your business!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Fear + Success: Not Mutually Exclusive

We think that we need to wait to feel fearless + confident before we can pursue our goals + be successful - but that just isn't true. At TaraSwiger.com.

 

Inspired by your replies to the #BizConfidenceChallenge, today we're exploring the intersection of Fear and Success. We think they're mutually exclusive. We think that we need to wait until we have confidence before we take action. We think that if we feel fear, we definitely won't be successful.

 

How to listen

Find all the podcast episodes here.

How to be “authentic” without being a hot mess

In today's episode, we'll talk about how to be authentic in your marketing without coming across like a hot mess. On TaraSwiger.com

How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I'm going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!). 

How to listen

Find all the podcast episodes here.

Bring more authenticity into YOUR marketing messages with my free e-course! Sign up below to get it!

Laureen Marchand, artist: an interview

Today I'm interviewing Laureen Marchand, full-time artist and Starship Captain. She shares her biz journey with us at TaraSwiger.com.

Today I'm delighted to be talking to Laureen Marchand, a painter and a Starship Captain. She shares a great resource for Canadian artists (Carfac), how she keeps the faith when she feels disappointed and how she built a gallery on her back porch. You can her beautiful art on her website.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

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