Weekly-ish notes on navigating big change

time management

How YOU Get Stuff Done

How do you actually get done the things you need to do for your business? Are you more likely to do something if you "owe" it to someone else, or if it's something you personally want to do? Or, maybe, do you rebel against the idea of a To Do list altogether? Learn more about your own tendency and how you can use it to get more done - including a FREE resource guide! - at TaraSwiger.com/podcast122/

Get more goodness and support the podcast: http://patreon.com/taraswiger

How do you actually DO what you want to do in your business?

Do you need to understand WHY you're doing it?

Do you need to be held accountable?

Or do you rebel against anyone telling you to do anything (even when you really want to do it)?

This question fascinates me, because it's at the heart of why some people build their business quickly and others struggle along without ever taking much action. This has been such a popular topic that I thought we'd revisit it this week for the podcast. Make sure you read to the bottom in order to get your FREE guide to getting stuff done for Questioners, Obligers, & Rebels!

When I talk to makers and artists who are frustrated that their business hasn't grown, it's very rare that they have NO idea what they should do. Instead, it's that they aren't taking the actions they feel they need to take, they aren't doing what they want to do.

The best explanation I've ever found for WHY some people struggle to get stuff done, is in Gretchen Rubin's book Better Than Before (it's all about habit change, and working on your business really is about habits). She defines the Four Tendencies, as a reason for why some people get stuff done (or change their habits, or work on their biz) and others don't.

I've talked about this before on the podcast (listen in here), but this comes up so often, I wanted to revisit it.

According to Gretchen (and backed up by my own experience working with hundreds of makers and artists), we react to expectations (ie, people telling us to do something), in one of four ways. The way you react to expectations tends to be consistent across your life.


These people do everything that's expected of them, easily. They both meet external expectations (other people telling you what you should do) and internal expectations (things YOU want to do). I have met very few Upholders, and I think it's because they don't seek out biz support – once they know what to do, they just do it.


These people (uh, myself included) don't care to meet external expectations unless they understand WHY. But they have an easy time meeting internal expectations… if those expectations are built on understanding the rationale behind them. In other words, we questioners can do anything if we can turn it from external expectation (you telling me to do something) into an internal expectation (I understand why, and now WANT to do it, because it makes logical sense to me).
These people need to know WHY they are doing anything in their business (“because experts say so” isn't enough). Because I'm a Questioner, I create all of my classes and books for Questioners – I don't tell you what to do, I tell you why something will benefit your biz, then I give you a bunch of questions related to your business, so you can see how to do it in your OWN way. This is why I've built the Starship experience to start with you getting clear on your goals and your path – so that you decide what you want to learn and what you want to do next, and feel motivated to do the work because you can see how it fits into the bigger picture.(According my unscientific study, about 1/3 of the Starship members are Questioners)


These people (maybe you?) have a pretty easy time fulfilling external expectations (if someone asks you to do something, you will), but have a tough time fulfilling internal expectations (say, working on your business, just because you want to). In fact you may fill your days doing things others care about more. So you feel frustrated that you never seem to make the time to work on what matters to YOU. Ugh, this is frustrating.

The solution?
Get someone to ask you about what you really care about.
In other words, externalize those internal expectations.
You can do this with a group (like the Starship), where you tell us your goal and then check in as you work through it (this is why we have the weekly live check-in and forums) or with a single person (an accountability partner). After learning that about 2/3 of the Starship members were Obligers, I upped our accountability-providing, by creating the Accountability Partner Program – you just fill out a short form, and I match you with a partner. The two of you work together to decide when to check-in and then you simply tell the person: This is what I'm working on, I'm going to be done with it by X date. That, alone, can suddenly make you feel like you “owe” someone and so you work harder on your business!


These people tend to feel constrained by any kind of expectation. They tell me (we have a handful in the Starship) that “As soon as I write something down, like a goal or to do list, I suddenly do NOT want to do it.” In fact, creating a schedule or a must-do list is going to ensure that a Rebel never does anything.

The solution?
I'll be honest, I have been thinking about this for over a year and quizzing any rebels I meet. Gretchen doesn't offer any solution in her book, and I had a hard time coming up with one. Joeli is a self-described Rebel who has made MASSIVE momentum in the last year of her Starship membership (you can get her full story if you sign up here) and she says what works best is making a big list and then picking, each day, what feels fun (instead of telling yourself you HAVE to do something that day), and setting goals that are more about paying attention and learning, than about measuring. (For example, set a goal of “noticing what already works in my business.”) In other words, for Rebels, taking the pressure OFF is often a good motivator for working harder (but if you already feel bad about how little you get done, this might feel REALLY scary). This is why we focus, in the Starship, on finding what works for YOU and giving yourself permission to not do what other people tell you “have” to do.

So how do you get stuff done?

I hope you see that the answer lies not in forcing yourself to work in ONE way, but in finding what works best for you. No one of the above is better than the others (although I think we all secretly wish we could be Upholders!) – the key to productivity is acknowledging your tendency and then setting up your work day and expectations in a way that works for you.

If you think that more accountability, question-answering and a community of encouragers would help you in your business, check out the Starship – it's opening next week! 

Sign up below to get a FREE guide to go with this episode!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

How to make time for marketing

You're busy making products, photographing, listing, and (hopefully) shipping orders - how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing. We cover: How you know if you're doing "enough" marketing How a plan saves time Batching your tasks Using what you already have

You're busy making products, photographing, listing, and (hopefully) shipping orders – how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing.

We cover:

  • How you know if you're doing “enough” marketing
  • How a plan saves time
  • Batching your tasks
  • Using what you already have

Links mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Sign up below to get a FREE e-course on making your marketing more effective! No matter how much time you have for marketing, it's important to focus on improving its effectiveness.


An Important Distinction: Tasks vs. Projects


Ever since I started preparing for my class on getting more done, I’ve been obsessed with what holds people back from doing what they want to do, or feeling good about their workday.

One of the biggest frustrations people have is that they just can't seem to get through their To Do list, no matter how hard they seem to focus.

After hearing this again and again, and looking close at what they actually PUT on their To Do list, I think I've discovered the problem:

There is a difference between tasks and projects.


It’s the difference between you feeling awesome and you feeling awful.

I go into detail about that distinction in my class, but I want to make sure you *get* it.  No matter what system or process you use, you need to distinguish between a Project and a Task.  


The difference between Tasks and Projects:

A task is a single thing that you can do in one session. A task might be labeling your products or making a single item.
A project is bigger and includes multiple tasks. It might be designing and printing new labels, or making enough items for a craft show.
(Answering a few emails: a task. Getting to Inbox Zero from Inbox Million: a project)


This is where a lot of people get overwhelmed. They try to work on big projects, without breaking them down into tasks. And for some people, this works. They don't have to think through breaking it down, their brain does it automatically. But for many makers and creatives, you can only see the big project and try to tackle it all at once. This is a recipe for overwhelm and feeling bad about your workday.

The solution: Just recognize the distinction!

Look at your list right now – is it full of projects?

Take a minute and break each project into its tasks!

P.S. If you want to be sure that you're breaking down the most important projects (the ones that will move you towards your bigger goal) into tasks, and that you actually DO all the tasks, check out the Map Making Guide. It walks you through this process, and includes an e-course, so you're prompted to work towards it, a bit at a time, over the course of a week.

Get More Done: a sneak peak at the CreativeLive class


If you are listening to this episode as it’s released, on August 19th 2015 – first of all, thank you! You’re awesome. Secondly, if it’s between 9am and 4pm PST, go to CreativeLIVE.com right now and click “watch live!” and you’ll be able to watch me teach! Live!

If you’re not listening RIGHT at that moment, I wanted to give you a sneak peek at what I’m teaching, so that you can start to have a more productive day RIGHT NOW. If you like what you hear, you can purchase the class here and get anytime access to over 5 hours of videos, the full 20+ page workbook, and a discount to Lift Off!

Imagine that it’s the end of your workday. You close your computer, walk away from your sewing machine, put away your supplies. You take a moment to look back at what you just got done. Instead of feeling frustration, or that it’s never enough, you feel calm. You feel GOOD. You’re proud of what you got done, and you know that it matters – that it is moving you, bit by bit, towards your goal.

That is what I want for you, and that is the aim of this class. So that soon, maybe tomorrow, maybe next week, you’ll get done working, and you’ll feel GOOD.

In this episode I share the Three Keys to Getting More Done. 


How to listen

Find all the podcast episodes here.

You’re invited to Get More Done! Live + Free on CreativeLIVE


I'll be honest with you, ALL I can think about this week is “Getting More Done”, both the class I'm about to teach with CreativeLIVE AND the act of getting more done. If you follow me on Periscope, then you know I've been asking you: What keeps you from getting more done?

I've taken all the responses (and all the questions my readers have sent me for the past 5 years!) and put together a solution, that will work for YOU, whether you've got 30 minutes a week or 30 hours a week to work on your creative business.

Along with the questions I’ll answer in the class (like “How do I balance admin time and studio time?,“ “How can I build my business with SUPER limited time?”, “How do I decide what's important and impactful for my business?“), I've also been asked some questions I'd like to answer NOW.

How does this work?

Go here and click “RSVP”. You’ll get both the bonus Holiday Sales Calculator worksheet right away (along with bonuses from Tara Gentile, Abby Glassenberg, Lisa Jacobs, and Megan Auman), so you’ll be ready to start class Wednesday morning. At 9am PST (Noon EST) on Wednesday, August 19th, class will begin! You’ll get a reminder email to log on and when you do you’ll see me teaching, in real time! There’s a chat room for you to ask your questions (the hosts will be lobbing your questions at me on the regular) and a hashtag (#CraftWeek2015) so you can connect with your fellow students.

What’s the schedule of the class?

Note: Times are in PST!

9:00-10:30AM What do you NEED to get done?

10:45-12:00PM What's in your way?

12:45-2:15PM Find the Time (no matter how little you have

2:30-4:00PM Make Your Plan


Who is this class for?

This class is aimed at makers who sell their work and want to get more (of what matters) DONE each day.

This class is for you if…

  • You struggle to find time to work on your creative business.
  • You’re frustrated with trying to balance all the aspects of your business: making, marketing and admin.
  • You have a list of things you really want to do, but find yourself NOT doing them.
  • You don’t know where to find the time to work on exciting new projects (like a new product, book, marketing plan)
  • You’re a curious explorer. You’d love for this to be a fascinating adventure, not a boring slog. You’re ready to learn + move forward, not judge or guilt-ify the past.


What's up with the Holiday Sales Bootcamp?

My class, Get More Done, is part of a weeklong series of classes aimed at making your crafty shop ROCK the holiday summer.

On Monday, Tara Gentile will cover pricing and value.

On Tuesday, Abby Glassenberg will teach you how to write and send an effective email newsletter.

On Wednesday, I'll help you get more productive.

On Thursday, Lisa Jacobs will improve your copywriting (ie, your product descriptions!)

On Friday, Megan Auman will walk you through putting together your marketing plan!

By the end of it, you'll be ready to have a fantastic holiday season in your shop!


What if I can’t watch live?

Watching live is free, but you can purchase anytime access. You can get my class here for $79 (the price will go up after class, so jump on it!) or you can buy the entire 5 day bootcamp. Each Day’s page tells you what we’ll cover on that day, so you can pick the one that’s right for you.

Whether you can watch live or not, you may want to purchase the class to get some amazing bonuses:

  • Anytime access to the videos (so you can revisit it again and again!)
  • Full workbook to guide you through making your OWN system of getting things done
  • Resource Guide with links to my favorite apps + tools
  • $50 off Lift Off


I’m bummed I missed the Wrangle Your Time class, where can I get it?

Well, you’re in luck! While you can't take Wrangle Your Time  as a stand-alone class (it is in the library of both the Starship and Lift Off) – it is ALL covered in this class! In fact, this class digs even deeper and gives more tips and software recommendation.


I don’t have a business yet, I just have ideas.

Ready for some tough love?

If you are still just “playing around” with “some ideas”, but you really REALLY want a business (and not a hobby) – step away from the internet. Stop taking classes, stop reading books, and stop looking at what other people are doing. Go into your creation cave and create your best work. Make 5-10 of them (whether this is products, designs, artwork, whatever). Ask yourself if you enjoy this enough to make 50 more. Then, take some pictures and make it available for sale (either online or in a craft show).

THEN, you are ready to start thinking about becoming effective with your time.

In other words, this class is going to be most useful to you if you know what you make and it’s available for people to buy, somewhere. If you’re not sure how to move from Idea to Business, check out Kari Chapin’s class on getting started.


What's Periscope?

Periscope is a live-video streaming app. Even if YOU have no desire in sharing live videos, you can join (just download the app!) and follow me, so you get notified of any of my live videos. There's a chat room, so you're not just watching, you're also talking to me! Periscopes only stay online for 24 hours, so if you miss watching live, you miss it!

I've been using Periscope to answer quick questions about your small business, help viewers prioritize their week (or celebrate what they've accomplished) and share behind-the-scenes of my own projects (I've been announcing new projects and inviting participation on Periscope before I do anywhere else). While I’m traveling, I’m shooting live videos of any cool place I visit (coffee + yarn shops + dinners with other makers!)

I interact HEAVILY with the chat room, so Periscope is the best way to get some personal interaction. (You can always book a 1:1 session here and get my personal attention for a full hour. They're VERY limited and book up quick, so if you've been thinking about getting personal help, grab it here, then hang out on Periscope in the meantime!)


Don’t forget to register to watch the class free: https://taraswiger.com/time

Got a question?

Ask on Twitter (I'm @taraswiger) or Facebook and I’ll answer (in between traveling). Hope to see you in the class!



My exact system for getting everything done


At the beginning of the year, I wrote a massive post  about how I got things done, which quickly became the second most popular post of the year (this is the most popular post). But a lot has changed during the last year. I got a new planner, I tried new apps, I hired another team member, (more about how to do that in last week's podcast!) and started using project management software.

In preparation of my class on putting together your own system for Getting More Done, I wanted to share an update to my own system, along with alllllll the gory details of what I use and why.

I'm going to break this up the same way we'll build your own system – by looking at the three parts vital to a system.

Those three pieces are:

  1. Setting aside a specific time to work.
  2. Keeping track of what you need to do.
  3. Doing the work that matters.

Now, before you dive in, please remember that my business is probably really different from yours. YOU need to build your own system, one that works for your business and your life. I'm going to help you do that in this class.

My time to work

I work M-F (never on the weekends.) When I'm not working, I try not to even check my email, unless we're in the middle of the Starship launch and I know I'll be getting time-sensitive questions.

On Monday, Wednesday and Friday, I usually work from the coffee shop, from around 10am-4pm. If I get started late, I work later. On Fridays, I often stop a bit early (2pm or so) and go start my weekend. These days are my time for writing – these weekly blog posts, guest posts, podcast episodes, new classes, magazine articles, a new book – and replying to emails and the Starship forums. On Wednesday at 2p, we have the weekly Starship chat.

On Tuesday and Thursday, I usually work from home, so that I can do all the things I need quiet for – client sessions, podcast recording, class recording, interviews. I usually work from around 11am – 5pm (which is when Jay's out of the house, working at the comic shop). I used to try to start earlier…but we've got a tiny apartment, and I can't really get away from him, so I just enjoy our morning together. I let these days feel slightly less work-y – I stay in my PJs, I tend to put only 2-3 things on my list: hour-long client sessions on the phone wipe me out, and if I have 2 sessions…that's  all the thinking I have in me for the day; recording podcasts (and broadcasting and answering follow-up questions on Periscope) takes around 2-3 hours.

As you can see, I don't work 40 hours a week. I've learned, through 6 years of self-employment, that I don't have 8 hours a day of uninterrupted focus in me (I don't know anyone who does – in most office jobs you spend a chunk of the day talking to your coworkers, futzing about online, and walking around getting more coffee. Or was that just me?).

But here's the important factor: When I'm working, I'm working. I don't open my personal Facebook. I don't scroll through Instagram. I absolutely don't visit Pinterest or Amazon or play any games. This is my time for work, and I might get distracted replying to a customer email, or researching something, but I try to limit myself to truly work. In that way, my non-work time is 100% NOT work. I play games, read blogs, and endlessly scroll through Instagram and Pinterest in that not-working time.

If I find myself incredibly distracted and I haven't gotten my 3 Most Important Things done for the day…I change something. I either stand up and walk around, change locations or just stop working for the day. There's no point in forcing myself to sit at the computer if I'm not getting work done.

Knowing what to do

All of the working time in the world doesn't matter if you don't know what you're spending that time on! I keep track of things a few different ways.

Whenever I start any new project, I break it down into  it's individual to-dos. This includes every piece of content, every image, everything. I put these in Asana and assign the tasks to the appropriate team member and give it a due date. Some projects, like launching a new class, have a lot of pieces. Some, like writing my book proposal, have just a few tasks that are all “Write X chunk.”

But new projects are just a tiny slice of what we do week in and week out. Most of what the team does repeats weekly or quarterly. So we have Asana projects that repeat!

An example: the podcast episodes

  • I write it and share the transcript with Jess
  • I record the episode + upload it to Libsyn
  • I write the blog post that includes the description of the episode + schedule it
  • (If it's an interview, Jay edits it and uploads the edited audio to Libsyn)
  • Jess edits the transcript
  • Jay lays the transcript out
  • Jess links it on the Transcript Page
  • Jay makes the image for the blog post
  • Jess edits the blog post and pastes the MP3 link into the player software.
  • She schedules (using CoSchedule) the social media posts about it, using what I've written.

That was actually more complicated for me to write out than it is in Asana. We figured out the steps, put them in Asana, and now everyone's tasks repeat each week on the same day. Repeating tasks cover 90% of what the team works on: podcasts, blog posts, the quarterly Starship boarding, regular review, editing and updating content regularly. I am responsible for setting the direction we’re going, conceiving and planning new projects, and writing and creating everything with my name on it. Jess serves as Project Manager for most projects, as she's the final editor and scheduler..so if any piece is missing, she checks in with the appropriate person. Jay’s the producer – he makes the graphics consistent, PDFs pretty, and the audio/video edited.

When it comes time for me to start work, 99% of what I need to do is waiting for me in Asana, with the date I'm going to work on it. However, I do a few things to make everything more do-able for me. (As far as I know Jess and Jay just work directly out of Asana and go through their list and check it off. Because I've got to prioritize for the whole team, I need to do a bit more thinking before I dive into work.)

Each Monday, before I start work, I open up my planner (I use Elise's Get To Workbook) and write down everything I need and want to get done this week. I'll look at Asana and add anything from there. I split it up by project, so I understand all the pieces of each product that need be done THIS week. Yes, most of it is in Asana, but I like having it organized in front of me, in my handwriting, so that I don't have to keep going online to check. The writing process also helps me remember anything I might have forgotten and really embeds this week's priorities in my head.

Doing the Work that Matters:

Once I'm tracking all the things that need to happen in my business, and I know what I need to do THIS week, I identify the three most important things I need to get done this week. This ensures that the most important things always gets done, even if something comes up (I get sick, a system melts down, whatever). It also gives me a filter for the week – I can always ask myself if I'm moving forward on the most important things. (I make sure that my goal for the quarter is always reflected in this step!)

Once I have it all done, it's simple to figure out what to do each day. At the beginning of every work session, I write down everything I wanna do during that session, and then I pick out the 3 Most Important Things. I start FIRST on these things, then work on the other stuff.

Yes, I am writing down each task a few times (it's in Asana, it's in my weekly list, it's in that day’s list)..but I'm not going for efficiency but effectiveness. The more I write it down, the more important I've made it, and the more likely I am to do it on the appropriate day or week. When I talk to my students about their to do list, the biggest complaint I hear is that they don't get it done because they never look at it. I've set up my system so I'm looking at the most relevant part of my list (what I need to do NEXT) every day.

The other part is actually getting it done, and my system for just buckling down and working changes with the day. As I mentioned above, I'm sure to only be working when I work (no TV going, no podcast listening, no for-fun internet browsing) and when I'm done working I STOP (even if it's far before my usual quitting time, if I get finished with that days' tasks, I stop work!).

That helps a LOT – knowing that I only need to focus (I only GET to focus on work!) for a very specific amount of time. But if I find myself distracted (or just avoid-y), there are a few things I try:

  • Close all tabs and turn off all notifications. I have 99% of the notifications on my phone turned off, but if I'm really distracted, I put it in airplane mode and close ANY open tab.
  • Get up and walk around, get water or coffee and stretch. This is like a reset button and it's the quickest way of interrupting a not-productive use of time.
  • Start my favorite playlist. (I write best to bouncy beats)
  • Start a pomodoro timer and commit to working on a MIT until it rings. If I'm working on something really stressful or I'm having a bad day, I promise myself that if I do at least ONE pomodoro session, I'm allowed to be done for the day. I usually get in the flow and don't want to stop then, but if I'm not, I stop and close up for the day. It's important not to try to trick myself, or else I'll never believe it next time, and I'll start taking breaks in my workday.

(I have a theory that your productive self is like a puppy, or a toddler. You can't expect her to show up every day and work endlessly, without any fun. But you can ask her to focus for at least 20 minutes, with a break for fun. If you lie to her and never let her have a break, she'll revolt and will never show up when you need her. Taking physical breaks (dancing, listening to music, drinking something tasty) can reset her for another work session, but you can't just push her.)


And that's it! That's how I get stuff done, from the project-planning down to the every-day habits that keep me productive!


If you want to focus on only the work that matters in YOUR business, my FREE weekly planning sheet will help you do just that! Sign up below to download it!

Get your FREE "Week at a Glance" planning sheet to help you prioritize your To Do list, focus only on what really matters, and Get More Done in your business! At TaraSwiger.com.



FOCUS: How to get it and keep it


Distracted by the internet? Find it impossible to focus? You are not alone.

Today I share 3 of my best tips to get focused on your work, avoid distractions, and keep your focus until you get a project done. This is vital for productivity and making progress in your business and so many of us struggle with it. If you'd like to learn more about getting stuff done, join my upcoming class with CreativeLIVE. It's totally free to watch live on August 19th, and you can sign up for reminders (and get a cool Holiday Sales Forecasting Calculator) here.


How to listen

Find all the podcast episodes here.


How to have more time {Podcast}


How can you have more time to do the stuff you want to do (and all the stuff you have to do?) That's what we're going to talk about in today's episode.

Build a system that works for you, and have more time for work AND fun with my newest class, Wrangle Your TIme.


How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.



5 Lessons in 4 Days


Last month I spent 4 days with over 500 makers, crafters, and artists, at Craftcation. It’s the first time in my life I’ve been surrounded by so many of my people. It was a fantastic experience and I left feeling completely refreshed and inspired. It’s taken me a few weeks to recover and crystalize the lessons I learned while I was there. These lessons come straight from other businesses just like yours, so I hope they inspire you as much as they did me!

1. You are not alone.

Everyone who is doing this (building a business from what they love), feels the same way: they doubt their ability, they doubt their sanity, they don't know which of the 100000s of things to start with. So! Your self-doubt and overwhelm is NOT a sign that you shouldn’t be doing this, or that you’re failing. It’s a totally normal part of the process.


2. It's all about the head game.

Guess what’s true about all the people who have seemed to have “made it”?

  1. They are worried about the same things (see #1 above).
  2. They have figured out a way to take action despite self-doubt and overwhelm.

The difference between the successes and the people who have quit in frustration? They mastered their own doubt. They figured out how to keep themselves motivated. They figured out how to get the most effective work done in even the tiniest pockets of time. They stick to their own definition of success instead of getting wrapped up in what other people are doing. 

That’s really it. They’re not super special. They don’t possess some secret knowledge (except how to not let their own doubt derail them). Really.


3. It's good to know how other people describe your work … within reason.

I had two peers tell me, at completely different times, that when they get an email from someone struggling with the emotional stuff of running a business (self-doubt, motivation, getting distracted), they recommend my work. This is so very flattering (and a bit surprising), but I guess it makes sense: what we talk about here is not just “do this”, but “this is how you'll actually get up the nerve/motivation/time to do this”.

Although I know what I write about, I had no idea how others (who aren't students) perceived it and hearing from them taught me a lot about both my messaging and my actual skills. (I DO like talking about feelings…and most other small-business-teacher-types do NOT.) This was an awesome reminder to keep focusing on what I'm good at, what I'm enthusiastic about, and what actually helps my people.

The caveat, of course, is to not let yourself get distracted by what other people think. I also learned someone had misrepresented my work to others (years ago), and it was VERY easy for me to spiral into “OMG! Everyone hates me!”…but the fact is, my peers' opinions of my work matters NOT AT ALL. What matters more is what my customers experience and if my work makes their life better or not. If the people I'm writing for get it, and my work improves their life … that's where to put my attention.


4. People are looking for realness.

I can't believe how many conversations I had with teachers, students, and strangers stating that what they appreciated about Craftcation was the experience of seeing everyone else (even rockstars of our world) as real, normal people. The teachers were honest, the panelists got real, and that's what makes talking to other makers (at all stages of the journey) so valuable – hearing that you're not alone. But the only way we get to have this experience is to actually, ya know, BE REAL. That means admitting when you messed up, owning up to your successes and not hiding behind a “I got it all figured out” facade.

No, you shouldn't email your customers when you're upset, but don't be afraid to be real with them, when you get the chance. Don't pretend like you know it all. (You don't. No one does). If you show up as yourself, your relationships (with customers and peers) will be a zillion times more real and nourishing. You'll learn things you didn't know you didn't know. And you'll have more fun.

(I got a lot of comments from podcast listeners saying some form of: “Oh my gosh! You’re so real and humble!” Um, of course I am! I had to figure out how to get good coffee each morning, just like everyone else. Caffeine addiction: The great equalizer.)


5. Other people are doing this. Use that fact as motivation.

There are hundreds (thousands?) of makers who are doing this. Mothers. Fathers. Cat Owners. Painters. Bakers. Bloggers. Quilters.

When you doubt if this is even possible, look to those who have done it, not as an excuse to beat yourself up, but as a reminder that YOU CAN DO THIS. This is do-able. If that person figured out how to do it, you can too. It's all learnable.

Remember Lesson #2?  Using real life examples as motivation and encouragement is part of winning the head game. It's how you keep moving forward even when you don't feel like it. It's how you convince yourself THIS. IS. POSSIBLE.


Because here's the biggest lesson: If you don't believe it's possible, you won't do it.

I know, that could be on a motivational poster in Barney's office , but it's so so true. If you think “there's no way to make money at this“, you won't find a way to make money. If you believe “She figured this out, so there must be a way, I'm going to keep going” … well, you stand a chance.

If you're feeling like you just don't have time for everything you need to do for your business, let's fix that. Learn how to get stuff done, in a way that works for you (no matter how much or little time you have), in Wrangle Your Time. Registration is now open, and closes on Sunday. Class starts next Monday!

My secret to “balance”


If you follow me on Instagram, then you might have seen this last week:
17119208052_92961b33ac_o“In the 2 days since my Big Spring Adventures (#craftcation15 followed by a week in SoCal with bro, followed by 5 days with out-of-town friends) have ended, I've been in deep #introvertrecovery. Snuggling, reading, baking, finishing my taxes, staring at the wall” 

My real-life friends tell me that based on my Instagram account, my life looks either incredibly lazy (reading, snuggling dogs, etc) or incredibly adventurous (travel, conferences, etc). The truth is, it's both, depending on what day it is.

But the REAL truth is, 99% of the time, it's neither.

99% of the time I'm neither laying in bed, nor meeting cool people, nor reading at the ocean.
My days are spent working. Coffee cup in hand, journal at my side, computer screen open…working. Right now, as I write this, there's a dog at my feet, and he's super photogenic, but it's hardly glamorous.

This is my idea of “balance” – there's intense fun, intense rest, intense work.

There are moments, even weeks, of awesome travel and companionship and in-person teaching. There are moments of complete Introvert Recovery (usually on weekends), doing absolutely nothing but reading and staring at the wall. (True fact: during Craftcation I went to my room for at least an hour midday and just laid down and stared at the ceiling.)

But most of the time, there's just normal, work-filled workdays. Writing podcasts, newsletters, and classes. Talking to clients and Captains. Leading the Starship chat, answering the forum questions, and replying to emails.

That's my balance. Without any one of these things, I couldn't do the other. If my life was all travel and in-person teaching, I'd get burnt out. If it was all lazing around and staring at the wall or dogs, I'd be broke. And if it was ALL normal workday (with no travel or teaching), I'd be bored.

But at no one moment is everything in balance. Instead, I'm balancing it over time (I hope).

I (and you!) don't have to have it all balanced 100% of the time. Some weeks you're going to spend more time on work, some weeks you'll spend more time with your family. Some seasons of life are for growth, while others are for rest and recovery. It's all cyclical.

Remember this, when you look at anyone's Instagram feed. For every beach photo, there's hours on a plane. For every dog napping photo there's hours of staring at a screen. (Tweet this!)

Remember this, when you worry you're not “in balance” –  when you work hard on a new project, or when you need take an afternoon off to rest.

Where are you in your own balance right now? Do you need more of fun, rest or work?
In my upcoming class, Get More Done, you'll create your own balanced day, week or month, so that you can get more done. Learn more here.

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