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marketing plan

The social media tools I use and why

Social media is vital for modern creative businesses. Learn all about the tools I use, and my whole social media marketing plan at TaraSwiger.com/podcast169/

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Why and how do I share so much content on so many different channels? Today I'm answering your question about my own marketing plan.

Links I mention:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

How to make time for marketing

You're busy making products, photographing, listing, and (hopefully) shipping orders - how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing. We cover: How you know if you're doing "enough" marketing How a plan saves time Batching your tasks Using what you already have

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You're busy making products, photographing, listing, and (hopefully) shipping orders – how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing.

We cover:

  • How you know if you're doing “enough” marketing
  • How a plan saves time
  • Batching your tasks
  • Using what you already have

Links mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Sign up below to get a FREE e-course on making your marketing more effective! No matter how much time you have for marketing, it's important to focus on improving its effectiveness.

 

Fit all of your marketing pieces together

Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn: What most people are doing wrong with their marketing How to make your marketing both easier and more effective An example, from a real student, of fitting it together.

Play

Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn:

  • What most people are doing wrong with their marketing
  • How to make your marketing both easier and more effective
  • An example, from a real student, of fitting it together.

Remember – we're going to be diving deep into this TODAY in the webinar. Register here.

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

How to fit all of your marketing pieces together

Blog. Twitter. Instagram. Facebook. It can be overwhelming to figure out how to fit all these little pieces together into one cohesive marketing puzzle. Let's talk about how to do that, on TaraSwiger.com.

Blog.
Twitter.
Facebook.
Instagram.
Pinterest.
Emails.

How are you spreading the word about your work? How are you connecting with possible customers? If you’re like nearly everyone I work with, you’re using quite a few tools, but you feel like you should be using EVEN MORE – like you can never do enough or be in enough places.

This week on the podcast I’m sharing the story of how I helped one of the Starship Captains fit her marketing puzzle together. While I was broadcasting it on Periscope (I record and broadcast these a whole week early – follow me there to catch it early!), I got comments saying: OMG, I need to do this for my own business! I need to piece it all together.

So I’m super happy to announce that I am teaching exactly this, tomorrow! In a webinar with TNNA (The National NeedleArts Association), we’ll cover your newsletter, blog and social media and come up with a plan for fitting them all together. (Webinar = online workshop, that you can attend wherever you are!)

If you're in the yarn world (you have a yarn shop, you make yarn, you design with yarn), this webinar is for you. We're going to address how to fit your blog, newsletter, and social media together into one EFFECTIVE puzzle, that brings customers to your door.

You can register here:

http://www.tnna.org/events/EventDetails.aspx?id=773927

Once you register, tweet me and tell me your questions – what do you hope we cover?

Stop avoiding your marketing plan

stop avoiding your marketing plan

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How do you fit together everything you know about your people, plus your product and tools, into something that you can actually implement, and that is effective at reaching your right people? We'll cover the step by step process in this episode. We'll also talk about :

  • Why most makers don't have a marketing plan.
  • How you can stop avoiding your marketing and start taking action.
  • How it feels when you've got it all put together.
  • The results other makers have had by making a marketing plan.

We've talked a lot about bits and pieces of your marketing in past episodes:

Want to make a marketing plan you'll stick with?  Join Craft Your Marketing and you'll have a finished plan by April. Click here to sign up!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

A plan for sharing your work (+ a peek at my first marketing plan)

So what's your plan

Last week we talked about how to sell something:

  • Identify the person who will love it and buy it (I call this your Right Person).
  • Figure out what she cares about and why she buys your product (in the beginning you’re guessing; as you get more sales, you’ll ask her directly).
  • Explain how awesome your thing is, in terms she understands.
  • Go where she already is and talk to her there.

I heard back from lots of you that you KNOW you should be doing this, but it just feels overwhelming and like a lot to keep track of.

But it doesn't have to be. In fact, all these pieces can fit together into one plan, that you implement day in and day out, without worrying too much about it.

Yes, it takes time, energy, and commitment to set it up, but once you have it… it just works. You know what to do, every day. You'll continue to test it, improve it, and work it… but first you have to have it.

This knowing what to do thing feels AWESOME. It helps alleviate so much of the doubt and second-guessing you've been struggling with. It focuses your working time. It allows you to be consistent, which builds trust with your people, expands your reach, and – yes – leads to more sales.

This plan for reaching people is called….a Marketing Plan! (Imagine that!) Remember: Marketing = any communication you have with your people. So this is just a plan for reaching your people on the regular.

My first marketing plan was scribbled in my day job office, on a post-it note I kept hidden under my keyboard, circa 2007. It said:

  • Post one new picture to Flickr each day + add to groups (the days before Instagram!)
  • Tweet picture (ask for help naming?)
  • Reply to 3 new people (Flickr, Twitter, knitting blogs)
  • One new Etsy listing/day
  • Blog 1x/week
  • Email list every month (new yarns)

You see, your marketing plan can be as big or small as you need it to be. I added new stuff to the list all the time to see what might work, but knowing the absolute minimum kept me focused when things got busy. What you can't see from the list is the time I spent finding my possible customers (knitters who knit with handspun yarn…which was harder before Ravelry!) and figuring out what groups or tags would help my yarn be found by more people. But once I did that … I just followed the plan.

To make your own marketing plan (that actually works, and isn't a waste of your time), you need to:

  1. Know what makes you and your thing sparkle (stand out from everything else).
  2. Identify who some of your people are, what they care about, and where they hang out.
  3. Choose the methods you'll use to reach them.
  4. Put it all together in a plan that you implement, day in and day out.

 

If you'd like guidance and a clear path for making your own plan, check out Craft Your Marketing. In this 6 week e-course you will identify your sparkle, find your people, choose your tools and then make a simple, post-it worthy marketing plan that will bring you more fans and more sales. You don’t have to do this alone. I’m here to help with audio lessons (and enhanced transcripts!), worksheets, and FUN.

If you don’t know what you’re doing TODAY to connect with your people (or who they are or what to say), I hope you’ll join me in class: https://taraswiger.com/craft-marketing/.