Weekly-ish notes on navigating big change

Podcast

How to use Facebook, Instagram and Pinterest in your creative business

How to use Facebook Instagram and Pinterest in your Creative Biz

 

 

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I get asked about this all the time, so it's time I answer your questions about how to use Facebook, Instagram and Pinterest in your creative business. You'll learn about the pros and cons of each and how each one can help you reach your specific business goal.

In this episode:

  • The three things you need to before  you start using a tool.
  • The strengths and weaknesses of the platforms I get asked about most,
  • The most effective ways to use these tools

Couldn't scribble notes fast enough? Get a transcript of this podcast episode when you sign up here. 

Links mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

 

Craft Shows for Introverts {Podcast}

craft shows for introverts

 

 

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Last week we talked about marketing for introverts and this week, since I just did a show last weekend, I want to talk more about how you can best prepare for a craft show, as an introvert. If you find it hard to speak extemporaneously or you feel depleted after you spend time with a lot of a people, I'll help you feel your best at your next in-person event.

In this episode

  • 3 practices to be as ready and refreshed as possible for your show
  • How to prepare, so you know just what to say
  • Introvert Recovery (what I do + what my students do)

Links

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

Marketing for Introverts {Podcast}

marketing for introverts

 

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Talking about your work is hard for any artist or maker, but when you're also an introvert, the idea of “sharing your work” can feel totally overwhelming. In today's episode I'm going to share my tips on marketing for introverts.

In this episode:

  • What it means to be an introvert (it's different than feeling shy)!
  • How to get comfortable with the idea of connecting with your Right People, when you prefer to be alone.
  • How to build a marketing plan that respects your needs.

Links:

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

If you'd like some help crafting a marketing plan that is custom-suited to your introvert preferences, sign up for Craft Your Marketing and we'll work through it together!

 

 

What to do in the middle

what to do in the middle

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Are you in the middle? Past that clearly defined start-up phase, where you knew exactly what to do, and now … what? After your shop is up, your products are photographed and you've made your first sale – your destination becomes fuzzy. How do you keep going, day after day?

In this episode we'll talk about what the middle is, and how to thrive in it.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

What works (and what doesn’t): Lessons from 4 years aboard the Starship

What Works (And What Doesn't)

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In four years of leading the Starship, I have had an inside look at dozens of creative businesses. I've seen what works (and what keeps them stuck).  I've watched captains grow their business until they could quit their day job, captains start their business from scratch, and captains totally change directions. I've noticed some things are true of all the captains who have met their goals, and I'd like to share them with you today.

In today's episode I'll share: 

  • What the most successful captains have in common
  • What stops businesses (and people) from growing
  • What it really takes to be a successful knitwear designer (Since the Starship is about 30% knitwear designers, I've learned a lot by watching what works for them.)

The Starship is an online community for makers, artists and writers with a library full of classes, a forum to ask and answer questions, and a weekly live chat with me, where everyone checks in on what's going well, what they're working on, and how we can help.  It is open this week (it closes on Oct 1); join here.

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Want to beam aboard the Starship or sign up to learn when it's open? Click here!

 

Your Family + Your Business {PODCAST}

Your family and your business

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Does your family support you in your  business? Or distract you from it? Are you frustrated about finding the time and energy to get your work done?
In this episode we're talking about your family + your business and how to get them on your side, so that they will support, encourage, and provide the help you might need to pursue your dream. We'll cover how to figure out what you want, how to ask for it, and what to do when you're just not getting it.

Links:

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

How to start a business if you don’t have any money {PODCAST}

How to start a business if you don't have any money

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This week, with the re-release of Pricing 101, we're talking about money. Today let's talk about that perennial question: How can you start (and grow) a business with very little money? What are your options when you can't spend money on advertising or staff?

In this episode of Explore Your Enthusiasm, we'll talk about:

  • How I started my yarn business with no money
  • How you can start (and grow) a business with very little investment
  • What to do if you're on the edge

 Get Pricing 101 free with Pay Yourself!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

Fear of Success {PODCAST}

Fear of Success

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Last week a Captain asked me about how to deal with Fear of Success.

First: What is it? Once you've identified what you're really afraid of (hint: it's probably not “success”), how do you overcome it? That's what we'll cover today.

In my experience working with creatives, what looks like “fear of success” is usually a fear of something else:

  • Fear that you need to have the kind of “success” other people want … which doesn't appeal to you at all.
  • Fear that you'll change into something you don't like
  • Fear of being seen, noticed, paid attention to
  • Fear of being overwhelmed
  • Fear of disappointing others (when you're so overwhelmed you can't fulfill expectations)
  • Fear you can't handle it
  • Fear of being “found out” for being not good enough (ie, Imposter syndrome)

What are you really afraid of?

We'll discuss these fears and how to create the kind of business success you want, even while feeling the fear.

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

Enthusiasm, again {PODCAST}

More Enthusiasm

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In the second episode we talked about why you should explore your enthusiasm, what it can add to your business (and life!) and how it works to keep you motivated. But I feel like my commitment to enthusiasm (and that of my clients) has been tested this month and I wanted to share it with you, in case you're also questioning your enthusiasm.

This week, I'm sharing some stories of creative business ladies following their enthusiasm, both myself and my clients, in the hopes that it helps you on your journey.

 

What are you enthusiastic about right now? How could you act on it in a small, do-able way?

What's stopping you?

Links mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

Assume the Best {Podcast}

Podcast: Assume the Best

Podcast: Play in new window | Download

When I hired my Number One (ie, my editor, my assistant, my Vulcan), I told her in our first email, “The motto of my company (my life!) is: Assume the Best. Of each other, of our customers, and of every interaction.” When I mentioned this in the episode on Personal Responsibility, I got a lot of feedback from you that you've found this both hard and necessary to running an online business. So let's dig deeper!

In today's episode, we'll talk about:

  • How this is completely different from just “hoping for the best” and giving up your agency.
  • How to have a friendlier and more FUN business by assuming the best.
  • How to assume the best, of even the worst people.

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

 

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