Weekly-ish notes on navigating big change

Searching for "say no"

A plan for sharing your work (+ a peek at my first marketing plan)

So what's your plan

Last week we talked about how to sell something:

  • Identify the person who will love it and buy it (I call this your Right Person).
  • Figure out what she cares about and why she buys your product (in the beginning you’re guessing; as you get more sales, you’ll ask her directly).
  • Explain how awesome your thing is, in terms she understands.
  • Go where she already is and talk to her there.

I heard back from lots of you that you KNOW you should be doing this, but it just feels overwhelming and like a lot to keep track of.

But it doesn't have to be. In fact, all these pieces can fit together into one plan, that you implement day in and day out, without worrying too much about it.

Yes, it takes time, energy, and commitment to set it up, but once you have it… it just works. You know what to do, every day. You'll continue to test it, improve it, and work it… but first you have to have it.

This knowing what to do thing feels AWESOME. It helps alleviate so much of the doubt and second-guessing you've been struggling with. It focuses your working time. It allows you to be consistent, which builds trust with your people, expands your reach, and – yes – leads to more sales.

This plan for reaching people is called….a Marketing Plan! (Imagine that!) Remember: Marketing = any communication you have with your people. So this is just a plan for reaching your people on the regular.

My first marketing plan was scribbled in my day job office, on a post-it note I kept hidden under my keyboard, circa 2007. It said:

  • Post one new picture to Flickr each day + add to groups (the days before Instagram!)
  • Tweet picture (ask for help naming?)
  • Reply to 3 new people (Flickr, Twitter, knitting blogs)
  • One new Etsy listing/day
  • Blog 1x/week
  • Email list every month (new yarns)

You see, your marketing plan can be as big or small as you need it to be. I added new stuff to the list all the time to see what might work, but knowing the absolute minimum kept me focused when things got busy. What you can't see from the list is the time I spent finding my possible customers (knitters who knit with handspun yarn…which was harder before Ravelry!) and figuring out what groups or tags would help my yarn be found by more people. But once I did that … I just followed the plan.

To make your own marketing plan (that actually works, and isn't a waste of your time), you need to:

  1. Know what makes you and your thing sparkle (stand out from everything else).
  2. Identify who some of your people are, what they care about, and where they hang out.
  3. Choose the methods you'll use to reach them.
  4. Put it all together in a plan that you implement, day in and day out.

 

If you'd like guidance and a clear path for making your own plan, check out Craft Your Marketing. In this 6 week e-course you will identify your sparkle, find your people, choose your tools and then make a simple, post-it worthy marketing plan that will bring you more fans and more sales. You don’t have to do this alone. I’m here to help with audio lessons (and enhanced transcripts!), worksheets, and FUN.

If you don’t know what you’re doing TODAY to connect with your people (or who they are or what to say), I hope you’ll join me in class: https://taraswiger.com/craft-marketing/.

 

How do you talk about your work without feeling gross?

How to talk about your work

How do I describe what it is I do? How do I talk about my work? 

This is the question we nearly all have. (If you've figured this out and feel 100% confident talking about your work, send me an e-mail immediately and tell me your secret sauce – vulcan@taraswiger.com).
Even though I've been doing this for 5 years (and have been running my own business for over 8 years!), I struggle with how to talk about my work every day. In every sales page I write, in every conversation I have, and in every byline I submit to a magazine or blog.

I don't know that this question ever goes away, but you certainly can get better at talking about your work. 

For starters, you want to discover what it is that you do that's special.  I often refer to this as your “sparkle,” because it's the thing that catches your customer's eye and attracts them to you. You gotta get crystal-clear on this, so that you're not being general or vague, but truly standing out from everyone else. I've worked with hundreds of makers, and found a very particular sparkle in each of them, so please trust me when I say – you've got it. You've just gotta uncover it. (There are worksheets for this in Market Yourself!)

Then, once you know what makes your thing special, you want to put it into words that resonate with your customers. You want to talk about what your customers care about. This is NOT going to be the things you most care about (usually), but you can find this out with some thinking and digging. (The recent podcast episode walks you through figuring it out for your business.)

And then, you practice. You do it over and over and over. You describe your work and yourself to customers, to strangers, to your dog. You practice.

When I work with a creative who is incapable of talking about what they do and sell, we are always able to solve it (so don't despair!) by focusing on one (or all!) of the above.
Either we:

  • Define what makes them special and who they want to work with.
  • Put it into words that resonate with their ideal customers.
  • Talk about how and where they can practice.

The fact is, feeling weird talking about yourself never goes entirely away, but it can get a heck of a lot easier.

As you review the above list, where do you think you need to focus?

 

PS. If you have trouble talking about your work, that is exactly what Craft Your Marketing does! This class helps you create a marketing plan and talk to the people who will love your work in their own language. Sign up below to be notified when the class opens, and in the meantime I'll send you some free marketing lessons to help you feel less awkward when you talk about your work!

 

How to start a website for your yarn shop in 4 easy steps

(This page is under construction and much more info is coming! If you've got a question, ask me!)
 
The Four Steps to starting a website for your yarn shop (or handmade business). 
  1. Buy your domain name and hosting.
  2. Install WordPress
  3. Install a theme
  4. Set up your mailing list

1. Buy your domain name and hosting.

Your hosting is like paying rent for the space you're using on the internet. I use and recommend BlueHost with all my clients. (This site is hosted by a friend who set me up years ago, but I set up my mom's site + The Handmade Podcast with BlueHost and have been happy with it.)

Unless you have multiple sites, the starter plan is going to be plenty for you.

Screenshot 2015-02-18 at 2.21.22 PM

Choose your plan and click “Select” and you'll be taken to where you'll get your domain name.

Your domain name is the address people will type in to find you. The domain of this site is taraswiger.com. Yours will be YourShopName.com. You can get your domain for free through BlueHost if you also buy hosting through them. If you already have bought your domain name, you'll hook it up to hosting here.

Once you've checked out, head back to BlueHost and log in!

2. Install WordPress.

First of all, understand that WordPress might be called a “blogging software”, but you do NOT need to have a blog with it. You can just create the pages you need.

Once you've logged in to BlueHost, scroll down the page and click “Install WordPress”

install wordpress on BlueHost

 

You can install WordPress yourself (with one click), or have BlueHost do it for you.

Once your install is complete, you'll get a confirmation message. Be sure to click “view credentials” and write down your username, password, and your “admind address” – this is the URL you'll go to to log in.

Head to your admin URL and log in. Yay! You're in your blog!

Take a look around and get used to it – this is where you're going to create your pages and posts! Exciting

3. Pick a theme.

Before you start writing, take a minute and make your site pretty. You'll want to install a “theme”, which is like the template for how your site looks. There are tons of free ones here.

I'm particularly fond of the BlueChic themes (I use Jacqueline.)

Once your theme is installed, you'll probably need to make some changes. Head to your WordPress dashboard and look for “Appearance” and then click on “Customize.” Depending on your theme, you'll be able to change your site name, subtitle, colors, and navigation.

Ready for moreThis tutorial will tell you how to make even more changes and how to write your first pages and posts.

Need help making changes or did you get stuck during the installation? Wendy Cholbi is a friend + Starship Captain who can help you figure out what went wrong or can do it all for you!

4. Start collecting email addresses

Instead of waiting for your customers to remember you – stay in touch with them! Mailchimp is super-easy-to-use newsletter software. That means they'll  manage your list (who signs up, who unsubscribes), will make your emails pretty, and will keep you in compliance with SPAM laws. Just sign up for an account, create a new list, and edit your forms to tell your subscribers what they'll get. Be sure to edit the “final confirmation email”, as this is what will welcome them in (link to your important info here!). Then, grab the code and put it in your sidebar! Now everyone who visits your site can sign up to get updates!

Not sure what to say in your newsletter? Check out my class on your Customer Path.

 

That's it. You have a website and you have a way of getting in touch with your fans!

But your website is not going to do much for you unless you highlight what makes you special, speak directly to your customers, and keep in touch with them.

Here are my favorite resources for making it effective:  

  • Learn who your customer is, how to find her and talk to her with my book Market Yourself. I wrote it just for creative businesses and many yarn shop owners have used it to make their marketing plan.
  • I've put together a Resource Guide with the 5 Best (Free!) Tools for your Creative Business (including the ones I use every day). Download it (and get free weekly creative business lessons) right here.

Posted in |

How I get things done

How I get things done

 This is the second piece of the How to Get Stuff Done series. Find Part 1 here and tomorrow's podcast episode will be the final piece: How to build your own system for getting stuff done. 

 

Warning:  I am diving deep into how exactly I get things done – from producing a podcast every week to writing my book to creating 18 hours worth of class material. I'm sharing this as an example of how a system can work but please remember that you'll need to find the system that works best for you and your particular tasks.

If you need to make your own system, join us for Wrangle Your Time, where you'll learn how to put together a system that works for you.

Although it doesn't always feel like it, I get a lot done.

There are the every-week projects: this blog post, podcast episode, free lessons for subscribers, a new lesson for the Starship, answering questions in the Starship forums, holding the weekly Starship live chat, and working with 2-3 clients a week.
There are the quarterly projects: Opening the Starship, welcoming in members, writing new content for the launch, doing my own quarterly planning and taxes.
And then there are the one-time projects, (writing a new class, teaching live, writing articles for magazines, giving interviews) and my bigger goals that require me to work on something long-term (like a book proposal or creating everything (whew!) for Lift Off).
And then there's email. I have planning and project-detail emails from Jess, session notes from clients, questions from potential customers (“Is this for me?”), and compliments from readers and listeners (thanks!). I read and reply to absolutely every question or concern or even my-life-is-falling-apart email I get from readers, listeners and students.

I listed this because before I can share how I get things done, we have to talk about the different kinds of productivity I need. I need regular routines for getting the weekly stuff done and I need a separate, set-aside time to work on one-time requests and projects. I need internal-thinking time for writing (usually at the coffee shop) and quiet-house time for talking to clients (usually at home).

Above all, I need to NOT keep all these things in my head. When I don't have some way to write them all down and not lose them, or when I don't trust my system … I go crazy. My head swims. I can't sleep. I get swirly. (Swirly is when you just go over and over the same thing until everything is doom.)

How I remember everything I need to do

Here's what I did for the last 5 years of self-employment:
I keep everthing in a moleskine journal that fits in my purse. When someone recommends a book, I write it down. When I remember a project, I write it down. When I have an idea, I write it down.
Each Monday, I made a “This Week” list. I'd write down my weekly stuff plus all of the one-offs that are particular to this week. I'd look at all my ongoing projects and write down the tasks I wanted to get done this week to make progress. I'd go back through the last week in my journal and add anything to the list that I didn't get done, or that I wanted to remember. I'd check my calendar (Jess books client sessions and adds them to my calendar) and write down anything that's coming up (I keep all time-bound appointments in my google calendar, so it syncs on my phone and computer, but I also write them on my list so I remember to allow time for them). This fit on one piece of paper. 

Each weekday, I'd look at the This Week list and write a list for today. I'd write down just the things I could get done today. In general, I worked on the weekly things on Monday or Tuesday (if at all possible), so that I can work on the bigger projects or one-offs later in the week, with a bigger chunk of uninterrupted time. This also ensures they always get done, and I stay consistent in my online connection. (Here's how I stay consistent with my social media presence.) If a day had a lot of tasks, I'd number the most important, so I remembered to focus on them.

The above system isn't that different from a Bullet Journal (which so many Starship Captains LOVE), except that I'm prioritizing daily, based on what's going on.

I've recently changed this system a bit, and here's what I do now:
If I have my phone near me, I put every To Do in OmniFocus. From adding a book to my To Read list, to remembering to mail letters, to writing this weekly post, I put it all in OmniFocus the moment I think of it. If I'm with someone else or my phone isn't nearby, I write it in my journal and add it to OmniFocus the next day.

Once a day, usually at the end of my workday before I start dinner, I go through the newly-added tasks and assign them “contexts”. Thanks to Sarah, I think of Contexts as the description of what state I'm going to be in when I work on the task.

I use:

  • Home (little things around the house),
  • Errands (when I'm out),
  • Big Rocks (the tasks that will move my most important projects forward),
  • Consistency (the things I do each week or month or quarter, I've set them to repeat automatically, so I add them once and they come back when I need to work on them),
  • Quick and Painless (tiny things like “Finish filling out invoice”).

Contexts are harder to explain than they are to implement – I use them to ensure I'm working on the important things and that I know what I could do when I have a moment (other than scroll through Instagram for the 10000th time). While I'm going through them, I also apply a due date, if I want to be sure and do it by a certain date. Things with a due date (even if I made it up!) are FAR more likely to actually get done!

Each Monday I still make a This Week list in my journal by looking at what's coming up.  I make sure that each piece of each project for the week is in OmniFocus, with a due date. This isn't really necessary, except that I find it clarifying to see everything I'm doing in a week in one place and it gives me a shape for my week. (For example, last week I had a live workshop on Monday that involved a total of 4 hours driving, and then had 2 clients sessions and a vet visit on Tuesday, so I knew I wouldn't do my normal writing days, so I'd need to write on Wednesday and Thursday.)

Each day, I look at my OmniFocus list for the day and pick the 3 Most Important Things for the day (learned this from ZenHabits). If I get nothing else done, I really need to do these. This helps me focus on what's important and it keeps me from getting distracted by the internet. As soon as those 3 MITs are done (sometimes it's done in an hour, sometimes they take all day), I check out my OmniFocus list for the day and start going down it, occasionally taking a break with a Quick and Painless task. (Today it was ordering protein powder from Amazon.)

That is how I remember to do everything, and remembering (and prioritizing) is half the battle when it comes to getting stuff done.

Actually DOING the things.

The most important piece to doing stuff is to HAVE A TIME to do it. Nothing will get done unless you set aside the time for it.


Side note: I cannot believe how many makers I've helped completely change their business growth by just doing one thing: Setting aside time for work. If you don't have a time set, do it. It will change your life. It doesn't matter if you have 1 hour a week or 8 hours a day, just set it aside and keep it sacred.


I work 4-5 weekdays (never on a weekend unless I'm traveling and teaching) from 9ish to 4ish. Before “work”, I take the dogs on a long walk, workout, shower, have breakfast, meditate/pray, set my intention for the day (pick my 3 MITs) and maybe read. I try very hard to only turn on the internet after all this, which ends up being between 9 and 10 am.
I have two main ways I think of my working time: Writing Time + Project Blocks. In between these are emails and quick tasks. Writing Time is mostly for the things I do every day or every week (writing free content) and Project Blocks are for doing one-off projects and making progress on my Big Goals.

Writing Time
I try to make my working time as much of a habit as possible, so I always sit down to write first (I try SO HARD to not check email before my writing time). If it's early in the week, I work on the Routine Writing. If the Routine Writing is done for the week (usually by Wednesday), I write on my bigger projects (paid writing gigs, guest posts, or my Big Goal project). I make sure to write first thing because this is when my brain is freshest. After I get to 1,000 words or have finished what I was writing, I stop writing and head to my email.

Email
When I check email, I catch up on it (remember, I use Unroll.me to keep all of my subscriptions in one place, so the only emails in my inbox are ones I need to take action on). I try very hard to just handle what's there, reply when needed, and file everything else. If the email is a reminder to do some specific action, I add it to my list and archive the email (so I can find it later if I need it, but so that my inbox does not become a To Do list in competition with my own To Do list).

Project Time
After email, it's Project Time. Often this involves client sessions, catching up on the Starship forum (I read every post there and answer any questions), editing what I wrote, planning my content calendar, creating a class, updating the site, researching, or scheduling social media. I try to have at least two or three Pomodoro sessions without email or distractions for Project Time.

Reality
Now the fact is that almost no week is “normal”. I teach classes all over North Carolina, which often involves a good bit of travel time. I occasionally have client sessions earlier in the day. If the Starship is Boarding, I'm in my inbox constantly – personally welcoming every new member as soon as they pay. Each quarter I set aside a whole day to plan the coming three months.
But thinking of my time in these two categories helps me be sure my week is balanced and I'm getting both time to write the consistent stuff and to work on the bigger projects. Before I started partitioning my time up like this, my weekly writing and emails were taking over every workday, ensuring I didn't get much done towards the bigger projects.

When it comes to actually focusing during the work time, I've got a few hacks:

  1. I find the most important thing for this very moment and either write it down or if it's already written down, I circle it, star it or do whatever it takes to say to my brain: work exclusively on this.
  2.  If I find myself getting distracted (ex, the other day I suddenly really needed to look up this song), I set my Pomodoro timer and do nothing else during the next 25 minutes.
  3.  I play music in my earbuds constantly. Embarrassingly pop-y, shallow music. It's important that it has a driving beat (I type to the beat) and that I can bop my head to it and that I already know all the words. This is my best list, but right now (as I write this) I'm listening to Spotify's Throwback Thursday list. This is vital to my productivity because it keeps my chattering brain busy so my think-y brain can think and write. (Jay likes to listen to sports radio while he works because his chattering brain likes words.)
  4. I close all other tabs (If I'm leaving a tab open because I want to read something, I save it to Pocket.). I write in 750words, because it's just blank and I love to see my word count.

And that's it!

I'd love to hear from you – how do you get stuff done?

 

11 best books of 2014

my 11 favorite books of 2014For the past two years I've been sharing my monthly reading lists and holding an informal “book club” in the comments each month. I absolutely love the suggestions you make, and I've found many new authors thanks to your ideas!

Each month I say a bit about the books and might mention if I really liked it, but if you were looking for books I wholeheartedly recommend, it's not so easy to find the best. (This is on purpose, as I can't tell how much I want to recommend a book until I've pondered it for a while after reading it.) So today I'd like to narrow down the 72 books I read in 2014 into my very favorites. These are the books I would wholeheartedly recommend that you pick up and read this year! I've split them into most-favorite (you should read them no matter who you are!), starting a craft business (especially useful if you're just getting started or want a refresher), and fiction, because we all need more fiction!
(Note: most of these books were published long before 2014, but I read them in 2014.)

My most-favorite

  1. 10 years in the Tub: a Decade of Soaking in Great Books, by Nick Hornby. I picked this up randomly from the Reading section of my library (geek alert!) and I am so happy with it. It’s a collection of Hornby’s “What I’m Reading” articles (you know I love that!) for the Believer magazine, which he wrote for 10 years. The articles are funny, memorable, and perfectly express what it is I love about reading. (Warning: It caused me to add over a dozen books to my To Read list. Beware!)
  2. Make it Mighty Ugly by my pal Kim Werker. I’m actually still reading this book, because I'm doing all the exercises in it. I've discovered quite a bit about myself and feel myself becoming braver in my creative endeavours.
  3. The Power of Habit, by Charles Duhigg – This was so great! I find myself applying this to my own life and my work with clients all the time. If you want to get stuff done or lead a life you love, you need to develop habits that make things happen. This book teaches you how.
  4. If You Can Talk, You Can Write, Joes Saltzman. The title says it all…and I'd add: If you have a business, you can (and do!) write!  I used the prompts to keep up with my 1,000 words a day and found myself quoting it to the writing-scared. Pick it up if you think you “can't” write.
  5. Show Your Work, by Austin Kleon. I wanted to post almost every page of this book and say: Yes! Yes! If you don’t know how to start sharing your work or using social media, read Austin’s book. It’s more on the inspirational, just-get-going side than my book, but has the same message: Share your work and keep sharing it.

Starting a Craft Business

6. The Eventual Millionaire: How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup, by Jamie Tardy – Despite the title, this book is less about being a millionaire and more about starting a business and growing, based on how millionaires have done it. I tend to avoid “get rich” books, and this book is far from it. Jamie has a great podcast with interesting interviews, and she’s taken all she’s learned and turned it into a great getting-started guide. I recommend this to anyone who doesn't know where to start.

7. $100 Start-up by Chris Guillebeau. As I hoped, this is going to the top of my to-recommend list for those where-to-start questions. This is for you if you’re not sure how to get started and if you are seriously excited to start a business. Even though I’m 8 years past “start-up”, I still learned stuff – I used the Launch Checklist while opening Pay Yourself (and had my biggest class launch ever!).

Want my all-time favorite small business books? I've collected all 28 of them in the Bibliography of this class. You only get it when you buy the bundle.

Fiction

I find reading fiction to be as important as any non-fiction, business-y, or educational reading I do. It improves my ear (and hopefully, pen) for great turns of phrase, interesting language usage, and metaphor. Plus, it's fun. And we need fun.

8.  Ready Player One, by Earnest Cline. SO GOOD. I devoured it.

9. Hotel New Hampshire, by John Irving. I went through an Irving spell several years ago and I don’t know how I missed this one. A great novel, recommended by Kim.

10. The Magician’s Land, by Lev Grossman. This is the last book in the three-book series, so you definitely need to start with the first!

11. The Odyssey, by Homer – I’m sure I read parts of this in High School, but as part of my Great Books Project I wanted to read the whole thing. I was completely shocked by how gripping and … modern it all felt, especially if you read any sci-fi. I wholeheartedly love it, recommend it, and can’t believe it took me so long.

My favorite reading this year was inspired by my desire to read all those books I missed and developed into my Great Books Project. I shared the seeds of this idea back in July and then I really started reading in earnest in October.

 

What were your favorite books of 2014? What are you adding to your list?

 

 

Disclaimer-y Disclaimer!  Or course I’m biased when my friends write a book, but I don’t mention things I don’t like. Also, I'm an Amazon affiliate and I get a tiny percent when you buy a book through my links. Read the usual disclaimer here.

What I’m Reading: January 2015

follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list in the comments and find all the posts here.
What I'm reading

What I read

  • Time Warped, by Claudia Hammond
  • Show Your Work, by Austin Kleon. I wanted to post almost every page of this book and say: Yes! Yes! If you don't know how to start sharing your work or using social media, read Austin's book. It's less specific than my book, but has the same message, in such an inspirational package.
  • Not My Father's Son, by Alan Cummings. Not a “my fab celebrity life” memoir at all, but a close, compassionate look at his two family stories: the results of his abusive father & the uncovering of the mystery of his mother's father. It's sweet and authentic and brave.
  • Yes, Please, by Amy Poehler. Funny and sweet, Amy gives some good life advice that you probably already know.
  • The Color Purple, by Alice Walker. Part of my Good Reads Project – what took me so long?

What I’m reading

The Great Books Project

After months of waffling, the Great Books Project is underway. I’m tracking it via GoodReads (my entire list is here) and holding discussions on the Facebook page, with conversations about our lists, our progress, and regular quotes from the books I love. I’ll be sharing a little update here each month, and you’re welcome to join in on your own project, either in the comments, or over on the FB page (the joy of FB is that we can all reply to each other).

This month I got a bit further in the Aeneid (I'm taking it slow, a “book” or two a month) and plowed through The Color Purple in a few days while travelling. Why in the world had it taken me so long to read this book? It's a beautiful reflection on self-definition and finding your voice as a woman and creative. This book reminded me WHY I'm doing this project – to find beautiful gems I've missed.

 

What are you reading?

 

 

The Adventures

Every day is an adventure. I share the view, the gratitude and the news  on Fridays – you’re invited to join in. You can find all my adventures here, or follow along via email here.

Warning: The Starship closes today.

The view

Mom is wearing my Christmas gift to her while she finishes her gift to me! #handmadeChristmas #handmadeholidays
New slippers! Yay! Hope your day is full of warmth and geekery. #taralovesChristmas #merrychristmas
New year. New pound of coffee. #taralovesmornings
Our Christmas cookie tray (hand painted by @bluebirdlegacy 9 years ago!), aka breakfast, filled with #vegan cookies. #taralovesChristmas #taralovesmornings
And my #handmadeChristmas gift for mom: Honey Cowl & Hurry Up Spring arm warmers out of @madelinetosh Blue Nile (pashmina & vintage).
You know I HAD to buy this fabric!  Love it! (Btw, the Starship closes in 5 days. Link in profile) #StarshipBiz

I am so grateful for…

  • Lovely, peaceful visits with family.
  • The excitement and promise of a New Year.
  • Warm handknits.
  • Christmas cookies.
  • The first group of Lift Offers!

The Finds:

I’m reading:

I’m eating: 

  • Bean dip (the easiest thing when you come home from three straight weekends of family travel.)
  • Spicy marinara and tempeh meatballs from Isa Does It. (I make it once and then freeze the leftover meatballs, uncooked, so that it's super easy to make again and again.)
  • This banana bread.

In case you missed it: 

What adventures have you had?

What I’m Reading: December 2014

follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list in the comments and find all the posts here.

What I'm reading December 2014

What I read

  • Inferno, by Dante Alighieri, translated by Mary Jo Bang  – part of my Great Books Project, more info below.
  • Grave Mercy, by Robin LeFevers – Ninja. Nun. Assassins. Historical fiction. That's all you really need to know – it was fun and I read it in a weekend. (Looks like it's free with Kindle Unlimited!)
  • Let's Just Say It Wasn't Pretty, by Diane Keaton – Sigh. I had hoped I would love this book as much as I love the actress, but it this collection of essays about her own relationship with her looks didn't reveal anything beyond a lifetime obsession with being “pretty”. Pretty disappointing.

Between Inferno and pretty Diane, my reading mojo was sucked dry. I'm halfway through 5 books, but I didn't get completely through any of them, so they're the first few listed below.

What I’m reading

The Great Books Project

After months of waffling, the Great Books Project is underway. I’m tracking it via GoodReads (my entire list is here) and holding discussions on the Facebook page, with conversations about our lists, our progress, and regular quotes from the books I love. I’ll be sharing a little update here each month, and you’re welcome to join in on your own project, either in the comments, or over on the FB page (the joy of FB is that we can all reply to each other).

This month I read Inferno, by Dante Alighieri, translated by Mary Jo Bang  and although I like the translation better than others I found, this is a grim read. I mean, we know that right? And yet, so many people had told me, “Oh! You're going to love it!” that I…thought I'd like it. But I didn't. Oh sure, it's  intense…but I'd rather not spend my reading time in hell, thankyouverymuch. (I am super curious to learn more about how many of modern Christianity's images of hell came from this bit of Italian poetry.) On the docket for this month: finishing the Aeneid and reading The Color Purple. See, Great Books aren't all ancient! (In fact, after I read Confessions, all books will be post-1500! Practically modern!)

 

What are you reading?

 

 

Where is your business? The four stages of building a business

The Four Stages of Business

Last week I wrote about the “flip” – the moment where you start thinking of being a Professional. That's one moment in the life of a business, but in my years of working with makers, I've noticed there are actually a few stages that come before the flip:

  1. Thinking
  2. Plotting
  3. Doing
  4. Doing it and doing it and doing it well*

*You're singing this now, aren't you?

Thinking

There’s often a looong period of time where you consider selling what you make. In this stage you may even take some “steps” like signing up for Etsy, listing a few things with hastily taken photos, or starting a blog (or maybe a whole string of un-updated blogs).
You think. You dream.

This is an important stage. But this is not a business.

 

Plotting.

This is different for different people. For me, it involved a crazy amount of research (mostly business books) and writing down every idea I had. For others, it involves sending emails to people who might help (like me!). Or reading the Etsy forums. Or finding some blogs.

The difference between this stage and the first?

Intention.

At this point, you know, that you will do this sell-what-you-make thing. You will.
You may not know how. Or when. But something has shifted.
It’s real.
But it’s still not a business.

This plotting may eventually lead to Doing, but many (MANY!) people get stuck on the I-need-to-learn-more train and never get off. They go around and around and don't take any action.

Doing

This is the stage where you make it happen.

If you hang out in the plotting stage too long, doubt will creep in.
Is it real?
Is it possible?

Stay in this doubt too long and you slip back into the Thinking stage.
Everything seems too hard. Too confusing. Too out-of-your-range.

So how do you move from Plotting to Doing?
By making one decision.
A decision to commit.
When you turn that surety in your heart into something tangible.

The decision can be anything.
But it must involve investing in your business (investing = risking time or money or your comfort on something that will yield returns).
It can be signing up for a class.
It can be DOING what you learned from a blog post, a class, a friend.

Anything that you can look at when doubt seeps in and say “No, this isn’t just a dream, I AM doing it.”

(Afraid of moving to Doing too soon? Think you need more Plotting before you commit? Be reassured: you will ALWAYS be plotting. You never stop Plotting. I’ve been Doing a business for over 7 years, and I've been self-employed for 5 years and I’m still Plotting and changing and experimenting.)

 

It's only after you start Doing that you make the flip to a Professional. It's only after you're IN it, that you can get good at it.

But here's the thing: you can be Doing and STILL not have a business. Unless you have built a foundation and systems, all of your doing will be random and ineffective.

 

Doing it and doing it and doing it well

This is where you'll spend the rest of your business life, and this is where what you're doing becomes an actual business. This is where you do the profitability math, develop a marketing plan, and begin to shape a business you really want, focused on your own goals. (This is where I work with people. I don't help you with the initial start-up, I help you make it more awesome and more you.)

You can move forward.

No matter where you are now, and how long you've been there, you can make progress towards your dream.

I've put everything you need in the foundations of your business into one program, so that you can shift from random action to sustained focus (and profits!). In Lift Off, you'll figure out where you want to go, set clear goals, regularly assess what you're doing (so you only do what works!), do your profit math, create a marketing plan, and learn from your own business, so that you can take your business to the next level (whatever that is for you).

Lift Off is the guidance & training you need to get your biz off the ground and into the stars! It is open now.


TS_LiftOffShop

 

The Adventures

Every day is an adventure. I share the view, the gratitude and the news  on Fridays – you’re invited to join in. You can find all my adventures here, or follow along via email here.

The view

Homemade cinnamon roll + coffee + knitting + Gilmore Girls = perfect Saturday morning. #taralovesmornings
I woke up to uneasy snuggles. This is the closest they've ever been (touching!) and the peace holds only if they don't acknowledge the other exists.   #taralovesmornings #catsofinstagram #caturday
Pho for dinner.  With roast broccoli, cilantro, lime, pickled ginger, tofu and noodles. #whatveganseat

I am so grateful for…

  • A warm home on cold nights
  • A fantastically warm welcome to my newest thing
  • Saying yes to something new and big and exciting

The Finds:

I’m thinking about:

  • Since reading this post (and a zillion other studies) on the importance of standing up every 20 minutes, I downloaded Timer+ and set up a timer to go off every 20 minutes until 8 or 9 at night. I'm walking more steps and feel less achy at the end of the day.
  • You know I love CoSchedule (I go into detail about how I use it here), and this is a great post about fixing your Bounce Rate. (It convinced me to rewrite the headline on my Home page.)
  • Jay is not into sweaters, so when he asked if I could knit something like this, I was thrilled. But now I can't find any patterns that are similar. Suggestions?

I’m eating: 

In case you missed it: 

  • Be a Professional. Make the shift.
  • Overcome by self-doubt? You're not alone!
  • I announced my newest thing (an awesome new class series, built to give you your best biz in 2015) to my email list and the reaction was delightful. If you aren't on the list, and you're curious, sign up here.

I've had a few questions this week about how to listen to the podcast, so I wanted to answer them here, in case you were wondering: 

  • If you don't usually listen to podcasts (and don't use an app on your phone), you can simply listen via the player in each post (it's a little arrow button under each picture. If you click it, it will play!)
  • Or you can download each episode! In the “How to Listen” section of each podcast post, there is a link (embedded in the words “download it”) to the MP3. If you click it, the MP3 will start playing right away . If you right click, you can save it to your computer.
  • If you have an iPhone, iPad or iPod, you can use the “Podcast” app to listen – just click “add podcast”, search for “explore your enthusiasm” and select “subscribe”. This will ensure that each new episode will go write to your phone!
  • No matter what device you're on, you can listen to the podcast via Stitcher here.

What adventures have you had?

1 13 14 15 16 17 33