Weekly-ish notes on navigating big change

podcast

How to get more rejection & grow your biz

Rejection sucks, but it’s vital to any creative biz! Learn all about why having people turn you down matters and why you need to focus on getting MORE rejection in order for your business to grow at TaraSwiger.com/podcast171/

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Today I want to talk about something that is so vital for your business success, but so very unpleasant: Rejection. We're gonna talk about why it matters and why you need to focus on getting MORE rejection in order for your business to grow.

Listening to #exploreyourenthusiasm about how rejection is uncomfortable but vital in business!

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Links I mention:

How to listen:

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Your Questions Answered: Pricing, Quitting Your Day Job, and more

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How do you go full-time? How do you avoid perfection while still continuously improving? How much time should you spend marketing vs making? How much is “too” much?

Today I’m answering your questions!

Loving listening to @TaraSwiger answer listener questions about running a creative biz on #exploreyourenthusiasm!

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Links I mention:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Since this was a Q+A episode, I didn't make a transcript – but you can still sign up below and get access to my full library of transcripts from previous and future episodes!

The social media tools I use and why

Social media is vital for modern creative businesses. Learn all about the tools I use, and my whole social media marketing plan at TaraSwiger.com/podcast169/

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Why and how do I share so much content on so many different channels? Today I'm answering your question about my own marketing plan.

Listening to @TaraSwiger talk all about her multi-platform marketing plan on #exploreyourenthusiasm!

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Links I mention:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

How (and why) my business has changed over the years: an inside look

Businesses evolve over time. Over 11 years of owning and running a creative biz, mine has evolved a lot, but the core message has always remained the same. Learn how (and why) my creative business has changed over the years, and get a peak inside how I do thinks at TaraSwiger.com/podcast168/

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I started my first business in 2006. 11 years later, it’s changed a lot on the outside, but the overarching themes and my own Mission have remained surprisingly cohesive.

Today, we’ll look at how the message and intention have remained the same while the delivery has changed.

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Links & Resources Mentioned:

Listening to what's changed and what's remained true in @TaraSwiger's biz over 11 years!

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How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Happiness and Radical Responsibility

Happiness isn’t something that “just happens.” You have the power to change your mindset, and spend more of your time feeling happy. Learn how to shift your perspective, and why happiness is essential to success in your creative biz at TaraSwiger.com/podcast167

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Let’s talk more about happiness and work – how to shift your perceptions, so that you can get more done.

A grumpy person doesn't get much work done. A person who is focused on all the reasons something WON'T work doesn't make much progress towards making it work. The good news is: you're in charge of this.

You are responsible for your perception and your attitude. And that, in turn, affects how smart and hard you work, and that affects your results.

Links Mentioned:

Learning about shifting my perspective to increase my happiness with @TaraSwiger!

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How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

Your questions answered: email list growth, self-publishing and what I’d do differently

Get YOUR questions answered: self-publishing a book, growing your email list, and advice on building your crafty biz!

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Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). In fact, I received so many questions, I split them into two podcasts!  You can find the first Q&A post here.   Today we'll cover:

  • Email List Growth
  • Self-Publishing
  • What I'd do differently

 

How to grow your email list and publish a book: @TaraSwiger answers!

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Resources:

Check out these awesome handmade businesses:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

What People Get Wrong about Marketing

Are you marketing your business the wrong way or the right way? Follow these marketing steps to take to grow your creative business!

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There is one thing that so many people get wrong about marketing, and it drives me crazy.

Today we're going to talk about what people get wrong and how YOU can get it right, to ensure everything you're doing in your marketing and on social  is effective.

Marketing isn't about the TOOLS (IG, Twitter, etc), it's about the PEOPLE.

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Resources Mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Why aren’t people buying? Here’s how to find the reason and crush it.

overcomeobjections

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Why aren't your followers buying your product? How do you figure out what's stopping them and destroy the impediment?

In this episode we're going to cover all the steps to overcoming your customers' objections. I'm so looking forward to tackling one of the most confusing questions: WHY aren't people buying your thing!?

We'll cover: 

  • What is an objection?
  • How do you find the objections to your products?
  • How do you crush objections?

 

Links Mentioned:

 

How to listen

Find all the podcast episodes here.

Crush YOUR customers' objections with my free e-course to help you beef up your marketing game! Sign up below to get it.

The Secret of Reaching Goals (and how I forgot it)

powerofaccountability

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Do you have a goal you wanted to do this year that you just haven't gotten to yet?

ME TOO!

In this episode

  • tell you about my own goal and what I've totally failed to do,
  • how I turned it around
  • 4 steps to applying the secret to your own goals

The Starship comes built IN with the keys to reaching your goals and it's NOW open! Read more and join in here.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!)

Find all the podcast episodes here.

5 Steps to Grow Your Business

5stepstogrowyourbusiness

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Last week we talked about the challenges that come along with growth, but you might be wondering “How do I actually grow?”

This week, I'll answer that question. Whatever it is for you, whatever growth means for you, here's the steps to making it happen. These steps are going to repeat again and again through growth, so realize that you won't just do this once, you'll do this at every new level. Listen in to learn the steps!

Links mentioned: 

Please note: Pay Yourself is being retired (it's getting a face lift!), so this is your last chance to get it at its lowest price. You'll also get the updated version when it's released to the world!

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!)

Find all the podcast episodes here.

 

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