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179: My best-ever marketing tool (and how to use it in your creative business)

The best marketing tool I’ve ever used was my podcast, and I’ve seen podcasting work marketing wonders for other artists, crafters, and makers too! Listen to how my podcast works for me, and how I got started on this episode of Explore Your Enthusiasm at: TaraSwiger.com/podcast179

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In April of 2014, I completely changed my business, because I made one small, spur-of the moment decision to follow my enthusiasm. It took me less than a week to kick-off what would become my best-ever tool for reaching new right people, building trust and loyalty, and increasing my sales at least 50% every year since. I started this podcast. And I've seen podcasts do the same thing in makers’ and artists’ businesses.

Links I mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

The social media tools I use and why

Social media is vital for modern creative businesses. Learn all about the tools I use, and my whole social media marketing plan at TaraSwiger.com/podcast169/

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Why and how do I share so much content on so many different channels? Today I'm answering your question about my own marketing plan.

Links I mention:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

What People Get Wrong about Marketing

Are you marketing your business the wrong way or the right way? Follow these marketing steps to take to grow your creative business!

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There is one thing that so many people get wrong about marketing, and it drives me crazy.

Today we're going to talk about what people get wrong and how YOU can get it right, to ensure everything you're doing in your marketing and on social  is effective.

Resources Mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

The Article That Changed the Way I do Business

The article that changed the way I run my creative business. Improve the marketing for your crafty business with these tips!

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In 2009 I read an article that totally changed the way I thought about my small business and shaped the way I do… everything in my business and how I make every decision.

Today we're going to talk more about the article I read, how it shaped my decisions, and how you can use the same concepts to grow and improve your creative business.

Resources Mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

5 steps to effective copywriting

To share your work with the world, you have to write (or speak) hundreds of messages: Instagram, product descriptions, emails, etc. How do you make them each effective? How do you make sure that what you spend your time writing and sharing actually sells your work? This week we’re talking about effective copywriting - writing words, pages, and posts that will connect with your buyer, build your relationships, and sell your work. Listen in at TaraSwiger.com/podcast143/

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To share your work with the world, you have to write (or speak) hundreds of messages: Instagram, product descriptions, emails, etc. How do you make them each effective? How do you make sure that what you spend your time writing and sharing actually sells your work?

This week we’re talking about effective copywriting – writing words, pages, and posts that will connect with your buyer, build your relationships, and sell your work.

Resources:

Do you love the podcast? Never listen? Tell me where to spend my energy by filling out the survey, right here: https://taraswiger.com/survey

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

How to focus on your Right People, to make more sales and create more effective marketing (free worksheet included)

Get more buyers by focusing on the RIGHT people. This is the heart of effective marketing - speak directly to the person who is going to love (and want) what you sell. Remember, you’re not trying to convince anyone, you’re giving (compelling!) info to interested people. But how do you figure out who that person is? Are you limiting yourself by just focusing in on one set of Right People? And how do you find out where they are? In this episode we’ll discuss Why focusing on your Right People IS scary (and why you need to do it anyway) How to find the people + be where they are. 5 questions to get closer to your people Want to focus on YOUR Right People? Apply what you learned in today’s episode with a free worksheet (and today's transcript!) Get them both at TaraSwiger.com/podcast117/

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Get more buyers by focusing on the RIGHT people.

This is the heart of effective marketing – speak directly to the person who is going to love (and want) what you sell. Remember, you’re not trying to convince anyone, you’re giving (compelling!) info to interested people.

But how do you figure out who that person is? Are you limiting yourself by just focusing in on one set of Right People? And how do you find out where they are?

In this episode we’ll discuss

  • Why focusing on your Right People IS scary (and why you need to do it anyway)
  • How to find the people + be where they are.
  • 5 questions to get closer to your people

Want to focus on YOUR Right People? Apply what you learned in today’s episode with a free worksheet (and today's transcript!).Grab it here.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

How to set (realistic) marketing expectations

If you spend all the time and energy to properly launch your next product: What can you expect to happen? How can you set realistic and yet inspiring sales goals? Today we're going to cover how exactly to set your expectations for any of your marketing activities. Listen in at TaraSwiger.com/podcast105

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If you spend all the time and energy to properly launch your next product: What can you expect to happen? How can you set realistic and yet inspiring sales goals?

Today we're going to cover how exactly to set your expectations for any of your marketing activities.

Links mentioned:

 

How to listen

  • You can listen to it using the player above or download it.
  • You can subscribe to it on iTunes (If you do, leave a review!)
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Get a FREE worksheet to help you improve your marketing when you sign up below!

How to make time for marketing

You're busy making products, photographing, listing, and (hopefully) shipping orders - how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing. We cover: How you know if you're doing "enough" marketing How a plan saves time Batching your tasks Using what you already have

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You're busy making products, photographing, listing, and (hopefully) shipping orders – how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing.

We cover:

  • How you know if you're doing “enough” marketing
  • How a plan saves time
  • Batching your tasks
  • Using what you already have

Links mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Sign up below to get a FREE e-course on making your marketing more effective! No matter how much time you have for marketing, it's important to focus on improving its effectiveness.

 

How to stop feeling weird talking about your work

How do I describe what it is I do? How do I talk about my work? This is the question we nearly all have. Here's what you need to do to talk about your work effectively AND the key to feeling more comfortable. Click through for your free worksheet!

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How do I describe what it is I do? How do I talk about my work?

This is the question we nearly all have. (If you've figured this out and feel 100% confident talking about your work, email me immediately and tell me your secret sauce).

Even though I've been doing this for 6 years (and have been running my own business for over 10 years!), I struggle with how to talk about my work every day. In every sales page I write, in every conversation I have, and in every byline I submit to a magazine or book.

I don't know that this question ever goes away, but you certainly can get better at talking about your work. In this episode we'll cover what you need to do to talk about your work effectively AND the key to feeling more comfortable. 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

To apply this to your own business, fill out this worksheet and stop feeling weird talking about your work today!

Stop Creating (Marketing) Distractions – a free worksheet to help you focus your marketing

You can make your marketing more effective with making one easy switch: Chose one thing, and plan all your marketing around it, for 2-4 weeks. It sounds easy, but it's also easy to get distracted! So how do you pick your focus and avoid distractions? And how does this make your marketing more effective? Listen in to learn more, and get the FREE worksheet, at TaraSwiger.com/podcast102/.

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You can make your marketing more effective with making one easy switch: Chose one thing, and plan all your marketing around it, for 2-4 weeks.

It sounds easy, but it's also easy to get distracted! So how do you pick your focus and avoid distractions? And how does this make your marketing more effective?

Listen in to learn more, and click here for your free worksheet: How To Avoid Marketing Distraction (You'll also get the podcast transcript!)

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

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