In April of 2014, I completely changed my business, because I made one small, spur-of the moment decision to follow my enthusiasm. It took me less than a week to kick-off what would become my best-ever tool for reaching new right people, building trust and loyalty, and increasing my sales at least 50% every year since. I started this podcast. And I've seen podcasts do the same thing in makers’ and artists’ businesses.
To share your work with the world, you have to write (or speak) hundreds of messages: Instagram, product descriptions, emails, etc. How do you make them each effective? How do you make sure that what you spend your time writing and sharing actually sells your work?
This week we’re talking about effective copywriting – writing words, pages, and posts that will connect with your buyer, build your relationships, and sell your work.
This is the heart of effective marketing – speak directly to the person who is going to love (and want) what you sell. Remember, you’re not trying to convince anyone, you’re giving (compelling!) info to interested people.
But how do you figure out who that person is? Are you limiting yourself by just focusing in on one set of Right People? And how do you find out where they are?
In this episode we’ll discuss
Why focusing on your Right People IS scary (and why you need to do it anyway)
How to find the people + be where they are.
5 questions to get closer to your people
Want to focus on YOUR Right People? Apply what you learned in today’s episode with a free worksheet (and today's transcript!).Grab it here.
You're busy making products, photographing, listing, and (hopefully) shipping orders – how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing.
How do I describe what it is I do? How do I talk about my work?
This is the question we nearly all have. (If you've figured this out and feel 100% confident talking about your work, email me immediately and tell me your secret sauce).
Even though I've been doing this for 6 years (and have been running my own business for over 10 years!), I struggle with how to talk about my work every day. In every sales page I write, in every conversation I have, and in every byline I submit to a magazine or book.
I don't know that this question ever goes away, but you certainly can get better at talking about your work. In this episode we'll cover what you need to do to talk about your work effectively AND the key to feeling more comfortable.