Weekly-ish notes on navigating big change

Podcast

Your Family + Your Business {PODCAST}

Your family and your business

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Does your family support you in your  business? Or distract you from it? Are you frustrated about finding the time and energy to get your work done?
In this episode we're talking about your family + your business and how to get them on your side, so that they will support, encourage, and provide the help you might need to pursue your dream. We'll cover how to figure out what you want, how to ask for it, and what to do when you're just not getting it.

Links:

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

How to start a business if you don’t have any money {PODCAST}

How to start a business if you don't have any money

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This week, with the re-release of Pricing 101, we're talking about money. Today let's talk about that perennial question: How can you start (and grow) a business with very little money? What are your options when you can't spend money on advertising or staff?

In this episode of Explore Your Enthusiasm, we'll talk about:

  • How I started my yarn business with no money
  • How you can start (and grow) a business with very little investment
  • What to do if you're on the edge

 Get Pricing 101 free with Pay Yourself!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

Fear of Success {PODCAST}

Fear of Success

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Last week a Captain asked me about how to deal with Fear of Success.

First: What is it? Once you've identified what you're really afraid of (hint: it's probably not “success”), how do you overcome it? That's what we'll cover today.

In my experience working with creatives, what looks like “fear of success” is usually a fear of something else:

  • Fear that you need to have the kind of “success” other people want … which doesn't appeal to you at all.
  • Fear that you'll change into something you don't like
  • Fear of being seen, noticed, paid attention to
  • Fear of being overwhelmed
  • Fear of disappointing others (when you're so overwhelmed you can't fulfill expectations)
  • Fear you can't handle it
  • Fear of being “found out” for being not good enough (ie, Imposter syndrome)

What are you really afraid of?

We'll discuss these fears and how to create the kind of business success you want, even while feeling the fear.

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

Enthusiasm, again {PODCAST}

More Enthusiasm

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In the second episode we talked about why you should explore your enthusiasm, what it can add to your business (and life!) and how it works to keep you motivated. But I feel like my commitment to enthusiasm (and that of my clients) has been tested this month and I wanted to share it with you, in case you're also questioning your enthusiasm.

This week, I'm sharing some stories of creative business ladies following their enthusiasm, both myself and my clients, in the hopes that it helps you on your journey.

 

What are you enthusiastic about right now? How could you act on it in a small, do-able way?

What's stopping you?

Links mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

Assume the Best {Podcast}

Podcast: Assume the Best

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When I hired my Number One (ie, my editor, my assistant, my Vulcan), I told her in our first email, “The motto of my company (my life!) is: Assume the Best. Of each other, of our customers, and of every interaction.” When I mentioned this in the episode on Personal Responsibility, I got a lot of feedback from you that you've found this both hard and necessary to running an online business. So let's dig deeper!

In today's episode, we'll talk about:

  • How this is completely different from just “hoping for the best” and giving up your agency.
  • How to have a friendlier and more FUN business by assuming the best.
  • How to assume the best, of even the worst people.

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

 

Delight your people, fulfill their needs {PODCAST}

Untitled

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Now that you've identified your buyer's needs, you can use this information to make ALL of your business decisions easier!  In today's episode, we talk about knowing the needs of your buyers and how to use this knowledge to make your business better and your marketing more effective

Once you identify the needs of your buyer, you can:

  1. Identify who, exactly, has this need.
  2. Create marketing material that is as useful and valuable as your product.
  3. Adapt your product to better fills those needs.

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

The unsexy truth about your business: Personal Responsibility {Podcast}

Personal responsibility.

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Whether you're a maker building your business or a teenager fighting with your parents, there is one key to making changes: Personal Responsibility. It's not sexy or exciting, but it's true!
In today's episode we'll talk about the importance of taking responsibility in growing your craft business and how to stop being confused and start taking action.

Instead of looking online or in books for the answers, you accept responsibility by:

  1. Defining what you want
  2. Finding the answers
  3. Taking action

Links Mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

Be Yourself

Be Yourself. Here's how, on TaraSwiger.com

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The number one piece of advice I received before doing the (scariest project of my life) CreativeLIVE class? “Be Myself”
Which is ironic, since that's exactly the advice I give to crafters who are struggling to talk about their business and work. In fact, a whole section of my workshop includes pages of questions for you to figure out what that really means, for you. But how do you do it? How do you “be yourself” in your business?

In today's episode, I'll share how the heck I figured out how to Be Myself, and how it totally changed the way I think about things.

How to Be Yourself (Even when you're a nervous wreck.)

  1. Get clear on what you love.
  2. Show up and be present.
  3. Decide connection matters.

How are you being yourself in your business (and life?) How are you hiding yourself?

Links mentioned in today's podcast:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

 

An Introvert’s Guide to Travel {Podcast}

Introvert's Guide to Travel

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Travel, and especially FLYING can be really exhausting, especially if you're an introvert who gets worn out by being surrounded by people, bright lights and load noises. Today I'm flying to San Francisco to teach this live 3 day class, so I'm recording my personal Survival Guide to Flying, from the airport at 4 am.

We'll talk about how you can: 

  1. Give yourself plenty of time.
  2. Let go of your plans. Just go with it.
  3. Make yourself comfortable.
  4. Remember your humanity.

Links to items I mentioned in this episode:

Do you have a travel tip for Introverts? Share it in the comments!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

CreativeLIVE classLove the podcast + blog? I'm teaching for three whole days, FREE on how to craft a marketing plan that works for your craft business. Starts tomorrow and is free to watch live. Join me here!

 

The Power of Practice {podcast}

Power of Practice
“How do I get comfortable talking about my work?”
A client asked me this a few weeks ago and my answer surprised her. In order to get comfortable sharing your handmade business – you practice! Don't worry if you don't sound natural and comfortable yet, you'll get there with practice.
In this episode I talk about how I practice – before a craft show and before a class (it's kind of embarrassing), and we talk about the three things you MUST be doing in your handmade business.
To figure out WHAT to say when you talk about your work and find the most effective actions in building a business you'll love, join me in my (free!) class with CreativeLIVE here.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

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