This is the single most-asked question I receive:
How do I find buyers? How do I let them find me? WHO THE HECK ARE THEY?!?
(You can hear the panic, can't you?)
Well, here's where you start:
(Click through to watch the video)
You see, instead of thinking about the buyer, you can back into figuring her out by first identifying what it is your (awesome) product does. What does it do for the buyer? And then, what deep need does that fill in your buyer's life?
If you'd like to know what to do after you identify the need, check out the entire class here.