Weekly-ish notes on navigating big change

Change takes time

This is Beau's face when I jump up & yell: Dance Break! #boredpuppy

The hardest part about believing that Things Can Change...is that things take time.

It's hard to believe it will ever happen, because, hardly anything important changes all at once.

Things take time.

I'm addicted to setting big crazy goals, splitting them into 3 month maps and then pursuing it like crazy. Each quarter when we map-make in the Starship we also take the time to review the quarter before. The Captains are always amazed by what they've accomplished in 3 months. And also, disappointed at what hasn't changed…yet.

Things take time. 

It takes time to make your first sale.
It takes time to make your 10th sale.
It takes time to build a business that pays any bills.
It takes even more time to figure out what you're doing and how to talk about it.
It takes time to put all the systems in place that introduce people to your work effectively.

Even though you know this, it's still frustrating. You thought it'd be faster. You thought that if you just did x + y, everything would come together and your business would thrive.
You thought if you bought the class, read the book, worked with that one person, things would go faster.

But things take time.

When your goal is something life-changing like quitting your dayjob, or going to your first trade show, or writing your first book, it takes time. It takes time to get to the point where you can even start on it. And then it takes time to prepare to do it. And then it takes time to actually do it.
And sometimes, after all that, it's not what you expected.

This is just a fact of business (and life). It's why I focus so obsessively on exploring what works for you. Because if your business is only about those Big Moments, you're bound to be dissapointed. The Big Moments take time…and then they're rarely what we expected.
It's so much more sustainable (and fun) to make every day full of enthusiasm. To make reaching your goals a daily exploration into what's going well and what you want to change. It makes the time move more quickly, or at least more pleasantly. It helps you shift your focus from what's ahead, to what's happening right in front of you.

 

What are you tired of waiting for?

What can you enjoy a bit of right now, today, without waiting? 

 

 


We explore what's working, make maps and celebrate success inside the Starship, which will open to new cadets next Wednesday. If you're curious about it read this, and then sign up to learn more.

 

 

 

 

When you don’t know what to do.

Sign of adulthood: making my own birthday (cup)cake...and doing all the dishes after. #birthdayadventure #tomorrowstheday

Instructions for when you don't know what to do next.

First, do something really fun. Whatever you deem to be FUN counts.

Then, sit down with your journal and take 3 deep breaths.

Ask yourself: If I really could do anything, what do I want to do?

Start writing.

Ask yourself: What's the bigger picture I'm working towards? (it might be: 8 hours of sleep, paying off debt, leaving the dayjob)

Ask yourself: What could I do today that would get me closer to that big picture?

And that's it.

There's nothing you can read or class you can take that will give you answer clearer than what you'll find out fromanswering those questions calmly (calm is vital! If you're freaking out, your answers will be doomdoomdoom.)

You see, I work with makers who insist that they do not know what to do next. They're not sure of the next step to take in their business or their life, and they write me to ask if working with me is going to help them figure that out.

I used to write back: No, only you can know where you want to go.

That's true, and in my work, I don't tell anyone what they should do. You gotta find that for yourself.

But after a recent solo-session with a Captain, I realize that's not quite right. Noone knows where they're going. What I do is ask the above questions (and many others), and listen. I spot those moments where you're enthusiastic and bold and I reflect them back to you.

And that's how you figure out the next step.

So now I tell those not-sure-what's-next makers, “Yes, together we'll find the next thing. I've got strategies and techniques to make the doing it more effective, but you have the compass. Together we'll use both to create a path.

But the point is, everyone thinks they don't know what do next. Thus, it's totally ok that you don't know where you're going. It's ok to feel like this 10 times a week. When you do, instead of flopping around in confusion or frustration, stop + reorient yourself.

If, right now, you're thinking you really don't know what to do, and your compass is spinning wildly, take a break from the internet. Set aside a half hour, and ask yourself the questions above. Collect yourself, your thoughts and your enthusiasm and reset the compass.

You're allowed to do this as often as you need to. It's not a sign you're lost. It's not a sign you can't do this.

It's a sign of life.

 

 

PS. I've been shy about offering my solo-sessions before (although some curious souls manage to find it every month) because, you can orient yourself and make a map on your own. You can ask yourself questions, listen to your inner voice, and spot your own enthusiasm.

But man, that's hard. And you don't have the experience of having worked with hundreds of small businesses. And the fact is, answering my questions and talking to me for an hour is a lot faster and effective than arguing with yourself. So if you'd like to combine my experience + strategies with your own compass, check this out.

 

 

Things can change.

I love waking up to the colors of my bedroom. #coloringmehappy #nofilter

Today I want to send you a short reminder:

Things can change.

If you're not where you want to be, in your business, your relationship, your health – things can change.
If you wish you were better at making, painting, writing, marketing – things can change.
If you don't want to eat meat, smoke, feel frustrated – things can change.

 

Belief is the first step towards any change. Believe that you can become comfortable sharing your work. Believe that you can run a 5k. Believe that you can learn to paint. Believe that you can grow your business in the next year.
You have to believe that it's in the realm of possiblity before it can ever happen.

When I talk to people who have been on the Early Boarding Party for over a year, but haven't yet joined, this is usually the sticking point. They have a hard time believing anything in their business can change. They don't believe will ever have the business they want.

So I tell non-believers: Don't join.

Because the Starship can't make you believe.
There's nothing I can say to convince you that you can do it.

You first have to believe in yourself.
You have to believe that you are capable of setting a goal. That you are able to take a small daily action.
You have to believe that tiny actions add up to bigger results.
And above all, you have to believe that you are worth the effort, that what you want is worthy of your time and attention.

What are you believing is possible today?

 

 

 

 

Explorer Club of Book Lovers – June

I follow my enthusiasm by reading…a lot. And once a month, I’ll share (some of) the books I read last month and the books I intend to read this month. You can share your list of books in the comments, or we can talk about any of the books that you want to read along with me.

June's reading list. More books &  info today at TaraSwiger.com

This was a weird reading month, because I had whole, uninterrupted days to read (yay!), followed by a long week with my visiting brother (love him!), where I didn't pick a book for several days (so weird!).

Here's what I read, from May's list:

I swallowed Divergent in one glorious weekend gulp. Completely fun and engaging. I have Insurgent on the list for this

Contagious was a great investigation of what makes things (any thing!) spread and become known. The author studies (and develops a kind of equation) what I was trying to express in my book, in the section on making your work shareable. If you want to increase the sharability of your work, I highly recommend this book.

Lean In was much better than I expected. I wrote a review of it on GoodReads that sparked some Twitter conversation. The short version: A woman's work life is influenced by a number of things, many of which are under the surface and out of view (social and cultural norms). By bringing these influences to the surface, Sandberg wants to make it easier for you to make a real decision, with all of the facts in front of you. She's not on one side or the other of the mommy wars (and neither am), she just wants to talk about your options. When (if?) I have kids, I'll be talking about my own choices honestly with ya'll, and I look forward to exploring the range of experiences we have in our community.
(If you want a book to reaffirm your decision to work after children, The Feminine Mistake comes down pretty hard on that side. I read it 6 years ago, so I'm a little fuzzy on it, but I remember liking it. If you're choosing another way, you'll probably want to avoid it.)

(I also read The Paris Wife and Tattoos on the Heart, both great!)

June's To Read List

The list is a bit shorter this month, because I'm hanging out for a week my littlest brothers (12 + 14) and I'm spending a week at the beach with my extended family. If I learned anything last month, it's that I really can't pick up a think-y book after a day of interaction. (For more on my introvert needs, read Quiet)

  • The Great Gatsby – yes, I read it in High School, but Jay didn't, so we're both reading it this summer. I'm excited to talk about it with him! (on GoodReads, also on Craftlit – which I recommend if you wanna sound supersmart)
  • Insurgent – because Divergent was fun! (on Goodreads)
  • Paradox of Choice – I often suggest that Captains strip their offerings down to few choices…and this book has the science on why.
  • A Walk in the Woods – we've been exploring bits of the Appalachian Trail near us, so I'm looking to reading more about it. (For a lovely tail of long-trail hiking, you can't beat Wild.)

(For more reading inspiration, visit the comments of May's, April's, and March's book club.)

What are you reading this month?

What was your favorite book of May?

 

 

 


Please note! I’m an affiliate for Amazon, which means I get book money if you buy through the links I’ve used here. (So far, I've earned enough for half of a book, or one grande soy latte.) GoodReads is a free tool for tracking what you read. I read all of these books via my library, which I strongly recommend!

 

 

Your brain on words

A sign today is going to be awesome? A free soy caramel macchiato & total Flow in workshop prep.

I know it's hard to talk about your work.
But I also know (and I bet you do too) that the thing that makes it hardest is…you.
You worry about how you sound. You worry that you're talking too much.
You worry that you're awkward or aggressive or too quiet.

Part of the reason it's so hard is because it's all so verbal. And the minute you start picking words or stringing them together, The Monitor shows up. This isn't just your emotions or self-esteem, there's an actual part of your brain that judges what you say and do. This is super helpful when you need to make a decision, but troublesome when you have to speak extemporaneously or write freely.

But there is good news. You can turn the Monitor off. The best jazz players and comedians have learned to do just that. You can circumvent words + judgement all together and work with another part of your brain.

That's what Diane and I  had in mind when we started talking about a visual process that could make it easier for makers to talk about their work. Instead of judging and thinking and arguing with yourself, we want you to skip right into the images that stir you. We jump past the thinking and go right to the seeing. (You can join us in Monitor-silencing this Monday right here.)

For a visual-thinking person, using images to spark words make perfect sense. But it's not the only one. When I started thinking about it, I have all kinds of tricks for turning off the Monitor…

Working in the same place with the same little rituals.
Zooming way out of the screen I'm writing on, so that I can't read as I write.
Writing to just one person.

How do you do it? What are your tricks for turning off The Monitor?

PS. The last chance to join the class is this Monday. If you'd like a reminder, sign up here.

Enthusiasm as your business planner

This post is part of The Declaration of You's Tour, which I was honored to be invited to. Learn more — and join in — by clicking here. Although I haven't read the book (yet), I'm a big fan of Jessica Swift's work…and I always like talking about enthusiasm, so I was thrilled to accept the invitation.

All dressed up for an afternoon in Asheville, waiting for my date. #colorful #windy #birthdayadventure

 

The other day I was writing in my journal, trying to answer a conundrum in my business, when the following popped out:

What if the “right” thing to do for your business is to find your own way? What if the path to success is in finding your own path?

This would mean, your #1 business priority is….you. Your gifts Your passions. Your enthusiasm.

Your sole responsibility: Show up, every day, to your enthusiasm.

I write about this all the time, but it's so easy to forget, or doubt. We think we have to do more.
You worry that you have to pushpushpush to get it going. Because it's true that business is hard work. But it's not hard someone-else-told-me-to work. The hard work can be based on what you want, and where you're going.

When it is, the hard work streams directly from your enthusiasm. Your to-do list is full of things that you put there, because you want them done.

We lose this, when we think we don't get to have what we want until we “make it.” We think we have to follow the rules, compare our work to others, strive strive strive before we get to have what we're after: freedom, love, comfort.

But you don't have to wait.
You can experience that before you've got your dream business. You can have it while you build your business.

The trick?
Following your enthusiasm, at every step. Don't let other people's awesomeness distract you. Don't let anyone tell you what has to go on your list, but you. Don't even let your own ideas for how it “has to be” derail you.

Following your enthusiasm is simple, but hard to remember. Here's my own self-prescribed plan:

Define (and regularly redefine) what it is you really want, what you're really after. (Is it really the money…or what you'll do with the money? The press…or what the press will mean to you?) Put the real things, the experiences and feelings you truly want, at the top of your priorities.

Map out the steps to getting the things that are get-able, making sure that you're not adding in steps that don't have to be there. Or, just let it flow, and pay attention when it shows up before you thought it would. (ie., you can't map joy, but you can notice it everyday. You can map out income goals.)

Get up each day, and work on the things you're enthusiastic about.

Check in regularlyis this what I want? Am I feeling what I want right now? Note if the things you're enthusiastic about every day line up with the steps on your map. If they never line up, reassess your priorities and the things you're mapping towards.

Your enthusiasm is the best guide towards the business you'll actually enjoy being inside of.Trust it. Listen to it.

What are you most enthuastic about today?

 


Have a hard time talking about your most enthusiastic work? Join us for a 3 day word-finding adventure, that uses your favorite images to inspire your words.

 

 

 

 

Adventures in business, with Karen of One Girl Circus

Today I'm delighted to have Karen, a One Girl Circus, maker, designer and Starship Captain, share her smartness with us. You can find her latest pattern, the Goodship Dress, here. Follow her on Twitter or Instagram, for a sneak peek at what she's sewing.  

Karen

You're a full-time maker, teacher, and designer, which sounds like you get to spend all day sewing with beautiful fabrics…what's a typical work day actually like for you?

As your readers doubtless know by now, there is no “typical day” which suits me just fine! My schedule and work location depend on the projects I'm working on, and the materials I need to complete them.

The days I teach Art are the most predictable.  In the morning, while my girlie is getting ready for school, I gather my supplies for the preschool-4th grade classes and pack them into the car.  Once at school, I am fully immersed in facilitating creativity, connecting with kids, and connecting kids to their work and each other.

Studio Days are when I get to play with fabric and sewing patterns.  I spend the day (and night, sometimes) making, making, making. I'm either developing designs, or sewing custom garments from client requests.  Either way, there is fitting and tweaking involved, even if I use my own patterns to begin with, because my clients are paying for something completely individual.

Computer Days are spent entirely in Adobe Creative Cloud.  Once I have designed a garment, or get a spec from a client, I get to work on the digitizing of the pattern, grading into different sizes, and technical writing / technical illustration of instructions for construction and line drawings for packaging. Sometimes I work on the packaging itself (for print or digital delivery).

 

collage_dress2one of the dresses Karen made for a client, a fabric designer

There are so many ways to make a living as a maker – how are you doing it? What have you combined and how has that changed through the years?

I'm still learning how to “make a living” as a maker.  It's the Making that makes me happy, so as long as I have ideas, I have work.  I teach sewing classes and private lessons at fabric shops and at LilacPop Studio. I make custom garments and show samples for fabric designers.  I also make custom garments for special occasions, for fashion shows, and for sensitive people, because I have a soft spot for sensory-troubled folks of all ages. I make sewing patterns happen for designers with big ideas, and I do technical illustrations.  I'm not a “graphic designer” but I do put together packaging and layouts for print as well.

Goodship dress, by One Girl CircusKaren's pattern, the Goodship Dress

What's surprised you most about what full-time making?

I am a person who thrives on variety. I guess I'm surprised at the many ways I can earn money while helping dreams come true for other people. I'm most surprised at how happy it makes me to support the dreams and businesses of my clients.  I feel like a sewing fairy godmother.

 

What new thing are you exploring (in your business)?

I'm exploring the cyclical nature of my work, and working on getting ahead of the shifts, instead of working like crazy to catch up. (planning ahead for my clients' big shows, etc.)

Pack in COLLAGEAnother project for the Collage fabric launch

What's your definition of success for your business? 

My definition of success in all of my life is the same.  Was I generous?  Was I competent? Was I kind?  Did I do my best work?  If the answer to all of those is Yes, then my business is successful, and feeds itself.  I am grateful that my largest source of income is referral-based.

What's the next destination you're working towards?

I'm working toward paying attention to the joy I find in my work, and sharing that part of it.  I used to think of all my “jobs” as separate, but I really work along one theme: “making your favorite clothes or teaching you how”  Every bit of my work falls under this theme, even the technical illustration.  Your clothes are an extension of your personality, and are a second skin. They can protect you from the elements, and attract connection.  Clothing can be an expression of how you feel, and how you want to be.  I will continue working toward creating the happiness that comes from feeling beautiful, unique and comfortable.

 

Thanks Karen!

I love Karen's focus on paying attention to what's working. What's working for you, right now? 

 

 

 

 

You’ve come a long way, baby.

At the garden center, amongst my kindreds.

Today is my birthday, and I'm feeling reflective. Turning 30 last year rocked my world, as I looked back at my 20s and realized how perfect and beautiful and hard and unknown it all was. This year, I'm ready to share a bit of that reflection with you, to encourage you that really, you never know.
The bold unfurl carefully. #foundwhilerunning

You don't know what hobby you pick up today that will change your life in 2 or 5 or 10 years. You don't know what move you'll later write a book about. You don't know what the first step will be, so you just take the next step in front of you.
Hello Atlantic. #brothersisteradventure

Here are some of my own steps:

Last year I shared my secret of success.
Two years ago, I explained why I was giving it all away and opened the Starship. The following year I got a book deal, wrote my book, and gave my first live speech. It was a sparkly year, full of firsts + traveling + feeling like a rock star.
Three years ago, I welcomed you to this site. The following year I moved from individual classes to building a community for makers, and got my first “big” client. My house was broken into (multiple times) and we moved suddenly into a 10×10 room, with all our stuff in storage, for 3 months. It was a rough year, but by my birthday I was feeling brave.
Four years ago, I was at the beach, about to quit my dayjob. That year I became self-employed, and opened a yarn shop (and quickly closed it, when I recognized that I wasn't having fun). It was a year of boldly following my enthusiasm through fear.
Five years ago, I was working full-time in an office, making yarn at nights and weekends, growing my business.
Six years ago, I was teaching and dyeing custom colors for a local yarn store.
Seven years ago, I was managing a paint-your-own-pottery studio, beginning to dye yarn, but hadn't even dreamed of starting a yarn company.

So happy my TARDIS shawl dried in time for today's workshop. Made getting up at 5:30 am a bit easier.

 

In this last year, I've gotten (mostly) over my fear of public speaking and have given more in-person workshops. I've celebrated my first book royalties + held a read-along. I focused on connection. I visited the redwoods, the Oregon Coast, a Dalek, and the sunrise over the Atlantic (just last week!).
Wearing a few hundred bright colors for my #brothersisteradventure.

I discovered Dr. Who. I collected Starship-stories and doubled enrollment. I experimented. I said goodbye to a grandpa. I celebrated commitment. I finished two quilts, printed pictures, and explored my enthusiasm. I (finally!) invested in my website. I trained for (and ran!) a 5k (I lost 15 lbs). I hugged baby sheep. I got honest about the awsesome. I just (this week) started painting.

 

5 video lessons, 5 hair & wardrobe changes...and I'm done! #emailsforconnectionclass #comingsoon

I also cried, freaked out, and got a big IRS bill (all unphotographed). I ate great meals, and I burnt or mis-spiced at least 20 dinners. I got overwhelmed + took Introvert Recovery Days. I lost my temper + apologized. I shipped orders late. I gave up without trying hard enough. I completely lost it at the doctor's office. I didn't call my family enough. I let myself compare my work (and my family) too often.

My newly-knit hat is a liiiitle more rasta than I had planned. #butperfectlypink

 

As I look over this list (and the collection of photographic evidence of it all), I am overwhelmingly…grateful.
To you, my readers and fellow explorers, supporters + encouragers, question-askers + email-buddies. Also to my publisher, co-teachers, students, and book-buyers. And of course my sweet family + far-off friends. And…and I'm grateful for the my own courage and daring, for going on these adventures, for facing my fears, for connecting, for reading, for taking the time, for taking the photos, for forgiving myself and others.

Thank you.

Thank you for being here, for reading, commenting, buying.
Thank you for sharing your own adventures on your blogs, social media and Instagram. Thank you for writing and photographing and boldly going.
Thank you for your bravery, and for witnessing mine.

 

The Adventures

Every week is an adventure. I share my adventures via images + notes, and you're invited to join in.
You can find all my adventures here, or follow along via email here.

 

Pro-tip: put a cookie sheet under your cobbler so when it (inevitably) boils over, you don't scorch strawberry juice in your oven. #oops #yum #vegan
This is happening! Strawberry rhubarb pie!Driving little bro to the airport, knitting @ttldesigns Stacatto. #carknitting #brothersisteradventureIntrovert Recovery Day a rousing, lazy success: painting, reading, cleaning, chili-cooking, pie-making, and now there's a kitten on my belly and a dog at my feet.

Adventure Notes

  • This pie was delicious. I didn't have a pie crust made, so I left it crustless…and it was delightful.
  • I just started knitting Staccato, and several knitters have commented they want to join me. Let's have an impromptu knit-along! Just weet/Instagram with the hashtag #staccatoKAL to share your pictures + progress. You can see the yarns I'm using on Ravelry.
    • MONDAY is my birthday! Yay!

Some very generous friends wanted to send gifts…only to realize that my address isn't anywhere. If you want it, just ask.

 

You don’t have to convince anyone

Rainbow!

I talk a lot about what the real work in your creative business is: it's your job to follow your enthusiasm, to communicate clearly, to create a path for the customer.

I focus on what your job is, because there's so much that your job is not. It's not your job to change someone's mind. It's not your job to solve all of your people's problems. It's not your job to to make your buyer use the product they bought.
It's not even your job to convince anyone to buy your work.

This is where people get confused about what marketing is. They think it's being convincing, cajoling or self-promotional (as you know, I hate that.) But what if it wasn't?

What if your main job when sharing your work was simply to communicate your passion clearly and with love?

Would that make it easier to talk about your work?
Would that make it something you looked forward to doing?

Good news!
It is this simple.

In fact, forgetting the simplicity, and trying to do something unnatural (self-promotion) or just giving up all together, is why your work languishes in obscurity. Being something that you're not, or using generic words for your work, sounds a warning alarm in your reader. It's an integrity thing: when the words you use don't line up with your passion, enthusiasm, and magic, it feels off or phony. That off-ness silences your true voice while turning off your readers.

So now the question you have to find the answer for is: How do you remember that all you have to do is communicate clearly and enthusiastically, without convincing? How do you start to feel great about sharing your work?

Here's what I've found works:

1. Figure out what words will communicate what makes your work awesome. (Hey, we've got a class for that.)
2. Stop trying to convince anyone. Focus on your Right People, and talk to directly to them.
3. Experiment, experiment, experiment. Try stuff. See what works, try other stuff. See each “failure” as an opportunity to tune into what doesn't work, and permission to try something totally new.
4. Listen in to what your buyers love, and reflect those words back, by using them in your descriptions, pages, and conversations.
5. Keep your eyes on your own work. Don't let other people's success (or marketing) distract you. What works for them might not work for you…and that's perfect. That means you are fantastically unique.

Do you get distracted by convincing or comparing?

What step will you take today to make it easier to share your work?

 

 

 

 

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