Weekly-ish notes on navigating big change

Searching for "you are enough"

How You Can Help // Fostering & Adoption

Last week we got our first asked foster care placement: a three-month-old baby girl! She’s absolutely a delight and thinks we’re hilarious. I don’t know yet how long will have her, but I’ll  share updates on the weekly vlog, when I can!

A lot of you have asked how you can help, so here it is: how you can help me (baby registry!) and help other foster youth and parents.

I created this video ahead of time and thanks to Joeli, it's being posted within a few days of our first placement!

In the past 6 months, I have been absolutely overwhelmed by all of the sweet and loving responses we've received to our announcement that we're becoming foster parents!

The comment I hear most often is: “You guys are wonderful people to do that.”

I so so appreciate this sentiment, but I want to be clear that YOU can do something to help foster children too. Whether it's something you do in your own community, or it's supporting Jay and I, there's a million different options, so today I want to share those options with you! They go from personal, to global – I'd encourage you to find the option that works best for your life right now and do it! And when you do, comment below and encourage others to find something on this list and help others!

Before you decide how to help, the most helpful thing you can do for all of us is to decide how you can best help, in your current situation – is it giving of your money by buying a gift or donating to a foster care closet? Giving of your time by running errands or bringing food? Giving of other resources you have (like your experience by coming to teach me how to entertain my kids)? Decide how you WANT to help, and then offer it specifically. It's far more helpful for you to say to any new mom: “I'd love to come this Thursday after at 2p, and help around the house or run errands for you – would that help?” Or, “I can bring dinner over on Friday – would you prefer pizza or chinese?” Rather than, “lemme know if I can help”.

Here's some specific ideas of what you can do to help.

Help foster parents in the same way you'd help any new parents: Gifts, meals, babysitting, encouraging texts.

You can do this for ANY foster parent in your community, and I'll share more about that in a minute, but let's start with the personal – you can help make our own parenting journey a bit easier 🙂

  1. I was pretty nervous to even talk about this, but my Starship Captains encouraged me to 🙂 They insisted they wanted to know what we needed, so!
    I've created an Amazon Baby registry. Over the last few months, I've been adding stuff to it, that I want to remember to get, as ya'll have been recommending stuff. Everything from formula to baby strollers. I feel kinda weird about this, but my friends have reminded me that every other mother creates a registry and invites people to a baby shower to buy from the registry.The Amazon registry is great, because I'm able to easily update it as soon as we know the age and needs of the kids we're getting (by the time you watch this video, it will have been updated to what we need, RIGHT NOW), you're able to see what's been bought and what hasn't (if it says 1/1 purchased, that means someone else got it) and Amazon will ship it right to my house, without you having to futz with shipping.
    Here's the direct link, so if you'd like to help us welcome our new members to the family, feel free to send a gift from it.Since foster placements can last anywhere from a few months to 2 years and turn into adoptions, be assured that any personal item you get the kids (like toys, toothbrushes, etc) will stay with them if they are reunited with their birth family and any big standard items (like sheets or strollers) will stay with us for the next placement. And of course diapers and wipes will get used right up 🙂 If Amazon isn't your thing, a gift certificate to Target or Old Navy is sure to be used as the kids don't have any clothes (and because we didn't know the ages we'd be getting, we couldn't buy them ahead of time).
    Anything extra we have will be donated the local foster care closet that is helping us, SMILE Tri Cities.
  2. You can also help us like you'd help any friends or family members who had a baby, by making our lives easier – feel free to text me to bring over dinner, coffee, or chocolate. We're vegetarians, but it's super easy to feed us – there are good frozen or hot dinner options at Earth Fare, we eat at Mexican and Chinese restaurants, or just bring us a veggie pizza from Scratch. Or seriously, just bring me a pound of coffee and you'll be my best friend forever. Text Jay before you're going to bring something, so I make sure to have a bra on.
  3. If you'd like to help with babysitting, we would super-love that, but there are some restrictions about who we can let babysit. You will need to be checked out by the state before you can keep our foster kids, but it's not a long process and it would be a REALLY AMAZING way for you to help us out. I'll have information for you about how to do this, so please lemme know if you're willing to babysit for an hour or two.
    If you want to help but aren't approved (yet), feel free to help with other tasks related to running the house, like washing dishes or picking up what we need from the pharmacy or vacuuming. I'm pretty sure I'm buried under a pile of laundry, so I won't be offended if you offer to help.
  4. Along the line of babysitting, let's be honest: I have no idea how to entertain kiddos the age of my new kids. If you have kids around the same age, PLEASE send me your ideas, for books, activities, whatever. I am starting at scratch with no idea of what these kids are interested in (or familiar with), so any physical activity that doesn't require some new purchase is going to be really helpful (leave them in the comments below).  And if you leave nearby, PLEASE text me to schedule a playdate. Please.
    (Note: I'm staying mostly off FB Messenger, so send a text to my phone or Jay's, if you don't have our number, leave a comment here with your ideas 🙂 )
  5. You can help my business. My business pays 100% of our bills and I’m taking a bit of parental leave from the public-facing side of my business (I’ll be back in the Starship after just a few weeks, but will take a longer break from marketing and launching). I have systems set up, so we’re not worried about this AT ALL. But if you like my work and you’ve benefited from it – share it!
    Share the podcast: Explore Your Enthusiasm
    Share my book: Map Your Business is available on Amazon.
    Better yet – leave a review of the podcast, leave a review on Amazon of my book (if you have it)

How you can help other foster parents

All of the above are ways you can help ME, but MOST of you aren't near enough to come over and stay with my kid for a few hours, but guess what? There are foster parents near YOU who need the exact same support. Here are some ways to help them:

  1. Help individual foster families. You can also ask at your church or community groups if there are foster families in your community. If so, do for them what you'd do for any new mom: Bring meals, offer to babysit, schedule play dates. Offer to bring NEW age appropriate clothes, underwear, or toys.
  2. Search for a local foster care closet to donate to or volunteer at. You can search “foster care closet YOUR TOWN” to find the ones near you. The ones near me are:
    Isaiah 117 House, which provides a temporary place for kids to go until a foster placement is found https://www.facebook.com/Isaiah117House/
    And Smile Tri-Cities Closet: https://www.facebook.com/smiletricities/
  3. Donate to national groups that provide for foster children such as Together We Rise at Togetherwerise.org
  4. Mentor a kid who recently aged out of foster care.
    This is a HUGE need that involves NO diapers and no change to your own home.
    Big Brothers Big Sisters of America is an option to consider. While the program isn't specifically oriented to foster children, it reaches at-risk children and youth. Of course, you can also search the programs in your area. Google is your best friend, just search “foster care mentor program.”
  5. Become a CASA.
    A CASA (Court Appointed Special Advocate) is a legal advocate whose sole intent is to advocate for the needs of a foster child in court.  The numbers for this program just speak for themselves. Kids with CASAs spend an average of eight months less time in foster care, are more likely to be adopted, are half as likely to re-enter foster care, are less likely to be bounced from home to home. Here’s how: http://www.casaforchildren.org/site/c.mtJSJ7MPIsE/b.6350721/k.112A/What_Does_It_Mean_To_Be_a_CASA_Volunteer.htm
  6. Become licensed as a foster parent. Here's the thing: You can be any level of foster parent. You can decide just to do “respite care”, which is when you basically babysit for other foster parents. You can choose to take only newborns, you can choose to take only 17 year olds, you can choose to take one kid at a time, or huge sibling groups. You can choose to adopt or be a foster-only home. ANY of these options is going to serve kids who need help.

Here's another list of options: http://www.fosterthefamilyblog.com/foster-the-family-blog-1/2016/05/13/foster-caring-how-to-care-for-foster-children-without-becoming-a-foster-parent

And another one: http://www.fosterthefamilyblog.com/foster-the-family-blog-1/2016/04/19/visiting-orphans-caring-for-foster-children-by-caring-for-foster-families

217: Translate Love into Sales – Your questions answered

In businesses love isn’t enough - you also need to have a solid marketing plan. Learn how to clearly communicate with your customers at TaraSwiger.com/podcast217

How do you translate passion into sales? Today I’m answering a question from an Instagram friend!

On Instagram, I asked for your questions and IMDCreates asks, “I am scared to ask but here goes I am a crocheter and I am proud of what I do but it doesn't seem to translate into sales how can I change this for my business?”

Sales don’t just happen, sales are a result of clear communication.

Sales happen because the person who wants what you sell, clearly understands (because you communicated it) what is special about your work and how it will serve her needs.

Remember, there are a bunch of needs: need for self-expression, need for belonging.

How do you clearly communicate?

First, understand that this is a lifelong process. You are going to get better and better at each of these steps with time, the main thing is to start working at it now, and keep paying attention as you go.

This takes time and thought the first time you do it, which is why I’ve put this in classes, so you can dedicate a few weeks to figuring this out.

  1. Identify who is the person your work is for. Where/how does she use it? What stage of her life is she in? What is she wanting to do? (Express herself? Feel great? Be funny?)
  2. Talk only to her – in your Instagram posts, in your shop descriptions, in whatever you do.
  3. Get clear about how your work serves her need. In my book Market Yourself there are a lot of worksheets to help you figure out – what makes your work special, how to communicate that, and how to speak in the language of your customer. You want to be sure that you’re talking about what she cares about (ex. she doesn’t care about what stitch you use, she wants to know why you made that decision, what that stitch does for her.)
  4. Keep her coming back. Email list. Keep communicating

Now, I mentioned that this is a lot of steps and that it takes time. I walk you through all this, along with how to translate it into email lists and Instagram, in the class Elevate your Business, which will now come with your Starship membership – you’ll be guided through:

  • Identifying your goal
  • Making a plan
  • Tracking your numbers and profitability
  • Figuring out your marketing and how to use the tools effectively

The Starship will open next month, you can be the first to hear about it, at taraswgier.com/starshipbiz.

In the meantime, you can work through some of these questions in my book, Market Yourself, and since I saw you had a Etsy shop, Ida, check out my video on three things to fix in your Etsy shop.

If you want more about marketing, here are some of the past episodes I've done about marketing your business:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Where to spend your time and energy to increase your sales

 

 

BONUS!
If you join Craft Your Marketing TODAY (May 31), I'll send you a signed copy of Market Yourself! (value: $26 + shipping)

Resources mentioned: 

In Craft Your Marketing, you will:

  • Identify what makes your work stand out (Spot your sparkle!)
  • Talk about it without feeling icky or gross
  • Define who your ideal customer is and FIND her
  • Learn what you need to do BEFORE you spend time on marketing
  • Pick the right social media tool for you

This class will walk you through the process of a creating a practical system for marketing that works for you, as outlined in my book, Market Yourself. Each lesson has brand-new audio lessons, insights and examples. After you complete each audio lesson, complete the homework: read the assigned chapters and fill in the worksheets.

cymwpagesbg

 

Get the book, audio lessons, the 5 week e-course AND access to a live Q+A,
for $299.

registernow

Prefer a payment plan? Click here to make 2 payments of $150.

Want my favorite tools (essential oils) to keep you calm and motivated while you work through the class? Get my favorite six blends with the course.

 

I dug your book off my shelf and got started. I gave myself 6 months to turn things around. Along the way I purchased your Map Making guide to help me with a tidy, executable plan, because I can work a plan like nobody’s business.

I’m 6 weeks into my first quarterly map.

I HAVE EXCEEDED MY INCOME GOAL!

In 6 weeks, I have made more than $5000 of profit. I have streamlined my business processes. I have spent half of every other day at the pool with my kids. (In other words, I’m rocking family life and having fun, too.)

So thank you, Tara. You were just what I needed. There aren’t enough words in the English language to express my gratitude for your help and insights.

-Katie, YarnLove

cymscreens

Craft Your Marketing includes:

  • A PDF copy of Market Yourself
  • A coupon code to get $10 off a signed (physical) copy of Market Yourself
  • 4 new audio lessons with enhanced transcripts, emailed directly to you
  • Bonus lesson: Using email newsletters that sell
  • Action Plan – your guide to taking everything you've learned and applying it to your business NOW
  • 5 weeks of emailed guidance: leading you + encouraging you to do your homework and keeping you on schedule
  • A PDF workbook of the worksheets (so you can print out extras!)
  • $100 off the Starship, if you choose to join.
  • Access to an exclusive, LIVE Q+A with me (+ recording) in June

 

Get the book, audio lessons, the 5 week e-course AND access to a live Q+A,
for $299.

registernow

Prefer a payment plan? Click here to make 2 payments of $150.

Want to know more?
Find all the details here: https://taraswiger.com/cym

Posted in |

You Have Permission

Last week, I encouraged you to accept compliments, and boy, was it hard! One of the things I noticed in many challenger's posts (you can see them all here) was doubt about the validity of compliments. There was a lot of discounting compliments as not “real,” or the complimenter as not really knowing enough to have a valid compliment. In other words, even when you TRY to accept other people's compliments (and comments about your worthiness and awesomeness)... it's never enough. Another person can never give you enough validation to make you feel confident if you aren't already. Today, we’re going to talk about the step you can take today, with or without confidence, to move forward in your business: Permission. Listen in at TaraSwiger.com/podcast130/

Last week, I encouraged you to accept compliments, and boy, was it hard! One of the things I noticed in many challenger's posts (you can see them all here) was doubt about the validity of compliments. There was a lot of discounting compliments as not “real,” or the complimenter as not really knowing enough to have a valid compliment. In other words, even when you TRY to accept other people's compliments (and comments about your worthiness and awesomeness)… it's never enough.

Another person can never give you enough validation to make you feel confident if you aren't already.

Today, we’re going to talk about the step you can take today, with or without confidence, to move forward in your business: Permission.

Resources Mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Join the Biz Confidence Challenge!

The Biz Confidence Challenge is LIVE once again (if you haven't joined us, it's not too late – sign up here!). The Challenge is a 6-week practice in building confidence in yourself, so you can move forward in your business. Each week I send one challenge for you to do and then share on Instagram (with the hashtag #bizconfidencechallenge), then I explain how that  challenge will build your confidence in the next episode of the podcast, and then we dive even deeper and I'll share my own answer to the challenge + your reactions + I answer your questions in a weekly live webinar, each Thursday.

Sign up here to join the challenge!

How YOU Get Stuff Done

How do you actually get done the things you need to do for your business? Are you more likely to do something if you "owe" it to someone else, or if it's something you personally want to do? Or, maybe, do you rebel against the idea of a To Do list altogether? Learn more about your own tendency and how you can use it to get more done - including a FREE resource guide! - at TaraSwiger.com/podcast122/

Get more goodness and support the podcast: http://patreon.com/taraswiger

How do you actually DO what you want to do in your business?

Do you need to understand WHY you're doing it?

Do you need to be held accountable?

Or do you rebel against anyone telling you to do anything (even when you really want to do it)?

This question fascinates me, because it's at the heart of why some people build their business quickly and others struggle along without ever taking much action. This has been such a popular topic that I thought we'd revisit it this week for the podcast. Make sure you read to the bottom in order to get your FREE guide to getting stuff done for Questioners, Obligers, & Rebels!

When I talk to makers and artists who are frustrated that their business hasn't grown, it's very rare that they have NO idea what they should do. Instead, it's that they aren't taking the actions they feel they need to take, they aren't doing what they want to do.

The best explanation I've ever found for WHY some people struggle to get stuff done, is in Gretchen Rubin's book Better Than Before (it's all about habit change, and working on your business really is about habits). She defines the Four Tendencies, as a reason for why some people get stuff done (or change their habits, or work on their biz) and others don't.

I've talked about this before on the podcast (listen in here), but this comes up so often, I wanted to revisit it.

According to Gretchen (and backed up by my own experience working with hundreds of makers and artists), we react to expectations (ie, people telling us to do something), in one of four ways. The way you react to expectations tends to be consistent across your life.

Upholders:

These people do everything that's expected of them, easily. They both meet external expectations (other people telling you what you should do) and internal expectations (things YOU want to do). I have met very few Upholders, and I think it's because they don't seek out biz support – once they know what to do, they just do it.

Questioners:

These people (uh, myself included) don't care to meet external expectations unless they understand WHY. But they have an easy time meeting internal expectations… if those expectations are built on understanding the rationale behind them. In other words, we questioners can do anything if we can turn it from external expectation (you telling me to do something) into an internal expectation (I understand why, and now WANT to do it, because it makes logical sense to me).
These people need to know WHY they are doing anything in their business (“because experts say so” isn't enough). Because I'm a Questioner, I create all of my classes and books for Questioners – I don't tell you what to do, I tell you why something will benefit your biz, then I give you a bunch of questions related to your business, so you can see how to do it in your OWN way. This is why I've built the Starship experience to start with you getting clear on your goals and your path – so that you decide what you want to learn and what you want to do next, and feel motivated to do the work because you can see how it fits into the bigger picture.(According my unscientific study, about 1/3 of the Starship members are Questioners)

Obligers:

These people (maybe you?) have a pretty easy time fulfilling external expectations (if someone asks you to do something, you will), but have a tough time fulfilling internal expectations (say, working on your business, just because you want to). In fact you may fill your days doing things others care about more. So you feel frustrated that you never seem to make the time to work on what matters to YOU. Ugh, this is frustrating.

The solution?
Get someone to ask you about what you really care about.
In other words, externalize those internal expectations.
You can do this with a group (like the Starship), where you tell us your goal and then check in as you work through it (this is why we have the weekly live check-in and forums) or with a single person (an accountability partner). After learning that about 2/3 of the Starship members were Obligers, I upped our accountability-providing, by creating the Accountability Partner Program – you just fill out a short form, and I match you with a partner. The two of you work together to decide when to check-in and then you simply tell the person: This is what I'm working on, I'm going to be done with it by X date. That, alone, can suddenly make you feel like you “owe” someone and so you work harder on your business!

Rebels:

These people tend to feel constrained by any kind of expectation. They tell me (we have a handful in the Starship) that “As soon as I write something down, like a goal or to do list, I suddenly do NOT want to do it.” In fact, creating a schedule or a must-do list is going to ensure that a Rebel never does anything.

The solution?
I'll be honest, I have been thinking about this for over a year and quizzing any rebels I meet. Gretchen doesn't offer any solution in her book, and I had a hard time coming up with one. Joeli is a self-described Rebel who has made MASSIVE momentum in the last year of her Starship membership (you can get her full story if you sign up here) and she says what works best is making a big list and then picking, each day, what feels fun (instead of telling yourself you HAVE to do something that day), and setting goals that are more about paying attention and learning, than about measuring. (For example, set a goal of “noticing what already works in my business.”) In other words, for Rebels, taking the pressure OFF is often a good motivator for working harder (but if you already feel bad about how little you get done, this might feel REALLY scary). This is why we focus, in the Starship, on finding what works for YOU and giving yourself permission to not do what other people tell you “have” to do.

So how do you get stuff done?

I hope you see that the answer lies not in forcing yourself to work in ONE way, but in finding what works best for you. No one of the above is better than the others (although I think we all secretly wish we could be Upholders!) – the key to productivity is acknowledging your tendency and then setting up your work day and expectations in a way that works for you.

If you think that more accountability, question-answering and a community of encouragers would help you in your business, check out the Starship – it's opening next week! 

Sign up below to get a FREE guide to go with this episode!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

How do YOU get stuff done? Find a way that works for you.

How do you actually get done the things you need to do for your business? Are you more likely to do something if you "owe" it to someone else, or if it's something you personally want to do? Or, maybe, do you rebel against the idea of a To Do list altogether? Learn more about your own tendency and how you can use it to get more done - including a FREE resource guide! More on TaraSwiger.com

 

How do you actually DO what you want to do in your business?

Do you need to understand WHY you're doing it?

Do you need to be held accountable?

Or do you rebel against anyone telling you to do anything (even when you really want to do it)?

This question fascinates me, because it's at the heart of why some people build their business quickly and others struggle along without ever taking much action.

When I talk to makers and artists who are frustrated that their business hasn't grown, it's very rare that they have NO idea what they should do. Instead, it's that they aren't taking the actions they feel they need to take, they aren't doing what they want to do.

The best explanation I've ever found for WHY some people struggle to get stuff done, is in Gretchen Rubin's book Better Than Before (it's all about habit change, and working on your business really is about habits). She defines the Four Tendencies, as a reason for why some people get stuff done (or change their habits, or work on their biz) and others don't.

I've talked about this more on the podcast (listen in here), but this comes up so often, I wanted to revisit it.

According to Gretchen (and backed up by my own experience working with hundreds of makers and artists), we react to expectations (ie, people telling us to do something), in one of four ways. The way you react to expectations tends to be consistent across your life.

Upholders:

These people do everything that's expected of them, easily. They both meet external expectations (other people telling you what you should do) and internal expectations (things YOU want to do). I have met very few Upholders, and I think it's because they don't seek out biz support – once they know what to do, they just do it.

Questioners:

These people (uh, myself included) don't care to meet external expectations unless they understand WHY. But they have an easy time meeting internal expectations… if those expectations are built on understanding the rationale behind them. In other words, we questioners can do anything if we can turn it from external expectation (you telling me to do something) into an internal expectation (I understand why, and now WANT to do it, because it makes logical sense to me).
These people need to know WHY they are doing anything in their business (“because experts say so” isn't enough). Because I'm a Questioner, I create all of my classes and books for Questioners – I don't tell you what to do, I tell you why something will benefit your biz, then I give you a bunch of questions related to your business, so you can see how to do it in your OWN way. This is why I've built the Starship experience to start with you getting clear on your goals and your path – so that you decide what you want to learn and what you want to do next, and feel motivated to do the work because you can see how it fits into the bigger picture.(According my unscientific study, about 1/3 of the Starship members are Questioners)

Obligers:

These people (maybe you?) have a pretty easy time fulfilling external expectations (if someone asks you to do something, you will), but have a tough time fulfilling internal expectations (say, working on your business, just because you want to). In fact you may fill your days doing things others care about more. So you feel frustrated that you never seem to make the time to work on what matters to YOU. Ugh, this is frustrating.

The solution?
Get someone to ask you about what you really care about.
In other words, externalize those internal expectations.
You can do this with a group (like the Starship), where you tell us your goal and then check in as you work through it (this is why we have the weekly live check-in and forums) or with a single person (an accountability partner). After learning that about 2/3 of the Starship members were Obligers, I upped our accountability-providing, by creating the Accountability Partner Program – you just fill out a short form, and I match you with a partner. The two of you work together to decide when to check-in and then you simply tell the person: This is what I'm working on, I'm going to be done with it by X date. That, alone, can suddenly make you feel like you “owe” someone and so you work harder on your business!

Rebels:

These people tend to feel constrained by any kind of expectation. They tell me (we have a handful in the Starship) that “As soon as I write something down, like a goal or to do list, I suddenly do NOT want to do it.” In fact, creating a schedule or a must-do list is going to ensure that a Rebel never does anything.

The solution?
I'll be honest, I have been thinking about this for over a year and quizzing any rebels I meet. Gretchen doesn't offer any solution in her book, and I had a hard time coming up with one. Joeli is a self-described Rebel who has made MASSIVE momentum in the last year of her Starship membership (you can get her full story if you sign up here) and she says what works best is making a big list and then picking, each day, what feels fun (instead of telling yourself you HAVE to do something that day), and setting goals that are more about paying attention and learning, than about measuring. (For example, set a goal of “noticing what already works in my business.”) In other words, for Rebels, taking the pressure OFF is often a good motivator for working harder (but if you already feel bad about how little you get done, this might feel REALLY scary). This is why we focus, in the Starship, on finding what works for YOU and giving yourself permission to not do what other people tell you “have” to do.

So how do you get stuff done?

I hope you see that the answer lies not in forcing yourself to work in ONE way, but in finding what works best for you. No one of the above is better than the others (although I think we all secretly wish we could be Upholders!) – the key to productivity is acknowledging your tendency and then setting up your work day and expectations in a way that works for you.

If you think that more accountability, question-answering and a community of encouragers would help you in your business, check out the Starship – it's open now! The Starship opens only a few times a year and will close again on 3/25, so head here now to learn more about it!

 

How to fit all of your marketing pieces together

Blog. Twitter. Instagram. Facebook. It can be overwhelming to figure out how to fit all these little pieces together into one cohesive marketing puzzle. Let's talk about how to do that, on TaraSwiger.com.

Blog.
Twitter.
Facebook.
Instagram.
Pinterest.
Emails.

How are you spreading the word about your work? How are you connecting with possible customers? If you’re like nearly everyone I work with, you’re using quite a few tools, but you feel like you should be using EVEN MORE – like you can never do enough or be in enough places.

This week on the podcast I’m sharing the story of how I helped one of the Starship Captains fit her marketing puzzle together. While I was broadcasting it on Periscope (I record and broadcast these a whole week early – follow me there to catch it early!), I got comments saying: OMG, I need to do this for my own business! I need to piece it all together.

So I’m super happy to announce that I am teaching exactly this, tomorrow! In a webinar with TNNA (The National NeedleArts Association), we’ll cover your newsletter, blog and social media and come up with a plan for fitting them all together. (Webinar = online workshop, that you can attend wherever you are!)

If you're in the yarn world (you have a yarn shop, you make yarn, you design with yarn), this webinar is for you. We're going to address how to fit your blog, newsletter, and social media together into one EFFECTIVE puzzle, that brings customers to your door.

You can register here:

http://www.tnna.org/events/EventDetails.aspx?id=773927

Once you register, tweet me and tell me your questions – what do you hope we cover?

Inspiration isn’t enough.

Inspiration isn't enough. In fact, on its own, it can be dangerous. Today we're talking about the power, magic, and challenge of Inspiration. Listen in at https://taraswiger.com/podcast92/

Inspiration isn't enough. In fact, on its own, it can be dangerous.
Today we're talking about the power, magic, and challenge of Inspiration.

Inspiration is wonderful. It feel GREAT while you're feeling it, right?

But then: What?

What comes after Inspiration?

To join the (free) Biz Confidence Challenge, head here. 

How to listen

Build your business, grow your confidence.

bizconfidence

How do I keep my self-doubt from holding me back?
How do I move forward even when I don't feel like it?

These are the questions we all come up against, especially as we start to do something new and challenging, like starting or growing a business based on our creativity.

The answer is: Confidence.

Not “just force yourself to do it.” Not “just wait until you feel ready.”

The answer is: Identify the doubt, build your confidence in that area, and then move forward, bit by bit.

Oh, I know, it's more fun to focus on the tactical stuff, like growing your Instagram followers or learning Periscope, but remember, none of the tactics (and no amount of followers) will matter if you don't know where your business is going; and beyond that, none of the tactics in the world matter if you don't DO them.

When I talk to makers about their businesses (and when I look at my own), what I discover 99% of the time is that we all know a BUNCH of stuff we COULD do, but we feel held back from actually DOING it.

To be totally honest, I know about a million things I could be doing for my business, but I don't do them because… I don't have the confidence.

An example: Recently a friend (who is in the industry and knows a lot of great people) sent me a request from a journalist looking for an expert in exactly what I teach. And I hesitated to reply to it, for over an hour, because I thought: I'm not an expert enough.

I finally did it, but afterward I realized how much a lack of confidence could have cost me in that moment, and how much it's cost me over the life of my business.

I bet, if I asked you to, you could tell me a similar story in your own business, from just this month.

So I ask: What would less self-doubt and more confidence do for your business? How would you act? What would change?

In a recent podcast episode, I lay out 7 ways to defeat self-doubt (and build your confidence), but just knowing these things is different than DOING them. Doing them takes time, and focus, and dedication.

So let's do it, eh?

Let's take the actions, together (because, yeah, I need it too).

Over the next 6 weeks, I'm going to challenge us both to take one action, each week, to move forward, build our biz confidence, and step into our own awesomeness. And I’ll be playing along too, and sharing my own progress.

Here's how it'll work:

Each Monday, I'll post a challenge on Instagram. (Be sure you're following me!) This will be one action you can take during the week, that will build your confidence. When you complete the challenge, snap a picture and share it with the hashtag #bizconfidencechallenge (I’ll also email you this challenge, as I know you may not be on Instagram!)

Each Friday, I'll send a lesson to build on the challenge and explore it deeper. Sign  up here to get them!

I'll post a discussion thread on the Facebook page (be sure you've liked it, and that you like a few posts, so Facebook actually shows it to you!), so that after you've read the lesson, we can discuss your experience with the challenge and what you've learned.

These confidence-building lessons + stories will only be available to email subscribers, so if you'd like to share it with friends, please tell them to sign up here! (And don't forget to sign up for yourself, too!)

Are you in?

Ok! Here are the steps you need to take:

  • Be sure you're following me on Instagram
  • Share this page with your friends
  • Like the Facebook page and join the discussion.Answer the question here: What specific action has self-doubt kept you from taking, in just the last month?
  • Take a picture that represents something you'd do in your biz, if you had more confidence.
  • Share it on Instagram and tag it #bizconfidencechallenge.

The Power of Confidence + your invitation to a free e-course

What would you do in your biz if self doubt weren't holding you back? Join me for a FREE 6-week e-course to build your biz confidence, at TaraSwiger.com.

 

This week on the podcast, I'm talking about how to Defeat Self Doubt. This is a question that comes up for so many makers:

How do I keep my self-doubt from holding me back?

How do I move forward even when I don't feel like it?

The answer is: Confidence.

Not “just force yourself to do it.” Not “just wait until you feel ready.”

The answer is: Identify the doubt, build your confidence in that area, and then move forward, bit by bit.

Oh, I know, it's more fun to focus on the tactical stuff, like growing your Instagram followers or learning Periscope, but remember, none of the tactics (and no amount of followers) will matter if you don't know where your business is going….and beyond that, none of the tactics in the world matter if you don't DO them.

When I talk to makers about their businesses (and when I look at my own), what I discover 99% of the time is that we all know a BUNCH of stuff we COULD do, but we feel held back from actually DOING it.

To be totally honest, I know about a million things I could be doing for my business, but I don't do them because … I don't have the confidence. An example: Last week a friend (who is in the industry and knows a lot of great people) sent me a request from a journalist looking for an expert in exactly what I teach. And I hesitated to reply to it, for over an hour, because I thought: I'm not an expert enough.

I finally did it, but afterward I realized how much a lack of confidence could have cost me in that moment, and how much it's cost me over the life of my business.

I bet, if I asked you to, you could tell me a similar story in your own business, from just this month.

So I ask: What would less self-doubt and more confidence do for your business? How would you act? What would change?

In the podcast episode, I lay out 7 ways to defeat self-doubt (and build your confidence), but just knowing these things is different than DOING them. Doing them takes time, and focus, and dedication.

 

So let's do it, eh?

Let's take the actions, together (because, yeah, I need it too).

Over the next 6 weeks, I'm going to challenge us both to take one action, each week, to move forward, build our biz confidence, and step into our own awesomeness. And I’ll be playing along too, and sharing my own progress.

Here's how it'll work:

Each Monday, I'll post a challenge on Instagram. (Be sure you're following me!) This will be one action you can take during the week, that will build your confidence. When you complete the challenge, snap a picture and share it with the hashtag #bizconfidencechallenge

Each Thursday,I'll send a lesson (you must be signed up here to get it) to build on the challenge and explore it deeper.

I'll post a discussion thread on the Facebook page (be sure you've liked it, and that you like a few posts, so Facebook actually shows it to you!), so that after you've read the lesson, we can discuss your experience with the challenge and what you've learned.

 

Are you in?

Ok! Here are the steps you need to take:

  1. Sign up for the weekly lessons here
  2. Be sure you're following me on Instagram
  3. Share this page with your friends
  4. Like the Facebook page and join the discussion. Answer the question here: What specific action has self-doubt kept you from taking, in just the last month?
  5. Take a picture that represents something you'd do in your biz, if you had more confidence. Share it on Instagram and tag it #bizconfidencechallenge.

 

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