This is the heart of effective marketing – speak directly to the person who is going to love (and want) what you sell. Remember, you’re not trying to convince anyone, you’re giving (compelling!) info to interested people.
But how do you figure out who that person is? Are you limiting yourself by just focusing in on one set of Right People? And how do you find out where they are?
In this episode we’ll discuss
Why focusing on your Right People IS scary (and why you need to do it anyway)
How to find the people + be where they are.
5 questions to get closer to your people
Want to focus on YOUR Right People? Apply what you learned in today’s episode with a free worksheet (and today's transcript!).Grab it here.
You're busy making products, photographing, listing, and (hopefully) shipping orders – how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing.
How do I describe what it is I do? How do I talk about my work?
This is the question we nearly all have. (If you've figured this out and feel 100% confident talking about your work, email me immediately and tell me your secret sauce).
Even though I've been doing this for 6 years (and have been running my own business for over 10 years!), I struggle with how to talk about my work every day. In every sales page I write, in every conversation I have, and in every byline I submit to a magazine or book.
I don't know that this question ever goes away, but you certainly can get better at talking about your work. In this episode we'll cover what you need to do to talk about your work effectively AND the key to feeling more comfortable.
But speaking with that purpose, sharing with that with that purpose, can make us feel awkward and stilted. So we either skip it all together (and no one knows we sell anything! And no one buys it!) or we get weird and sound like a robot.
This week on the podcast, we dove deep into how to fix this, how to sound (and feel!) like a real person online. It's not easy. I know. It's easy to feel like you have to be formal, or fancy (“professional”), or that you're NOT being genuine if you're also trying to sell something.
But I've overcome this struggle myself and worked with hundreds of makers and artists as they've overcome it. It just takes practice (lots of practice) and intention (paying attention to what you're doing and why).
If this is something you struggle with, you can listen in to the full episode (and learn the 4 steps to sounding more like a person) or you can watch my live recording here. You can also find it on iTunes, Stitcher, or just search for “Explore Your Enthusiasm” in whatever app you use for podcasts!
How about you? Do you struggle to sound like yourself online? Or do you feel good about it?
How are you spreading the word about your work? How are you connecting with possible customers? If you’re like nearly everyone I work with, you’re using quite a few tools, but you feel like you should be using EVEN MORE – like you can never do enough or be in enough places.
This week on the podcast I’m sharing the story of how I helped one of the Starship Captains fit her marketing puzzle together. While I was broadcasting it on Periscope(I record and broadcast these a whole week early – follow me there to catch it early!), I got comments saying: OMG, I need to do this for my own business! I need to piece it all together.
So I’m super happy to announce that I am teaching exactly this, tomorrow! In a webinar with TNNA (The National NeedleArts Association), we’ll cover your newsletter, blog and social media and come up with a plan for fitting them all together. (Webinar = online workshop, that you can attend wherever you are!)
If you're in the yarn world (you have a yarn shop, you make yarn, you design with yarn), this webinar is for you. We're going to address how to fit your blog, newsletter, and social media together into one EFFECTIVE puzzle, that brings customers to your door.
Launching stuff, talking about your product for a sustained period of time, is hard. It can be draining to talk about your work, especially when it feels like you're talking about yourself all the time.
The result is Marketing Burnout. You're sick of talking about your work. You feel like you're repeating yourself. You worry you're annoying people.
In this episode I share three ways to avoid Marketing Burnout and one way to handle it when you experience it.
How can you be a real person and not be a hot mess, on social media?
In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I'm going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!).