This weekend I'm teaching about marketing, so I've been thinking about a lot (even more than usual, and I wrote a whole book on it…so it's a LOT).
As I say in my book: Marketing is simply communication with a purpose – the purpose is to help people who will love your thing understand that they will, in fact, love your thing.
But speaking with that purpose, sharing with that with that purpose, can make us feel awkward and stilted. So we either skip it all together (and no one knows we sell anything! And no one buys it!) or we get weird and sound like a robot.
This week on the podcast, we dove deep into how to fix this, how to sound (and feel!) like a real person online. It's not easy. I know. It's easy to feel like you have to be formal, or fancy (“professional”), or that you're NOT being genuine if you're also trying to sell something.
But I've overcome this struggle myself and worked with hundreds of makers and artists as they've overcome it. It just takes practice (lots of practice) and intention (paying attention to what you're doing and why).
If this is something you struggle with, you can listen in to the full episode (and learn the 4 steps to sounding more like a person) or you can watch my live recording here. You can also find it on iTunes, Stitcher, or just search for “Explore Your Enthusiasm” in whatever app you use for podcasts!
How about you? Do you struggle to sound like yourself online? Or do you feel good about it?