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explore your enthusiasm

198: The power of knowing your numbers

Do you ever feel uncertain about the money side of your creative biz? Learn how to banish that uncertainty by knowing the power of your numbers at TaraSwiger.com/podcast198

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Knowing your numbers is powerful. By knowing your profit margins and your goals, you can make a monthly, weekly, and daily plan of exactly what you need to do in order to make the amount of money you need to make. So stop flailing around and get knowledgeable, so you can spend your time as effectively as possible.

Links I mentioned:

  • Pay Yourself
  • Call in and leave a message and we'll include it on the 200th EYE show:
    (567) 393-8272

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

197: Pressure to be perfect

Do you ever feel the pressure to be “perfect” on social media? Learn what to do when that happens, so you can continue building a creative biz that you love at TaraSwiger.com/podcast197

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There is no pressure to be perfect.

Because of Instagram and Pinterest, I feel like I have to have it all together – I need to take prettier pictures, I need to have the perfect house, I need to only be eating organic greens and homemade cupcakes with handmade banners on them!

Do you know that feeling? Are you feeling pressured by Instagram to pretend like your life is perfect? Let’s talk about your own role in this pressure.

Links I mentioned:

If you're in/around… Arlington, Bremerton, or Seattle, WA

I'm going to be with you this weekend! I would love to see you!

Natural Solutions for knitters (and all crafters!)
March 8
Perfectly Knotty, Arlington, WA
RSVP here: https://www.facebook.com/events/144490012913953/

Rest + Roll: an essential oil Make + Take for moms
March 9th
Bremerton, WA
Details and RSVP: https://www.facebook.com/events/577730082584678/

Essential oils 101
March 9th
Bremerton, WA
Details and RSVP: https://www.facebook.com/events/179010709384128/

Intro to Essential Oils
March 10, 11am
Cherry Street Coffeehouse
Seattle, WA
Details and RSVP: https://www.facebook.com/events/1619180364856422/

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

196: What I’m reading: February 2018

I explore my enthusiasm by reading… a lot. Learn all about the books I’ve been enjoying over the last month at TaraSwiger.com/podcast196

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follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list with me on Facebook and find all the posts here.

(The usual disclaimer applies.)

What I read

What I'm reading

Other links mentioned

Seattle!
I'm coming to you next week! Join me at one of these events (click the title for details and to RSVP)

Natural Solutions for knitters (and all crafters!)
March 8
Perfectly Knotty, Arlington, WA

Rest + Roll: an essential oil Make + Take for moms
March 9th
Bremerton, WA

Essential Oils 101
March 9th
Bremerton, WA

Intro to Essential Oils
March 10, 11am
Cherry Street Coffeehouse

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

195: Your Questions Answered

Answering TONS of listener questions all about running a creative business on this week’s episode of #ExploreYourEnthusiasm. Listen in at TaraSwiger.com/podcast195

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In this week's episode I'm answering your questions!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

194: Stand by your prices

Do you waffle about the prices in your creative biz? Do you feel your throat catch when you tell a customer how much something costs? Learn how to stand by your prices at TaraSwiger.com/podcast194

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“How can I feel ok about what I charge? How do I stop apologizing for my prices? How do you stand by your prices?”

This week I was asked this question and I want to dive deeper into this because it is so so vital for the health of your business and your mental well being. The more confidence you have when discussing your prices, the more sales you'll make.

Links I mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

193: What to do when sales are low + you feel awful

Every business goes through sales slumps, but in a creative business, it can be easy to let those slumps completely demotivate you. Learn how to stay motivated and productive through a slump in sales at TaraSwiger.com/podcast193

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What do you when sales are low and you feel awful? We just survived January, which in many industries is the slowest, lowest-sales month of the year. I got a message on Instagram this week of a maker who was having a REALLY bad month. Her sales were at at all-time low and she felt horrible. She was asking me what was something she could do to increase sales? So today I'm going to share with you what I told her.

Links I mentioned

If you're in… SO CAL – LA and SD!

I'm going to be with you this weekend! I would love to see you!
Friday 2/9, Beverly Hills, 2pm
Meet-up and mini-class on essential oils for productivity and goals at GREENDOOR
Get all the details, RSVP and SHARE it (please!) here:
https://www.facebook.com/events/537073540019063/

Saturday 2/10, Santa Ana, 6pm
Get all the details, RSVP and SHARE it (please!) here:
https://www.facebook.com/events/146188546066573

Sunday 2/11, Escondido, 12 NOON
Orfila Vineyards & Winery
Natural Solutions for Knitters
at a knitting event hosted by the YarnOver Truck
Details here:
https://www.facebook.com/events/1909984742362696/

(I'm super booked in LA, but have a bit of time in San Diego, so get in touch if you're there!)

If you're in… COLUMBUS, OH!

I'm going to teaching at MidWest CraftCon! Are you coming? Get your tickets here: https://midwestcraftcon.com/
(If you can't make it the whole weekend, my first event below is open to anyone who RSVPs by dropping me an email)

*Here's my schedule: *
Friday 2/16 11am: Make + Take – make an aromatic anchor for your goal or dream At Embassy Suites in Dublin, OH, room TBA (Send me an email if you want to join me and I'll give you the details!)
2:30 pm Biz Confidence (only available for conference attendees)
8pm : Free Make and Take during the Craft Crawl (email me for details)
Saturday 2/17: Craft Your Customer Path (only available for conference attendees)

If you are in the Dayton or Columbus area and can't make it to any of the above events, shoot me a message and we may be able to meet up.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

192: What I’ve been reading: January 2018

Continuing to learn and grow is an important part of running any creative business. Learn all about my favorite books from the past six months at TaraSwiger.com/podcast192

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Monthly reading updates are back!

I’m going to start sharing, every month, the books I am reading and loving and the ones that are most impacting my business, mindset and decision-making!

Last year I read 70+ books and in 2015 and 2016, I read over 100 each year.

And for those 3 years I have reported in on my reading every month, in a blog post. But I kinda accidentally stopped, in July of 2017. There was no real reason, I just kept forgetting to do the blog post! I polled y’all on Instagram (are you following me on Instagram? If not, go do it – you get to vote on everything from I talk about on the podcast to watch on my Netflix queue!) – and you said you wanted me to go back to sharing my weekly list and you preferred me to do in an audio/video format. So that’s what we’ll do – 1 podcast a month on BOOKS. You can find allllll of my other reading posts and what I’ve been reading for the last 3 years right here.

So today I’m not going to cover January’s books, I’m actually going to go back and catch up on my favorite books since July, the last time I wrote about it!

All of these books are under $20 and I highly recommend each one.

Do you have a book suggestions you think I should read? Come tell me on Facebook!

Do you like episodes like this where I cover a lot of books, or would you prefer me to go deeper into one book per episode, like I have with Slight Edge and How Emotions are Made? I’ll put up a poll on Instagram, so be sure you’re watching my Stories!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

191: Stretch Goals: the key to hitting big goals

Setting goals for your creative business is a tricky thing. Sometime huge goals are super motivating, and some times they’re totally paralyzing! Learn all about the key to achieving your big business goals at TaraSwiger.com/podcast191

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Did you set a stretch goal this year?  How do you know what the right amount of stretch IS? How much is too much? What is ridiculous and what is a good kind of challenging?

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

190: What if your success is a fluke?

Do you ever feel like all your success, in business, or just in life, might be a giant fluke? Learn how to overcome that fear at TaraSwiger.com/podcast190

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What if last year was a total fluke?
What if it all goes away?
What if it *seems* like your business is going well, but it’s all going to fall apart?

Yeah, have you been thinking that, when you have a business success? A good launch, a good year, a new client?

You are not alone.

Links I mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

189: Stop seeking approval (to build a great business)

In your creative biz, you want to listen to your customers + audience to give them what they want. But, needing their approval has you frozen or afraid or feeling kinda needy. Learn how to find the balance at TaraSwiger.com/podcast189

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Here’s a dichotomy: You want to listen to your customers and your audience, to give them what they want, to create an awesome business. But yet, needing their approval has you frozen or afraid or feeling kinda needy. How do you balance this?

Links I mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

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