Knowing your numbers is powerful. By knowing your profit margins and your goals, you can make a monthly, weekly, and daily plan of exactly what you need to do in order to make the amount of money you need to make. So stop flailing around and get knowledgeable, so you can spend your time as effectively as possible.
Because of Instagram and Pinterest, I feel like I have to have it all together – I need to take prettier pictures, I need to have the perfect house, I need to only be eating organic greens and homemade cupcakes with handmade banners on them!
Do you know that feeling? Are you feeling pressured by Instagram to pretend like your life is perfect? Let’s talk about your own role in this pressure.
I follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list with me on Facebook and find all the posts here.
“How can I feel ok about what I charge? How do I stop apologizing for my prices? How do you stand by your prices?”
This week I was asked this question and I want to dive deeper into this because it is so so vital for the health of your business and your mental well being. The more confidence you have when discussing your prices, the more sales you'll make.
What do you when sales are low and you feel awful? We just survived January, which in many industries is the slowest, lowest-sales month of the year. I got a message on Instagram this week of a maker who was having a REALLY bad month. Her sales were at at all-time low and she felt horrible. She was asking me what was something she could do to increase sales? So today I'm going to share with you what I told her.
I'm going to be with you this weekend! I would love to see you! Friday 2/9, Beverly Hills, 2pm
Meet-up and mini-class on essential oils for productivity and goals at GREENDOOR
Get all the details, RSVP and SHARE it (please!) here: https://www.facebook.com/events/537073540019063/
(I'm super booked in LA, but have a bit of time in San Diego, so get in touch if you're there!)
If you're in… COLUMBUS, OH!
I'm going to teaching at MidWest CraftCon! Are you coming? Get your tickets here: https://midwestcraftcon.com/
(If you can't make it the whole weekend, my first event below is open to anyone who RSVPs by dropping me an email)
*Here's my schedule: * Friday 2/16 11am: Make + Take – make an aromatic anchor for your goal or dream At Embassy Suites in Dublin, OH, room TBA (Send me an email if you want to join me and I'll give you the details!)
2:30 pm Biz Confidence (only available for conference attendees)
8pm : Free Make and Take during the Craft Crawl (email me for details) Saturday 2/17: Craft Your Customer Path (only available for conference attendees)
If you are in the Dayton or Columbus area and can't make it to any of the above events, shoot me a message and we may be able to meet up.
I’m going to start sharing, every month, the books I am reading and loving and the ones that are most impacting my business, mindset and decision-making!
Last year I read 70+ books and in 2015 and 2016, I read over 100 each year.
And for those 3 years I have reported in on my reading every month, in a blog post. But I kinda accidentally stopped, in July of 2017. There was no real reason, I just kept forgetting to do the blog post! I polled y’all on Instagram (are you following me on Instagram? If not, go do it – you get to vote on everything from I talk about on the podcast to watch on my Netflix queue!) – and you said you wanted me to go back to sharing my weekly list and you preferred me to do in an audio/video format. So that’s what we’ll do – 1 podcast a month on BOOKS. You can find allllll of my other reading posts and what I’ve been reading for the last 3 years right here.
So today I’m not going to cover January’s books, I’m actually going to go back and catch up on my favorite books since July, the last time I wrote about it!
All of these books are under $20 and I highly recommend each one.
Do you have a book suggestions you think I should read? Come tell me on Facebook!
Do you like episodes like this where I cover a lot of books, or would you prefer me to go deeper into one book per episode, like I have with Slight Edge and How Emotions are Made? I’ll put up a poll on Instagram, so be sure you’re watching my Stories!
Here’s a dichotomy: You want to listen to your customers and your audience, to give them what they want, to create an awesome business. But yet, needing their approval has you frozen or afraid or feeling kinda needy. How do you balance this?