Explorer Club of Book Lovers – September

I follow my enthusiasm by reading…a lot. And once a month, I’ll share (some of) the books I read last month and the books I intend to read this month. You can share your list of books in the comments, or we can talk about any of the books that you want to read along with me.

What I read in August

I was completely, unexpectedly delighted by Start. This book says all of the things that I tell people who want to craft their dream business: Just Start. Make a map. Experiment! If you're feeling stuck or just not sure what to do next in your business or dream, read this book!

Another BIG winner this month was Diane’s Quilting Happiness. I'll have a full review later this week, but for now I'll just tell you – go buy this book! It's great!

Maya Angelou's Mom & Me & Mom was short and sweet and full of her inimitable prose. A lovely read.

I read Dad is Fat in a day. Hilarious (although I recognized quite a few of the “essays” from Gaffigan's stand-up routine…which I love.) If you don't know who this guy is, his two recent specials are on Netflix. (Jay thinks he must be a long-lost older brother. His sense of humor is just SO me…and we're both frighteningly pale.)

(And there were more, but not worth talking about. You can find all the books I read onGoodReads)

September's To Read List

I've already finished Stephanie’s not-quite-released yet novel. AND I LOVED it. Totally addictive!
I think I first heard of Barbara Corcoran via Erika Lyremark, so I added a few of her books to my reading list. Use What You've Got came in at the library, and it's great!
Right now I'm reading The Art of the Book Proposal and Deep Writing, both by Eric Maisel.

The local book club picked Boy's Life. I have no idea if I'll like it, but I want to join the group, so I'm going to try it!
After watching (and loving) this video (and using it in Explore You), I've been meaning to read Shawn's book!
Heather wrote a book! With a knitter in it! (She shared it with the Starship, so I got an early copy.) You can pre-order yours here.

What are you reading this month?

What was your favorite book of August?

Disclaimer-y Disclaimer! I was given a free copy of Stephanie’s book. But I’m not in any way coerced into saying nice things. Or course I’m biased when my friends write a book, but I don’t mention things I don’t like. (I bought Heather + Diane’s book.) Read the usual disclaimer here.

The Adventures

Every day is an adventure. I share the view, the gratitude and the finds on Fridays, and you’re invited to join in.
You can find all my adventures here, or follow along via email here.

The view

I am so grateful for:

The results of Explore You – epiphanies, clarity, experiments. This class lived inside of me for over a year before I was able to create it, and so it's effectiveness in shifting the perspective of the explorers is breaking my heart with love and gratitude.
The moments where I found + reacted in love, instead of fear
The cooler weather! Running feels good again!
Starship reopening anticipation (and the excited emails I get from new Cadets!)
This banana/zuchinni bread recipe (muffins pictured above). Everyone (vegans and non-vegans alike!) loves it.
Pumpkin Spice Soy Lattes! (to make your own, check out my recipe here)
Amazing solo-sessions. This week I had triple my usual number of sessions. It was exhausting and exhilarating. I am so grateful to be a part of the opening and flourishing of amazing women (and their businesses).
Steph's great book. Can't put it down!
Time spent quilting.

The finds

I had a great time on Pace + Kyeli's podcast. You can listen in here, as we discuss a lot of non-business stuff about being who you truly are – with yourself, your family, and the wider world.
Speaking of podcasts, I've become completely addicted to Blogcast FM and am afraid my tweets are bordering on fangirl squees. The episodes are illuminating, interesting and best of, applicable to my business. (On top of that, I ran an extra mile today so that I could finish the interview with Gala.)
Also delighted that the Good Life Project is now available as a podcast. I rarely watch online videos, but have plenty of dish-washing, spinning and quilting time to listen to podcasts!
CraftLit podcaster and Starship Captain Heather wrote a book! The lead is a KNITTER! Can't wait to start reading it!
Kim's posts on Homeward Bound are wonderful + have sparked the kind of conversations I want to be having more of in my online life.
Gotta love The Franz. She's inspiring us all to share our gratitude with World Gratitude Day.

Last minute warning (and my mission)

It's much too late in the day to write a post, but I really must inform you:

The solo-sessions are going away. Today is the last day to snag one for the rest of 2013.

There area few reasons:

My schedule is full until November (if you buy one now you can schedule it between November and February.)
I'm opening the Starship in just 2 weeks, and all new members get 2 sessions per year, so I must leave room for them!
I'm embarking on a big, new, exciting project and I need to give it room in my schedule (and brain!)

But the real, real reason is that I'm not a coach.

For a few years there I consulted on a regular basis for a few bigger businesses (bigger = bigger scope than the single-gal-operations that populate the Starship), but that wasn't my best, most thrilling work. Through the years, people have had epiphanies and crafted plans through 1:1 conversations about their businesses, so I started offering them to Starship members. Having these personal conversations makes a lot of sense within the confines of the Starship – where I already know your business, your goal, your map, your progress. Over time, it seemed to make sense to offer them more widely.

But all this time, they didn't really fit in my own business universe. Yeah, they work for the participants, and they are a lot of fun…but my bigger goal isn't to be a personal “coach.” My mission is to help as many women as possible value their work and their place in the world. It's to lead explorations into what you really want for yourself. It's to embolden you to have adventures and follow your own mission.

I can do this best through writing, group adventures, and introducing you to a community of fellow explorers.

So – it's time to retire the solo-sessions. You can snag one of the last ones here, or sign up to find out when the Starship opens (Starship members will still get 2 per year!)

10 reminders for a slow month

Things can change.
Change takes time.
You are doing your best.
Summer is slow for many businesses (it's not just you!).
If you want something different, you have to do something different. (Experiment!)
No one knows anything.
Make it easy (and even easier) for your customer.
You are NOT being left out.
Frustration is good for you.
Don't wait. Choose yourself.

And a bonus: Ideas for avoiding a sales slump!

You don’t need social media.

This week I taught a workshop for Arts Council members in Morganton, NC, on Social Media for Beginners (I shared the lessons I teach in today's Explorer Note, which you can get here). And at least a few times a month someone asks me about Twitter or Facebook and if they should be using it (maybe because of all those Social Media endorsements on LinkedIn?).

Here's the short answer: NO.

No, you do not need social media if…

…you don't have a website or an online shop, where someone can click through and buy your goods.
…you don't have any other part of your customer path. (You can't answer the question, “What action do I want my Right Person to take?”)
…you sell your work in person, at your studio or at craft shows.
…you are so busy with paying work, you don't have time to do anything else.
…you have 0 customers. (Stop worrying about Twitter followers and focus instead on paying customers.)
…you sell wholesale (yes, your buyers may be on Twitter, but I bet they're there to interact with their customers, not their vendors).
…you just aren't interested.
…you haven't clarified your business objectives. (You can't answer the question: “Why am I using this?“)

Social media is not the solution to your business problem.

It is not going to quickly improve anything (in fact, it's going to take time to build an audience, time that might be better spent on building a community of buyers.)

Social media is a tool. Like a hammer is a tool. If your problem is “I need more art on my walls”, a hammer can help make that happen…but you also need to buy and frame art. The tool isn't going to do that for you. And if you have a leaky sink, the hammer won't help.
Don't get me wrong, I loooove the community I've built via social media. I had the courage to quit my job, cheered (in real time) by friends on Twitter. Instagram is my favorite. I'm warming to Facebook. I keep track of recipes on Pinterest. I wrote an entire chapter about using online tools effectively.

But no matter how much I love it: it might not be for you, right now.

You might benefit more from spending your time building relationships with customers, finding new customers, or showing up in person.

So, darling, this is a giant Permission Slip – If you do not want to jump on the newest (or oldest!) social media tool, you do not need to. Your business does not require it. You are building a business to live in, for years to come, so make it a comfortable one!

This week I've worked individually with an author launching a new book, an artist trying to find motivation, a knitwear designer launching a new pattern book, and a writer creating her next online course. Due to this pesky time-space continuum, I'm closing the loading docks on new solo-sessions in about a week. If you want to talk about your social media strategy (or your book launch strategy), you can buy it now and schedule it any time in the next 6 months. (I'm booked through September and most of October, I have about 3 spots left in 2013.) I'm not sure if I'll ever open these up again, except for Starship members, so I wanted to warn you!

A sneak peek at Explore You: You have permission

For the last two weeks I've been answering your questions about the new class one by one, but today I want to share those answers and tell you a little more about how it came to be. If you have a question about the class, please ask in the comments, or send me a note.

First, I want to say: I love this class so much. It is so different from anything else I've done, but it's the kind of work I've been wanting to do all along. This is the very foundation of what we talk about here. Exploring is the heart of how you build a sustainable business, share your work with the world, and connect with customers in meaningful, profitable ways. And the heart of exploring is something I find missing in our online world – the reassurance that you don't have to get it “right” the first time. You don't have to know what you're doing to start doing something. You don't have to be the best, biggest, brightest star in your field. You can build something that reflects who you are, in every aspect (product, people, communication, all of it!)

Now, in order to actually facilitate your personal exploration, I had to do my own experimenting about what works.
Students tell me that their favorite part of a class or book is the worksheets, where you apply what you've learned to your own business. The best thing about a class or session is the time you invest in looking closely and being open to new ways. It's never the individual lessons, it's always the thinking and experimenting that results. I don't hold the magic answers, but you do. And you only find them by spending organized time looking and thinking about them…which is hard to get in your day to day business life. A class gives you the kind of structure you need to prioritize fixing something.

In Explore You, I'm taking all that to its logical conclusion. Instead of teaching lessons on how to do something specific, I'm guiding you to find your own answers, within your own experiences, for any situation. I'm sharing tools, for you to use in your life. I've built a space for you to take the time and apply your thoughtfulness to the area of your business that needs it most. And I've filled the space with other clever, helpful explorers.

In order to create that kind of environment, I've transformed the way I lead the course. We have a totally new class space and many many more lessons than every before. Pay Yourself had 6 lessons over one week. How to Talk about Your Work had three lessons over three days. Explore you has 15 lessons over three weeks + 6 lessons in the welcome week, that are available as soon as you join. But, because this about leading you into an exploration (and not teaching you facts) – each lesson is different. There are videos, worksheets, discussion questions, and creative assignments (no special equipment needed). You won't just read or watch, you'll also write and think and do. You'll capture photographs or sketch or collage.

Because this course is a completely different kind of experience, I've had a few people ask for an example of what it's like. So I'm going to share a video from the “welcome” week of materials. This is one of the extra lessons, about one of the first Exploration Tools you're going to need for this journey:

(included with every video is a copy of my notes, so if you don't want to watch the videos, you can read it all!)

Explore You starts on Monday.

I'm deliriously enthusiastic and can't wait! Monday's the very last day you can join us, so invite you to read more about and sign up here.

Stop looking for your Purpose

Oh, I know you know it. That worry that you have to know what exactly you're doing, before you do it (especially something you that you care about sooo much, like selling your handmade goodness or your writing). You have to know what your Thing is. This worry can be compounded by people (like me!) telling me that you need to focus in on your you-ness, in order to stand out.

But wait! Before you fall down the spiral of I-need-to-figure-it-all-out – be of good cheer! As I point out in the book, you figure out what makes your work special… by making your work!

Yep, you don't have to know before you get going!

You don't have to know where you'll end up or even what you'll sell or where you'll sell it.
You start by creating what you really want to create.
And then you make a bunch more.
And then, if you really want to, you start putting it into the world.

“Purpose is attracted to motion. Purpose is attracted to momentum.”

-Jon Acuff, Start

This is exactly what I mean by “explore” – you start moving before you know everything.

Because you will learn the terrain as you adventure. You will learn what makes your product special by making them. You will learn who your people are by offering your work, and then talking to who's there.

I think of it like an episode of Castle (or Bones, or The Closer). You often meet the Answer in the beginning of the episode…but you don't know it yet! You have to try things, follow leads, interview suspects, uncover more and more of the story…until you realize it was the First Guy all along! Maybe your purpose is floating around your life right now. It's probably something you're already doing.
But you're not going to identify it until you do some legwork. Until you start exploring.

So get out there and explore!

What are you exploring?

Share your story with the Party, or join us for a group exploration!

Exploration Party Notes

Since today's my anniversary (yay!) and I'm spending the day shooting videos for Explore You (eep!), today I wanted to just highlight some of my favorite moments of the Exploration Party. You can find all the inspiring stories here (and I highly recommend reading them when you need a dose of happy!)

“Exploration is about living in a state of what if? There’s no place I’d rather be.”

– Beverly

“Bolivia is a place for exploration and new ideas. Bolivia is where I can jump into things without worrying about mistakes. There is no place for feeling embarrassed in my Bolivia.

My map needs to be refined but I’m busy packing. And I am terrified. What does your Bolivia look like? I’ve got an extra ticket, so come join me. We’ll figure out Bolivia together.”

–Vanessa (Bolivia = a metaphor for what she's exploring)

“So, this year has been about bravely countering those old beliefs with a lot of exploration and creating new beliefs to live by.”

–Jessica

“But mostly what I’ve learned is that there aren’t that many rules right now. All the tried-and-true get worn-out-and-dull and there’s technology changes every day. The one rule that holds true is there there are people out there who will love what you do and what you offer—which I’ve seen over the last 7+ years on CraftLit and Just-the-Books—and that when you find those people and listen to them and give them more of what they want, they’ll stick with you.”

–Heather

“After six years of self-employment, I can tell you that everything changes all the time, but one thing stays the same: uncertainty!”

–Diane (who is sharing a handy worksheet for exploring your assets!)

“Not surprisingly, ignoring problems doesn’t work.

As a part of my turn-around plan I committed to weekly financial tracking. And I stuck to it. No excuses.”

–Katie

“I'm going to let you in on a big-time secret right now, are you ready for it?

You Are Creative.

Seriously. Don't believe me? Keep reading, I'm going to tell you some of my tips for being creative, and how I've been exploring my own creativity this summer. It's all about openness and adventure.”

–Alison

“In the Starship I've had access to classes and counsel from other creative business owners like me, and I've learned that I can change my business (and really, my LIFE) if I just sit down and take the time to explore what's working – and what isn't working – and map out the steps to make the changes I need in order to get back on track with where I want to be.”

–Jess

Are you ready to explore? Join us to explore what's not working in your business and how to find your own answers!

The surprising connection between happiness + exploration

“Truly happy people seem to have an intuitive grasp of the fact that sustained happiness is not just about doing things that you like. It also requires growth and adventuring beyond the boundaries of your comfort zone. Happy people, are, simply put, curious.

…
Curiosity, it seems, is largely about exploration—often at the price of momentary happiness. Curious people generally accept the notion that while being uncomfortable and vulnerable is not an easy path, it is the most direct route to becoming stronger and wiser.”

–What Happy People Do Differently, Psychology Today

I knew it! Science backs me up!

I developed Explore You (and the Exploration Party), because, after 4 years of self-employment and 7 years of biz-building, I have learned that my business (and well-being) thrives when I approach my business, my people, and my mission with curiosity. The more I explore, the faster I grow.

But, as this article points out – exploration is often uncomfortably vulnerable. It doesn't feel easy and carefree. It's awkward to try something new. There's an uncomfortable tension in Not Knowing. And when you add that to the vulnerability of putting something you care deeply about out there…well, it can all be a bit much.

How can this much discomfort be a good thing?

When you let go of thinking your business has to be One Way, you let go of the dream that someone else The One Answer. You know, the answer to life, the universe and everything. The answer that will tell you exactly what you should do next…to have a six figure business, and hundreds of thousands of subscribers and {fill in dream scenario here}.

When you get rid of that dream of someone else having the answer….you realize you have the power to find the answer.

You turn to what you've already learned about your business, your people and your products. You make decisions that will actually work for your business. You start to provide your people with what they really need and want. You start to create the work that only you can create.

Your business (and happiness) grows, because it's not mimicking someone else. It flourishes in totally new ways. It shines with it's own sparkle. It stands out in the crowded marketplace. You can stop competing and start collaborating with your fellow makers.

You become the expert in your business.
And that's pretty darn happy-inducing. Not just a momentary hit of social-media-approval-yay, but a long-lasting confidence that even if things aren't working out right now, you will figure it out. You have the skills, the knowledge and the curiosity to find the answer.
Now, this doesn't happen all at once, it's a process of continual exploration, experimenting and learning lessons from some failures (and successes!). But it is sustainable. You can keep exploring your work, your skills and your community forever, free of charge.

Best of all, you can start today.

Just look at one particular issue in your business and ask: What would I do if I was curious about this? How can I experiment with it?

And then, share your story with the Party.

Need help exploring an sticky area of your business? We're going on a group Exploration next week! Start the adventure here.

Adventures in Business with yarn dyer Katie

Before we get started with Katie, a quick Welcome to the first day of the Exploration Party! Join in by sharing your own story of exploring, and linking to it in the comments of this post. You can read all the stories that have been shared (so far!) right here!

Today I’m delighted to have Katie, a yarn-dyer, designer and explorer, share her smartness with us. You can find her latest fiber antics, right here on her blog. Follow her on Twitter or Facebook for a sneak peek at what she’s dyeing.

Let's start with the amazing email you sent me! I appreciate your kind words, but it is totally YOU that rocked the lessons you learned in Market Yourself to surpass your income goal! What in particular did you put into practice that caused such a monumental shift?

The first thing I did was stop avoiding my financials. I’ve never been naturally adept with numbers and I often used that as an excuse not to bother with the financial aspect of Yarn Love – especially when things weren't going in the direction I wanted.

Not surprisingly, ignoring problems doesn’t work.

As a part of my turn-around plan I committed to weekly financial tracking. And I stuck to it. No excuses. I already had Outright.com up and running for Yarn Love, and now I do a weekly financial check-in. I write the following numbers down on my quarterly map:

Date:

Total Income:
(I itemize major income sources like this)

Etsy Sales: $

Wholesale Orders: $

Total Expenses
(I itemize major expenses like this)

Etsy Fees: $

PayPal Fees: $

Supplies: $

I am highly motivated by goals – but I need to see that I’m making progress or I get discouraged. Keeping track of my weekly financials lets me see how I’m doing. I can correct over-expenditures or pat myself on the back for a job well done.

The second thing I did was make a map. Tara has a great map-making mini-course. I worked through her steps and crafted an effective turn-around plan. It worked so well that I had Yarn Love back on track and humming along in 6 weeks. I had given myself 6 months to dig out of the financial-avoidance quagmire…and with a plan it took me a month and a half.

Now I always know where I am, and where I’m going.

Finally, I took action with my business profit.I withdrew a sane amount of profit and used it to fund my Roth IRA, personal savings, and I have a bit set aside for fun. Taking action with a portion of the new profit helps me feel a sense of accomplishment.

I have actually only completed 4 out of 10 milestones on my current map, but that’s ok. I know what I’ve accomplished and I know exactly where I’m going. If completing only 40% of my goals resulted in such a dramatic turn-around I can only imagine how awesome business will be when I reach 100%.

How is this different than what you were doing before?

I’m no longer scared to take a good look at how Yarn Love is doing. It’s allowing me to identify new goals and areas of improvement. On the days when I feel a bit out-of-sorts I grab my map and get to work. That prevents me wasting a lot of time trying to decide what I should be doing.

Most major business changes are first predicated by a change in thinking. How is your thinking about your business different now?

This is so true! I stopped thinking the “businessy” side of business wasn’t for me and instead I made it work for me. I didn’t suddenly decide to become an accountant but I did stop allowing my excuses. I am happier. My family is happier. Yarn Love is better than ever.

I also started looking for opportunities. It’s hard to look for new opportunities when you’re stressed out over finances and spending a lot of time ignoring problems. It’s paying off. I feel that all my business efforts are in harmony with my goals.

I’ve added a steady diet of business & marketing education to my daily business tasks. I take time at the beginning of every day to read one article or blog post on some aspect of small business and living a creative life. I simply pick one item from my Feedly Business category and read it through. It’s fun, and often it jumpstarts business brainstorming.

What new thing are you exploring now?

Oooh, this is a hard question for me, because I tend to keep in-progress ideas and projects to myself. (Not for any good reason, I’m just weirdly mysterious that way.) So here’s a sneak peek:

Expanding my dye kitchen and studio space to improve operating efficiency by 20% (or more!)
Expanding my yarn line to include 2 new custom-milled yarns.
Outsourcing repetitive tasks that are necessary, but are also a drain on my time.
A website redesign to show off my yarns!

What’s your definition of success for your business?

I live a non-traditional life. I was homeschooled. My husband was homeschooled. Our children are homeschooled…and I love it. My definition of success includes a vibrant and adventurous family life where every member of my family – including myself and my husband – have the freedom to live a fulfilling life together.

That means my business needs to serve our needs and desires and leave room for us to live our life. It also means that Yarn Love must live in harmony with me, with my husband, and with the needs of our children.

Living in harmony is my definition of success.

(Wow. That turned out to be pretty deep. It’s funny how success in business isn’t always reaching a “business goal”.)

What’s the next destination you’re working towards?

In the short-term, I’m working on expanding the Yarn Love line and facilities. I will be setting aside funds to take a castles tour of Great Britian – something that we’ve wanted to do for ages.

My long-term goal is to continue growing Yarn Love to be the main source of income for our family. That’s a very big, very scary goal….but one that I think with planning and care can become a reality.

Thanks so much for sharing your amazing story with us, Katie!

I absolutely love this definition of success! (My own definition is similar: to live in integrity!)

Have you read the book or made a map?

I'd love to hear from you! Drop me a line and tell me how it's working out!

And no matter what you're exploring right now, you can share your story in this week's Exploration Party!

Katie's an explorer in the new class, Explore You. Join her to explore your business and build the confidence you need to make your own good business decisions. (Starts next Monday, but there's a whole week of Welcome materials available as soon as you join!)

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