One issue that keeps coming up in my one-on-one work with crafters is that it's not crystal-clear how someone will give them money.
If your site visitors don't know HOW to give you money, then they probably won't!
Here's a quick list of ways you are making it hard for me (or anyone!) to give you money:
- It's not clear what you do, or that you take money to do that thing
- You have an Etsy or Artfire shop, but I can't find it on your website (or your blogger blog). If I have to scroll down to find it, it's too hard to find.
- You sell in ways other than Etsy, but I can't find that information.
- I'm not sure WHY I would buy from you. What are the benefits? What makes your thing different than Joe's thing?
- I don't know who you are. If your About page describes a faceless business, I'm not going to get that thrill of buying from a real, live person.
- You only have an Etsy or Artfire shop, so I don't know how to find more about you. I can't get to know you via Twitter or a blog or an About page.
- You list your prices in your country's currency. What is it going to cost me, a self-involved American?
This is only a partial list!
Do you have examples of what businesses do that makes it hard to buy from?
Share it in the comments!