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279: How to survive social media burnout

Social media is a big part of most of our businesses. But it can also lead to incredible burnout! Learn how to avoid social media burn out at TaraSwiger.com/podcast279

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Are you DREADING logging on to IG? Has it been WEEKS since you posted to your Facebook page or group?

Honey, you are not alone. It is totally normal to get burnout, and this week I'm going to help you avoid it and deal with it when it happens, and I'm going to give you a dose of tough love!

Today's episode is brought to you by my darling patrons, you can join them in supporting the show, at Patron.com/Taraswiger, for as little as $1/mo.

It is sooo easy to get burnt out with social media. You feel like you have to be on all the things – Instagram, Facebook, groups, maybe even Twitter or Tumblr or YouTube depending on your Right Customer.

Not only do you need to CREATE for those platforms, you also have to INTERACT, comment, like, reply to comments and DMs…. ahhhh

It can get super overwhelming very quickly.

So let's first talk about how to AVOID overwhelm and then how we will deal with it when it happens.

To start with you need to accept one very big Truth: you don't have to be on everything. In fact, you CANNOT be on everything. Because, hon, you aren't going to be GOOD at everything, in fact, you won't be good at most stuff. AT FIRST.

How you get good, is practice and consistency, without expectation.

Now I know that “expectation” bit is hard, because why else would we be on social media as business owners if we didn't have the expectation that it would help our business?

The answer is counter-intuitive: Lower your expectations a little! (or a lot)

If you hop on a social media platform, there will be a learning curve, if your expectations of yourself and your results are sky high, you WILL be disappointed. If you look at the whole experiment as a chance to learn and get better, you will be delighted at the results.

Because here's the thing: even doing a social media platform “badly” is a chance to learn about your CUSTOMERS.

Because let's back up here, you're going to choose platforms based on two things:

  1. What you like to do or want to do more of.
  2. Where your customers are.

Now the thing about the big platforms (IG, FB, Twitter, YouTube) is that they are big enough now that no matter the demographic of your Right Person, if they're under 65, they're going to be there. (if your target market is over 65, why are you even stressing about this?)

So if you're choosing a platform based on what you like or want to do more of, you're going to have more FUN while you learn it.

And if your customers are there, because it's SOCIAL, you're going to have a chance to learn about them, even if you aren't particularly good at creating content for it yet. You can see what hashtags they use, who they follow, what they post about, what they like. You can have conversations in the comments of THEIR posts, or even the posts of a bigger creator.

(I originally had podcasting here, but it's broadcasting media, not social media, right now there isn't a podcasting platform that lets everyone (maker and consumer) talk to everyone).

If, instead of looking at it as a chance to talk to your customers, you look at is a way to boost sales quickly, well you're going to feel pressured and that leads to burnout.

Social Media is not a sales tool, it's a marketing tool, 98% of the time.

What's that mean? It's not IG where you'll make the sale. On IG you'll build the relationship and point your follower to where they can learn more or check out what's for sale. But for most of us, IG -> email -> sale. If you do in-person events, SM -> event -> sale.

I know, I know, so-and-so posts pictures of what's for sale and she sells it right away. But you know what? She's ALREADY used IG to do marketing (spreading the message of her work – the value, the worth, the work that goes into it) AND she's built trust. She's done this with enough people so that when she posts something, at least one of them wants to buy it. So yes, you can make sales right from social media, EVENTUALLY.

In the short term, it's a listening tool and a learning tool. You can use it to experiment with messaging (you get a new chance every day) and you can use it to have conversations.

You might have noticed that earlier I said you're going to get better at it by doing it consistently. Yes, the more consistent you are with any tool in your business, the better results you're going to have…but that's another cause of burnout – trying to stick to a schedule that doesn't work for you. If you are feeling ragged trying to post daily, what if you did it 3x/week? It's better to be consistent 3x/week than to post a lot one week and not at all the next week. You'll feel better about your work, so you'll stick with it longer.

So far we're avoiding burnout by doing what we like, by having conversations with our customers, by doing it less often and by lowering our expectations.

The other way to avoid burnout is to give yourself a break. Whether you choose to do it weekly (I don't pick up my phone on Sundays) or you choose to do it for a longer stretch of time (I stay off social media when I'm traveling with my family, to give myself a real vacation), just take some time AWAY.

What if you're already all burnt out?

First, step away. 

Just stop. Seriously. Nothing bad will happen.

Second, find the fun. 

Notice what feels good, what you have fun doing and do more of that. Maybe it's pictures of flowers, maybe it's funny memes, maybe it's videos about books, like it is for me.  Dip your toe back in with what's fun.

Third, lower your expectations, yes, even more. 

Social media cannot be your entire business (unless you're a social media consultant, and then why are you listening to this?). Social media is ONE way you can practice your messaging and build trust through consistency. Your business is your product, your pricing, your messaging, and your follow-through. I teach all about these foundations and how to make them stronger in my new masterclass. You can find out when the next encore presentation is at TaraSwiger.com/foundations

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

273: Pressure to be Perfect (rebroadcast)

Do you ever feel the pressure to be “perfect” on social media? Learn what to do when that happens, so you can continue building a creative biz that you love at TaraSwiger.com/podcast273

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In this week's rebroadcast we're tackling the pressure to be perfect.

Because of Instagram and Pinterest, I feel like I have to have it all together – I need to take prettier pictures, I need to have the perfect house, I need to only be eating organic greens and homemade cupcakes with handmade banners on them!

Do you know that feeling? Are you feeling pressured by Instagram to pretend like your life is perfect? Today we’re going to talk about this pressure for perfection and at the end of the episode I’m going to share where I’ll be next.

I've been hearing a lot that there is this pressure, from Instagram and Pinterest (and the internet in general) to be perfect, to edit your life perfectly, to have a perfect house and perfect craft and perfect hair.

And when I heard I thought, yeah, that makes sense, I've felt that. There IS that pressure.

Then I was reading an article in New York magazine about Instagram influencers in the fashion industry – how fashion companies are now paying them to wear their goods – which is something going on in every industry and it makes perfect sense – people are paying attention to their phones more than to commercials, so move your commercials to where people pay attention. But what struck me is that the women who follow these fashion influencers, they feel pressure. Pressure to have the newest Gucci shoe, the newest Prada purse. And I reflected that I never feel that pressure. It may be that I live in East TN, but it's also that I don't follow a lot of fashion accounts and I don't demonstrate my own self-identity through high fashion. So it literally never occurs to me to feel any “pressure” to have anything Louis Vuitton.

And I'm betting the same is true for you. From my conversations with you, you're not very likely to feel pressured by these fashion influencers, and like me, you may be aghast and confused that anyone DOES feel that pressure. Like: why does it even matter? Who cares?

But you DO feel pressured by home bloggers or DIY queens or #planneraddicts to have a beautiful clean home or DIY everything or make your planner really pretty.

Why?

This is going to sound harsh, but bear with me, because I'm saying it with love: We feel pressured by these standards because we choose to.

This is a red pill moment – There is no pressure. There is no real pressure. you are creating the pressure by the things you're choosing to pay attention to AND then the comparison program that runs automatically, comparing what you see to your own life.

I'm not saying you don't FEEL legitimate pressure, I'm saying there is no *external* pressure. We are making the pressure inside our own feeds and in our own selves.

If you don't believe me, think of it like this – you are the only person who follows exactly who you follow. NO ONE ELSE follows who you follow. They may follow 4-6 of the same people, and then a bunch of food bloggers. Or internet business dudes who post about taking a private jet to the beach. Or teenagers making duck faces. Or fitness bloggers who post daily workouts. So they are getting a whole bunch of DIFFERENT messages about what Instagram (or a home or a life or a business) “should” be.

And if you still don't believe me – look at people who are successful who you don't follow – do they seem to be following the same rules as the people you've been comparing yourself to? Are they beating themselves up for not looking like Elsie or Emma of @abeautifulmess? Or Stephan West of @westknits? Or @negharfonooni? Or Kristabel of @Iamkristabel? Or Sarah Tasker of @meandorla? or @garyvee? or @galadarling? Or @yespleaseplanning?

And if you are comparing yourself to one of the ones I just mentioned, go look at the other ones – all big accounts, all successful businesses (as far as i know,) and all reallllly different – in content, lifestyle, point of view.

And I can hear you right now: But Tara, if I'm going to operate in this handmade world, or in this knit design world, or build the biz I want to build, this is the world I'm living in, I have to know what's out there, my customers will be comparing, I have to live up to what the other people are doing.

No.

99% of your customers are NOT following all the other accounts you follow. In fact, they are likely following more people they compare themselves to, like Christian moms with 5 kids who find time to write daily devotionals and have sit-down breakfast, or people who color beautiful coloring book pages, or women who compete in fitness competitions, or lesbians who take beautiful nature photography while hiking with their perfect partner. So no, they're not comparing you to the other people like you, they're comparing themselves to the other people like themselves.

And if you wholesale, then yes, your retailers do know what's happening in your industry, but they care far more that you deliver what you promise, on time and that you're easy to work with, than if your house looks perfect and you posted a beautiful shot of dinner.

Now, let's be honest – some pressure isn't coming from your own internal comparison software, some comparison is coming from people in your lives. Maybe your friends talk about their fat thighs, or your mom comments on your kid's clothes or your neighbor jokes that your lawn could use mowing. There is PLENTY of pressure to conform to outside expectations, in our every day life.

So let's not make more for ourselves, ok? Let's not use social media, which can be a place to connect and learn, as a stick to beat ourselves with, ok?

I know, there is an automatic internal computer program that kicks off this comparison trap – you can't even seem to stop it before it's swept you away. So let's look at how to keep it from even running.

Who you follow

If who you follow makes you feel bad about yourself, your life, your home, or your business, stop following them. STOP FOLLOWING THEM. Really, even if it's your best friend or your biggest competitor. You can keep the computer program from running if you don't feed it images

Think of magazines – we all know that reading magazines that only show one kind of beauty, one kind of Ideal Woman, warp our ideas of what's pretty. If all you ever see is skinny 14 year old blonde girls shown in magazines, then that starts to become the “norm” of what beautiful is. And your own internal sense of what's beautiful becomes warped and anyone who doesn't look like that is no longer beautiful.

This points to the STRENGTH of the internet – we can control these images. We can't control what magazines and commercials tell us about beauty or home life or business should look like, but we CAN control what the internet tells us is the “norm”. WE get to decide what's on our internets, by who we follow and what we pay attention to.

So fill up your feed with diversity – diversity of people, of ways of running a handmade business, of content, of ideas. If you're following 50 #planneraddict accounts and you feel bad your planner isn't prettier, STOP. Follow someone like me who writes a scribbled to-do list every day (and gets a lot of stuff done). If you think your house isn't nice enough because you can't afford to buy anything except Target, follow someone who has 10 dogs, follow a food blogger who never shows her house.

When it kicks in, stop it.

So part of this pressure we create in our heads? It's there because we keep feeding it. Not just with who we follow, but with what we KEEP THINKING about it. If you notice your Comparison Software start to run. STOP IT.

You get to choose your next thought. Do you go deeper down the path of flogging your imperfections? Do you fret and spiral?

Or do you choose another thought? It’s HARD to change your thoughts, so change your environment. Stand up. Get off internet, go journal, make a cup of tea. Do something to change something. But don't keep telling yourself: OMG, I have to have blah blah. I have to do blah blah. This isn't as good as so-and-so's. It's totally normal to have those thoughts but what do you do NEXT?

So this is your prescription:

  1. Stop following those you have the hardest time comparing yourself to.
  2. Follow a variety of people doing Instagram in a different way.
  3. Choose another thought!

I wanna hear how you handle this, so come to Instagram and tell me!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

250: Q+A: schedules, toddlers and why we do foster care

Running a biz and parenting are challenging in and of themselves. Combine the two together and you’re bound to run into questions and sticking points. Listen in for this q+a episode all about scheduling, parenting, and fostering at TaraSwiger.com/podcast250

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In celebration of my 250th episode, I’m answering your questions!

Last week I asked my Instagram followers to ask me question and I will answer them today! We’re going to talk about how to stick with a schedule, how my schedule has changed with a toddler and how we decided to do foster care. If you’re not following me on Instagram, I’m @TaraSwiger and I share more on all these topics every single day in my stories, along with my knitting and sewing projects and my reading list,  so go follow and then comment on my last post to say hello!

The questions I answer in this episode:

From @bandofweirdos: Congrats, that's a ton of episodes! I so admire your consistency 💜 Maybe you've already talked about this but: do you have any tips around getting yourself to stick to a schedule? Or are you naturally like that? I love planning it all out, what I'll post when on social media (and now youtube), what products I will release then… amazing at planning, and then letting myself push the dates all over the place. :p Thank you oh wise scheduling jedi.

@bcastiel asked: Congrats on 250 episodes! Here's my question, how have you rearranged your work schedule, now that you have a two-year-old to look after? I know how focused and organized you are, so I'd be interested in seeing what adjustments you have made.

And finally, from @marymac1218: What made you and your husband decide to become foster parents? What are your top 3 most used essential oils and why?

Thanks for these questions! If you enjoy this podcast, please celebrate with me by subscribing on YouTube or your podcast app, and then leaving a review! On iTunes, click the stars and write a short little bit about what you like, and on YouTube, give the video a thumbs up and leave a comment! This helps people like you find the show!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

The social media tools I use and why

Social media is vital for modern creative businesses. Learn all about the tools I use, and my whole social media marketing plan at TaraSwiger.com/podcast169/

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Why and how do I share so much content on so many different channels? Today I'm answering your question about my own marketing plan.

Links I mention:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Your questions answered: making friends, failed launches, and why you need a business profile

Your Questions Answered: making creative biz friends, failed product launches, why you need a social media business profile. Find the answers at TaraSwiger.com/podcast164

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Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). Today we'll cover:

  • Making friends
  • Failed launches
  • Why you need a business profile

Resources:

Check out these awesome creative businesses:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Instagram stories, choosing the right idea, + more of your questions answered

Today I’m answering questions from my Instagram followers. To get your question answered, be sure you’re following me. We cover: How to decide between ideas for new products How to use social media without wasting too much time How to use Instagram Stories for your handmade business. Listen in at TaraSwiger.com/podcast138/

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Today I’m answering questions from my Instagram followers. To get your question answered, be sure you’re following me. We cover:

  • How to decide between ideas for new products
  • How to use social media without wasting too much time
  • How to use Instagram Stories for your handmade business

Resources:

Check out these awesome handmade businesses:

If you want to get your questions answered on the podcast, consider becoming a Patron! Patrons at the $2+ levels get to tell me what to podcast on next, attend live recordings (online!) and ask their questions while I’m recording and have me reply! I’m going to be using patronage to buy a new lighting set-up so I can do more videos throughout the dark winter months. If you want to help with that, support it here. Thanks!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

How to be authentic (and not a hot mess)

How can you make your social media posts full of your own, authentic self - without sharing all the "hot mess" details of your life? We'll talk about that in this episode, and I'll give you a FREE worksheet to help you plan your posts! Get it at TaraSwiger.com/podcast120/

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Get more goodness and support the podcast: http://patreon.com/taraswiger

How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I’m going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!).

Want to be authentic online? This week we're revisiting a popular episode from the past and adding a bonus – get a FREE worksheet to help you work through the questions from this episode! Grab it here.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Stop Creating (Marketing) Distractions – a free worksheet to help you focus your marketing

You can make your marketing more effective with making one easy switch: Chose one thing, and plan all your marketing around it, for 2-4 weeks. It sounds easy, but it's also easy to get distracted! So how do you pick your focus and avoid distractions? And how does this make your marketing more effective? Listen in to learn more, and get the FREE worksheet, at TaraSwiger.com/podcast102/.

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You can make your marketing more effective with making one easy switch: Chose one thing, and plan all your marketing around it, for 2-4 weeks.

It sounds easy, but it's also easy to get distracted! So how do you pick your focus and avoid distractions? And how does this make your marketing more effective?

Listen in to learn more, and click here for your free worksheet: How To Avoid Marketing Distraction (You'll also get the podcast transcript!)

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Fit all of your marketing pieces together

Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn: What most people are doing wrong with their marketing How to make your marketing both easier and more effective An example, from a real student, of fitting it together.

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Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn:

  • What most people are doing wrong with their marketing
  • How to make your marketing both easier and more effective
  • An example, from a real student, of fitting it together.

Remember – we're going to be diving deep into this TODAY in the webinar. Register here.

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

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