Weekly-ish notes on navigating big change

Podcast

Mo’ Money, Mo’ Problems

EYE Episode 64

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As your business scales up, the problems and challenges you encounter scale up as well. Is this a sign you should stop? (Hint: no!) In today's episode, I share a business principle about growth and how you can use it to stay on the right path.

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!)

Find all the podcast episodes here.

Business Boundaries: How to create boundaries and expectations to keep you sane

EYE-Episode-63

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This week, we're talking about creating boundaries in your business. As Andi Satterlund said on Twitter: “Finding balance between being friendly and establishing boundaries with your customer base.”

In this episode you'll learn:

  • Your responsibility
  • The importance of culture
  • Your options when someone is inappropriate or breaches your boundaries

 

Also! I streamed this live on Periscope while recording it! If you'd like to get podcast episodes a whole week early (and watch me on video?), follow me there, TaraSwiger.

Remember to share your response to today's episode on Instagram, with the hashtag #exploreyourenthusiasm!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!)

Find all the podcast episodes here.

Corrina Ferguson, knitwear designer and author: An interview

corrinafergusoninterview

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Today I'm delighted to have Corrina Ferguson of Picnic Knits on, to talk with us about her business as a knitwear designer. I've gotten to know Corinna over the past year, as she's been  a member of the Starship. Most recently, she's  the author Warm Days, Cool Knits, published by Interweave, which is full of knitting patterns suited to warmer weather. 

In today's episode we discuss

How to listen

Find all the podcast episodes here.

The Four Tendencies: How to make real change in your life and business

EYE-Episode-61

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How do you make change in your business or life that sticks? In today's episode, we'll explore the kind of habits your business needs, how your reaction to expectations impacts your habit-formation, and how to finally do what you want to do (no matter what “type” of person you are!).

Links Mentioned

How to listen

Find all the podcast episodes here.

Interview with Fiber Artist Sasha Torres

AnInterviewwithSashaTorres

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Today I'm thrilled to have fiber artist and Starship Captain Sasha Torres on the podcast, sharing her business journey! Sasha makes gorgeous breed-specific yarn and fiber, which you can find at SheepSpot.

We discuss:

  • What inspired her to start her business
  • The major turning points and epiphanies that changed her business (you can apply them to yours!)
  • How “No one is thinking about you” helped her marketing
  • The wonderfulness of email UNsubscribers
  • Feeling satisfied with what you've accomplished
  • How a survey helped shape her new offer

Links to what we mentioned: 

Sasha mentions our one-on-one sessions and Map Making, which come as part of her Starship membership. Sign up here to be notified when it opens next!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!)

Find all the podcast episodes here.

The most effective way to grow

mosteffectivewaytogrow

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How do your grow your business? 

This question seem like a big one, with a million answers, but the truth is, you can narrow your focus on just four levers to create massive growth in your business. In today's episode I'll discuss these four levers and how they impact your business growth.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).
  • Get all the blog posts, email lessons + podcast episodes in your inbox, subscribe via email.

Find all the podcast episodes here.

 

What I’ve learned in 33 years

WhatIveLearnedin33Years

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Today's my birthday! In today's episode, I look back at all the awesomeness of the last year and share what I've learned about my business (and life).

Past birthday posts:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).
  • Get all the blog posts, email lessons + podcast episodes in your inbox, subscribe via email.

Find all the podcast episodes here.

The difference between being salesy and being effective

differencebetweeneffectiveandslimy

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If you wonder why you're not making more sales, no matter how much you blog, tweet, or email, the answer is probably that your marketing isn't effective. But how can you be effective without feeling like you're being salesy or gross? We're going to talk about how to do that today.

We'll cover:

  • Why you should link to your products (no, it's not gross)
  • How to ask for the sale
  • The spectrum of gross/effective, with some examples along the spectrum.

Now, with transcripts!

Get access to transcripts of this and all future episodes by subscribing!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

What you can learn from Income Reports

whatyoucanlearnfromincomereports

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Today we're going to talk about the phenomenon of income reports and how you can learn from them without being distracted or deterred from your own work.

Links mentioned:

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

Kim Werker is enthusiastic about Ugly: an interview

Kim Werker interview on Explore Your Enthusiasm

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I am super squealingly excited about today's podcast: it's a snippet of a conversation with my good friend and the all-around awesome person, Kim Werker. We talk about the great advice she got as a freshman and the spiral that brought her where she is now, as an author, editor, teacher and maker.

This was recorded at Craftcation, by the fantastic Mike of MB Studio Services (if you're in SoCal, hire him to produce your podcast!).

You find more Kim Werker on Instagram, her website, on Craftsy, and in her book, which I adore. 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

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