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277: Business plans: Do you need one?

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Do you need a formal business plan? If not, how can you plan your business so it’s profitable and successful? How will you measure if it IS successful?

Today's deep dive into business plans comes to you because my Boss-Level Patrons voted that I make this episode this month.

Several years ago I created a video where I shared the process of making the business plan to buy the comic shop that my husband worked at. When I made the video we were in the middle of planning to buy the shop, which didn't end up working out for reasons totally outside our control. But that video is still one of the most popular videos on my channel. So I recently went back and rewatched it and I realized I talked a lot about what we had done, but nothing that was very instructional if you want to make a business plan for your own business. And you know I want to be super-useful to you, so over the next two episodes, I am going to go MUCH deeper into the practical aspects of a business plan.

Today we’re going to talk about when you DO need a business plan and when you don’t, and if you don’t, how to make a plan that will help you reach your business goals. 

Next week we are going to be super-nerdy and go into how to make a traditional business plan, with questions to answer for all the sections and what we actually included in ours. I’m sharing as many of our real-life details as I can, without being in breach of the NDA we signed.

Business Plan v Map Making

We need to start with this: A business plan is related to your goals, and to the map you make to reach your goals, but it is not the same thing. 

My book Map Your Business helps you do the process you have to do before you ever sit down to a business plan  – getting clear on where you are, where you want to be and what goals you want to hit on your way there. But it is aimed at helping you make a personal plan for the actions and to-dos you need to do to hit the goals.

A business plan is a document that shows a lot of information and details about your business, the competition and the overarching plan. It may include financial projections. But it actually doesn't have that many actionable steps in it, it's more of a big picture planning document.

So you need both a map to get super actionable, and you can use a business plan to make sure your business will WORK and to keep you in line with the bigger mission.

When do you NEED a business plan?

The short answer:  Whenever you're getting anyone else involved in your business – a partner, an investor, a bank, even a landlord (they may want to see your business plan), you need a traditional business plan. So if it's just you and your hands, you probably don't HAVE to create an official business plan, but having a simplified business overview can help you focus and will prompt you do the research you need to do. In a minute we’ll talk more about what I recommend every new or growing business include in a plan.

If you’re going to ask for funding, from anyone, including family or friends, you absolutely need to follow a tradition business plan.

If you are starting a partnership, or bringing a partner into your business (even if it’s your best friend or spouse), you need to have a traditional business plan, to be sure your ideas, expectations and goals are completely aligned (the process is really clarifying of where exactly money will go!). You also need a partnership agreement, and you need to have a lawyer look over both documents.

If you are investing a large amount of money into your business, even if it’s your OWN money,  I’d recommend a business plan, so you know exactly when you are likely to see a profit, what you’re going to put the money towards, and how you’re going to earn it back. Treat yourself like an investor, and do the math and research to be sure.

What’s a large amount of money? Whatever is a lot of money for you! When I invested into my doTERRA business just a few hundred dollars and committed to start a business (instead of just buying oils as a customer, like most people do), I made a mini business plan, to be clear about how much time I would put it into, what exactly I would do, and when I could expect to hit goals. I attribute that plan and commitment (which I shared with my friend and mentor and she held me too), with the success I’ve experienced in that business.

What if I don’t need a business plan?

I’ll be honest: I started my yarn company by listing some skeins on Etsy, and then a local art shop, and then I did some craft shows. For months I didn’t keep track of expenses or even sales. But it wasn’t really a business. When I got serious about getting profitable (so I could quit my dayjob), I made a post-it note marketing plan and did the math to figure out how much yarn I needed to make in order to make a sales goal. (I teach you how to do this inside the Starship Program, btw.)

That’s not really a business plan, but they were documents that I could work from, and refer back to.

When I wanted to talk to my husband about quitting my dayjob to make yarn full time, I wrote up some notes, which is the most formal business I ever made for that business – it included sales data, profit math, projected sales for upcoming shows, and how much I could make if I had more time (ie, after I quit my dayjob). I also included some marketing goals (getting featured in a magazine, getting accepted into more shows) and some personal financial goals, that we would want to achieve before I gave up my steady salary. This document guided me for the next year or so. Whenever I had a new challenge or a new goal, I have always done something kind of similar.

So for me, this simplified business plan has been vital in helping me see the overall health and direction of my business.

How can you make a simplified (and effective) business plan?

I’m going to share suggestions from the Small Business Administration (SBA), and also suggestions based on working with hundreds of creative businesses.

Remember: Your business plan is a living document. You will use it as you operate your business. You want to have enough detail to help you make decisions, but not so much that you get overwhelmed by it.

The SBA suggests identifying:

Key partnerships
Note the other businesses or services you’ll work with to run your business. Who will you buy your supplies from? What shows or shops will you work with? Who will help you with what?

Key activities
What do you actually DO in your business? What are the methods you use to sell? (Online shop? Craft show booth?) What are the activities involved in having your product there?

Key resources
What do you already have that will serve you? Don’t forget experience, education, skills, even those that you acquired in unrelated fields, like household management, making a website for your hobby, etc. Also include any audience you already have, from personal FB page, your Instagram, your email list, anything.

Value proposition
“Make a clear and compelling statement about the unique value your company brings to the market.” – SBA.gov

What does your item offer your customer? How is that special? How does it make them feel?
(We develop this more inside the marketing part of the Starship.)

Customer relationships
How do you think customers will interact with your business? Is it automated or personal? In person or online? Think through the customer experience from start to finish.

Customer segments
Be specific when you name your target market. Your business won’t be for everybody, so it’s important to have a clear sense of who your business will serve.

Channels
How do you communicate with prospective customers? What tools will you use?

Cost structure
What are your biggest costs? In this section, include your COGs for every product you sell. (Don’t know your COGs? The Starship Program guides you through this math)

Revenue streams
Explain how your company will actually make money. Some examples are direct sales, membership fees, and selling advertising space. If your company has multiple revenue streams, list them all.

That’s what the SBA recommends and if you are starting a new business, I recommend having every single one of those sections filled out if you are starting something new, or investing in your business.

Many of you already have businesses, so I’m going to make an even more simplified version for you. At the minimum you need to have:

Value Proposition
What exactly do you sell? What does it do for the customer? How does she feel?

Target Customer Profiles
Who loves and buys your work? What EXACTLY is she like?

What is your next goal?
(Map Your Business helps with this)

Financial Reality
Before you can make any big decision in your business you need to know where you are financially –

  • What is the COGs for each product?
  • What is your overhead?
  • What is your business break even point?
  • Have your spreadsheet of at least the last year in monthly sales and expenses. (It is much more effective to compare month over month)

Financial projection
Considering what you have planned in the marketing section and the current growth track your on, what will your sales be like in the next six months (per month)? What will your expenses be?

Day to day you may only need to think about the next month or two in projections, but if you’re taking on a big new expense, you may want to project out further, to the break even point.

Marketing Assets
What assets do you already have? (Subscribers, followers, etc) What is the conversion rate for the various channels? What is your current calendar?

Marketing Plan
What will you promote? When? How? What’s your social media calendar? How will you move a customer down the customer path?  (I have a course on building that path here or you can build it inside the Starship Program, after you work on your profitability)

Overwhelmed?

Ok, that’s it. Whew! 

Are you looking at this and thinking, “oh man, that is a LOT of work!”? You’re not alone! I feel a little overwhelmed just talking about it. But here’s the thing – if you’re tired of feeling scrambly, if you’re tired of feeling overwhelmed and without focus, you need to do SOMETHING different.

You need a plan, not just for what you’ll do today, or for the very next goal, but you need to understand the entire health of your business and how it works together. A business plan will help with that. Digging into where you are where you want to go. Being clear about your real numbers. Being strategic in your marketing time. This will ALL help you feel LESS overwhelmed.

Yes, it’s a big project if you tackle it all at once, but you don’t have to! You can do it step by step (this is actually what I DO, I help people walk through it step by step, not so they have some business plan, but so they have the information, the knowledge they need to grow and make decisions).

Not knowing how your business will actually WORK is one of the biggest mistakes I see people make. I am going to be teaching you to avoid this mistake and three more in a free masterclass this week, and we are going to talk more about how you can figure out the data that goes into your business plan. To join me, go to taraswiger.com/foundations. I will walk you through this step by step, you DO NOT have to do it by yourself.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

272: Stretch Goals (rebroadcast)

Setting goals for your creative business is a tricky thing. Sometime huge goals are super motivating, and some times they’re totally paralyzing! Learn all about the key to achieving your big business goals at TaraSwiger.com/podcast272

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This week's rebroadcast is all about stretch goals, and reaching for them.

Did you set a stretch goal this year? How do you know what the right amount of stretch IS? How much is too much? What is ridiculous and what is a good kind of challenging?

Today I'm going to answer a question I got in the Starship, my online community, about Stretch goals. How much is too much? What if you're just being delusional? Is there a way to know what's realistic?

I struggled with this question for a while because, like so many questions about motivating yourself and pushing past your perceived limits, it really comes down to YOU. Are you going to stretch yourself? And is a stretch goal motivating to you? And is this goal in particular motivating to you?

First of all, even if your goal is really really unrealistic, and there's not a chance you're going to hit it, that doesn't make it a bad goal. Really! What matters, and I REALLY want you guys to get this:

What matters is what your goal does for YOU.

I've said this a few times over the years, and it bears repeating – your goal itself doesn't matter. Setting a goal is a tool to help you make a plan. What matters is that you HAVE a plan, and that the plan will move you closer to where you really want to be. How do you know where you really want to be? Set a goal that inspires you and delights you!

Yes, you can do some math to see if your goal is aligned with the pace you've been building your business at so far. For example, if you can see that over the last 2 years your biz has grown 20% per year, then your next income goal for 2018, could be 20% bigger…but what if you're tired of doing things the way you've been doing things? What if you wanna make a quantum leap forward and you're committed to doing the work, doing launches, trying new ways of selling? It's totally possible your business could grow 40% or 50% or 100%! How would you know if any of those is “too big”?

If what you want is a doable goal, you need to be really honest with yourself: Are you willing to do what it takes, learn what you need to learn and grow in the ways you need to grow, in order to reach that goal? Are you willing to be different? Are you willing to become the kind of person who could reach that goal?

If me asking you this got you all panicky, take a deep breath, it's going to be ok! You CAN do it. But you have to believe you can do it!

The second way to figure out if a goal is too big for you is to know yourself: In the past have you been inspired by really ridiculous goals? Or have you felt frozen by them?

Look back at something you accomplished: was your aim something huge and scary? Or did you set small doable goals and work towards them?

Some people do best with crazy big goals, others do best with small doable goals – it's entirely up to you and what works best for you. And although it may be more sexy to say you have a huge goal and that you get inspired by something massive – I promise that it's far far sexier to actually get where you wanna go and feel good on your way there.

At this point, hopefully you have some clarity – that there is no bad goal if it helps you make a plan and take action, that you have to decide you are willing to do the work, and you've identified if you do best with a big or small goal. The final thing to think about when it comes to your stretch goal is your own belief. Do you really believe it's possible? Whether your goal is big or little, if you don't think it's reachable, and it's reachable by YOU, none of it matters.

I have worked with so many women over the years who have set perfectly reasonable goals, totally in alignment with what they'd already done and what they were capable of and… they never got there. They started spinning their tires or they just stopped taking action or they distracted themselves with a million other things.

Why?

Because they didn't actually believe they could reach that goal, so they couldn't take the action to work towards it. You can't make yourself take action if you don't think it's leading anywhere, if you think it's a waste of time.

You absolutely have to believe in your goal and believe in yourself – so keep that in mind when you set a big goal…do you believe or are you willing to develop the belief that it's possible.

And by the way, it's really normal to doubt yourself 1000x on your way to your goal! Just this weekend I was totally overtaken by a huge wave of doubt about my own big goals and my upcoming world tour this year. But then I remembered: Every time I've stretched myself I felt like this! Back in the saddle and back to just doing what I know I need to do!

I’m wishing you belief in your goal, and yourself, and an enthusiastic day.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

266: Episode 1: Getting Started (rebroadcast)

“I want you to know you’re not alone in whatever it is that feels like a struggle in your creative business.” -Tara Swiger Learn more at TaraSwiger.com/podcast266

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In today’s episode we are throwing it ALL the way back to the very first episode of this podcast!

I share a little about my goals and dreams for the podcast and my own business journey (up until that point!).

As I said at the time:
“I want you to know you're not alone, in whatever it is, that feels like a struggle in your creative business: making money, finding motivation, being consistent. More than anything, I hope you like it. I hope this helps us connect in a new way and help you feel supported, encouraged and part of this great community of amazing makers.”

Be sure to share that you’re listening by using the hashtag #exploreyourenthusiasm on Instagram and follow my Stories and vlog for the most up-to-date info during my podcast hiatus!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

263: Failure as fuel

“What if failure actually inspired you?” -Tara Swiger Listen in at TaraSwiger.com/podcast263

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Do you let failure convince you to stop? Is it a sign that you are not going to ever get what you want? Or do you use failure as fuel to push you farther?

When I was reading Abby Wambach’s new book Wolfpack, one of the lessons in it really struck me. She said: Use failure as fuel. She talked about how women so often use any failure as a reason they can’t do something. They feel like everything has to be perfect before they have permission to try something or be something.

The problem is, success is built on failure.

You’ve got to experience failure to get to success.

If you let the first failure stop you from going forward, you won’t have any success.

As I read, I realized: Oh man, I’ve been using recent failures or just small things like not hitting a small goal, NOT as fuel, but as a kind of proof that I can’t do it.

And I know I’m not alone, because so many of you tell me that “Well, I tried that and it didn’t work out, so I’m just not good at it.” or “I guess I can’t have that.”

This is something women struggle with a lot, I know I have. We’ve got that internal fire, we have a mission, the motivation to do amazing things, but so often we are looking for reasons to distrust it, reason to not trust ourselves, proof that we’re not good enough. And failure provides the perfect excuse. The perfect proof.

And I get it, when we go into a project (or anything really) with self-doubt, anything that doesn’t go perfectly seems like proof of what we already believe: “I’m not good enough. I really can’t do this. It’s for other people.”

But that’s just wrong.

Failure is not a sign that there is something wrong with you. Failure is just data. Data on how to get what you want. Maybe you need to grow, maybe you need to work more, maybe you need to try harder. Maybe it’s just gonna take more time. Failure is information about what your goal or your dream will actually require.

So the question is: are you using failure as an excuse to stop doing what you’re doing? Are you using it as proof that you shouldn’t be doing it? That you’re not good enough? Or are you using failure as fuel for the next step?

One of the stories in Abby Wambach’s book was about using failure as fuel. In it, she told the story of how the women’s USA soccer team used a four-man loss as a reminder the need to work harder to win. As fuel for their fire to keep going.

I want you to think about this for a minute. What if failure actually inspired you?

What if it could be the fuel that pushes you forward, what if it could be the inspiration that keeps you going? I know, I know, that’s a major mindset shift from failure as a sign that we’re doing the wrong thing, to failure as a sign that we need to go harder.

But so often, in so many of your own businesses, that’s exactly what failure is. It’s the sign that you needed to work harder, it’s a sign that you need to commit more, it’s a sign that you are capable of so much more than you think.

I want you to think about it like a sports game. I know, I am not the best at sports metaphors. But I do know this: losing one game, does not mean that you lost this season, it does not mean that you lost the championship. In baseball, players are expected to “fail” most at-bats. A GREAT hitter only hits a SMALL amount of the balls that come at him.

Because…FAILURE IS NECESSARY FOR SUCCESS.

I talk about this more in episode 171 – because in order for your business to grow, you need MORE failure, or as I phrase it in that episode get MORE rejection. You need to be told “No” more often, so you can get to yes. You need to not hit your goal, so you get closer to hitting it.

Let’s do this together, let’s reframe how we think about failure, about falling down, about not getting it right.

Let’s remember that this is not the last chance you’ll ever have, that there are more at-bats, there are more games, there are more months.

In fact, you have endless at-bats, you have endless opportunities to work hard or learn more reach that goal in the future. You’re closer now than you’ve ever been!! Don’t quit when you’re minutes away, weeks away, months away from hitting your goal.

I wanna hear how you’ve used failure as fuel or how you’re ready to reframe this. Come tell me on Instagram, I’m @TaraSwiger and you can use the hashtag #exploreyourenthusiasm.

Don’t forget to join the Take Care Challenge at TaraSwiger.com/takecare

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

252: Get your confidence back

Confidence generates forward momentum and forward momentum generates confidence. But what do you do when you don’t have confidence or momentum? Learn how to get your confidence back in your creative biz at TaraSwiger.com/podcast252

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I’m gonna be honest: For years I have been teaching about confidence, here on the podcast, at conferences. So I was surprised to find: I had totally lost my confidence. Today I’m going to share how I lost it and how I’m getting it back. Hopefully it will help you locate your own confidence.

First: What do I mean by confidence? Let’s define it here, because it’s easy to misunderstand. And I’ll be honest, I meet a lot of women who say they can’t move forward until they’re more confident and in my work, I’ve just found that’s not entirely true. You are probably confident ENOUGH to at least do SOMETHING.

So let’s define it: Confidence, in the terms I’m talking about, is what psychologists call self-efficacy – you have the power to do something. You believe you can do it and affect the outcome.

It’s NOT believing you can do EVERYTHING. You may be confident in your cooking, but not have confidence in your business. You may be confident in your writing, but not in public speaking.

Another thing: Being confident doesn’t mean you feel confident ALWAYS.
It is NOT feeling amazing all the time. Feeling like you can do anything, feeling totally fearless.

For more about what confidence is and isn’t, check out episode 126: What Confidence is and isn’t.

You probably have enough confidence about SOMETHING, to take it and apply it to your business. Even if you don’t feel amazing all the time, you can take the next step.

Here’s the thing: Confidence is a spectrum. You’re not “confident or not confident.” Some days your more confident than others. Your more confident in some areas than others. And depending on life, and business, and the results you’re getting, you may slide around the spectrum.

In my case, I entered adulthood pretty high on the confidence scale – I worked hard, I got good grades, I made stuff happen (like a scholarship and a happy marriage). I went through bouts of self-doubt, but I pretty much never lost my belief that if I REALLY wanted something, I could make it happen. I may be slightly delusional, but this delusion let me take action that made stuff happen.

And here’s the thing: I wasn't confident that everything would be great, I was confident that I would be ok. I was confident that I could try and still be OK. I was talking to a friend with a similar background and a successful business and she said – my definition of OK was very basic. As long as I wasn’t living at home again or in an abusive relationship, I was OK.

That’s what has led me to do everything I’ve ever done in my business – to start selling yarn on Etsy when Etsy was brand new, to quit my dayjob 10 years ago, to start helping other people with their business soon after, to publish two books, to encourage my husband to quit his day job, to start a new business – it all has been based in the core belief that I would be OK. So I may as well try, right?

Then, we were hit with disappointments: infertility (which has been bubbling away in the background for a decade), we weren’t able to buy the comic book shop, I suffered my longest ever bout of depression, we had two kids we LOVED leave our home.

While we had the foster kiddos, I took a step back from work. And when it was time to step back into work, I was plagued by the constant doubt: Can I even do this?

I think a lot of self-doubt came from the period of depression – it sucked away all sense of action, of ability, of efficacy. I physically felt like I couldn’t do anything all day, my brain was foggy and it was very hard to do anything mentally, and emotionally, well I mostly just cried or felt numb. So when I was feeling better and the depression lifted…my sense of self was beat up. The depressed Tara, who didn’t have physical, mental or emotional energy became real to me. I started to believe she was me.

At the same time, I knew she wasn’t. I knew Get-Things-Done, 6 Figure Business Tara was the real me, but when I would dream about plans and goals, I was trying to imagine Depressed Tara doing it and…I couldn’t imagine it.

The basis of my confidence (which had been “I’ll be OK no matter what”) switched to “But what if I can’t do it? What if it doesn’t work out?” That hard part is, I didn’t really know this happening. My first clue was back in September when a business friend said “Oh, I’m sure you’ll be at X goal next year!” and I was like “Maybe, I don’t know” and he was like, “Wait! That is not the Tara I know.” I went back to my room and cried because my friend was right. That is not the Tara I have been.

The next clue was just a few weeks ago, when I was at a conference and the speaker asked us to think about what we wanted to get from the experience, and I realized: I want to feel confident again. I did some journaling and I realized that it’s not that I need a better schedule or a different office, I just need to BELIEVE that things are possible again. That I can work towards my goal and whether I reach or not, I’ll be ok.

The good news: Once I realized it was the problem,  I know how to get it back. I have TAUGHT how to get it back!

I’ve shared all of my story of losing my confidence with you, in hopes that you may see some of yourself in it, that if you are feeling wobbly, you’ll recognize it. Now let’s talk about how to get it back (or get it for the first time).

The first part of this is knowing yourself. If you’ve been paying attention to how you work, what your strengths are, how you work best, you’ll have a better idea of what’s going on, if you paid attention when things were going well. So that’s the first step – build your confidence from who you are. Build it on your strengths. In other words, stop paying attention to who you WISH you were and what you wish you were like. That’s going to keep you in a self-doubt spiral of constant comparison.

How I am doing this: This may sound crazy, but I make a list of my strengths. What am I good at? What do I KNOW I can do?

The next step is to take care of yourself. You’re not going to feel good if you don’t have what you need. Part of this is eating, drinking enough water, sleeping enough, but it’s also filling up your inspiration well. For me this is listening to certain podcasts (I share them in episode 248) and reading books.

Confidence comes from action. DO something every day.

If you’re waiting around to do something until you feel confident, listen to episode 131: How to Take Action, without waiting around for more confidence.

Here’s the good news: you’re already DOING things every day. Really! So write down what you want to do (be easy on yourself!) and be sure you add things that “don't count” to your To Do list. Did you feed your child? Did you feed yourself? Did you get dressed? Brush your hair! Huzzah! You are accomplished!

How I am doing this: I noticed that when I just let myself rest and didn’t do anything (or rather, didn’t mark stuff off a list), I just felt worse. It made me feel like I couldn’t do things, so everything was so much harder to start doing, even after I felt better. (It’s harder to get started than it is to keep going). What I needed was to make myself do one thing, that had a real impact, every day. And most importantly, write it down, so I had the satisfaction of marketing it off. I had fallen so far off of my planning, that I started over with a new planner (You can watch a video about how that’s working for me here).

I started feeling better about my ability to do stuff, but there was still some stuff I wasn’t doing each week, stuff I put off for, seriously, over a month. The answer? An accountability partner with the very same goal and focus. We check in by 10am each day with a list of two things we’re going to do and again by 10pm to say if we’ve done it. Just knowing someone else is waiting to hear if I did it makes all the difference. A friend of mine is super strict about her partners – if you miss a time, or you don’t do what you said you would, you have three strikes. After three strikes, you lose your partner.

Celebrate

A huge part of confidence is remembering that you HAVE done awesome stuff and you WILL do awesome stuff again. Some suggestions for getting in that frame of mind:

  • Practice accepting compliments. Don’t follow-up up a compliment with all the reasons it’s not true.
  • Better yet, remember the compliments – put them in a folder, print them out, heck, someone on Instagram illustrated her compliments.
  • Tell your loved ones – “I need help remembering that I’ve done awesome things. Can you help?”
  • List all the things you've overcome.
  • List all the things you’ve accomplished.
  • Look at these lists as often as you need to!

I hope this helps you move forward in your business! Remember to take care of yourself, take action, and celebrate each tiny step.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

237: In Conversation: Mary Roth and Joeli Kelly about goals, milestones and Starship

It’s always amazing knowing you aren’t alone in business. Listen in as two wonderful creative business owners talk about how they met their goals and milestones at TaraSwiger.com/podcast237

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You told me you'd like to meet other makers and here about their business, so by popular demand I bring you our new semi-regular series: In Conversation!

In today's conversation, Joeli Kelly, teacher and coach, will be talking to Mary Roth, the mad scientist and dyer behind Elemental Fiberworks, where you can find science-inspired yarn and fiber to geek out over.

Both women have created amazing businesses and both have been Starship Captains!

(The Starship is open right now, if you'd like to join them!) In this conversation they discuss the milestones in their business, the goals they've reached, and how the Starship helped them.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

215: Goals vs Systems: How to reach your 2018 goal

There’s a big difference between setting your business goals, and achieving your goals. Learn the difference between goals and system and how to achieve your 2018 goals at TaraSwiger.com/podcast215

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You need a goal. And a system.

What if you don't need a goal to do what you need to do? Let's talk about what a goal is good at, and not good at, and get you ready for the rest of the year!

Welcome to the second half of 2018. This is the perfect time to look at the goals you set in January and be real with yourself. Are you truly working on them? Have you made progress? What do you need in order to work on them?

Today we're going to talk about what to do AFTER you set a goal…and we're going talk about some advanced-level stuff – maybe you don't need a goal at all.

A few weeks ago a Starship Captain said, “You know, I can't really think of a goal. I feel like my business is going in the right direction, if I just keep doing the work I know to do.”

YES! That is what it's all about!

See, a goal is not the POINT, a goal is just a tool to help you get what you want.

A goal should:

  • Inspire you to kickstart work you haven't done before (or get more consistent with the work)
  • Clarify the direction you want to go, so all your actions can line up to what you actually want
  • Make it obvious what you need to do and what you need to commit to, to make it happen.

This is why not reaching your goal is sometimes just as productive as reaching it. You can learn from a goal you don't reach. Maybe you learned that your timeline or expectations were wrong. Maybe you learn you don't actually want that goal. Maybe you learn you need a different business model, or you need to work on totally different projects.

The GOAL of a goal is to bring you that clarity, to help you learn the lessons in your business.

I wrote a whole book about, and lead people through the process, of setting a goal and breaking it down into a plan because I've found that having a set goal, and then working towards it, is the fastest way to learn from your business.

Setting a goal AND creating the plan makes you:

  • Get specific about what you need to do
  • Organize your time so you can do the stuff
  • Try stuff you might otherwise put off
  • Create systems so you can be consistent in all aspects: making, marketing, photography, shipping, etc

For MANY of the makers and artists and essential oil educators that I work with, setting a goal and then breaking it down into a doable plan is the first time they've gotten serious about their business. It's the first time they've really looked at what they even want, and what they're willing to do to get there.

Without a goal it's easy to just keep reading articles, researching, wondering why people aren't buying, and then go read another article. With a goal, you have to take action (or you realize you haven't been taking action!).

And here's the cool thing about all this – after a goal gets you taking action, getting organized, creating systems for getting things done…you don't always need a goal to keep going.

In fact, the system itself can keep you reaching your next goals.

In his book How to Fail at Anything, Scott Adams, writes that systems are better than goals. Systems of action, applied overtime, bring about better results that one of goals. When you don't reach a goal, you feel bummed, but when you're working a system – every day that you do the work, you can feel great and accomplished.

What's a system?

Posting on Instagram is a system. My podcast, with it's transcript and free downloads and blog posts and youtube videos and audio version on iTunes – that is a system. I don't have a goal to put out a podcast, I have a system that gets it out consistently

Now, I disagree with Scott, because I think he doesn't address a major issue in accomplishing anything – activation energy. Activation energy is the energy that it takes to START something. What I've found in working with hundreds of women in creating the business they want is that a big, exciting, motivating goal can help you over the hump of activation energy. It can inspire you to spend that energy and move forward powerfully and quickly. A system isn't that inspiring 🙂

But after you're over the activation energy, a system is what you need in order to keep moving forward. A system about when you work, what you work on, how things get done.

Today I'd like you to look at where you wanna go in your business and your goals for the rest of the year – where would a system help make it easier?

I made a worksheet last year about staying consistent that will help you spot these places for systems. You can get that worksheet  here:

Wanna get more consistent?

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    How to listen

    • You can subscribe to it on iTunes (If you do, leave a review!)
    • You can listen to it using the player above or download it.
    • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

    Find all the podcast episodes here.

    196: What I’m reading: February 2018

    I explore my enthusiasm by reading… a lot. Learn all about the books I’ve been enjoying over the last month at TaraSwiger.com/podcast196

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    follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list with me on Facebook and find all the posts here.

    (The usual disclaimer applies.)

    What I read

    What I'm reading

    Other links mentioned

    Seattle!
    I'm coming to you next week! Join me at one of these events (click the title for details and to RSVP)

    Natural Solutions for knitters (and all crafters!)
    March 8
    Perfectly Knotty, Arlington, WA

    Rest + Roll: an essential oil Make + Take for moms
    March 9th
    Bremerton, WA

    Essential Oils 101
    March 9th
    Bremerton, WA

    Intro to Essential Oils
    March 10, 11am
    Cherry Street Coffeehouse

    How to listen

    • You can subscribe to it on iTunes (If you do, leave a review!)
    • You can listen to it using the player above or download it.
    • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

    Find all the podcast episodes here.

    191: Stretch Goals: the key to hitting big goals

    Setting goals for your creative business is a tricky thing. Sometime huge goals are super motivating, and some times they’re totally paralyzing! Learn all about the key to achieving your big business goals at TaraSwiger.com/podcast191

    Play

    Did you set a stretch goal this year?  How do you know what the right amount of stretch IS? How much is too much? What is ridiculous and what is a good kind of challenging?

    How to listen

    • You can subscribe to it on iTunes (If you do, leave a review!)
    • You can listen to it using the player above or download it.
    • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

    Find all the podcast episodes here.

    188: How to make a fresh start

    The beginning of a new year is the perfect time to set goals in your creative business. Learn all about getting a fresh start with your goals at TaraSwiger.com/podcast188

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    Welcome to the new year!
    This is the time of year when everyone is thinking about their plans and goals and what they want to create…and with that comes a big dose of self-doubt.
    “Well I've never done that before.”
    “I failed to hit a goal last time.”
    “I have never set such a big goal!”
    Today – how to start FRESH – how to move forward on your goal no matter what happened last year.

    Links I mentioned:

    How to listen

    • You can subscribe to it on iTunes (If you do, leave a review!)
    • You can listen to it using the player above or download it.
    • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

    Find all the podcast episodes here.

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