Podcast Archives - Page 27 of 32

The key to your business success

Every successful creative entrepreneur I work with has one thing in common. It sounds almost ridiculous, but science backs me up. What matters most to your business growth (and success, however you define that) is … your mindset. Do you believe you can grow or change? Or do you believe everything is stuck?

In this episode you'll learn:

The science behind why it matters
The two mindsets you can have (and which one gets better results)
How it affects your growth and success (and how to get yours right)

How to listen to the podcast:

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

The simplest marketing tool: Listening

Podcast: Play in new window | Download

The key to making your marketing effective: Talking directly to your people, about what they care about. But how do you know what they value and what will speak to them? It's super simple: Listen in.

In this episode you'll learn:

How I listened to create my best-selling product
How you can listen in (without being a creep)
What to listen for

Listening to you, my dear listeners (!), led me to create the Starship, which is now open, just until this Friday. Beam up here.

How to listen to the podcast:

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).
Find all the podcast episodes here.

What to do with design rejects? Ask Tara #2

Tammy asks:

“I do some design work for the knit/crochet toys I make. What should I
do with my “seconds” or failed design attempts? They are completed,
it's just that I'm not really happy with the way the turned out and
end up making a modified version of the same toy.

Would selling them at a discount at a craft fair devalue my other work?”

In the second episode of Ask Tara – I answer this conundrum with three options.

Don't miss an episode!

Get them delivered to your inbox here
These Ask Tara episodes will also go out to the Explore Your Enthusiasm podcast feed. You can subscribe to it on iTunes or on Stitcher (or whatever you use for podcasts!)
Subscribe on YouTube

To ask your questions, send an email with the subject line “Ask Tara” to vulcan@taraswiger.com, or fill out the form here.

The simplest business tool

Podcast: Play in new window | Download

Not everything requires a complex solution. Sometimes, you need to make a decision but you feel stuck. You're not sure what you should do and your head is all swirly. It's time to pull out my favorite business tool: a conversation.

The Starship opens next Monday for only 5 days. Get on the list here to be notified first.

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

The Time Management Fallacy

Podcast: Play in new window | Download

You do not need to get better at “managing your time.” You need to take action. This is not about getting more done. It's about spending the time on the things that matter to you (including your business!).

In this episode I'll share

Why “time management” is a terrible goal
What you should focus on instead.
How to stop wasting time
Where to find time if you're too busy already

Links:

Know exactly what to do with your own Map
Myths about Time Management
The Get Stuff Done series starts here
How to Say No

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Where to start with small business accounting – Ask Tara #1

Welcome to the first episode to Ask Tara!
Today I'm answering the question of where to start with accounting and bookkeeping for your small creative business. I share my clients' favorite accounting resources and walk you through what I do.

Resources

I use Google Spreadsheets
Wave
GoDaddy
Bookkeeping for Crafters class
Pay Yourself will teach you how to find your profit margins and break even points.

Don't miss an episode!

Get them delivered to your inbox here
These Ask Tara episodes will also go out to the Explore Your Enthusiasm podcast feed. You can subscribe to it on iTunes or on Stitcher (or whatever you use for podcasts!)
Subscribe on YouTube

Stop avoiding your marketing plan

Podcast: Play in new window | Download

How do you fit together everything you know about your people, plus your product and tools, into something that you can actually implement, and that is effective at reaching your right people? We'll cover the step by step process in this episode. We'll also talk about :

Why most makers don't have a marketing plan.
How you can stop avoiding your marketing and start taking action.
How it feels when you've got it all put together.
The results other makers have had by making a marketing plan.

We've talked a lot about bits and pieces of your marketing in past episodes:

Want to make a marketing plan you'll stick with? Join Craft Your Marketing and you'll have a finished plan by April. Click here to sign up!

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

How to Choose the Right Tool

Podcast: Play in new window | Download

There are so many ways to communicate with your people – how do you choose the one that works best for you, your business, and your people? It's easy to just use what you see other people using, which means you're competing in the exact same spaces. Instead, take the time to thoughtfully choose the right communication method and set it up so you can stay consistent and effective.

In this episode you'll learn:

The many options for connecting with customers
How to choose the right tool for you (with examples!)
The tools that work best for my clients
The tools you absolutely MUST have

Want to find which tools your customers are using? We'll cover that in my class, Craft Your Marketing. It's getting ready to re-open: sign up if you want to be notified when it does (and get some help with your marketing tools right now!):

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

What to say when “networking”

Podcast: Play in new window | Download

Does it feel awkward when you meet your potential customers? Not sure what to say or how to hand them your business card? I know! It can be weird! Last week a client asked me what she should be doing at conferences and meet-ups filled with her potential clients. She loved my answer so much I decided to share it with you!

In this episode I'll teach you:

What exactly to say at an event.
When to hand the other person your business card (it's not what you think!).
How to follow up and turn the contact into a customer.

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Talking about your work shouldn't be scary – it should come easily. Sign up below to learn more about my class, Craft Your Marketing, where you'll learn how to make a marketing plan that fits your personality and your business. Plus, I'll send you some great lessons + tips that you can apply right away to make your next networking opportunity go smoothly!

What your customers care about

Podcast: Play in new window | Download

Your customers don't care about the same things you care about. They don't (necessarily) want to hear about your tools and techniques – they want to know how it benefits them and how your product will fit in their life.

But how do you figure this out? How do you know what matters most to your customers? How do you figure out why they buy?

In this episode we will cover:

How to find the specific details that matter to your customers
How your product fits into their life
How to learn from your customers so you can become more effective

Got a question you'd like me to answer on the podcast?

Send it to vulcan@taraswiger.com with the subject line “Ask Tara”.

How to listen

You can subscribe to it on iTunes (If you do, leave a review!)
You can listen to it using the player above or download it.
Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

If you think it might be time to focus on what YOUR customers care about, Craft Your Marketing might be just the class you need! We'll talk about crafting a customer path so that you can turn one-time visitors into life-long fans of your work. Sign up below to find out more about it!