Weekly-ish notes on navigating big change

An Adventurous Life

The Adventures

Every day is an adventure. I share the view, the gratitude and the finds on Fridays – you’re invited to join in. You can find all my adventures here, or follow along via email here.

The View

Office view.

I greet the day with a cat on my head. #catsofinstagram
Making chana. #yum #vegan #whatveganseat
Spent my afternoon note-taking & brainstorming improvements on next year's version of...everything (Starship, #mapmaking, Solo Missions). #loveagoodproject

As fun as travel is, there's nothing like making your own  food exactly as you like. Butternut pasta (recipe linked on the site) & roasted brussels.  #whatveganseat #vegan

 

I am so grateful for:

  • The deeply encouraging responses to my Big Lesson.
  • The editing powers of my Number One. (I really can't say this enough.)
  • Warm woollens in cold weather.
  • Coffee.
  • Puppy snuggles.
  • Spending all week planning, writing, and creating wonderfulness for Solo Mission pilots.

A few of the recipes we made this week

 

The News: 

This week I announced my newest offering, The Solo Mission, to the email explorers. Since I didn't really say much about it here, I wanted to share a bit about it with you:

Planning and thinking about the new year isn't enough. It's not enough to  plan the best year. You have to have know how to actually follow through. You have to have a system or habit of making your dreams do-able.

And when I talk to you – crafters, makers, writers – this is what you tell me you're missing. You struggle to take action, to know if it's the right action, and to keep your momentum.
It's not enough for you to know about marketing, communication and exploration – you can't do anything with that knowledge until you have a system for applying it on a regular basis.
But on the flip side, I'm surrounded by makers who DO reach their dreams. The Starship is full of artists who reach their income goals, yarn makers who quit their day jobs and designers who become published authors.
I want to help you become one of those dream-reachers this year. 
I've taken everything I've learned from explorers who DO reach their dreams, and I've created a plan for your Solo Mission.

Here's what we know works: 

  • Define what you really want (get crazy-clear).
  • Make a map of the steps in between you + your destination.
  • Work on doing the to-dos every day.
  • Regularly review what's going well (+ what's not) and adjust your map accordingly.

But it's hard for you to keep this up on your own. Life gets in the way – you get swamped with orders, your kid gets sick, you take some time away.
My job is to make your success unavoidable – no matter what life throws at you. Although I can't make you take action, I can provide support, encouragement and just-right questions to set you back on your path, again and again.

Introducing, the Solo Mission.

Find out more and join here: https://taraswiger.com/solo-mission/
(Since announcing it, at least 1/4 of the spots have been snapped up!)

 

If you have any questions, don't hesitate to ask in the comments or via email!

My biggest lesson 2013

My Biggest Lesson of 2013: Possibility

Each year (well, since last year), I sift through my last year and look for the Big Lessons. These are things life taught me, whether I wanted to learn it or not. This year, my lesson is simple. So simple it's bordering on cheesy:

More is Possible. 

This year has been one of transformation…and while that's true every year, this year I transformed in ways I truly never imagined.  And that's just the point: You can't imagine what you're capable of. There's always more possibility, more opportunity, more to learn.
My own imagination of what's possible in any given situation is wildly out of touch with what's actually possible.

In order to convey the lesson of POSSIBILITY, I have to tell you a story. This is a story I haven't shared yet, because it's potentially triggery and full of sad parts and moments days of laying in bed crying and there's no happy ending. (There's no sad ending either. There's no ending, because it's not just a story, it's my life.)

This is the story of possibility, and how it taught me who I am.  

It begins in January, 2013,  at the doctor's office. I've made an appointment, after over 5 years of trying to conceive. The visit was disastrously brutal. I had a panic attack, a big sobbing-can't-breathe panic attack, and the doctor couldn't even begin an examination. So instead we talked.

What the doctor said was equally brutal: You need to lose weight, 20% of your body weight, in order to improve your chances of conceiving. She tested my thyroid, but other than that, my best bet to fix whatever else might be wrong was to lose weight.

This was exactly what I was afraid of.
I had no idea how to do it.
It seemed totally outside of the realm of possibility.

(Let's a stop a moment for perspective – until this appointment, it had never occured to me to worry about losing weight. I thought (and still think) I'm adorable + functional for what I wanted out of life: my husband thinks I'm sexy, my clients are delighted by my big, beautiful brain, and I  have cute clothes I feel fun in. While I had the occasional “I'm a giant” feeling around particularly tiny friends + clients, I focused my energy on body acceptance and feeling great in my skin.)

But suddenly, losing weight was  an alternative to more invasive doctor visits and just like that, I found a compelling reason to do it.
This seemingly impossible, unattractive thing (losing weight) was tied to something I was willing to work for (a kid!). I was now highly motivated to figure it out.
Whether it's impossible or not, I had to at least try.

 

My biggest lesson of 2013

So I did what I always do. I made a map. I read lots of books. I researched online.
And then I created a plan for exploration, using the system I teach. Here's how:

Identify your intention and your definition of success.
This has to be intimately related to your Big Why. Why the heck are you doing this? For me, it's about avoiding the doctor and starting a family. Boiled down even more, it's about feeling strong + capable + independent, while bringing more love + community into my life. Knowing that, I could only shape a plan that included these elements (in other words, a plan that made me feel deprived, ugly, or weak wouldn't work.)
Pay attention + accept the truth. 
You have to know where you are now, to figure out how to travel to the next place.
I started tracking my calories + my activity, not to change anything, but just to gather information of what was really happening. What I learned was surprising: it's not at all that I consumed too many calories, but rather that I didn't eat enough during the week (I often have coffee for breakfast and forget about lunch) and then was starved and ate all the things during the weekend. Without paying attention to what was really happening, I never would have recognized the changes that would truly work. This book explains why “eating less” is not the answer.

Make a plan for experimentation.
Don't just try a bunch of stuff and hope it works. Develop a plan (based on what you've learned from experts and your own experience) to put into practice what you've learned.
I found a bunch of things to try (that met my requirement for making me feel strong + capable), established a system for putting the new habits into place (just one at a time!) and tracking their effectiveness. Tracking + reassessing (using this process) is the best and only way to know what is really working.

The experiments I tried (and liked enough to continue):
– Running. I started with Couch to 5k app, but found it much easier to stick with Up + Running's 5k class.
-Bodyweight Strength Training. I really love the You Are Your Own Gym book + app. (I use the 10 week plans inside the app + never have to wonder what to do, which is really important to my sticking with anything).
– Eating breakfast and/or lunch. My not-eating-enough habit had slowed my metabolism (I was always cold, sleepy, and never had an appetite – all signs of low metabolism.)
– Giving up added sugar. I gave it up for a whole month, and while it made no difference in my weight loss, I finally stopped craving sugar at every turn. Just like with the workouts or with being vegan, I have a much easier time when I know exactly what to do and can't argue with myself.

Measure the right things.
Measuring is the key to knowing what's actually working. But your measurements have to line up with your values.
My plan was not based on results (amount of weight lost) but on experimentation – since I didn't know what would work, I couldn't measure success by results, only by information gathered and lessons learned. I considered my day/week/plan a success if I was trying new things and paying attention. (In other words, my measurement was simply: consistent daily action on my plan of experimentation.)

It worked (kinda).

I ran a 5k in May.
I'm training for a half marathon.
I'm down three dress sizes and have lost 20 lbs (half of the doctor's suggestion).
I'm significantly stronger physically: I can carry groceries, hoist my suitcase into the overhead compartment and walk all over Boston – all of which I couldn't do before.

But more than that, I learned that I was all wrong about what was possible.

About 2 months into this, I had a big epiphany: I didn't think I was the kind of person who did this. Who was fit, or active, or…physically capable of hard things. All my life, I had assumed that it was a different kind of person who could run, get stronger, take care of her body.
I believed (without knowing that I believed it) that in order to be active, I'd have to be a different kind of person. I didn't really trust that I could be ME and be this new thing.

And that's where possibility sneaks in. 

It creeps up on you:
Maybe I can do this. 
I am doing this! 
Holy cow, I did it! 

And that's why this is not a story about weight loss, but about possibility. Once I realized that I was (unknowingly) limiting what was possible, I started looking around at other areas. What did I  believe was possible for my business? For my teaching? For my family? For my day?

Rethinking what's (im)possible for me, Tara, to do if I'm still completely myself, has opened me up to a pile of new opportunities. I started teaching in association with a non-profit (and am working with a second one to plan business education for artists). I'm planning a full weekend retreat in New England . I'm teaching at the industry event for knitters/crocheters (the biggest percentage of my clients). I welcomed more people than ever before into the Starship (and I'm about to open it again). I created something for people I hadn't been serving.

Possibility wants to sneak in on you, too. 

But you've got to open the door. You have to suspend your disbelief about what you're capable of, about what's impossible in your world. You do this through exploring: exploring all the places doubt is hiding, exploring all your assumptions about your life, exploring all those things that both intrigue you and scare you a bit.I'm sure there are other things that I've assumed not me, and I intend to discover them and upend them this year.  I never in a zillion years thought I'd ever blog about health or weight loss, or even share this story with anyone. But I need to share it, in order to recognize the truth:

Anything can be a window into growth, anything can be a symbol of possibility.*

For me, this window was a health journey. For you, it might be starting to follow your dream, building a sustainable business, exploring a new artistic endeavor.

You can start letting the possibility sneak in by looking at what you've already done that you thought was impossible.

What did you do in 2013 that you believed in impossible?

PS. I'm feeling quite hesitant about sharing this…but then I re-read last year's lesson about Connection

 

*Tweet this

The Adventures

Every day is an adventure. I share the view, the gratitude and the finds on Fridays – you’re invited to join in. You can find all my adventures here, or follow along via email here.

The View

This ornament is almost vintage, made in high school I think. #tarastar
2 pies for 2 family gatherings. Wishing you sweetness & love today!
The view out front. #snow #yay
My great-grandma's fave grocery store, still awesome.
Spinning and knitting samples of mom's first roving.
Hideous dressing room, lovely bridesmaid dress.
My coworkers BOTH want to be in my lap. (That's @LindsayDrake's Sadie)

 

 

I am so grateful for:

  • Community + belonging + family
  • Decorating Mom's tree with “vintage” ornaments (the first picture is an ornament I made in Junior High)
  • The ability + resources to travel to spend time with loved ones (I'll never get tired of being grateful for this)
  • The editing + clarifying genius of my Number One. She has made this (brand-new, kinda secret) project  infinitely better!
  • Trying on a bridesmaid dress I liked. I really will wear it again!
  • Being recommended (by several sweethearts!) for an interview with a journalist! So flattering + appreciated, no matter what comes of it!

 

The Finds:

 

These are the recipes we made this week:

(With all this traveling, we ate out a lot. Or favorite: Tomato Head!)

 

The Adventures

Every day is an adventure. I share the view, the gratitude and the finds on Fridays – you’re invited to join in. You can find all my adventures here, or follow along via email here.

The View
Last nights pumpkin pie brownies turned out beautifully. So beautiful Jay packed half the pie for "work friends."  #yeahright #breakfastofholidaychampions

Tonight is Test Thanksgiving. Pie crust, pot pie filling, folding it all into hand pies. And pumpkin pie brownies (pictured here). #piecrazy #holidaysanity
Beau thinks I use too many exclamation points. #dogblocked
Amazingly delicious pumpkin chocolate loaf. Because I'll make anything pumpkin, anything @isachandra says.  #whatveganseat
Oh dear. English Paper Piecing templates somehow came out of printer, onto my paper cutter and into my hand. After only 3 days of obsessively reading every blog post ever written about them. #followyourenthusiasm #epp @craftypod & @thezenofmaking are dang

 

I am so grateful for:

The Finds:

“Gratitude is giving up all hope for a better past.”

It got me thinking. What would happen if you gave up hope for a better past? I work with people with really awful pasts: abusive childhood, cancer diagnosis, chronic illness. (Yes, we work on businesses, but all this comes up and informs any new adventure.) So I bet you have a past that you spend some time wishing was better. What would happen if you gave that up? If you stopped going over and over the things that went wrong, the people that hurt you, all that you missed out on? How much simpler would your present be?

 

  • Craft Friday! A great idea from Beverly, let's make instead of buy on Black Friday! (I'll be snuggled up with family, so crafting is inevitable!

 

  • If you're dealing with your worst case scenario (cancer, divorce, parental illness), Vanessa will help you unlock your inner Sensei, figure out what help you want and need, and then get bold enough to ask for it. She just opened these sessions, and I made her promise to raise the prices SOON, so grab one while it's ridiculously affordable.

Since someone always asks, these are the recipes I've made this week:

You can find everything I plan to make and do this season here on Pinterest, and all of the vegan recipes I plan to or have made here

 

Need a better plan for your holiday cooking and making? Holiday Sanity can help! It closes in just one week! 

The Adventures

Every day is an adventure. I share the view, the gratitude and the finds on Fridays – you’re invited to join in. You can find all my adventures here, or follow along via email here.

The view

Why yes, we did install a new car stereo system.  By ourselves. #SwigerTeamFTW

I have washed the dog, the laundry, the dishes and baked a bubbly #vegan apple crisp. I can haz pjs & book now?

It's a day for bright tights, lots of writing and a free fancy coffee from my barista. #happyworkday

 

I am so grateful for…

  •  Inspiring conversations with people doing fantastic things.
  • Planning my own holiday wonderfulness.
  • Writing flow
  • Being part of an awesome team- we installed the new car stereo on our own. We're amazing! (It plays podcasts in the CAR. Magic!)
  • The sudden burst of quilting-making obsession. I might make this. For a Christmas gift.
  • The effects of Holiday Sanity (like this.)

 

The finds

 

What adventures did you have this week?

 

 

 

 

The Adventures

The view

Every day is an adventure. I share the view, the gratitude and the finds on Fridays, and you’re invited to join in.
You can find all my adventures here, or follow along via email here.

Today's favorite tree! #yayfall #foundwhilerunning
Stella doesn't mind me writing...as long as I don't want to use the mousepad.
The view from today's hike: all of Johnson City.

I am so grateful for…

  • My yearly tradition of picking “favorite” trees became a mini-series of photographs. I am so glad I captured these fleeting moments (all tress pictured are already bare!)
  • I just can't get enough of hearing your Holiday Sanity stories.
  • My town's ONLY coffeeshop has been closed for repairs so I've been working out of the library. It's beautiful, quiet, with abundant  plugs.  (I'm also thankful that the coffeeshop reopens tomorrow so I can return to proper caffeination levels!)
  • Wool provided me with hours of that delightful lost-in-a-novel feeling.
  • My writing project is going splendidly – I finally have a clear vision of what I'm creating.
  • I went to my first ever write-in and I actually spoke with humans! A major achievement for this introvert!

The finds

  • I love reading about Abby and Kim's internal rules for adulthood. It certainly got me thinking about my own rules, and difference between stated rules and unstated (but accepted) expectations.
  • If you want to start selling digital sewing patterns, you gotta read Abby's new book. She sent me a copy and after a quick skim, I can attest that it has everything you need to write the pattern, make it available online, and launching it to the world!
  • Amy's once-a-month Floating Gallery closes TODAY. Get your geek-loving art here.
  • Stacey of Fresh Stitches shares her thoughts on making gifts for those who will appreciate it + Xiane of Three Ravens starts on her own Holiday Sanity adventure. Do you have a Holiday Sanity story? I'd love to hear it!

 

What adventures did you have this week?

 

 

The Adventures

Every day is an adventure. I share the view, the gratitude and the finds on Fridays, and you’re invited to join in.
You can find all my adventures here, or follow along via email here.

The view

Today's office: the big window at the library.

Finally cold enough for tights, sweater, shawl. #yayfall

Philly cheesetofu sandwhich & mac+cheese (cashew) = best Saturday lunch ever. #becausejayisthebest #vegan #whatveganseat
GREAT mail day! Got #veronicamars stoic herd& tshirt AND my #TNNA teaching contract!

My (current) favorite tree. Yes, I pick favorites. And I drive around to check on them. (I do this in the Spring too)

I am so grateful for…

  • My library. While my usual workplace (coffeeshop) undergoes renovations, the library is a lovely place to work (all outside photos are from the library! Isn't it lovely?) Also, the librarians are great, and my favorite one is a knitting Dr. Who fan. (!!!)
  • The gorgeous color everywhere I look.
  • Feeling powerful, by dealing directly with something I'd been avoiding.
  • The possibility of my NaNoWriMo project (not a novel)
  • This short email from a live workshop student: “This is the best thing I’ve done for my business!  I appreciate your insight, the worksheets, and your insistence that this must be done.”
  • Tomatoi.st – it's keeping me focused and reminding me to stand up every once in a while.

The finds

 

 

(click through to see the video)

 

What adventures did you have last week?

 

6 thoughts on the New Domesticity

 

6 thoughts on the new domesticity

This weekend I read Homeward Bound: Why Women are Embracing the New Domesticity, and the short version is: I liked it! It knits together some threads of our current culture that I hadn't really put together – the rise of: “handmade”, lifestyle blogs, Etsy, foodie culture (organic, homemade, free range), and attachment parenting and contextualizes them in the economic reality my generation of college-educated, woefully underemployeed peers experience.
Here are some of my thoughts as I read:

1. This book is not about an individual lifestyle, but about a cultural phenomenon.  I had to remind myself of this a few times because it's odd to read the very first book about my generation and the movement I've been a part my entire adulthood. It's odd to find that it's not just my little underground society of makers – but it's a huge sociological shift. Not everyone interviewed is representative of myself or the makers I work with…but it's not about me. It's about the bigger picture, and the author really does a great job of painting the bigger picture, covering massively successful bloggers and I've-never-sold-a-thing Etsyians, homesteaders and attachment moms.

 

2. Lifestyle blogs featuring domestic pursuits + the success of some Etsyians set wildly unrealistic expectations. From the jewelry artist who lists a few things on Etsy and is disappointed when nothing sells, to the blogger who thinks she can run a profitable business while “staying home” with the kids, to all of us who look at the perfectly appointed (and clean!) homes and the massively prolific quilters, knitters and writers and think “I'm just not doing enough!” – the internet is warping idea of what real people DO and what we SHOULD be doing.

This bums me out because it takes something that some people are genuinely passionate about and turns it into a measuring stick for other women, who have no interest in it. I want to hug you all and encourage you to follow the thing the makes YOU happiest – if that's Thai takeout + marathon quilting sessions – go for it! If it's home-crafted meals (and no time to craft) – go for it! The bloggers you love, and small business you admire are NOT doing it all (trust me, I've seen their houses) – so you don't need to either.

(I've written more about this here and here.)

3. “The importance of financial independence often seems to get lost in our eagerness to ditch our boring jobs or pursue our passions.”

I was thinking this over and over as I read stories of women who left the workforce to pursue homesteading or housewifery (their word!), so I was delighted to read the author state it plainly in the last chapter. Being raised by a single mom and spending years as the unintentional “breadwinner” in the family (yes, even after quitting my boring job), I can not stress how important financial independence is for everyone (men and women!). Your spouse is an absolute gem, but what will happen if they (or you, if you're the bigger earner) get hit by a truck tomorrow? What if he gets downsized? Do you have the skills to care for yourself and your family for the next 4 decades?

I am deeply devoted to helping artists, makers and writers create financial independence for themselves. This is why I focus on defining success, creating plans, and building a sustainable business (one that you can keep doing for years). It's not enough for you to quit your day job or do what you love, you have to be able to keep doing it, no matter what life throws at you. (And having a traditional job is a fantastic way to keep that kind of security, while you build something else.)

4. “Opting out” of having a career is NOT the same as opting out of the traditional workplace. I was disappointed that the author seemed (especially in the blogging and Etsy chapters) to conflate the two. Just because you leave an office job doesn't mean you can't build a career for yourself. In fact, it's what I've spent the last four years doing – building a career as a teacher and a writer. This would be impossible in a traditional job given my French degree and the options available in my small Southern town.

5. Thus, being a “stay at home mom” is vastly different than being a “work at home mom.” Some mommy bloggers and certainly Etsy's messaging pretends that it's all the same thing, and that building a bill-paying blog or business can be done easily during nap times. This is another one of those unrealistic expectations. I'm not saying you can't build a business that allows you to spend more time with your kids, only that the two require prioritizing two different sets of tasks. And depending on the age + needs of your kids, the age + needs of your business, you'll choose one over the other at different times. (In other words, you may get childcare help, or choose to build your business slower).
You're not a failure for doing so. In fact, all of the successful bloggers and business you admire are doing the same thing. The book refers to Dooce as a “stay at home mom”, but she's quite clear that she works full-time, in an office in her own home. I love this post, from a mommy blogger who comes clean about the help she has in order to work full-time.

This issue comes up a lot when I lead Pay Yourself  – women take a good look at their profitability and their scale and then they spot what needs to change, or what they prefer to prioritize (sometimes it means they stop building their craft business, and they find something else that suits their family situation better).

6. The food you cook, the home you decorate, the way you parent, the job you do, the passion you follow – it is not a measure of your moral worth. {Click to tweet this!}

I want to tattoo that on your forehead. Don't let society, even a DIY-celebrating society, tell you have to do something to conform – whether it's shopping at Wal-Mart + eating meat or it's shopping at the farmer's market + being vegan. Choose your own definition for success for your family and focus on that. Let yourself obsess (in the fun way!) over what you care most about and give yourself a free pass on doing everything else.

 

In case you're curious, my own brand of New Domesticity looks something like the picture above: I knit + watch TV or read while my husband prepares massively fancy vegan dinners (check 'em out on Instagram)…on the weekends.  I quilt while he watches baseball. Jay does all the grocery shopping, and I do most of the dish-washing. We split all other domestic chores, usually on Friday nights (literally: I make a list of everything that has to be done and we each pick half of the things on the list). If it's not Friday, the house is as messy as it is. I bake when the urge strikes.

We both work full-time, Monday – Friday, 8:30-4:30. (I could work whenever, but this is when I work best and it gives us weekends and evenings together.) We eat a lot of weeknight dinners of bean dip or spaghetti (store-bought sauce + noodles, maybe with homemade vegan “meatballs”) or homemade veggie burgers.

If I were defining our Ideal Domestiticity it would value equality – in housework and in passion-following and in financial decision-making. We value small and local over big and corporate, but we get nearly all of our clothes from Target. We value homemade but we equally value rest and time to pursue hobbies…so if “homemade” means hours of unpleasant work, forget it. (This shifts on a daily basis. Sometimes homemade pie crust sounds like fun, and sometimes it sounds like torture.) And above all, we remind ourselves (ok, I ask Jay to remind me) that our choices in the domestic sphere do not indicate our worth as humans. 

 

 

The Adventures

Every day is an adventure. I share the view, the gratitude and the finds on Fridays, and you’re invited to join in.
You can find all my adventures here, or follow along via email here.

The view

The happiest table at the farmer's market. #yayfall

I can't stop myself from taking leaf photos. #iloveautumn #foundwhilerunning

Gorgeous morning run. #foundwhilerunning (I officially started training for a 1/2 marathon.) #eep #6monthsaway

Yesterday's amazing apple crumble. (Very little left today.) #vegan #whatveganseat. Recipe from @isachandra (link in her profile)

I am so grateful for:

  • The opportunity to teach through Handmade in America. I have met so many amazing, delightful and creative entrepreneurs these last 3 weeks.
  • Cool, sunny runs
  • Autumn is really, truly here!
  • New brakes + new insurance for the car. It isn't glamorous, but it feels fabulous to feel safe.
  • Roasted butternut!
  • The invitations sparked by my request.
  • Lovely thank-yous of local wrestlers when I made them an entrance.
  • Apple crisp! (this one, with brown rice syrup+ maple syrup replacing the sugar)
  • Big shifts and tiny steps towards the Next Thing

 

The finds

“no baby, if you’re going to create

you’re going to create whether you work
16 hours a day in a coal mine
or
you’re going to create in a small room with 3 children
while you’re on
welfare,
you’re going to create with part of your mind and your body blown
away,
you’re going to create blind
crippled
demented,
you’re going to create with a cat crawling up your
back while
the whole city trembles in earthquake, bombardment,
flood and fire.

baby, air and light and time and space
have nothing to do with it
and don’t create anything
except maybe a longer life to find
new excuses
for.

3 Things I’ve learned from teaching 5 workshops in 2 weeks

3thingsivelearned
Over the last 2 weeks, I have taught 5 live workshops to over 75 students in two different states.3 workshops were in partnership with Handmade In America, at North Carolina community colleges. The other two were in partnership with friends + students in Boston, MA.

It wasn't planned, it just happened through a fluke of scheduling, but this packed schedule was the best thing for me. You see, just a few months ago, I was nervous about teaching live, to an audience that didn't already know me. But this total immersion in live teaching, new students, and  unknown venues has cured me of any stage fright I ever had. (Have I told you that the entire reason I didn't go to grad school and become a French Professor as planned was because I couldn't stand up in front of the class without puking? Yeah, it's ironic.)

 

Creating "market your class" workshop for Cabot St Studios in BOSTON! #cantwait #mapmaking (details on site)

Along with becoming a braver, more adventurous teacher, I've learned three big lessons that I don't want to forget.

  1. It's not about me, Part 1.

    I've created a lot of content in the last 3 years of writing about business and I've systematized how I think about businesses. (I have a system for turning your ideas into action, a system for creating a sane holiday, a system for improving your profitability, a system for your overall marketing).

    But the most valuable thing I can offer is the experience of everyone else. You see, I'm in this unique (and delightful) position of having talked to, worked with, or worked in hundreds of small businesses. My own experience running a handmade business pales in comparison with all I've learned from working with a copywriter, a retailer, a tech start-up in addition to what I've learned in hundreds of solo-sessions with smart and successful artists, authors and makers, mixed with the deep conversations I've had over coffee with friends and strangers about what works for them. This massive database in my head (and my connection-spotting superpowers) allow me to answer student questions with real-life examples of what's worked for someone in a similar situation. (From knitting-book launches, to magazine submissions, to press releases, to finding more profit, to changing your business model drastically – my students, clients and friends have done it all.) It's not about me, it's about what works for individual situations. The longer I do this, the more individual examples of success I amass + the quicker I can give you examples of what worked for someone else (and brainstorm ways to morph it into something specific that will work for you.)

  2.  It's not about me, Part 2.

    Two years ago someone told me that their favorite part of my classes were the massive amounts of worksheets that I make you ask you to fill out. Hearing that shifted everything – it completely changed the way I was writing the book (it's more of a work-book than a reading-book). When I teach a live class, I'm actually doing very little teaching. Instead, I'm presented some ideas and then forcing asking you to work with them by applying it to your own business. Instead of using live events as an opportunity to spread my own ideas, I think of workshops as giving you the time and space to work though an aspect of your business. Because let's face it, most of us do not put into practice what we learn. We just file it away for “when I'm not busy” and then never get to it.

    It's not enough for me to talk at you about business (or life) principles, I want you to start putting it into practice and shape it to fit your situation, right now. So I regularly stop and say, ok, fill out your own answer to that question on page 5. And this is by far the biggest aspect I get feedback on. People love the worksheets. And they love that I gave them two hours to think deeply about their business.

  3. Everyone has the same questions.

    You really, truly are not alone. The  HIA workshops have included a huge range of students – from party planners, to new bakery owners, to massage therapists to personal stylists.

    And everyone of them has the same questions:
    What do I do next? (This is usually answered by breaking down your big goals into actionable steps)
    How do I find more customers? (The answer is usually somewhere in the message-creating process – either by clarifying who you you serve or what the benefits are.)
    Am I doing the right thing? Should I even be trying this? How do I know if it's going to work? Is it my fault it's not growing faster?

After every new adventure, I like to take a few moments to reflect back on what I've learned (I remind Starship Captains to do this every month!).

What about you? What have you learned from your last adventure?

 

cross_stitchesWant to attend one of my live workshops? 
I'm now planning my 2014 tour. Find out how you can help here. (First stop: TNNA in San Diego in January!)

 

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