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Month: February 2016

Fit all of your marketing pieces together

Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn: What most people are doing wrong with their marketing How to make your marketing both easier and more effective An example, from a real student, of fitting it together.

Play

Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn:

  • What most people are doing wrong with their marketing
  • How to make your marketing both easier and more effective
  • An example, from a real student, of fitting it together.

Remember – we're going to be diving deep into this TODAY in the webinar. Register here.

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

How to fit all of your marketing pieces together

Blog. Twitter. Instagram. Facebook. It can be overwhelming to figure out how to fit all these little pieces together into one cohesive marketing puzzle. Let's talk about how to do that, on TaraSwiger.com.

Blog.
Twitter.
Facebook.
Instagram.
Pinterest.
Emails.

How are you spreading the word about your work? How are you connecting with possible customers? If you’re like nearly everyone I work with, you’re using quite a few tools, but you feel like you should be using EVEN MORE – like you can never do enough or be in enough places.

This week on the podcast I’m sharing the story of how I helped one of the Starship Captains fit her marketing puzzle together. While I was broadcasting it on Periscope (I record and broadcast these a whole week early – follow me there to catch it early!), I got comments saying: OMG, I need to do this for my own business! I need to piece it all together.

So I’m super happy to announce that I am teaching exactly this, tomorrow! In a webinar with TNNA (The National NeedleArts Association), we’ll cover your newsletter, blog and social media and come up with a plan for fitting them all together. (Webinar = online workshop, that you can attend wherever you are!)

If you're in the yarn world (you have a yarn shop, you make yarn, you design with yarn), this webinar is for you. We're going to address how to fit your blog, newsletter, and social media together into one EFFECTIVE puzzle, that brings customers to your door.

You can register here:

http://www.tnna.org/events/EventDetails.aspx?id=773927

Once you register, tweet me and tell me your questions – what do you hope we cover?

4 steps to sound like a human, connect with your customers (and sell more stuff)

Do you feel nervous about sharing your work on social media or your blog? Do you worry about sounding too sales-y and end up sounding too much like a robot? You're not alone. Welcome to Explore Your Enthusiasm episode 94, with me Tara Swiger In today's episode you'll learn: Why it's important to sound like a human online The two mistakes people usually make with social media 3 steps to sound like a human and connect with your customers (without getting too uncomfortably personal). Listen in at TaraSwiger.com/podcast94/

Play

Do you feel nervous about sharing your work on social media or your blog? Do you worry about sounding too sales-y and end up sounding too much like a robot? You're not alone. Welcome to Explore Your Enthusiasm episode 94, with me – Tara Swiger.

In today's episode you'll learn:

  • Why it's important to sound like a human online
  • The two mistakes people usually make with social media
  • 3 steps to sound like a human and connect with your customers (without getting too uncomfortably personal)

 

How to listen

Find all the podcast episodes here.

Join me for Midwest Craft Con!

Join me in Ohio February 19-21 for Midwest Craft Con! I'll be teaching two awesome business workshops alongside some really fantastic presenters + teachers. Learn more at TaraSwiger.com.

I'm so excited to be teaching at Midwest Craft Con this week! I'll be heading back to my home state of Ohio for a whole weekend of businessy goodness.

The Details:

The organizers of Midwest Craft Con are bringing in 20 craft business experts from all over the country to Columbus, Ohio, to talk about legal and financial considerations for creative businesses, share wisdom on publicity and marketing, and discuss life-work balance, goal-setting and community.

I'll be teaching two courses on Saturday: Make a Marketing Plan and Craft Your Customer Path. There's a fabulous lineup of instructors who will be filling in the rest of the workshop time over the weekend, so you don't want to miss this!

Midwest Craft Con takes place this weekend, February 19-21, 2016. Tickets are only on sale through TODAY – February 16, so click here to get yours now! You can purchase a full weekend pass or just pick one day to come – it's up to you!

Learn more about Midwest Craft Con…

Will I see you in Columbus this weekend? Leave me a comment if you're going to be there, and be sure to say Hi!

 

The Difference between Arrogance and Confidence

There's a difference between arrogance and confidence, and your confusion about the two might be hurting your business. Today, inspired by the participants of the Biz Confidence Challenge, we're going to talk about the difference between being arrogant and being confident in your business and your product and why it's important for you to be proud of your work. Listen in at TaraSwiger.com/podcast93/

Play

There's a difference between arrogance and confidence, and your confusion about the two might be hurting your business. Today, inspired by the participants of the Biz Confidence Challenge, we're going to talk about the difference between being arrogant and being confident in your business and your product and why it's important for you to be proud of your work.

You can join the totally free 6 week Biz Confidence Challenge at TaraSwiger.com/bizconfidence + you can participate in the community by using the hashtag #bizconfidencechallenge.

 

How to listen

Find all the podcast episodes here.

What I’m reading: February 2016

Join me for an informal book club! A list of all the books I've read in February, and what I plan to read next. From businessy goodness to classic lit to comics! More at TaraSwiger.com

 I follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list in the comments and find all the posts here.

What I read

  • Year of Yes, by Shonda Rhimes. This is one of those books I've been thinking about since I started it. I'll be revisiting it for sure. If you need to feel bolder to take big action in your life or biz, read this. Now.
  • Furiously Happy by Jenny Lawson. Laugh out loud funny. Check out The Bloggess and if you find it hilarious, read this book.
  • So You've Been Publicly Shamed, by Jon Ronson. What happens to people who are the publicly shamed by Twitter, who become “trending topics” because of their stupidity or honest mistake? Ronson finds those people and talks to them. I kinda live in fear of the internet turning on me, so I found it strangely comforting.
  • Alias, by Brian Michael Bendis. If you liked the Netflix show Jessica Jones, you gotta read this. This comic is SO much more than the one storyline in Jessica Jones and is even better (and I really loved that show!) {Note: I read the Omnibus, from my library. But if you don't want to commit to that, start with Volume 1. Better yet, request it at your library!}
  • Searching for Sunday, by Rachel Held Evans. The story of a girl who was raised Evangelical (like me) and slowly realized she needed to find a new tradition.
  • Hunger Makes me a Modern Girl, by Carrie Brownstein. Oh man, I read this book because I loved Sleater-Kinney and this book delivers. Carrie is a beautiful writer. I was totally blown away by the first few chapters.
  • Wildflower, by Drew Barrymore. I just now realized this month was full of autobiography-ish type books. As much as I love Drew, this suffered from being read right after Brownstein's book. It wasn't as beautifully written, but did manage to dig a bit deeper into specific stories. I read it in a day, so it was definitely enjoyable!

What I’m reading

What I read last February.
And in February 2014.

What are you reading?

Inspiration isn’t enough.

Inspiration isn't enough. In fact, on its own, it can be dangerous. Today we're talking about the power, magic, and challenge of Inspiration. Listen in at https://taraswiger.com/podcast92/

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Inspiration isn't enough. In fact, on its own, it can be dangerous.
Today we're talking about the power, magic, and challenge of Inspiration.

Inspiration is wonderful. It feel GREAT while you're feeling it, right?

But then: What?

What comes after Inspiration?

To join the (free) Biz Confidence Challenge, head here. 

How to listen

Build your business, grow your confidence.

bizconfidence

How do I keep my self-doubt from holding me back?
How do I move forward even when I don't feel like it?

These are the questions we all come up against, especially as we start to do something new and challenging, like starting or growing a business based on our creativity.

The answer is: Confidence.

Not “just force yourself to do it.” Not “just wait until you feel ready.”

The answer is: Identify the doubt, build your confidence in that area, and then move forward, bit by bit.

Oh, I know, it's more fun to focus on the tactical stuff, like growing your Instagram followers or learning Periscope, but remember, none of the tactics (and no amount of followers) will matter if you don't know where your business is going; and beyond that, none of the tactics in the world matter if you don't DO them.

When I talk to makers about their businesses (and when I look at my own), what I discover 99% of the time is that we all know a BUNCH of stuff we COULD do, but we feel held back from actually DOING it.

To be totally honest, I know about a million things I could be doing for my business, but I don't do them because… I don't have the confidence.

An example: Recently a friend (who is in the industry and knows a lot of great people) sent me a request from a journalist looking for an expert in exactly what I teach. And I hesitated to reply to it, for over an hour, because I thought: I'm not an expert enough.

I finally did it, but afterward I realized how much a lack of confidence could have cost me in that moment, and how much it's cost me over the life of my business.

I bet, if I asked you to, you could tell me a similar story in your own business, from just this month.

So I ask: What would less self-doubt and more confidence do for your business? How would you act? What would change?

In a recent podcast episode, I lay out 7 ways to defeat self-doubt (and build your confidence), but just knowing these things is different than DOING them. Doing them takes time, and focus, and dedication.

So let's do it, eh?

Let's take the actions, together (because, yeah, I need it too).

Over the next 6 weeks, I'm going to challenge us both to take one action, each week, to move forward, build our biz confidence, and step into our own awesomeness. And I’ll be playing along too, and sharing my own progress.

Here's how it'll work:

Each Monday, I'll post a challenge on Instagram. (Be sure you're following me!) This will be one action you can take during the week, that will build your confidence. When you complete the challenge, snap a picture and share it with the hashtag #bizconfidencechallenge (I’ll also email you this challenge, as I know you may not be on Instagram!)

Each Friday, I'll send a lesson to build on the challenge and explore it deeper. Sign  up here to get them!

I'll post a discussion thread on the Facebook page (be sure you've liked it, and that you like a few posts, so Facebook actually shows it to you!), so that after you've read the lesson, we can discuss your experience with the challenge and what you've learned.

These confidence-building lessons + stories will only be available to email subscribers, so if you'd like to share it with friends, please tell them to sign up here! (And don't forget to sign up for yourself, too!)

Are you in?

Ok! Here are the steps you need to take:

  • Be sure you're following me on Instagram
  • Share this page with your friends
  • Like the Facebook page and join the discussion.Answer the question here: What specific action has self-doubt kept you from taking, in just the last month?
  • Take a picture that represents something you'd do in your biz, if you had more confidence.
  • Share it on Instagram and tag it #bizconfidencechallenge.