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224: How I dramatically simplified my business

If you’ve been in business for awhile, it might be time to do a spring (or autumn) cleaning. Learn how I simplified my business at TaraSwiger.com/podcast224

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I dramatically simplified my business this summer. Today I'm going to share what I did and more importantly, how you can simplify your business in just a few questions (but a lot of heavy thinking).

As you know if you’ve been listening for awhile, we’re getting ready to become foster parents and one way we’re preparing is by getting very clear about what our priorities are.

Now, before you start worrying, my business is a big priority. Not only because it pays 100% of our bills, but because I LOVE IT. I love the podcast, I love helping you guys, and I love what I do.

But, over the 8 years since I started creating my courses and books, my site has just kept expanding and expanding and I have kept added new stuff (something every 6 months or so!) without editing anything down and looking at it all in one go. So if you’ve been business in a while, your business might need a spring (or autumn) cleaning as well! I’ll share what I simplified my business into and will suggest some questions that can help you simplify if you need to.

My mission: Help women make empowering decisions in their income, their enthusiasm, and their emotional help.

First, I identified my favorite bits + my long term goals:

My mission means I really just want to do two things:

  • Helping people build businesses (Starship and mentoring through my doTERRA business)
  • Helping people take care of themselves via emotional wellness.

I most like to:

  • Write
  • Talk
  • Create community and culture that encourages support and friendliness.

Second, I got  clear on what are the BEST ways I can do those things:

(I did this with the help of Joeli, of JoeliCreates.com, who does 1:1 sessions if you need some clarity.)

  1. Podcasts allow me to communicate important, helpful stuff clearly
  2. Instagram gives me interaction and connection and allows me to provide daily bits of encouragement.
  3. My classes are MOST helpful when they build on each other, when you're focusing on what matters, as opposed to one-by-one, so I put them together in the Starship Program.
  4. Community is my favorite place to be and let's me go deeper with clients. I have the Starship Community to help makers and artists and students in the Program, and the Enthusiasm Builders community to help people who have wellness based businesses with doTERRA.
  5. I'm still working on the best way I can help people take care of themselves, via essential oils (ie, in-person classes, webinars, FB groups, etc). I'm measuring the impact, both in the moment and ongoing. So far in-person classes and video consultations are the best, but I'm still experimenting around this.

Third, I stripped all my offerings down to the work that does the two things I want to be doing (helping women build businesses, and take care of their emotional wellness):

  1. The podcasts encourage people, for free. Explore Your Enthusiasm helps you in your business, Take Care of Yourself does it in your self-care. So I do them and then have a system for sharing them (on iTunes, YouTube, Facebook, Instagram)
  2. You can get my classes and my help via group coaching inside the Starship (not open now), and that's it – you can't buy my classes separately anymore (because I'm stripping down to what's most effective)
  3. I don't sell books from my website anymore. My books are the easiest way to get started working on your goals or your marketing, but ME shipping them is the least effective way to get them to you. Amazon is super efficient.
  4. Only 1:1 consultations (which are free!) to help you make a daily plan for self-care and emotional wellness, using essential oils.
  5. Workshops and group coaching for people building a doterra business.

The even more boiled down version is this: I just do a few things now: Podcast, IG, consult with people about self-care and help people build businesses via group coaching – either in SS or for their doterra business.

Questions to ask yourself to simplify, re-calculate your path, or just get some clarity:

  • What is your mission? (Who are you here to help? How do you do that?) (Learn more about your Mission here)
  • What do you long term want to be doing?
  • What actions do you most like?
  • What are the specific ways you do that?
  • What are the most EFFECTIVE ways you do that?
  • What can you let go of to focus more that?
  • Is this guiding you towards where you want to go?

I hope these questions help you simplify your business and I hope you enjoy all that I’ve got here at TaraSwiger.com.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

187: How to plan for what you really want in 2018

New Years resolutions are always tricky, especially when you have a creative business. Listen to this episode of Explore Your Enthusiasm to learn how to plan for what you really, really want out of the next year at TaraSwiger.com/podcast187

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New Years resolutions are always tricky, so in this episode we'll be talking about how to plan for what you really (like, REALLY, REALLY) want out of the new year.

Previous New Years Episodes:

Learn more about WHY planning matters in your business in this Free masterclass. Click here to join! 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

183: How Emotions are Made (and how that impacts your business)

Feelings, both positive and negative, are part of being human. But when we try to deny or ignore what we’re feeling, our feelings can really mess up our creative businesses. Learn all about how to not let what you’re feeling mess with your creative biz on this episode of #ExploreYourEnthusiasm! Listen in at TaraSwiger.com/podcast183

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Think about all the decisions that are impacted by your emotions:
Doing a scary thing, you feel fear – is this a sign you shouldn't do it? Getting a grumpy email from a customer – do you react with anger? Or with shame? How does that impact the email you send in response?

Emotions are part of a healthy life, and I'm a big believer in FEELING your feelings, not just shoving them down or ignoring them. They can shine a light on what's going on and what you need to do or stop doing.

Because when they're ignored, or when you act on them unthinkingly, you can really mess up your business! You can lash out or hide or give up entirely, depending on what your emotions tell you.

Links I mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Coffeeshop Clarity

I'm sitting in the coffeeshop.
(Really, right now, this isn't a metaphor)

The barista, the who actually gets what I do, comes up and starts talking to me about work. His wife is a knitter.

I see the guy next to us keeps looking up, interested.

When the barista walks away, John introduces himself. His wife wants to start selling her self-designed handbags…where should she start?

We talk for nearly an hour, I point him towards some resources. I walk him through the steps.
We both turn back to our laptops feeling excited, exhilarated, happy to have made a connection.

And I started writing this, not sure where it was leading.

But I know that this experience, this moment of helping someone, of bringing hope and independence and direction is My Truth.

It is what I love.
It is what I love to do.
It is clarity, purpose, truth.

And I wanted to remember it.
For when I feel uncertain.
And I get wobbly.
And I wonder why in the world did I take this on?

I want to remember this moment. And all those little moments I have with my clients and in my classes and just anyone who asks for help.

I bet we all have these moments, these perfect distillations of why I do this clarity. A moment where everything feels on and right and clear.

Remembering these moments and sharing them can be a powerful motivation to keep going.

So I'd like to know: what was your most recent moment?