Weekly-ish notes on navigating big change

An Adventurous Life

The adventures

Welcome to a new little weekly thing I'm starting, in an effort to bring more of my real self, my every day life to this space. Each Friday I'll share pictures (from Instagram), my favorite links (I usually tweet them), and whatever else I think you'll like. This is totally inspired by Colleen and Elise*.

 

The view

I started an email to @kpwerker, paused for a fortune cookie...

This doe came shambling through the yard while I drove into my driveway.

My gift to baby Drake: onesies embroidered with lyrics his mom & I sang along to (the Indigo Girls cd I bought her as a bribe, the Dasboard concert we went to)

Making...a book of all the things I love this summer

I saw the AC repairman's face & for the 1st time, I realized: I have a LOT of fiber art.

My fortune, an unexpected deer, onesies with lyrics from concerts the mom + I went to, a photo-book of things I love, just a bit of the fiber in my living room.

 

The words + places

The finds

  • This article in Fast Co. about why Millennials don't buy stuff is very encouraging for making things with meaning.
  • My favorite new music video (and I don't have cable, so I pretty much don't know anything about any other music videos)
  • I just love this conversation between Sarah + Ronna about faith and how it fits into our online conversations
  • A great video on framing embroidery, from Sublime Stitching. I plan on doing this, this weekend!

*Elise's blog is the first new one I've found (and become addicted to) in a long, long time. She's a fabulous example of a creative entrepreneur who share's her Elise-ness and thus, attracts her Right People.

 

 

That's it for me, but what about you?

What adventures have you had this week?

 


This is not about getting more done.

this is not about getting more done Donuts have nothing to do with anything

Do you ever end the day with frustration that you didn't get more done? Even if you marked stuff of your list, it just wasn't enough. You sat at the computer, or dye pots, or jewelry table for 8 hours and yet…you just didn't get everything done.

Yeah. I hate that feeling.

I mean, I really hate it. It ruins everything. It makes me grumpy in the evenings. It sucks momentum away from projects. It totally kills my enthusiasm.

To avoid it, I tried to do more. I tried to beat back that I-didn't-do-enough feeling with doing more. I played its game. I accepted that the feeling meant something, that it was objective, and that I wasn't doing enough.

I put more on my list, tried to figure out how to get more done in the time I spent.
But that didn't fix anything.

It was exhausting and not very much fun.
And it looks a lot like a day job, which I left, to work for myself.

Something has to change. And just as soon as I acknowledged that it wasn't me that needed to do more, it's that judgement, the “I didn't do enough” at the end of the day that had to change.
I don't need to get more done, I need to stop staring at the screen when I'm not getting anything done.
{Click to tweet this!}

This isn't about taking breaks so I'm more productive, it's about changing the standards.
I'm not seeking productivity, I'm seeking fun. I'm seeking fulfillment. I'm seeking that feeling where I'm satisfied with what I did, that I believe I'm enough, that I'm not holding myself to some ridiculous standard.

 

It's not about the productivity

Productivity is about getting more done. About making more products, more money, more connections, more traffic, more followers. And it's enticing, because you know you do need to grow those numbers, get stuff done, make connections. Getting stuff done become the highest priority. So you fill in your time with getting stuff done. It doesn't matter if it's the right stuff, or the effective stuff, you just try to get more and more done each day. But getting more done for more's sake won't get you anywhere. And it'll leave you tired, and bored, and unenthused.

Let's circle back to what started it: making products, connections, ideas, making. If I want more of that, the way there isn't through more productivity. The way to doing what I want to do is to follow what I want to do.

Let's take productivity off the list of things that are important and replace with other stuff. Stuff that really propels our business. Stuff that really fuels us.

It is about

Having fun
Having space and time for creativity
Writing
Watering my enthusiasm
Following the momentum

What does that look like?

For me, following momentum, enthusiasm, etc means that I walk away from the computer once I've reached that slow, can't-think-time of the day (around noon; I start at 8am). I go get lunch, or go to a yoga class. I put away the computer and read. Or write. What I do doesn't matter, what's important is that I'm allowed to, nay, expected to, because my goal isn't to get as much done as possible in one day, but to follow the momentum and water my enthusiasm.

And even writing that, I can feel all the worries rise up: Will I ever get anything done? Will I have a huge to-do list I just have to power through?

Those are smart concerns, and I've struggled with them since I first decided to do away with productivity a month ago. After rigorous scientific testing, I'm happy to report that nothing exploded. Everything got done. In fact, I added a big new pile of work by doing a read-along inside the Starship (2 extra emails/week, full of projects, links, resources, and brand new thoughts).

What is different is me. I've had better ideas. I've acted on inspiration. I've been smarter and quicker for my clients.
And I've got much more important stuff done (yeah, a lot of the unimportant stuff has fallen away).

But that's not the goal.
I have to remind myself of this everyday: It's not about productivity. It's not about getting more done. It's about being present with what I'm working on. Noticing when I'm done. It's about exploring the possibilities, the various ways my days (and thus, my life) can unfold.

 

If your days weren't about productivity, what would they be about?

 

 

 

 

Today, I am…

do not be timid, experiment

 

Riding a roller coaster. 

Literally. My family kidnapped me and took me to Dollywood. Husband, mom, brothers, cousins. A whole puppy pile of giggles and boy-jokes.

Preparing to begin a new year.

My birthday is Sunday. It's a big one. I have all kinds of new-decade ideas bubbling. I have a new challenge for the new year (last year's challenge was to get a publisher for a then-undetermined book. It worked out pretty well.)

Thinking without planning. 

I have an idea. A really great idea for what comes next. I think you're going to love it. I nearly told you about it today, but instead…I'm letting it percolate. Before I jump in and commit to it being one way, I'm letting it roll around and transform and by formed by everything else.

This is new for me. I'm of the have-an-idea and act-on-it school of Making Things Happen. But sometimes, an idea is improved by letting it spend a little more time as an idea, before immediately jumping to the how-will-it-happen bits.

Confession: I might never have given this idea space if my family hadn't kidnapped me. I probably would have planned and created the whole thing today.

 

At dollywood, inspiriationSign at Dollywood

Experimenting.

Last week I experimented with my workday (What happens when I change places in the middle of my day?).
This week, I'm experimenting with with ideas, and what happens when I give them space to be ideas before they become things.
Next week, I'm experimenting with the Starship.
The week after that? Location-independent work weeks (ie, travel).

All of my experiments come down to one question:

What happens when things aren't the way I think they have to be? 

What are you, today? 

Even more giveaways

One week after the book launch and I am still…floating. That's the only word for it. The launch party, the giveaways and the reviews have all been sparkling and delightful and perfect.
I promise that next week we'll get back to talking about YOUR small biz, but before we do, I have to fill you in on a few more book-related things (like chances to win it!).

Gather Here is the best.

Seriously. If you're in the Boston area, you do not want to miss this yarn + fabric shop. Friendly, well-stocked and filled with a wonderfully sweet community.

I was totally thrilled to make it home to the Launch Party.

(And they had signs all over! Even in the window! Nothing will make a girl feel fancier than a window sign!)

 

 

Reviews + Giveaways

Not sure if the book is right for you? Check out these reviews:

“Let me just tell you – this book is HEAVY. It’s full of advice, full of theories and ways to practice them. Full of material to follow – from friendly to professional, from personal to business. This book doesn’t have tons of drawings, tons of diagrams or lots of colours. It’s straight to the point.”

Read the whole thing at Rock + Purl + enter win a copy

 

“Market Yourself by Tara Swiger does not disappoint. Tara Swiger knows marketing and after you read this book (heck, after reading the first chapter!) you will believe that Tara Swiger knows you.”

Read the whole thing at Handmade Success + enter to win a copy

 

 

“Market Yourself is oriented toward people who make and sell handmade objects (including, ahem, knitting patterns) but could be just as easily applied to boutique service companies or pro-bloggers looking for the right audience; pretty much any business with a small-to-non-existant marketing budget will find invaluable tips here.”

Read the whole thing at Ropeknits

 

“What you need to do is straightforward (know who your “Right People” are, for example), but it can feel overwhelming. That's where this book went from being interesting to being gripping for me: Tara breaks all this down in a friendly, conversational way and provides worksheets and helpful tips (like “16 Questions To Help You Write A Douche-Free Bio” by Kelly Parkinson). “

Read the whole thing at MK Carroll

 

Vianza's just straight up giving away a copy (enter by tonight!)

And I think that's everything?

If you've reviewed the book (or you'd like to!) leave me a comment with a link! And if you've bought or won the book, leave a comment and let me know what you think, mkay?
Thank you for making this week utterly magical.

Market Yourself launch party! A chance to win $50!

Hello friends! Today's the day!

Market Yourself is out of pre-orders and is shipping out, right this minute.
 PRINT + DIGITAL
$26.95 plus shipping

Add to Cart View Cart

DIGITAL (PDF and ereader)
$16.95

Add to Cart View Cart

In Boston? Join me!

Tonight I'll be teaching a workshop on Right People. It's totally free, and it's at the fabulous Gather Here. Get the details here.

Not in Boston? Tweet + win $50!

To celebrate the launch of my book, my publisher is giving away a $50 gift certificate for any of their books. To win, all you have to do is tweet about the book, and use #marketyourself in your tweet, today. Shannon will pick a winner (randomly) from all tweets + announce it via Twitter tomorrow morning.
In your tweet, you can ask me questions (I'll answer every one!), you can talk about your favorite part, or you can share your own marketing struggles.

 

Need some ideas? How about: 

I just bought @TaraSwiger’s marketing book for handmade biz! Get yours here: http://bit.ly/IbR5oM  #marketyourself
Ooh! $50 worth of @cooppress books? Sign me up! #marketyourself http://bit.ly/IbR5oM

Here's what others have been saying:

 

 

 

 

 

The difference between the different versions.

I've gotten some questions about the difference between the versions of the book. Here's the lowdown:
Print + Digital (only available from me and Cooperative Press): 
This is the actual, hold-in-your-hands print copy of the book
+ a PDF of the entire book, emailed immediately after purchase.
Digital (only available from me and Cooperative Press)
This includes a Kindle and Nook-friendly editions,
+ a PDF of the entire book, immediately after purchase
Print or  Digital available anywhere else. Yep, you can buy the book from Amazon , but it won't include a PDF of the book.

Why do I want a PDF?

Because your business is always changing!
There are a squillion worksheets in Market Yourself and while you're welcome to fill them all in on your print version, I want you to be able to come back in 6 months or a year and revisit the worksheets, and be able to look at all the questions with fresh eyes. The PDF allows you to print (and reprint!) the worksheeets as often as you need to.
And if you buy the digital-only copy, a PDF lets you print out just what you want, so you can apply pen to worksheet.

Do you have any questions?

Ask them in the comments, or tweet them!

The making of an entrepreneur – pottery + marketing

Despite my childhood obsession with small businesses, my first real small-business experience happened quite by accident. Graduating college, I was looking for a job to tide me over until I figured out where Jay and I would live after got married (I graduated in June, we married in August). While job-hunting, I walked in one of my favorite places – Kil'n Time Cafe – a paint your own pottery studio. I got to talking to the manager, and she hired me on the spot.

In 2 months, she was leaving and I became manager.
It was that simple.

Kil'n Time sign

The owner owned several locations, but lived hours away, so I not only managed it on a day-to-day business, but I was also faced with making the big decisions (I talked to the owner only once every few months). It taught me so much of what I know about owning a business, but it happened with no training and no safety net.

A super-recent grad with a BA in French…and I was running a profitable retail + experience business with 12 employees, open 7 days a week, 10 hours a day.

At the Kiln Time, I made my first profit and loss statement (hint: it's a list of income vs expenses and will tell you a LOT about the health of your business).
I hired my first person.
I fired my first person (and several more after that).
I made the schedule for my 12 employees.
But more than all that, I had my first taste of marketing.
I had to get people into the store, with no website (it was perennially “under construction”, and this was 2004), no advertising budget, but one great big window and a location next to a popular breakfast place (which would have been great, if our Ideal Customer was couples in their 70s…sadly, it wasn't).

I had to learn that our best marketing, our long-term strategy was word of mouth and repeat customers (we had one of those buy 9 get one free punch cards). So instead of focusing on bringing more people in, I turned my attention to what made our current customers happy.

I tested and tweaked and tested again, the entire spiel. When a customer comes in, we tell them what the place is (lots of people just wandered by and wandered in), but most people are there with a purpose, they know they want to paint. So the pressure wasn't to convert, it was to delight.

I soon recognized that the thing that least delighted the customer was when their expectations didn't match up with their experience.

Usually, this meant that the item they painted did not turn out how they imagined. My staff wanted to chalk this up to the lack of decent painting skills, but I felt we could do more to help. We could explain best painting practices (for example, one coat of a color will look streaky once fired, you need three even coats to get a solid color; or, paint your light areas first and then your dark areas) and that would bring the customer closer to the desired results. We could explain (and show!) the process of how we glazed the pottery and then loaded the kiln, so they understood the risk of drips of glaze or a piece breaking in the kiln. When we discovered what kind of pieces were likely to break, we could warn customers (the warning never deterred anyone, because we also promised to let them repaint anything that broke).

We had to learn to talk to the customer about the experience of painting pottery. We made it clear that what you paid for was the in-studio experience, the joy of painting, the fun of being with your friends (or all alone). The piece you get is secondary, you've already received the main benefit we offered – the act of being creative.

And that, that's the spark of everything I do today – I help creative businesses talk to their people about what the people care about. I teach businesses small and large to connect with their community on the topics that matter to them.

What I learned at the Kil'n Time is true for every business: it is your reponsibility to delight the customer.

You set clear expectations.
You delight them by meeting those expectations.
You explain it so they can understand: the benefits, the process, the entire experience.

If you've had a bout of unhappy (or confused, or disgruntled) customers – can you see where it went wrong? Could you make things easier or clearer for future customers?

What have you learned about delighting your customers?


Learn to systematically delight your people in my new book. Grab it here before May 10th and get pre-order specialness!

The making of an entrepreneur – studying French

It doesn't make any sense, but my BA in French Lit has everything to do with my becoming a yarn-making, crafty-biz-focused marketing teacher and writer. But, how?

my college campus

As I mentioned back in my first series about quitting my job (written nearly 3 years ago!), it goes back even further – I was a crafty kid, with an eye of doing something with those crafts. I sold friendship bracelets at church camp (and got caught, and got in trouble).

Nearly everyone I knew worked for themselves. My grandpa had a roofing business and my grams was the company accountant. My dad worked for himself as a contractor. My step-grandma built and ran a successful property management firm in southern California.

When I quizzed them (and anyone else who did something without a boss), everyone claimed that it was simple. You just start. And don't stop.  They learned a skill, and then instead of trying to find a boss to pay them to do it, they found clients + customers.

But I grew up smart and college-focused. I never considered learning a “trade” and starting my own business. I loved reading. I loved college. I wanted to hang out on campus with a big library and other smart people for the rest of my life. So, I know! I'll be a professor.

And I loved French. I loved the complex system of a language. I loved that it had a kind of logic, while being beautiful. I loved that there was a right and wrong way. Even better, my college's French program was heavily literature-focused. We read a French novel a week, I wrote 20 page research papers about the French Impressionist movement reflected in poetry and music.  It was Tara-heaven.

Those four years devoted to studying what I loved taught me I could devote myself to what I loved.

It's easy to say “Do what you love!” and “Follow your bliss!”
But it's another thing entirely to actually do it. For most people, it's completely out of their range of experiences. If you've spent the first half of your life doing what you're supposed to do, it's not easy to just snap out of it, it's not easy to try something crazy.

After studying French and surviving four years of everyone asking, “But what are you going to do with a French degree?” I was prepared. I was already weird.
I had already done my own thing. Although I didn't really think about when I was starting my business or quitting my job, that French degree had made me comfortable with risk, with being bold about the things I love.

And that's all it takes, one small bold step, one tiny proof that you can do it, that you can bring at least a little of what you love into your everyday…

and you start building your business, you begin to trust yourself and your passions.

What experience (no matter how tiny) prepared you to do more of what you love? What choice did you make that gave you the confidence to start your business?

 

PS. Why didn't I go on with my goal to be a French professor, go to grad school, etc? I student-taught one French class my senior year…and puked every day before the class. My nerves just couldn't take standing in front of a classroom of people.  I decided to take a year off…and in that year I found my first business-runnin' job – more on that in the next post.

The making of an entrepreneur

The other day Kyeli asked “How in the world did you go from making yarn to talking about marketing?

Even though I hear this all the time from my college friends (How did a French major end up writing a book about marketing a craft business?), for some reason Kyeli's question really grabbed me.

Our afternoon drive through the clouds (and mountains)

How did I end up here?

Since I first realized I was going to eventually grow up and move out (at about age 15), I've been unflinchingly focused on the near future. What do I want next year to be like? What can I do now to be ready for that? What classes can I take in high school to prepare me for college (heck, I started attending the community college while still in high school)? Where's this job going to lead? What's next?

With all this focus on the future, I don't spend much time thinking about the past. I'm not into nostalgia. I'd rather feel hope for the future, than nostalgia for the past.  I'd rather you tell me what you're going to do than what you have done.

But sometimes that means that I jump into the next thing, without explaining (or even thinking about) what led here. I focus on what I'm doing now, not all the stuff in my past that qualifies me to do what I do (I'm not a fan of qualifications – can you do it? Do it!).

But there are so many lessons I learned in my past jobs and experiences – lessons that I bring to the Starship + Explorations – that I don't want to forget.

My about page gives the short version of this path to full-time business-runnin + lovin, but the full story has many more twists in turn.

There's my first job, in my extended family's business (I stuffed envelopes from age 12, and made a $12/hour.)

Then the college job at the scrapbook store, where I grilled the owner for details on how she started her business.

My first post-college job, at a paint-your-own-pottery studio, where I became the manager in 3 months and ran the whole operation for more than 2 years.

Then the yarn store I first sold my yarn to (and began to help manage).

And finally, the total shock of moving away from both of those management jobs, to a small town in East Tennessee where I realized NO ONE would hire a French major with two years of small business managing to do anything interesting. I temped all around the local college campus: in a basement Accounts Payable office, a fancy (and so so strict) fundraising office, and finally landed as a Executive Aide, responsible for maintaining a department website and recording, editing, and introducing podcasts to the local medical education community.

All the while, of course, I was slaving away nights and weekends on my escape plan.

There were moments of deep depression, of unbelieving frustration (I graduated with honors! I paid for my entire education with scholarships! I hired and fired people!… And now I'm maintaining your CALENDAR?!) and the kind of I must work for myself resolve that comes from  realizing that relying on someone else for a paycheck will always, always leave you underpaid and underappreciated.

And of course, after working for myself, and answering other people's small biz questions, I gathered even more experiences, stories and lessons. As a First Officer, I've worked in creative businesses both large and small, as a community manager, a copywriter, an Idea Partner, a teacher, a mentor. I've crafted plans that have worked, and those that have sputtered. I've marketed products that have sold out in a day, and those that never hit it big.

It was all these experiences, these bosses, and this on-the-job learning that got me here. To the place where I'm about to publish my first book. To the moment that I'm about to turn 30 and am realizing I really love what I do.

Over the next few posts, I'm going to take a break from my future-staring and share what I learned from each of those jobs, the lessons I learned about running a small business, becoming clear about what you offer, and eventually marketing your work. I'll also be asking questions of you – what did you learn in past jobs?

How can you take your experience in an unrelated field and apply it to what you're doing today?

It’s time for the contractions

In Do More Great Work, the author describes the creative rhythm as expanding and contracting, imagining and doing. I think a lot about the cycle of creativity, the flow of inspiration + doing, followed by a time of quiet not-doing…but I've forgotten the rhythmof every creative endeavor, the rhythm of expansion and contraction. Of breathing in inspiration, ideas, big dreams, and then breathing out, narrowing in on the things you will do.

We creatives LOVE the expansion part. We soak up inspiration, we breathe in dreams, we acquire ideas. Magazines, classes, pinterest…it's all one big inhalation, one glorious expansion of all possible things, zooming infinitely outward.

But the exhalation, the contraction, the doing…well, that's not as glorious. Not as tweetable.

But if anything is ever going to get done, if you're going to write that book or finish that project or launch that line, there has to be a point where you stop inhaling and you start exhaling. You zoom in on what you will do.

In narrowing your focus, the outer stuff, the stuff you decide not to do gets fuzzy and eventually falls out of the frame.
And while this doesn't look so exciting, exhaling and contracting can be  filled with enthusiasm, an inner propulsion that glides the project out of your head and into the world.

I'm here.

I've inhaled inspirations, stories, examples, and dreams. It's time to exhale, to breathe out the last bit of the book. To hand it on time. To contract narrow my focus to only the book and the Starship* (for the next few weeks).

 

Are you inhaling? Is it time to exhale?

 

*This means you won't be seeing me on the blog, in your inbox, or anywhere else (except for Instagram, and the Starship) until February 8th. 


The Map-Making Guide is my personal exhalation process. Turn dreams and wishes into measurable milestones and do-able to-dos. The Starship will be starting the map-making guide together, with weekly check-ins, this Wednesday. Join us here, if you like.

In safety, I found YES

Quite by accident, I'm writing this exactly one year later.

Last year, I wrote that my theme, quite unwanted, was safety.
It wasn't what I wanted to focus on, but it's what I needed.

3. Snuggled in with pup while filling out @goddessleonie's planner for 2012

One year later,  what I realized (thanks entirely to Leonie's yearly planner) is the RESULT of all that safety.

Instead of putting up walls, instead of creating a hard shell, focusing on safety allowed me to open up, blossom, and risk things I never would have imagined.

Quite unexpectedly, 2011 was about saying YES, even when I wasn't sure I was enough.

I said YES to two big clients who sought me out, doing completely new-to-me kinds of work, things I never would have dreamed selling.

I said YES to a sudden goal to get a book deal before my 30th birthday (which is still 6 months away). Even stranger, I said YES to that book deal and to a writing schedule that might just result in having a finished book by my 30th birthday.

I said YES to the bizarre idea of the Starship. And then I said YES to putting in the daily work to build it, to lead it, and to support all of the captians aboard it.

I said YES to travel. I said YES to writing.

I said YES to the things I (secretly) wanted.
I said YES to things I thought I was afraid of.

And with every single one of those things, I had a clear, panicked moment “Me? Really? What? Can I even DO THIS?!?”
And then I did it.

Because I sought to cultivate safety and internal (and external) support, I had the confidence for YES.
Because I make sure I feel safe and cared for, before I say yes.
Because I (finally!) prioritized what I deeply need.

I still have so much to say about safety and where I found it and how it surprised me and what it taught me, but that will come later.
For now, I'd love to know:

What did you say YES to? What do you need before you can say YES?

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