Click on any link to be taken directly to that resource.
Podcast Episodes + Blog Posts
- Creating a path of connection to customers
- What your customers care about
- How I learned from my customers to create something new
- Creating a path of connection
- The secret to turning readers into buyers
- What I've learned in 52 weeks of podcasting (a major element in my own customer path!)
- Social media for introverts
- Know what to say in your marketing
- 3 lessons for a website redesign
- Social media for makers: a primer
- When getting great press disappoints you
- You don't need social media
- Connection via automagic emails
- A plan for sharing your work
- You don't have to convince anyone
- The only work you have to do
- Connection + your right people
- The secret sauce to success
- Notes from the BOOK: A spoonful of my own medicine
- My best-ever marketing tool (and how to use it in your creative business)
- Fit it all together: Your marketing plan
- How to Launch Anything
- Your Launch Plan: 5 Steps to Growth
- What’s next? Continuous sales after launch
Other Resources
- From Hi to Buy: Crafting a Customer Path (workbook)
- Finding + Wooing your Right People
- Right People 2.0
- Market Yourself
- Contagious: Why Things Catch On, by Jonah Berger
