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Where to start with small business accounting – Ask Tara #1


Welcome to the first episode to Ask Tara!
Today I'm answering the question of where to start with accounting and bookkeeping for your small creative business. I share my clients' favorite accounting resources and walk you through what I do.

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Ask Tara

Stop avoiding your marketing plan

stop avoiding your marketing plan

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How do you fit together everything you know about your people, plus your product and tools, into something that you can actually implement, and that is effective at reaching your right people? We'll cover the step by step process in this episode. We'll also talk about :

  • Why most makers don't have a marketing plan.
  • How you can stop avoiding your marketing and start taking action.
  • How it feels when you've got it all put together.
  • The results other makers have had by making a marketing plan.

We've talked a lot about bits and pieces of your marketing in past episodes:

Want to make a marketing plan you'll stick with?  Join Craft Your Marketing and you'll have a finished plan by April. Click here to sign up!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

How to Choose the Right Tool

how to choose the right tool

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There are so many ways to communicate with your people – how do you choose the one that works best for you, your business, and your people? It's easy to just use what you see other people using, which means you're competing in the exact same spaces. Instead, take the time to thoughtfully choose the right communication method and set it up so you can stay consistent and effective.

In this episode you'll learn:

  • The many options for connecting with customers
  • How to choose the right tool for you (with examples!)
  • The tools that work best for my clients
  • The tools you absolutely MUST have

Want to find which tools your customers are using? We'll cover that in my class, Craft Your Marketing.  It's getting ready to re-open: sign up if you want to be notified when it does (and get some help with your marketing tools right now!):

How to listen

Find all the podcast episodes here.

 

 

What to say when “networking”

What to say when networking

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Does it feel awkward when you meet your potential customers? Not sure what to say or how to hand them your business card? I know! It can be weird! Last week a client asked me what she should be doing at conferences and meet-ups filled with her potential clients. She loved my answer so much I decided to share it with you!

In this episode I'll teach you:

  • What exactly to say at an event.
  • When to hand the other person your business card (it's not what you think!).
  • How to follow up and turn the contact into a customer.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Talking about your work shouldn't be scary – it should come easily. Sign up below to learn more about my class, Craft Your Marketing, where you'll learn how to make a marketing plan that fits your personality and your business. Plus, I'll send you some great lessons + tips that you can apply right away to make your next networking opportunity go smoothly!

 

 

What your customers care about

What your customers care about 2

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Your customers don't care about the same things you care about. They don't (necessarily) want to hear about your tools and techniques – they want to know how it benefits them and how your product will fit in their life.

But how do you figure this out? How do you know what matters most to your customers? How do you figure out why they buy?

In this episode we will cover: 

  • How to find the specific details that matter to your customers
  • How your product fits into their life
  • How to learn from your customers so you can become more effective

 

Got a question you'd like me to answer on the podcast?

Send it to vulcan@taraswiger.com with the subject line “Ask Tara”.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

If you think it might be time to focus on what YOUR customers care about, Craft Your Marketing might be just the class you need! We'll talk about crafting a customer path so that you can turn one-time visitors into life-long fans of your work. Sign up below to find out more about it!

 

Motivation: How to keep yours

Motivation How to Keep Yours

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Now that we know how to get stuff done and how to work towards your big projects, how do you keep doing it, day after day? How do you keep doing the work even when it's not fun?

 

Motivation. 
 

In this episode I'll discuss:

  • The needs that are distracting you (and permission to get them sorted first)
  • The three things your work must have to keep you motivated
  • How to be sure that you don't undermine your motivation

Links mentioned:

How to listen

Find all the podcast episodes here.

 

 

Value: How to get what you’re worth

Value Get what you're worth

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Not sure how to charge the price you need and still get customers to buy it? Worried your pricing is too low or too high? Today we're talking about how to get the fair price of your work by communicating its value to potential customers. You see, there is a big difference between the price of something, and the value of that thing. It is your responsibility to communicate that value and today's episode will teach you how.

Links mentioned:

How to listen

Find all the podcast episodes here.

 

 

How to get stuff done – part 2

How to get stuff done part 2

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How do you actually get your list of things done?  It’s a balance of knowing what to do and finding the time to do it. This is the third piece of the How to Get Stuff Done series. Find Part 1 here and How I Get Stuff Done here. In this episode, we'll discuss how to find and implement a system and routine that will work for you.

We cover: 

  • The two different kinds of “working time” you need to plan for.
  • My favorite tool for improving focus.
  • How to make each working session productive and efficient.

Want guidance and worksheets so that you'll finally actually make a system that works for you? Join us for Wrangle Your Time, where you'll learn how to put together a system that works for you.

Resources mentioned

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

How to get stuff done, Part 1

How to Get Stuff Done 1

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UPDATE: In this episode I mention Wrangle Your Time, which is now available as Get More Done. 

Once you've made your New Year plans and you've boiled your goal down into an actionable plan with the Map Making Guide … how do you actually get your list of things done?  It's a balance of knowing what to do and finding the time to do it. In this mini-series, we'll discuss the principles of being productive (in this episode), followed by a post (about my own systems and routines, and ending with a podcast episode on how to find and implement a system and routine that will work for you.

If you need to make your own system, join us for Get More Done, where you'll learn how to put together a system that works for you. 

In this episode: 

  • How to do  what you want to do and reach your goals.
  • How to stay motivated
  • Choosing the most impactful actions to take

Links mentioned: 

How to listen

Find all the podcast episodes here.

Don't miss the 2nd part of this series – How to Get More Done, part 2!

 

 

Welcome in the New Year {Podcast}

Welcome in the New Year

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Do you take the time to welcome in the New Year (and review last year)? Over the years of leading Chart Your Stars inside the Starship, I've noticed that this is one of the most impactful, inspiring-towards-action steps a business explorer can do. The process of getting clear about your Big Picture, how you want to feel, and everything in between is clarifying and can continue to provide a light in the confusing times over the coming year.

In this episode I share ideas for how you can plan your year and how to use it as the year progresses.

Links I mention

How to listen

Find all the podcast episodes here.

 

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