Weekly-ish notes on navigating big change

small business marketing

What People Get Wrong about Marketing

Are you marketing your business the wrong way or the right way? Follow these marketing steps to take to grow your creative business!

Podcast: Play in new window | Download

There is one thing that so many people get wrong about marketing, and it drives me crazy.

Today we're going to talk about what people get wrong and how YOU can get it right, to ensure everything you're doing in your marketing and on social  is effective.

Marketing isn't about the TOOLS (IG, Twitter, etc), it's about the PEOPLE.

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Resources Mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

The Article That Changed the Way I do Business

The article that changed the way I run my creative business. Improve the marketing for your crafty business with these tips!

Podcast: Play in new window | Download

In 2009 I read an article that totally changed the way I thought about my small business and shaped the way I do… everything in my business and how I make every decision.

Today we're going to talk more about the article I read, how it shaped my decisions, and how you can use the same concepts to grow and improve your creative business.

As my businesses have grown + changed, the focus is always always the same: Focus on the True Fans.

Click To Tweet

Resources Mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

The Adventures

Every day is an adventure. I share the view, the gratitude and the news  on Fridays – you’re invited to join in. You can find all my adventures here, or follow along via email here.

The view

Too good to wait. #taralovesmornings
Gorgeous day, and art. #motherdaughterfun
Picking fabrics for my Cat Lady quilt. You, @pennyshima?
Beau isn't sure about this layout... #yearofmaking

I am so grateful for…

  • A lovely weekend with my mom
  • The  opportunity to use my doable-plan-creating superpowers for two dear friends, and being witness to the resulting awesomeness they've crafted.
  • The return of my quilt-making mojo. (I started this quilt. I am officially a Cat Lady.)
  • Dude. The thank you emails from Pay Yourself students, and  their epiphanies in the discussion space are THRILLING. And humbling. I've had other teachers/superstars email me to say their students are telling them how much they love it. I was proud of this material, but I am so much more fulfilled knowing that it's being applied and is useful. My heart has grown three times.

I can't say enough how overwhelmingly grateful I am to be doing this work + to be helping gorgeous, generous business ladies rock their own art. Group hug!

 

The Finds:

Read this:  

Listen to this:

What were your adventures this week?