Tons of listener questions about creative business, blogging, slow sales, and benefits vs features on this week’s episode of #ExploreYourEnthusiasm. Listen in at

This week I answered questions from my Instagram followers!

  • collekecreations How do you feel/like blogging as a business model? So writing blog posts and having a shop added to your site with your handmade products? Thanks Tara ????
  • devotedquilter I understand the difference between features and benefits when I'm talking about my quilt patterns, but I have trouble applying it. For example, I include the finished size of the quilt and the techniques used to make it, but those are both features. Other than when a design makes good use of fabric scraps or comes together quickly, I can't think of benefits to include. Do you have any suggestions for how I can think differently about my designs to see the benefits for potential buyers?
  • christmastreegifts I know this isn’t a question for most crafters, but… How do you keep control of sales if you don’t want to scale your business and hire or outsource help? As in.. How do you not get so many sales you can’t handle it?
  • bcastiel Hi Tara! For an Etsy shop, do you think it's better to have a low shipping cost that just equates to the postage, or a higher one that includes labor costs, packaging costs etc? Or should you offer free shipping, as an incentive?
  • francescaabram Hi Tara, I'd like advice on what to do when business takes a slump due to factors outside of your control e.g. Brexit, consumer confidence? ????????‍♀️Thanks!

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