Weekly-ish notes on navigating big change

tara

The story of a quilt: Emerald Isle

Four years ago, my family rented a house in the Outer Banks, on Emerald Isle, NC. My mom and I both brought fabrics in shades of blues and greens (without knowing what the other would bring).

 

 

We pieced together strips, without having a definite plan. We thought we'd have enough to make one quilt, but we were delighted to discover with an added border, we had plenty for 2 tops!

And that's where progress ended. We went home, put the strips away…and let it marinate for over two years. Last summer while I was visiting for a weekend, mom pulled the strips back out and all of a sudden: we were ready. We picked our own fabric for borders and the back and we had my top and back pieced together by the end of the weekend.

 

And so I took my quilt sandwich home with me, in hopes of finishing hand-quilting it by this year's trip back to Emerald Isle.

I quilt mostly on the couch, while watching TV or movies with Jay, after work. When we have a road trip ahead of us, I'll even quilt while riding!

And….

 
Success!

 

Four years after our last trip, four years after we started the quilt, we returned to the island, with the finished quilts in hand! Here's mine, front & back:

 

 

This quilt is the first in my quest to finish 6 quilts in 2013. To stay on track, I'm participating in the 2013 Finish-along, and you can read about my goal for this quarter here (I'm just a bit behind). Take a minute to admire the other Q2 Quilts in the FAL on She Can Quilt.

Oh! And here's Mom's!

 

 

The Adventures

Every week is an adventure. I share my adventures via images + notes, and you're invited to join in.
You can find all my adventures here, or follow along via email here.

 

Last minute warning! The Starship closes tonight! Beam up here.

 

The view

Mom just me this. Pretty much our best family photo. Ever.
You can't forget this step of packing. #catsofinstagram
Goodbye, ocean. #smooches
Our next collaborative quilt. #bloomsanddots
Our digs for the week.

The Path

  • I am bubbling with excitement for my upcoming to trip to Boston! I'm planning a series of workshops around the city (each with a different focus + a prize for everyone who comes to all of them!) and the registration for the first one just opened. I'll be teaching how to develop and FILL a class where you can share your creative skills (painting, knitting, writing!) at Cabot Street Studios, thanks to an invitation from Ana. (Want me to teach in your city? Shoot me a note and let's plan something!)

 

 

  • The highlight of the week is overwhelmingly the responses I got to this email. I've added a few of the stories (with permission) to the Love + Praise page.

 

  • The second best thing of the week? My FOURTH self-employment anniversary! I celebrated here + with my own quarterly review and planning (I use this mini-book + Leonie's Money Game (which you can find in her Business course here or as part of the Academy))

 

 

 

 

I plan to spend the rest of my weekend snuggled up with this stack of books. You?

Explorer Club of Book Lovers – July!

follow my enthusiasm by reading…a lot. And once a month, I’ll share (some of) the books I read last month and the books I intend to read this month. You can share your list of books in the comments, or we can talk about any of the books that you want to read along with me.
Sharing my July book list on the blog! #linkinprofile #reading

What I read in June

I can't believe I hadn't read The Handmaid's Tale before now. I was amazed by how modern this story of a distopian future felt (right in line with the Hunger Games and Divergent, with a young female narrator navigating a not-so-distant future). If you think much about women's rights, this book will delight (and frighten) you.

Just like Divergent, I gulped down Insurgent in one weekend. Fun and face-paced, I can't wait for the final part of the series!

I was super-honored to be an early reader for my friend Kyeli's new book about loss and motherhood, Time and Again. If you've ever struggled with fertility or wanted to save your younger self, you'll enjoy it! (Crying alert! I bawled my eyes out!)

Also read:
The Great Gatsby
Loving What Is
WomanCode 

 

July's To Read List

 

(For more reading inspiration, visit the comments of June'sMay'sApril's, and March's book club.)

 

What are you reading this month?

What was your favorite book of June?

 

 


Please note! I’m an affiliate for Amazon, which means I get book money if you buy through the links I’ve used here. (So far, I've earned enough for half of a book, or one grande soy latte.) GoodReads is a free tool for tracking what you read. I read all of these books via my library, which I strongly recommend!

Trust Yourself (& a free mini-book in celebration of 4 years!)

Succulent. #foundwhileadventuring

Darlings!

Yesterday was my FOUR year anniversary of being self-employed. I can barely believe it!

I've been reflecting back on what these four years of independence and exploration and self-sufficiency has taught me, and I keep coming back to this one thing: You just don't stop. I said it best on my first anniversary.

But other than not-stopping, you also have to constantly change, shift and grow. Your business doesn't necessarily need to grow, but YOU do. You experience things, learn from them, and then (this is the step it's easiest to skip), you have to apply those lessons to the next things you do. 

And that – knowing that you're going to learn from everything, and then apply it to your next endeavor – that is what gives you the bravery to keep moving forward. So many of the creatives that write me are worried – worried they don't know enough, aren't good enough, are going to mess it all up. But, honey, of course you worry. Of course you don't know everything.

The trick to having a business (that pays your bills + supports your book habit) is to trust yourself.

Trust that you'll learn your lessons.

Trust that you'll do the next right thing, when the time comes. (It's ok if you don't know what that is ahead of time!)

Trust that, with regular review, your business will teach you absolutely everything you need to know.

 

I've been wondering how to celebrate this anniversary, and this morning (while I was crunching my quarterly numbers!) it hit me:

Help me celebrate by starting to trust yourself.

Take the first step to trusting yourself, by looking at what your business wants to teach you right now. In order to help you with that, I'm sharing one of the mini-books we use inside the Starship.

Today or tomorrow, hold a quarterly review, and listen in to your business. Notice what's working, what didn't, and what you want to change in the coming quarter. You can do this with the workbook, by downloading it here. (Totally free! That link opens up the PDF.)

And then, use what you learn to shape your upcoming path. Use it to move forward. Use it trust yourself. 

 

PS. When I quit, I shared the full story here. 2 years later, I shared the Declarations of Independence of some of my favorite people.

 

 

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The Starship is now boarding! Come aboard for regular review (like this! But with support!), weekly live chats, solo-sessions with me, and utter hilarity. Boarding closes THIS FRIDAY, so beam aboard here.

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The grounding rhythm of review

What kind of flowers are these? As tall as me & all over town. #foundwhilerunning

Oh dear, have you noticed that it's the end of June?
And with the end of June, comes the end of the second quarter, and the end of the first half of 2013.
I like to take this opportunity (really the whole month, starting with my birthday) to look at the year so far and figure out what's going well, and what I want to bring into my life in the rest of the year.

I find this regular reviewing deeply satisfying. Not only does it give me a moment to stop and celebrate (always a good thing!), it helps me spot the connections between what felt like a seemingly random collection of events. Perhaps the conversation I had with one client sparked a class, and now the students in that class are needing something else. Or perhaps the sudden spike in signed book orders points me towards my next project (hint: it does!).

At the beginning of the year I wrote (to email subscribers):

“One thing I know for sure is that you have to make it easy to succeed. Easy to remember the lessons you've learned, easy to do your to-do list. You have to set up your days (and weeks and months and year) so that you just naturally do what you have to do. And that's what I'm adding into the Starship – a flexible frame that puts success in your way, so you can't miss it.”

In the next few months I brought more regular review of our intentions to the Starship and I was pretty delighted when the members loved it. Just  last week in the chat, Beverly said, “One of the aspects I love best about the Starship is the predictability of the weekly check-in questions, of the quarterly reflection prompts, of the map-making process. The rhythm of it all grounds me.”

In the always-changing, sometimes-bewildering world of your own business it's easy to just keep moving and miss what your people and your business is telling you. So how about taking a moment and reflecting and grounding yourself in where you are right now, with the lessons you've learned and the things you've accomplished?

You can start by writing a big list of what you've done, what you wanted to do, and what you were inspired by.

Or, you can answer some specific questions:

What have you learned in 2013?

What would you like to celebrate? 

What has truly helped your business grow? And what got in the way?

These lessons are the seeds of your next crop of decisions, your next harvest of business growth.

Are you making it easy to succeed by building in rituals and review?

If you need some help and would like the gentle structure of regular accountability, the Starship is now boarding new cadets. Come aboard here.

How to use scarcity without being slimy

Max the lamb REALLY likes pets.

Max is terrified of seeming like a slimy salesperson

 

One of my regular refrains when a Captain asks me to review a sales page is “Why would I buy this now?
In every page or description, you need to give the person who has stumbled upon it a compelling reason to buy now. That might be the complete and total falling-in-love-must-buy-it-now moment. This works for things we don't need, but love, like gorgeous yarn, wonderful art, or anything really beautiful, moving or hilarious.

But what about if you sells something useful or practical? It's unlikely that anyone is going to become smitten with your class or editing service, the same way they do with a gorgeous object.

This is when marketing people start talking about scarcity: limit the availability or limit the time in which it's available. That gives customers a reason to buy now, and not wait until later.

And scarcity works. Sometimes. But it also has the tendency to feel icky or gross. I see a lot of makers creating scarcity through limited-time discounts (today only, 50% off!). The problem with this is that it can undermine the value of your product, and teach your customers to wait for another coupon or sale. Discounts definitely have their place, but they're not the only way.

So how can you help customers decide to buy now, without feeling like a slimebag?

Let's look at same ways that you can create that compelling page, no matter how scarce your item is.

When the scarcity is real.

Some things are truly scarce. My handspun yarn is one of a kind. I literally can NOT make the same skein twice. If you can only make so many items before you run out of a specific fabric, that's real scarcity.

Your time is also scarce. If you do custom sewing or one-on-one work, or anything where only one client can have your focus at a time, then you have real scarcity. (That pesky space-time continuum!)

Your job, then, is to communicate this clearly and with love to potential buyers. Without being apologetic (and that's tricky!) be sure to state the number of spots or items you have available, with a short explanation of why that's true (your explanation can be a single sentence, as mine about the yarn was.) There's nothing gross about this, in fact, it's the just the opposite. When you inform buyers about the limited nature, you are serving them – you are giving them all the information they need to make a wise buying decision.

 

When there's not scarcity.

Before we go farther, let's double-check – is this thing truly unlimited? Is the time each sale takes you unlimited?

For example, I used to have the Starship  open all the time. People would trickle in, sometimes right in the middle of a class, or during a time I was busy with a client project. I realized I wasn't serving anyone with this scattered approach, so I limited registration to once a month. After a few months, I learned that this was still too scattered. I was spending so much time opening and closing the Starship that I couldn't spend as much time creating value for the members.
So I narrowed it down even further. The Starship is only open once a quarter. This ensures that I can welcome in each new cadet personally, and take the time to click through to their site and read up on where there business is right now. They get more of my attention right from the beginning, because this Open Boarding Party is a time I set aside to do only this – no other classes or client projects.
And then, once the Starship closes, I have 3 full months to focus on creating amazing classes and experiences for the members. It also allowed me to start offering solo-sessions to every single Captain!

So you see, I took something that is, in theory, unlimited (if I didn't have one-on-ones with every member, The Starship could have a zillion members) and I looked what the best way to serve the buyer is. That required adding in some “scarcity” (in the limited time frame) that is both honest and valuable to both parties.

When your product really is unlimited

But perhaps you sell something that is truly unlimited. Your online class is open forever. Your book is available to anyone.

In these instances, your job is to explain the benefits of buying your item now. How does it change their life/business/home immediately? How soon can they expect to experience these benefits? What problem do they desperately want solved right now? (This might be something as dire as bankruptcy or as pressing as needing a dress to your sister's wedding.)

The key to staying non-icky in all of these situations is to stay honest and communicate clearly. If your item is limited, share that without hesitation. If it isn't, share the real benefits without hedging. Things get gross when you get desperate, and keeping your descriptions and site clear and honest will help you develop a business that avoids desperation.

What do you think? How does “scarcity” fit into your marketing?

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PS. This is one of those Open Boarding Parties! The Starship is open for the quarter, and will close again on July 5th!  Join here. 

 

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Confidence

Go forward with confidence

This week I worked with an explorer who was struggling to feel confident, in order to move forward and make a map.
She said she wasn't confident enough to talk about her work with anyone, not confident in herself enough to move forward.

And I nodded along thinking, Yes, that's right. Of course you don't.

Because, darling, you don't start confident.

Rarely do I meet a maker who is certain she is smart and capable enough to really, truly do what she wants to do. Oh, we all have moments of hope and inspiration and I can do it!…followed by stretches of Oh Lord, what was I thinking?

Confidence is something you build.
You become confident in your work by making more of it.
You become confident in talking about your work, by talking about it, practicing, learning what your customers respond to.
You become confident in yourself, by doing what scares you, by adventuring forward, even when you're not sure.

Sometimes, the Doing will build confidence all on it's own.
But usually, you have to show yourself what you did. You have to remember that you weren't sure, you tried something, and you survived. (Whether the thing you did succeeded or not doesn't matter. The fact that you tried is all you need.)

I think we look around at our world and we see bloggers blogging, makers making, and everyone selling, selling, selling and we think that it comes so easy for everyone else. That it must just be us that it's awkward for.
But, oh honey, that's just not true.
I have a Starship full of people who, despite being rockstars in their fields, regularly back down from making a clear request, from writing a compelling description, from asking for the sale. They stumble and fumble and doubt. They have total crises of confidences.

So do I. Sometimes, right here, out loud.

That's why I build in weekly yay-ing. Every week we share what went well. Every month we spot what's working. And every quarter we revisit our goals and celebrate the milestones. This way, we can remind ourselves of our boldness and that build confidence.

It's not that the bloggers and makers and sellers are more confident. They are just doing it. (really). They (and you!) build confidence by a steady cycle of doing + rejoicing over the doing.

What can you rejoice in doing, to remember your confidence?

 

The Adventures

Every week is an adventure. I share my adventures via images + notes, and you're invited to join in.
You can find all my adventures here, or follow along via email here.
Trumpeting. #foundwhilerunning

Handquilting with the pup and The Doctor and the little bros.

Standing on the dam. #appalachiantrail

Jammie Dodgers & The Doctor. #happysaturday

Prioritizing enthusiasm: today I painted before doing the To Do list. #tdoybook (more about enthusiasm on the blog)

So so happy with my basil! Pesto this weekend! #containergarden #yum

Yay! The rest of my yarn for Staccato arrived. #staccatokal

 

Savoring…pesto from my homegrown basil

KnittingStaccato

Quilting…with bright red thread

Exploring…the Appalachian Trail around Watauga Lake

Celebrating…a succesful class that the students loved

Trying…Jammie Dodgers with The Doctor

Preparing…to open the Starship next week

Planning…at least two workshops in Boston, in September (!!)

Listening…to Icona Pop

Watching… (hopefully!)  Before Midnight

 

How about you? 

 

Change takes time

This is Beau's face when I jump up & yell: Dance Break! #boredpuppy

The hardest part about believing that Things Can Change...is that things take time.

It's hard to believe it will ever happen, because, hardly anything important changes all at once.

Things take time.

I'm addicted to setting big crazy goals, splitting them into 3 month maps and then pursuing it like crazy. Each quarter when we map-make in the Starship we also take the time to review the quarter before. The Captains are always amazed by what they've accomplished in 3 months. And also, disappointed at what hasn't changed…yet.

Things take time. 

It takes time to make your first sale.
It takes time to make your 10th sale.
It takes time to build a business that pays any bills.
It takes even more time to figure out what you're doing and how to talk about it.
It takes time to put all the systems in place that introduce people to your work effectively.

Even though you know this, it's still frustrating. You thought it'd be faster. You thought that if you just did x + y, everything would come together and your business would thrive.
You thought if you bought the class, read the book, worked with that one person, things would go faster.

But things take time.

When your goal is something life-changing like quitting your dayjob, or going to your first trade show, or writing your first book, it takes time. It takes time to get to the point where you can even start on it. And then it takes time to prepare to do it. And then it takes time to actually do it.
And sometimes, after all that, it's not what you expected.

This is just a fact of business (and life). It's why I focus so obsessively on exploring what works for you. Because if your business is only about those Big Moments, you're bound to be dissapointed. The Big Moments take time…and then they're rarely what we expected.
It's so much more sustainable (and fun) to make every day full of enthusiasm. To make reaching your goals a daily exploration into what's going well and what you want to change. It makes the time move more quickly, or at least more pleasantly. It helps you shift your focus from what's ahead, to what's happening right in front of you.

 

What are you tired of waiting for?

What can you enjoy a bit of right now, today, without waiting? 

 

 


We explore what's working, make maps and celebrate success inside the Starship, which will open to new cadets next Wednesday. If you're curious about it read this, and then sign up to learn more.

 

 

 

 

When you don’t know what to do.

Sign of adulthood: making my own birthday (cup)cake...and doing all the dishes after. #birthdayadventure #tomorrowstheday

Instructions for when you don't know what to do next.

First, do something really fun. Whatever you deem to be FUN counts.

Then, sit down with your journal and take 3 deep breaths.

Ask yourself: If I really could do anything, what do I want to do?

Start writing.

Ask yourself: What's the bigger picture I'm working towards? (it might be: 8 hours of sleep, paying off debt, leaving the dayjob)

Ask yourself: What could I do today that would get me closer to that big picture?

And that's it.

There's nothing you can read or class you can take that will give you answer clearer than what you'll find out fromanswering those questions calmly (calm is vital! If you're freaking out, your answers will be doomdoomdoom.)

You see, I work with makers who insist that they do not know what to do next. They're not sure of the next step to take in their business or their life, and they write me to ask if working with me is going to help them figure that out.

I used to write back: No, only you can know where you want to go.

That's true, and in my work, I don't tell anyone what they should do. You gotta find that for yourself.

But after a recent solo-session with a Captain, I realize that's not quite right. Noone knows where they're going. What I do is ask the above questions (and many others), and listen. I spot those moments where you're enthusiastic and bold and I reflect them back to you.

And that's how you figure out the next step.

So now I tell those not-sure-what's-next makers, “Yes, together we'll find the next thing. I've got strategies and techniques to make the doing it more effective, but you have the compass. Together we'll use both to create a path.

But the point is, everyone thinks they don't know what do next. Thus, it's totally ok that you don't know where you're going. It's ok to feel like this 10 times a week. When you do, instead of flopping around in confusion or frustration, stop + reorient yourself.

If, right now, you're thinking you really don't know what to do, and your compass is spinning wildly, take a break from the internet. Set aside a half hour, and ask yourself the questions above. Collect yourself, your thoughts and your enthusiasm and reset the compass.

You're allowed to do this as often as you need to. It's not a sign you're lost. It's not a sign you can't do this.

It's a sign of life.

 

 

PS. I've been shy about offering my solo-sessions before (although some curious souls manage to find it every month) because, you can orient yourself and make a map on your own. You can ask yourself questions, listen to your inner voice, and spot your own enthusiasm.

But man, that's hard. And you don't have the experience of having worked with hundreds of small businesses. And the fact is, answering my questions and talking to me for an hour is a lot faster and effective than arguing with yourself. So if you'd like to combine my experience + strategies with your own compass, check this out.

 

 

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