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Month: October 2017

180: How to be great at sales (without being sales-y)

Your creative business relies on sales. That means YOU need to get good at sales. Yes, you need to be a salesperson. But did hearing that sentence just totally freak you out or turn you off? Listen to this episode of Explore your Enthusiasm and learn how to get great at sales without being gross: TaraSwiger.com/podcast180

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Your business relies on sales. That means YOU need to get good at sales. Yes, you need to be a salesperson. But did hearing that sentence just totally freak you out or turn you off?

We have some gross connotations with that word…. and it may be impacting the sales you make and the health of your business.

Links I mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

179: My best-ever marketing tool (and how to use it in your creative business)

The best marketing tool I’ve ever used was my podcast, and I’ve seen podcasting work marketing wonders for other artists, crafters, and makers too! Listen to how my podcast works for me, and how I got started on this episode of Explore Your Enthusiasm at: TaraSwiger.com/podcast179

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In April of 2014, I completely changed my business, because I made one small, spur-of the moment decision to follow my enthusiasm. It took me less than a week to kick-off what would become my best-ever tool for reaching new right people, building trust and loyalty, and increasing my sales at least 50% every year since. I started this podcast. And I've seen podcasts do the same thing in makers’ and artists’ businesses.

Links I mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

178: How I found time for a whole new business

Finding time for a new venture when you already have one successful creative biz can sometimes feel impossible. But it’s not! Find out how I created time to start a whole second business on this episode of Explore Your Enthusiasm at: TaraSwiger.com/podcast178

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In April of 2017, after 8 years of self-employment, shifting my business focus a few times and having my best year ever in 2016, I started an entirely new business…while keeping my current business almost exactly the same. I record a weekly video and audio podcast, hold live weekly chats, teach classes around the country and started a whole second business, based in collaboration. How the heck did I find the time for it?

Links I mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Mindfulness: our favorite tools with Kara Gott-Warner

Mindfulness is essential to success in your creative biz, listen in to this episode of Explore Your Enthusiasm to listen to Tara Swiger and Kara Gott-Warner chat about about their favorite mindfulness tools. Listen in at TaraSwiger.com/podcast177

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In today's episode I talked with Kara Gott-Warner of The Power Purls Podcast, we talked about mindfulness, and some of our favorite mindfulness tools including apps and of course essential oils.

Kara is a knitter, podcaster, business coach, and also a certified nutritional consultant. She focuses on working with individuals who wish to create a holistically – balanced life and business that converges creativity with mindful living, – “knitting together” creativity, body, mind and spirit.

Be sure to visit The Power Purls Podcast for more about Kara's favorite mindfulness tools!

Links I mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).