Weekly-ish notes on navigating big change

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248: My favorite podcasts

I love podcasts, and think they’re fantastic for entertainment or for learning new things. In this episode I wanted to share some of my favorite business, parenting, and generally fun podcasts. Learn more at TaraSwiger.com/podcast248

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I LOVE podcasts. They are the absolute perfect way to learn or be entertained while you do boring or mundane stuff. I listen to quite a few podcasts and I'm always recommending specific episodes to friends. Today I want to share my favorite with you!  I'll cover my favorite podcasts for your business, for parenting (especially fostering and adopting), and just general fun stuff.

This week I'm sharing some of my favorite podcasts. I have been listening to podcasts since 2006! My husband bought me an ipod shuffle (no screen!) for Valentine's Day in 2006 because I was listening to podcasts on my computer (we only had a desktop, no laptop, and obviously we only had flip phones. FLIP PHONES!). Those first podcasts I loved (you can still go back and listen!) – KnitCast, which may have been the first podcast about knitting, CastOn with Brenda Dayne, which inspired the direction of my yarn company, and CraftyPod with Diane Gilleland, who I stalked on Twitter until we became real-life friends and collaborators. (I took her class on podcast years before I started this show and anything good in this podcast I learned from her.)

The landscape of podcasting has changed QUITE a bit since 2006! For starters, you likely know what they are now, and you probably didn't back then. Many of you don’t even listening Explore Your Enthusiasm as an audio podcast, you watch it on YouTube.

When I first started this show back in 2014, I had to explain to interested students what podcasts were and how to actually get them. If you are reading this, did you know you can get it delivered to your phone automatically? If you have an iphone, just go to the Podcast app, search for “explore your enthusiasm” and hit the “subscribe” button! It'll come to your phone every Wednesday morning. If you use a different phone, look in your app store for a podcast app, and subscribe in the same way.

Before we get into my faves, let's talk about listening to podcasts for a minute – there are some podcasts I listen to every week, but MOST shows, I tend to save up and then binge on. I may spend a whole week listening to one show, and then not listen again for a month. I may completely forget about a show for 3 months, and then it becomes one of my favorites. So when I recommend these shows, I'm not just recommending the most recent episodes, I'm recommending them overall, because I've learned something from them over the years.

And now that I've told you how I listen to podcasts, you don't need to apologize to ME for not hearing my most recent episode, when you meet me in person or send me a DM I get it!

And if you want to hear MY best podcast episodes, check out the episode 234! In it I share the most popular episodes and you can find them linked up at the show notes: https://taraswiger.com/podcast234/

My favorite podcasts for your biz:

I'll be honest, I don't listen to a lot of business podcasts regularly, because I find they distract me from what I need to be working on! I don't need more ideas, I just need to do the work! However, when I do need ideas or inspiration, I listen to these:

Hashtag Authentic – I met Sarah Tasker when she was a student in my Craft Your Marketing workshop in Manchester, England. And then I was blown away when I realized that she is an Instagram superstar and writes an amazing blog. Her podcast Hashtag Authentic is SO good and has amazing interviews with people you don't hear anywhere else. And! Her book Hashtag Authentic just came out and is the best thing ever.

The Goal Digger Podcast – Jenna Kutcher, who has a giant business and started out as a photographer and went viral on Instagram, shares some amazing lessons in this show. She switches between teaching episodes (kinda like my show usually is) with interviews with a really random collection of people. To be honest, I usually skip the interviews because she's had some reality stars on which is…odd, but also some great conversations about diversity in the Instagram world. I tend to pick and choose. My favorite episodes have been about concrete topics like growing Instagram or Pinterest.

Online Marketing Made Easy with Amy Porterfield – I haven't listened to this show in about a year because I would end up taking copious notes on each episode and learning so much…and I've been in a place of implementing (and healing!), instead of learning. But when I need to uplevel some aspect of my business, I search her archives and listen to the episodes that relate to what I need. That said, a few years ago I listened every single week and  acted on so much of what she taught I think it directly correlated to my business hitting six figures. (No, I haven't taken her classes, but they look great!)

Hol:Fit Talks – Ange Petersen has a multimillion dollar business and is one of the top sellers in doTERRA and she believes it is all about mindset. Her episodes are so encouraging and enlightening, no matter what business you're in.

All Rise Up with Allison Nichols – If you have doTERRA business, you need to be listening to this podcast. I am telling you that it is REQUIRED listening. If you have a different business, you're going to love her interviews and learn a lot about how to be a bold salesperson. Allison is another of the top sellers in doTERRA and I love how unapologetic she is about her ambition and how hard you need to work.

Honorable Mention:  I used to listen to both The Tim Ferriss Show and School of Greatness weekly, but I haven't listened in a few years. I became tired of the interview format. The School of Greatness, does have a more diverse line-up (Tim's show tends to be all white dudes who have giant business, many of which are “intellectual dark web” people). I also have listened to and loved The Life Coach School show, Sounds Like Bliss, Manifestation Babe.

There are two mental health related podcasts that I think are just great:

Jen Gotch is Ok… Sometimes – The first several episodes are required listening if you think you may be dealing with mental health issues. Jen Gotch is the founder of Band.Do, which means she's a super smart businesswoman…and she has bipolar disorder and anxiety disorder. Hearing her story in the first few episodes was really what I needed this summer.

The Hilarious World of Depression – This is the podcast I didn't know I needed. Each week the host interviews a different funny person and they talk about their experience with depression, how they got treatment and what works for them. It is always heartwarming and sometimes heartbreaking and is what you need if you feel alone.

Honorable Mention: Oprah's Supersoul Conversation. I don't think it needs an explanation. It's Oprah and some great guests and some kooky guests.

Parenting podcasts:

Real Mom Podcast – a foster and adoptive mom interviews moms from all backgrounds and although this show is aimed at Christian moms, I think all moms can relate to the stories shared and the real conversations.

Slate's Mom and Dad are Fighting – this is a panel show with 3 parents who answer listener questions and share their own “triumphs and fails” each week. Sometimes they talk about older kids, sometimes toddlers, I always enjoy it and usually listen while washing dishes.

The Empowered Parent Podcast – this is usually a conversation with two parents and is based on the concepts in Karyn Purvis' work and the Connect Child book. If you are parenting a kid with trauma or you're feeling disconnected, there's lots of good foundational stuff with examples in this show (I mostly download old shows and listen about a specific topic, like tantrums, or reunification)

Honorable Mention: The Adoption Connection.

Random podcasts that got me through hard times:

By the Book – In this podcast two friends read and live by a self-help book for 2 weeks. They choose different kinds of books and share the results. This is a professionally produced show and yet manages to be hilarious and warm, like listening to two friends. When I'm traveling and can't sleep, I sometimes put this on with the sleep timer and I drift off. (Not because it's boring but because I need some friends around)

Dear Hank And John – John Green (author of Fault in Our Stars and a million other very good novels) and his brother Hank Green (author of An Absolutely Remarkable Thing and the creator and business brains of tons of huge YouTube things, like Crash Course) have a weekly YT show called VlogBrothers, which is one of the first vlog-type things I ever watched. Now they have a podcast where they give dubious advice to listener's questions and it is always hilarious and uplifting. This is one I listen to every week within a few days of it coming out, often when I'm in the car with my foster kiddos.

Honorable Mention: I was listening to Layla Saad's Wild Mystic Woman podcast for conversations about anti-racist work, but she recently changed it up and has the new Good Ancestor Podcast which I just downloaded.

There are a lot of other shows I listen to now and again, all of these have been listened to recently: Nerdette, Slate's The Waves, Decoder Ring, Reading Glasses, Reply All, NPR's Pop Culture Happy Hour, Beautiful Writers Podcast, Rants and Randomness with Luvvie, NPR's Code Switch.

Now that I've put all these shows in one place I can see some things I'd like to change about my own habits – I'm glad to see I am listening to a lot of shows by women, which is something I purposefully sought to change a few years ago. But I recognize that among those women there isn't a lot of diversity. This year I'd like to change that a bit, so I'm  listening to and learning from people who are different from me.

Adding tons of amazing podcasts to my to-listen to list!

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How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

3 Things I’ve learned from teaching 5 workshops in 2 weeks

3thingsivelearned
Over the last 2 weeks, I have taught 5 live workshops to over 75 students in two different states.3 workshops were in partnership with Handmade In America, at North Carolina community colleges. The other two were in partnership with friends + students in Boston, MA.

It wasn't planned, it just happened through a fluke of scheduling, but this packed schedule was the best thing for me. You see, just a few months ago, I was nervous about teaching live, to an audience that didn't already know me. But this total immersion in live teaching, new students, and  unknown venues has cured me of any stage fright I ever had. (Have I told you that the entire reason I didn't go to grad school and become a French Professor as planned was because I couldn't stand up in front of the class without puking? Yeah, it's ironic.)

 

Creating "market your class" workshop for Cabot St Studios in BOSTON! #cantwait #mapmaking (details on site)

Along with becoming a braver, more adventurous teacher, I've learned three big lessons that I don't want to forget.

  1. It's not about me, Part 1.

    I've created a lot of content in the last 3 years of writing about business and I've systematized how I think about businesses. (I have a system for turning your ideas into action, a system for creating a sane holiday, a system for improving your profitability, a system for your overall marketing).

    But the most valuable thing I can offer is the experience of everyone else. You see, I'm in this unique (and delightful) position of having talked to, worked with, or worked in hundreds of small businesses. My own experience running a handmade business pales in comparison with all I've learned from working with a copywriter, a retailer, a tech start-up in addition to what I've learned in hundreds of solo-sessions with smart and successful artists, authors and makers, mixed with the deep conversations I've had over coffee with friends and strangers about what works for them. This massive database in my head (and my connection-spotting superpowers) allow me to answer student questions with real-life examples of what's worked for someone in a similar situation. (From knitting-book launches, to magazine submissions, to press releases, to finding more profit, to changing your business model drastically – my students, clients and friends have done it all.) It's not about me, it's about what works for individual situations. The longer I do this, the more individual examples of success I amass + the quicker I can give you examples of what worked for someone else (and brainstorm ways to morph it into something specific that will work for you.)

  2.  It's not about me, Part 2.

    Two years ago someone told me that their favorite part of my classes were the massive amounts of worksheets that I make you ask you to fill out. Hearing that shifted everything – it completely changed the way I was writing the book (it's more of a work-book than a reading-book). When I teach a live class, I'm actually doing very little teaching. Instead, I'm presented some ideas and then forcing asking you to work with them by applying it to your own business. Instead of using live events as an opportunity to spread my own ideas, I think of workshops as giving you the time and space to work though an aspect of your business. Because let's face it, most of us do not put into practice what we learn. We just file it away for “when I'm not busy” and then never get to it.

    It's not enough for me to talk at you about business (or life) principles, I want you to start putting it into practice and shape it to fit your situation, right now. So I regularly stop and say, ok, fill out your own answer to that question on page 5. And this is by far the biggest aspect I get feedback on. People love the worksheets. And they love that I gave them two hours to think deeply about their business.

  3. Everyone has the same questions.

    You really, truly are not alone. The  HIA workshops have included a huge range of students – from party planners, to new bakery owners, to massage therapists to personal stylists.

    And everyone of them has the same questions:
    What do I do next? (This is usually answered by breaking down your big goals into actionable steps)
    How do I find more customers? (The answer is usually somewhere in the message-creating process – either by clarifying who you you serve or what the benefits are.)
    Am I doing the right thing? Should I even be trying this? How do I know if it's going to work? Is it my fault it's not growing faster?

After every new adventure, I like to take a few moments to reflect back on what I've learned (I remind Starship Captains to do this every month!).

What about you? What have you learned from your last adventure?

 

cross_stitchesWant to attend one of my live workshops? 
I'm now planning my 2014 tour. Find out how you can help here. (First stop: TNNA in San Diego in January!)

 

The first step towards a profitable business

First Steps toward a profitable business

When I quit my dayjob to make yarn full-time, I had worked for months towards an income goal. But then, life fell apart. In one month, my car caught fire, my husband lost his (only-part-time-anyhow) job, and my house was broken into (yep, everything electronic was stolen. Thank goodness they didn't how valuable my little wooden spinning wheel is!)

Since that inauspicious start, my creativity has been my ticket to paying bills, traveling the country, going to movies and generally living life. In the beginning, I didn't know what to do except: SCRAMBLE. And, to be honest, sometimes it's still a scramble.

But I make it work.
 I take my family to a hotel + fancy dinner + the Chocolate Lounge for Mom's birthday. I take a week off to be in San Diego for my Dad's birthday party. {This was the year both parents turned 50. It was a big deal. But don't mention it to them!} I get stuck overnight in an airport and can afford to get a hotel room at the last minute. I drive 3 hours and get a hotel to visit my husband's grandpa before he dies, then the next week for the funeral…then the next week for Thanksgiving.

These aren't glamorous rolling-in-the-dough stories. But this is real life.
I'm a 30-year-old married French major who likes to eat at Plant at least once a month, and can't bear “office casual”.
I bring home the puppy chow from my ideas and my words and my hands.

And in the nearly 4 years of doing this full-time, I've learned how do it, and do it with some ease.

And so, I think long and hard before I answer a question like the one Laura asked: “How do you create the income of your dreams when creating the products by hand?”

The answer is GINORMOUS.

But it's also kinda small: Profit. 

Everything you sell, every project you work on, and every new “opportunity” you jump on must be profitable for your overall business to be profitable.

But doing that! It involves…math, my dear friends.
And it involves bold honesty. And we tend to avoid the things we're not-so-comfortable with. So I created a class that walks you through all of it. From individual product profit-testing, to the things that keep your whole business paying you. It's the systems I use (and that I've helped other crafters in the Starship use) to launch new products, find new income streams, and pay the bills.

The class is Pay Yourself, and you can register for it here.

But in the meantime, I can begin to answer Laura's question in today's video, with the very first step of profitability: Knowing your numbers.

Once you know your numbers, it's time to Pay Yourself. 

Got a question? Ask me!
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