If you run a creative business (or even if you have a full life) time management is critical, because the secret is you always have time for the things that are important to you (you just don’t have time for the things that aren’t). Learn more about finding time for the things that matter to you and your biz at TaraSwiger.com/podcast284

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You have more than enough time. Yeah, I know, it feels like you don’t have any time. But today we’re going to talk about why you believe that and how you can change it.

Today we’re going right into tough love territory

I know it feels like there's never enough time. With kids and work and starting your business, it can all be super-overwhelming. Since becoming a parent, I have learned that it can be shockingly hard to even find time to take a shower. I get that.

You believe you don’t have time because it FEELS like you don’t…

  • You don’t have time to work on your business.
  • You don’t have time to invest in learning how to make your business profitable.
  • You don’t have time for marketing.

You believe you don’t have time because:

  1. You haven't already made time for it.
  2. You have never done anything like building a business before – so how could you possibly have time for it?
  3. You may not know anyone who is doing it. In fact, everyone around you is probably saying they don't have time to do anything.

But are you them? Do you spend your time in EXACTLY the same way?
Surely you know people who tell you they don’t have time to cook, but maybe you always do find time. Or you have friends who don’t have time to read, but you do find time.

You are not them and that is why you can find the time, even if they can’t.

You’re right, you want to be realistic and honest with yourself.

But let’s also be honest with yourself about the reality:
You KNOW you don't have more time than anyone else. You KNOW don't have time to waste.
Your belief that you don’t have enough time is distracting you from seeing the time you do have, and using it effectively.

Is it true that no one, in your exact situation, has never found the time to build their business?  No, of course not. We both can think of dozens of examples of women who have.

And hey, kids aren't the only thing that make you busy. When I started my business, I worked 40+ hours per week at two jobs, I managed a paint-your-own-pottery studio and worked at the local yarn shop.

When I built my business, I worked as a barista 40 hours a week AND as an office temp 40 hours a week.

And when my business grew to the point I quit my job, I was working 40 hours a week AND taking MBA classes during the evenings.

But, I can hear you, Tara, you didn’t have children back then!

Are you a mom with toddlers? So was Susan of Freshly Picked when she started her baby shoe empire.

Are you a homeschooling mom? So is Katie of Yarn Love and she’s built a six figure yarn business while homeschooling her five kids.

Yes, if you give time to this, to learning and growing, you will be balancing a lot. But balancing a growing business and your life (whether it's a dayjob or kids or whatever) isn't too hard. Having your entire money situation tied to one single employer is to hard.

Wasting the time you spend on your business doing the WRONG things in your business is hard and painful.

But here’s the thing: YOU are in the BEST position to find the time for this. Yes, YOU. Why? Because you are a creative. That means you’re a great problem solver, you can hold lots of stuff in your head at once. You are willing and open to learn (you’re listening to this podcast right now). YOU want more for your business and your life.

That is the PERFECT person who will FIND the time to grow their business. That is the person who will find the time to learn and build healthy foundations.

And hey, maybe you don’t feel like that person. Maybe you don’t feel like you’ve lived up to that potential, and that’s why you are SURE you don’t have enough time to work a program dedicated to growing your business.

But there’s another way to look at it: You don't need more time, you need more focus. You need more follow-through. You didn’t do it before, not because you didn’t have the time, but because you didn’t have the follow-through.

But what if you committed to following through? What if you found resources that helped you follow-through, that took into account your personality and provided the accountability and support you needed?

Could you do it then?

What if you knew that you could learn a few new tools and it would shift how time worked for you and how capable you are of following through?

Here’s a way to shift time:

List all the steps in any project on paper (don’t keep it in your head)
Break it down. Then break it down even more than that.
PICK ONE PRIORITY.  Each week, each day, each hour. JUST ONE.

If you did this, how would impact your year? Your family over the next five years?

What would you be teaching the people around you about what was possible for them? About how they could approach time?

If you don’t change this belief that you don’t have enough time for learning and being effective, how will that impact those around you? How will you see that play out in the next year or five years or decades?

What’s going to happen if you don’t change?

Things are going to stay the same.

You will hear your kids and your friends adopt this belief. They will think they don’t have time to invest in themselves, to follow their dreams, to put in the effort to improve and get better – whether it’s related to business, to practicing the violin, to putting in effort to learn a new art form or medicine or whatever they’re into.

Do you want to keep operating like this, or are you ready to make the time for growing your business, for learning and improving?

If you’re ready to let go of the belief then come tell me over on Instagram and then join me to learn more about the foundations of your business at TaraSwiger.com/foundations

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

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